Technology Advisor Alliance

The Technology Advisor Alliance is where Technology Advisors come together to share insights, tackle challenges, and level up their businesses. It’s not just a resource hub—it’s a supportive community where members help each other succeed by trading real-world experience and best practices. We do not allow vendors, TSDs, or other consultants to join the community because this is a sales-pitch free and vested-interest free place where people can trust each other's recommendations and advice. There is no where else like the TAA. If you are a technology advisor who is eligible to join, come tap into the community that is changing the industry for the better.

Co-Founder

Adaptiv Advisors

Adaptiv Advisors is a telecom and technology advisory company, focused on making sure clients are equipped with the best tools and services available and paying the best possible rates for those services. We give our clients their time back to focus on their core business while we stay on top of emerging technologies and advise our clients on how to use technology to get ahead and lead their industries. We are a single point of contact for multi-vendor telecom and cloud quoting and procurement and are experts in service agreement paperwork and contract negotiation. 

Businesses work with us because:

-We have immense product and industry knowledge and know what each of the carriers does well and doesn’t do well
-We do what’s right for our clients
-We offer unwavering customer care
-We have no quotas/no targets to hit-and are truly unbiased in our recommendations
-We are the “Craftsman”—we have a whole lot of tools in our belt to provide you with the right solution for now and later

https://www.adaptiv2u.com/

Technology Sourcing Partner

Recurring Raise

This is the course I wish I had when I was starting my telecom agent business (but it didn't exist!). 

This is everything you need to know to create a telecom agent business and scale recurring income.

We no longer sell this course but most of it is available free inside the Technology Advisor Alliance.

Founder

Ciena

Ciena is a networking strategy company providing optical & packet hardware and automation software to Service Providers, Governments, & Major Enterprises. I worked on the Account team dedicated to Charter Communications.

If you're looking at this, I know what you're thinking... 3 months? Yes. I was so excited to join the Ciena team-- this is an incredible company and I thought it was my dream job. But my kids were 1 and 2 at the time and I underestimated my ability to be away from my family for overnight and after work hours events. I would highly recommend this company and role to others looking to join an industry leading, professional, highly technical, organization where growth is abundant and pay is way above average.

Key Account Sales

Comcast

President's Club Winner 2016
Mountain West Top Senior Business Account Executive 2018, 2017, 2016, 2013

Comcast... what a wild ride! When I started here, the fastest speed available was 50/10 Mbps and Fiber didn't even exist. Talk about a fast-pace work environment. Comcast is constantly growing, adapting, and has one of the best fiber networks in the world. They hire extremely smart people. Very grateful for my 8+ years here!

Senior Business Account Executive

Pura Vida Fitness & Spa

Responsible for the growth and business development of a high-end luxury fitness resort.

Sales Executive

ACT Conferencing, a PGi Company

Enterprise-level audio, web, and video collaboration solutions sold on a global scale.

Enterprise Sales Executive

Webb Consulting, Inc.

I went door-to-door selling office supplies for Quill on a commission only basis. 
No salary. 
No expenses. 
Just a hard knock life. 
Was ranked #1 out of about 500 reps on the campaign and made a whopping 26K that year.

Door to Door Salesperson

IT buyers are drowning in vendor pitches, sifting through endless options, and trying to separate the real solutions from the noise. It’s exhausting, time-consuming, and often leads to decision fatigue—or worse, settling for the wrong solution just to end the process.

The problem isn’t a lack of options—it’s the lack of a clear, efficient way to make the right choice.

That’s where I come in.

I don’t sell to my customers—I buy with them. I take on the legwork, meet with vendors, weed out the bad fits, and present only the best solutions. Together, we make smart, confident technology decisions without the frustration.

Companies bring me in when they want to:
✅ Streamline their technology procurement process
✅ Avoid getting stuck in endless sales cycles
✅ Make vendor decisions with clarity and confidence

If you're tired of wasting time on vendor pitches and want a smarter way to buy technology, let’s connect.


I approach every challenge with a strategic mindset, executional rigor, and an unshakable belief that I can achieve anything I set out to do. Success isn’t about having all the answers upfront—it’s about staying curious, asking questions, listening, and always putting the customer’s needs and experience, first.

Ashley Rowland

PAXIO

Executive overseeing the day-to-day operations of PAXIO, a last mile fiber network owner operator providing top-tier connectivity and transport services (Internet, ethernet, dark fiber and wavelength) to key markets in the San Francisco Bay Area for residential MDU, commercial and wholesale use, ensuring the company's strategic goals are met to establish and maintain the company's smooth operation, growth, and adherence to industry standards and regulations. Oversight include:

•	Service Delivery: Ensure PAXIO is delivering high-quality internet services to its customers. 

•	Customer Support: Ensure timely resolution of customer issues and inquiries. 

•	Financial Management: Develop and manage budgets for various operational areas. 

•	Quality Assurance: Implement quality control processes to maintain service reliability. 

•	Team Leadership: Recruit, train, and mentor operational teams. 

•	Risk Management: Identify and assess operational risks and develop mitigation strategies.

•	Interdepartmental Collaboration: Collaborate with other C-suite executives to align strategic planning with operations with overall business objectives. 

•	Community and Industry Engagement: Represent PAXIO in industry associations and forums.

Chief Operations Officer

•	Executive responsible for strategy, structure, budgets, people, and revenue growth for PAXIO

•	Oversee daily operations for the organization 

•	Responsible for the development and delivery of key performance objectives and growth strategies
 
•	Provide leadership to key functional senior management team

•	Ensure overall delivery and quality of products and services to customers

•	Oversee key hiring and talent development programs

•	Supporting the development of a healthy internal culture that retains key employees and encourages their personal and professional development

•	Engage with corporate officers in broader organizational strategic planning

General Manager

Advantel Networks

•	Fulfills a key executive leadership role managing day-to-day operations at a 24/7 Solutions Integration and Managed Services organization supporting enterprise clients with premier technology solutions, with a focus on continuously improving business performance through technology

•	Recruited in 2009 as the Nortel Program Manager, tasked with launching the Nortel practice; promoted to Senior Manager of Client Services, then to an executive leadership role as VP of Operations, ultimately advancing to COO 
 
•	Oversees Information Technology, Client Services, Implementations, Professional Services, Managed Services, Data Networking, Project Management Office, Network Operations Center, Carrier & Cloud Solutions, Pricing Desk, and Infrastructure Cabling, with authority over 60% of the company’s total employee base, as well as direct leadership of a best-in-class management team.

•	Effectively manages all facets of recruiting, hiring, management, and the personal and professional development of all operations personnel

Chief Operating Officer

CNR Connect, Inc.

•	Spearheaded the management of new deployments and upgrades of VOIP systems and Contact Center and Messaging applications for clients of this provider of telecommunications professional services and consulting, with full accountability for P&L

•	Fostered the establishment and strengthening of relationships with key strategic partners and clients

•	Engaged in extensive market research to drive the development of business plans, industry segmentation, competitive analysis, and benchmarking; additionally, provided cash flow and revenue forecasts to support the commitment of key strategic decisions backed by solid financial data

•	Responsible for the formulation of all implementation estimates in support of large bids and proposals in the RFP process

Principal -Vice President of Operations and Implementations

NetVersant Solutions

•	Managed the Nortel Networks telephony line of business for this leading national provider of technology services solutions, serving as the architect of innovative short and long-term business strategies, policies, budgets, and forecasts; managed a total of 4 direct and 45 indirect reports

•	Contributed to the long-term evolution of the business as a service organization through the recruitment and development of key resources for the region

•	Captured key gains in productivity and profitability through the re-engineering of employee training curricula

•	Assumed a lead role in the leadership of multiple high-profile multi-million dollar deployments for key national accounts

Operations Director

Datacom Telecommunications

•	Pioneered the launch and management of a Western Region operations office for this certified Nortel & Avaya Channel Partner based out of New Jersey, taking all necessary steps to secure the appropriate resources to empower sustained growth; expanded operations from a one-man operation to a Silicon Valley office with 11 employees

•	Successfully secured over 100 customer locations, achieving and sustaining 100% client retention; managed all project budgets region-wide

•	Led the negotiation of contracts with clients that maximized profits while ensuring the overall quality of the client experience

•	Recognized with an expanded scope of responsibility, managing all out-of-territory locations while bolstering partnerships with vendors, suppliers, and internal clients

Operations Director - Western Region

Shared Technologies

•	Met the challenge of restoring the performance of a multi-million dollar branch of this voice, data, and converged technologies provider in Northern California; restored operations to profitability with skilled management, increased profit margins, and reorganized branch operational processes; within 24 months, built the business to 23 employees with $8MM in revenue with 35% GP; promoted to a Director role after just two years

•	Led the construction of department plans, policies, budgets, and forecasts; assumed a hands-on role negotiating client contracts

•	Increased maintenance ports by 300% while achieving 99% customer retention for two consecutive years through the development and implementation of a refined customer service strategy

Operations Director - Northern California

PAXIO solves internet connectivity pain points. If you are experiencing reliability or customer service issues from your current internet provider, consider making the switch to PAXIO. For over 20 years PAXIO has been providing dedicated fiber internet and last mile connectivity to businesses and residential MDUs. With a 4.8 star google review rating with over 400 reviews we are in position to help alleviate your frustration, and likely save you some money too. If you live or work in Oakland, Berkeley Emeryville, San Leandro, San Jose or Santa Clara, please reach out and let us help. www.paxio.com

Coming soon to Alameda, Hayward, Union City, Fremont and Milpitas. 

Mr. Martinez has an exceptional record of achievement in the management of corporate business operations, with special expertise in the areas of customer service, cost control, program management, and business transformation. He has a proven history of improving profitability, operational efficiency, revenue growth, and customer retention, while excelling at building and leading top-performing teams, guiding organizations through periods of change, and delivering innovative solutions to meet changing business and industry needs. He is a hands-on leader who influences through collaboration, inclusion, transparency, ethics, strong partnerships, and communication while fostering significant positive impact in employee engagement, loyalty, development and retention.

* Strategic Planning
* Data Analytics
* Operations Governance 
* Efficiency Improvement
* Cost Control
* Programs Development
* Budget Management 
* Leadership Development
* Policy & Procedure Design
* Revenue Growth 
* P&L 


Email: 
nmartinez@paxio.com
namartinez1@sbcglobal.net
Phone: (c) 408-591-7430

taplio

The Battle

Ashley Rowland

Nelson A. Martinez

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