Technology Advisor Alliance

The Technology Advisor Alliance is where Technology Advisors come together to share insights, tackle challenges, and level up their businesses. It’s not just a resource hub—it’s a supportive community where members help each other succeed by trading real-world experience and best practices. We do not allow vendors, TSDs, or other consultants to join the community because this is a sales-pitch free and vested-interest free place where people can trust each other's recommendations and advice. There is no where else like the TAA. If you are a technology advisor who is eligible to join, come tap into the community that is changing the industry for the better.

Co-Founder

Adaptiv Advisors

Adaptiv Advisors is a telecom and technology advisory company, focused on making sure clients are equipped with the best tools and services available and paying the best possible rates for those services. We give our clients their time back to focus on their core business while we stay on top of emerging technologies and advise our clients on how to use technology to get ahead and lead their industries. We are a single point of contact for multi-vendor telecom and cloud quoting and procurement and are experts in service agreement paperwork and contract negotiation. 

Businesses work with us because:

-We have immense product and industry knowledge and know what each of the carriers does well and doesn’t do well
-We do what’s right for our clients
-We offer unwavering customer care
-We have no quotas/no targets to hit-and are truly unbiased in our recommendations
-We are the “Craftsman”—we have a whole lot of tools in our belt to provide you with the right solution for now and later

https://www.adaptiv2u.com/

Technology Sourcing Partner

Recurring Raise

This is the course I wish I had when I was starting my telecom agent business (but it didn't exist!). 

This is everything you need to know to create a telecom agent business and scale recurring income.

We no longer sell this course but most of it is available free inside the Technology Advisor Alliance.

Founder

Ciena

Ciena is a networking strategy company providing optical & packet hardware and automation software to Service Providers, Governments, & Major Enterprises. I worked on the Account team dedicated to Charter Communications.

If you're looking at this, I know what you're thinking... 3 months? Yes. I was so excited to join the Ciena team-- this is an incredible company and I thought it was my dream job. But my kids were 1 and 2 at the time and I underestimated my ability to be away from my family for overnight and after work hours events. I would highly recommend this company and role to others looking to join an industry leading, professional, highly technical, organization where growth is abundant and pay is way above average.

Key Account Sales

Comcast

President's Club Winner 2016
Mountain West Top Senior Business Account Executive 2018, 2017, 2016, 2013

Comcast... what a wild ride! When I started here, the fastest speed available was 50/10 Mbps and Fiber didn't even exist. Talk about a fast-pace work environment. Comcast is constantly growing, adapting, and has one of the best fiber networks in the world. They hire extremely smart people. Very grateful for my 8+ years here!

Senior Business Account Executive

Pura Vida Fitness & Spa

Responsible for the growth and business development of a high-end luxury fitness resort.

Sales Executive

ACT Conferencing, a PGi Company

Enterprise-level audio, web, and video collaboration solutions sold on a global scale.

Enterprise Sales Executive

Webb Consulting, Inc.

I went door-to-door selling office supplies for Quill on a commission only basis. 
No salary. 
No expenses. 
Just a hard knock life. 
Was ranked #1 out of about 500 reps on the campaign and made a whopping 26K that year.

Door to Door Salesperson

IT buyers are drowning in vendor pitches, sifting through endless options, and trying to separate the real solutions from the noise. It’s exhausting, time-consuming, and often leads to decision fatigue—or worse, settling for the wrong solution just to end the process.

The problem isn’t a lack of options—it’s the lack of a clear, efficient way to make the right choice.

That’s where I come in.

I don’t sell to my customers—I buy with them. I take on the legwork, meet with vendors, weed out the bad fits, and present only the best solutions. Together, we make smart, confident technology decisions without the frustration.

Companies bring me in when they want to:
✅ Streamline their technology procurement process
✅ Avoid getting stuck in endless sales cycles
✅ Make vendor decisions with clarity and confidence

If you're tired of wasting time on vendor pitches and want a smarter way to buy technology, let’s connect.


I approach every challenge with a strategic mindset, executional rigor, and an unshakable belief that I can achieve anything I set out to do. Success isn’t about having all the answers upfront—it’s about staying curious, asking questions, listening, and always putting the customer’s needs and experience, first.

Ashley Rowland

C4 Communications

Information Technology Solutions Consultant

Director

Senior Information Technology Project Manager

McFarland Enterprises, LLC

Owner

Net.Tel

Project Manager

As an Information Technology Solutions Consultant at C4 Communications, I have been providing unbiased, trusted IT advice and support to mid-sized businesses. My mission is to connect my clients with the best telecom and cloud solutions for their needs and goals, leveraging my 14 years of experience and expertise in the industry. 

I have successfully managed and implemented projects ranging from SD-WAN and UCaaS to CCaaS and cybersecurity, delivering solutions that enhance connectivity, productivity, and customer experience. I have also developed and executed digital marketing strategies, maintained and supported partner relationships, and trained employees on processes and best practices. In addition, I have earned several certifications, including SASE Expert Level 1, CCaaS: Contact Center as a Service, and AMP’d MasterClass CX Certified, demonstrating my commitment to continuous learning and innovation.

taplio

The Battle

Ashley Rowland

Justin McFarland

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