Docebo

Lead Qualification & Sourcing: Qualified inbound leads and self-sourced commercial opportunities, generating 2 self-sourced leads within the first month in the role.
Demo Customization: Built and branded engaging demo platforms tailored to client needs, utilizing light CSS skills to enhance customization and visual appeal.
Deal Management: Managed the full sales cycle, including deal progression, mutual action plans, trial guides, and value engineering to address client-specific pain points.
Process Improvement: Identified and resolved communication gaps between tools and lead routing processes, collaborating with the marketing team to enhance lead efficiency.
Tool Expertise: Proficient in Qualified, Chili Piper, Rattle, LeanData, Demandbase, Outreach, and ZoomInfo, leveraging these tools for pipeline optimization and client engagement.
Chat Bot Management: Oversaw and optimized the Qualified chat bot on Docebo’s website to improve customer experience and lead capture.

- Presidents Club Winner 2023

Commercial Account Executive

Leveraging 3 years of experience at Docebo, I specialize in generating leads, building client relationships, and closing deals to drive our innovative learning solutions forward. My role involves understanding client needs, presenting tailored solutions, and ensuring customer satisfaction. Passionate about transforming learning experiences, I'm dedicated to helping organizations achieve their training goals with Docebo’s innovative AI-powered Learning platform. Ready to elevate your learning strategy? Let's connect!

Inside Sales Executive

Cover the entire enterprise learning lifecycle for customers, partners or employees with a single learning solution.

With Docebo, leading organizations create and deliver full online L&D and enablement programs, and measure the effectiveness and performance of their work with a suite of holistic productivity solutions that make it easy to tie learning strategy back to revenue outcomes

Enterprise Learning Consultant

As a Team Lead, I align with other Team Leads on BDR goals and activities with our Go-To-Market plans to ensure the company achieves growth targets. Closely with sales, marketing, sales enablement, and operation teams to maximize pipeline creation and report to my Sales Manager – Business Development.

- Help lead a high-performance sales team by executing targeted pipeline goals and exceeding those goals in the emerging business
- Resolve routine problems and act as first point of escalation for the team
- Monitor, review and coach calls and processes on a weekly basis to ensure that they are following best practices and procedures
- Perform BDR responsibilities as lead BDR
Help recruit, interview, onboard, train, lead BDRs, and grow the team
- Monitor and refine lead processes, continue to help optimize SFDC, Outreach, Zoominfo, Demandbase and other tools to improve BDRs productivity
- Assist in the development and creation of new sales and marketing ideas
- Provide recommendations and best practices for emerging online marketing opportunities and tactics that assist in achieving Docebo's organizational goals
- Become a business expert by communicating the value of the product to aid in collaborative business partnerships with my team
 -Drive customer focus by understanding and listening to the customer perspective as it relates to their learning and development initiatives and business decisions

Business Development Representative, Team Lead

Jacobs & Co Steakhouse

Lead Bartender

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HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

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Wheatsheaf 

Bar Manager

Helps organizations scale their learning culture | Learning Expert | Developing my SaaS superpowers



With over a decade of experience in the hospitality industry, I transitioned to SaaS sales during the pandemic and have been enjoying the ride ever since. I use my creativity to paint the picture of the experience that customers will have with Docebo's learning solution, not just the product itself. I also use my problem-solving skills to align with my team on goals and activities, monitor and coach calls and processes.

As a Learning Expert, I connect with organizations that are ready for a learning culture shift. I focus on understanding their current learning strategy, recognizing their learners' needs, and correlating the learning impact across the organization to business ROI. I have helped generate multiple qualified opportunities and pipeline growth for Docebo, thanks to my relationship-building and resilience skills. 

My core values for success are coachability, curiosity, organization, time management, long-term customer success, and dad jokes. I am always eager to learn new things, improve my skills, and collaborate with others. I also value having fun and being authentic in my work. 

When I am not working at Docebo or bartending at Jacobs & Co Steakhouse, you can find me at a concert or binge-watching a stellar TV series or movie.

Ashley Farina

Manager, Business Development

• FY2020 - 142% quota attainment, $1,200,000+ ARR pipeline generated, $345k closed-won
• Q12021  - 133% quota attainment, $400,000+ ARR pipeline generated, $105k closed-won

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Ashley Farina

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