Docebo

Lead Qualification & Sourcing: Qualified inbound leads and self-sourced commercial opportunities, generating 2 self-sourced leads within the first month in the role.
Demo Customization: Built and branded engaging demo platforms tailored to client needs, utilizing light CSS skills to enhance customization and visual appeal.
Deal Management: Managed the full sales cycle, including deal progression, mutual action plans, trial guides, and value engineering to address client-specific pain points.
Process Improvement: Identified and resolved communication gaps between tools and lead routing processes, collaborating with the marketing team to enhance lead efficiency.
Tool Expertise: Proficient in Qualified, Chili Piper, Rattle, LeanData, Demandbase, Outreach, and ZoomInfo, leveraging these tools for pipeline optimization and client engagement.
Chat Bot Management: Oversaw and optimized the Qualified chat bot on Docebo’s website to improve customer experience and lead capture.

- Presidents Club Winner 2023

Commercial Account Executive

Leveraging 3 years of experience at Docebo, I specialize in generating leads, building client relationships, and closing deals to drive our innovative learning solutions forward. My role involves understanding client needs, presenting tailored solutions, and ensuring customer satisfaction. Passionate about transforming learning experiences, I'm dedicated to helping organizations achieve their training goals with Docebo’s innovative AI-powered Learning platform. Ready to elevate your learning strategy? Let's connect!

Inside Sales Executive

Cover the entire enterprise learning lifecycle for customers, partners or employees with a single learning solution.

With Docebo, leading organizations create and deliver full online L&D and enablement programs, and measure the effectiveness and performance of their work with a suite of holistic productivity solutions that make it easy to tie learning strategy back to revenue outcomes

Enterprise Learning Consultant

As a Team Lead, I align with other Team Leads on BDR goals and activities with our Go-To-Market plans to ensure the company achieves growth targets. Closely with sales, marketing, sales enablement, and operation teams to maximize pipeline creation and report to my Sales Manager – Business Development.

- Help lead a high-performance sales team by executing targeted pipeline goals and exceeding those goals in the emerging business
- Resolve routine problems and act as first point of escalation for the team
- Monitor, review and coach calls and processes on a weekly basis to ensure that they are following best practices and procedures
- Perform BDR responsibilities as lead BDR
Help recruit, interview, onboard, train, lead BDRs, and grow the team
- Monitor and refine lead processes, continue to help optimize SFDC, Outreach, Zoominfo, Demandbase and other tools to improve BDRs productivity
- Assist in the development and creation of new sales and marketing ideas
- Provide recommendations and best practices for emerging online marketing opportunities and tactics that assist in achieving Docebo's organizational goals
- Become a business expert by communicating the value of the product to aid in collaborative business partnerships with my team
 -Drive customer focus by understanding and listening to the customer perspective as it relates to their learning and development initiatives and business decisions

Business Development Representative, Team Lead

Jacobs & Co Steakhouse

Lead Bartender

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

Wheatsheaf 

Bar Manager

Helps organizations scale their learning culture | Learning Expert | Developing my SaaS superpowers



With over a decade of experience in the hospitality industry, I transitioned to SaaS sales during the pandemic and have been enjoying the ride ever since. I use my creativity to paint the picture of the experience that customers will have with Docebo's learning solution, not just the product itself. I also use my problem-solving skills to align with my team on goals and activities, monitor and coach calls and processes.

As a Learning Expert, I connect with organizations that are ready for a learning culture shift. I focus on understanding their current learning strategy, recognizing their learners' needs, and correlating the learning impact across the organization to business ROI. I have helped generate multiple qualified opportunities and pipeline growth for Docebo, thanks to my relationship-building and resilience skills. 

My core values for success are coachability, curiosity, organization, time management, long-term customer success, and dad jokes. I am always eager to learn new things, improve my skills, and collaborate with others. I also value having fun and being authentic in my work. 

When I am not working at Docebo or bartending at Jacobs & Co Steakhouse, you can find me at a concert or binge-watching a stellar TV series or movie.

Ashley Farina

Senior Account Executive

Account Executive

The Outlier Project

The Outlier Project is the leading private membership community for anyone who believes that anyone can be ordinary but we all have the power to CHOOSE to be extraordinary.

Sales Success Media

Currently leading outreach efforts to secure sponsorships for the 2020 Sales Success Summit in Austin, TX.  This event is happening October 12-13th 2020.  The Sales Success Summit was created by Scott Ingram and features presentations from Top 1% sales reps with the goal of helping the entire sales community become better.  Steel sharpens steel as they say.  The event is the annual celebration of the Sales Success community which is a community built from the Sales Success Stories podcast and Daily Sales Tips podcast.

Sponsorship Sales Manager - 2020 Sales Success Summit, Austin, TX

Monster

In addition to growing my $2M territory of existing media partners, I was responsible for adding new partners to the Media Alliances channel.  Sold full end to end suite of SAAS HR Software including Applicant Tracking, Performance Management, and Succession Planning.  Attended conferences to develop publisher relationships, had to engage the C-Suite, run new partner business presentations, and onboard new partners.  Signed the largest new media partner for the division with $300,000 ARR in new business on a 3 year commitment.  Developed relationships with c-level executives, digital ad managers, and sales teams to demonstrate proven advantages on how our partnership model can help them grow incremental digital revenue.  Over 7 and a half years, remained at over a 100% attainment and left 130% on track of 150% of OTE.

Enterprise Account Executive - (Media Alliances) - Team Lead

Responsible for growing a $2 Million annual group of media partner accounts.  Hybrid role as an IC and as an Enterprise Partnerships Account Executive.  Sold end to end SAAS Recruitment solutions including a full HCM suite with our partner Deltek.  Grew partner territory revenue 130% in 2019 and 125% in 2018.  Consistently over 100% over 7 years.  Role was primarily an individual contributor for new business and I also was responsible for partner relationship management.  My position required me to work closely with two groups.  HR leaders and media partner executives.  I worked with VP's of HR, TA Mgrs, Recruiters on the HR side, and sales reps, managers, VP's and publishers on the media partner side.  I was also relied upon by our partners to conduct in person client presentations, sales training with reps, product demos, and lead speaking workshops with HR groups.

Enterprise Account Executive - Media Alliances

Philly.com

Philly.com is the online version of The Philadelphia Inquirer and Daily News, and my role was as a digital sales representative with a focus on online recruitment advertising. Philly.com was the first newspaper partner of Monster.com and I helped HR executives, business owners, talent acquisition managers, and recruiters to leverage digital technologies to reduce their hiring costs, reach more qualified employees, and streamline their recruitment processes.  I also worked hand in hand with sales reps at The Philadelphia Inquirer as a digital sales specialist to help them integrate digital into integrated advertising campaigns.

Strategic Account Executive

J.G. Wentworth

I worked initially as a sales representative assisting individuals who were awarded structured settlements in lawsuits.  I guided people through the process of getting access to future guaranteed payment streams.  My second title was working with insurance agents who had clients with future payment streams whether through lawsuit settlements or ill-advised insurance purchases to access their future payments today.

Senior Annuity Specialist

KM Communications

Responsible for calling and building relationships with journalists to get our clients message into the media. Contributed content to press releases for our clients and in media planning sessions. Learned the ins and outs of a medium sized public relations firm and was called on to perform many of the day to day activities.

Intern

I help organizations create modern learning strategies for their people, partners, and customers | AE @ Docebo | 🎙Host of Stories of Selling Human

Sometimes in your life it feels like you lose everything.  

Like the year I was laid off.  Interviews pushed from COVID 19,  But then the real bomb hit,

My Dad got diagnosed Leukemia.

Just 5 months later, unfortunately my Dad passed away.  Despite losing so much, I'll never lose what my Dad taught me about life.  Things like selflessness, a relentless work ethic, and a thirst for knowledge.

His best lesson was how to create genuine connections with everyone in your life.  I've taken that approach to sales my whole life.  I’m still the 8 yr old kid who loved meeting people so much that he went door to door selling Ham and Cheese out of a catalog.

I got genuine connections out of it and the Sony Boombox I won wasn’t half bad either!

Highlights from 15 years in professional sales:

🔥 I launched a new team where I successfully recruited financial producers for a firm owned by Fran Tarkenton, Hall of Fame QB.

🔥I was named the top sales rep in an office of over 50 media sales people.  Judged not just by sales attainment but also by activity.

🔥At Monster, I sold the biggest partnership contract in the history of our team. $300k ARR, 3 year deal. 

What am I most proud of professionally?

A 15 minute meeting.  I drove 3 hours to Chicago to meet a client I’ve never met in person.  For 15 mins to say hi and drive back.  It wasn’t to close a deal.  It was just a Tuesday. 

Those “Just Tuesday” moments are why I love this gig.

I’ve had success in my career because I genuinely seek to understand people. 

An understanding strategy IS my sales strategy.

My relentlessness isn’t driven by my product or a sales number. I'm motivated by digging deeper to discover the “un-discovered” problem.   Sales is something that happens for and with your buyer not to them.  You're a guide on a discovery together with the intention to help and add value.  ALWAYS.

The best feeling in sales isn’t ringing a bell, (even though that’s always fun). 

The real joy is in being told three simple words.

“I trust you.” 

That’s what really lights me up and what I'm going for.

Finally, my approach in sales is guided by attuning yourself to what someone’s entire world is like, actively listening without any agenda, being genuine, and putting them first.

I call these things, “Selling Human”.  I practice it daily.  I think we can all do it.

I choose to study it.

If you want to learn it with me, listen to my podcast:  Sell By Being Human 
(wherever you get your podcasts)

AND for more,

Follow #sellbybeinghuman

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The Battle

Ashley Farina

Alex Smith

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