Docebo

Lead Qualification & Sourcing: Qualified inbound leads and self-sourced commercial opportunities, generating 2 self-sourced leads within the first month in the role.
Demo Customization: Built and branded engaging demo platforms tailored to client needs, utilizing light CSS skills to enhance customization and visual appeal.
Deal Management: Managed the full sales cycle, including deal progression, mutual action plans, trial guides, and value engineering to address client-specific pain points.
Process Improvement: Identified and resolved communication gaps between tools and lead routing processes, collaborating with the marketing team to enhance lead efficiency.
Tool Expertise: Proficient in Qualified, Chili Piper, Rattle, LeanData, Demandbase, Outreach, and ZoomInfo, leveraging these tools for pipeline optimization and client engagement.
Chat Bot Management: Oversaw and optimized the Qualified chat bot on Docebo’s website to improve customer experience and lead capture.

- Presidents Club Winner 2023

Commercial Account Executive

Leveraging 3 years of experience at Docebo, I specialize in generating leads, building client relationships, and closing deals to drive our innovative learning solutions forward. My role involves understanding client needs, presenting tailored solutions, and ensuring customer satisfaction. Passionate about transforming learning experiences, I'm dedicated to helping organizations achieve their training goals with Docebo’s innovative AI-powered Learning platform. Ready to elevate your learning strategy? Let's connect!

Inside Sales Executive

Cover the entire enterprise learning lifecycle for customers, partners or employees with a single learning solution.

With Docebo, leading organizations create and deliver full online L&D and enablement programs, and measure the effectiveness and performance of their work with a suite of holistic productivity solutions that make it easy to tie learning strategy back to revenue outcomes

Enterprise Learning Consultant

As a Team Lead, I align with other Team Leads on BDR goals and activities with our Go-To-Market plans to ensure the company achieves growth targets. Closely with sales, marketing, sales enablement, and operation teams to maximize pipeline creation and report to my Sales Manager – Business Development.

- Help lead a high-performance sales team by executing targeted pipeline goals and exceeding those goals in the emerging business
- Resolve routine problems and act as first point of escalation for the team
- Monitor, review and coach calls and processes on a weekly basis to ensure that they are following best practices and procedures
- Perform BDR responsibilities as lead BDR
Help recruit, interview, onboard, train, lead BDRs, and grow the team
- Monitor and refine lead processes, continue to help optimize SFDC, Outreach, Zoominfo, Demandbase and other tools to improve BDRs productivity
- Assist in the development and creation of new sales and marketing ideas
- Provide recommendations and best practices for emerging online marketing opportunities and tactics that assist in achieving Docebo's organizational goals
- Become a business expert by communicating the value of the product to aid in collaborative business partnerships with my team
 -Drive customer focus by understanding and listening to the customer perspective as it relates to their learning and development initiatives and business decisions

Business Development Representative, Team Lead

Jacobs & Co Steakhouse

Lead Bartender

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

Wheatsheaf 

Bar Manager

Helps organizations scale their learning culture | Learning Expert | Developing my SaaS superpowers



With over a decade of experience in the hospitality industry, I transitioned to SaaS sales during the pandemic and have been enjoying the ride ever since. I use my creativity to paint the picture of the experience that customers will have with Docebo's learning solution, not just the product itself. I also use my problem-solving skills to align with my team on goals and activities, monitor and coach calls and processes.

As a Learning Expert, I connect with organizations that are ready for a learning culture shift. I focus on understanding their current learning strategy, recognizing their learners' needs, and correlating the learning impact across the organization to business ROI. I have helped generate multiple qualified opportunities and pipeline growth for Docebo, thanks to my relationship-building and resilience skills. 

My core values for success are coachability, curiosity, organization, time management, long-term customer success, and dad jokes. I am always eager to learn new things, improve my skills, and collaborate with others. I also value having fun and being authentic in my work. 

When I am not working at Docebo or bartending at Jacobs & Co Steakhouse, you can find me at a concert or binge-watching a stellar TV series or movie.

Ashley Farina

Alicia C.

Docebo is the world’s most powerful learning platform, built for the business of learning. Docebo helps organizations around the world deliver scalable, personalized learning to customers, partners, and employees, driving productivity, engagement, revenue, and growth.

• Currently leading the social media distribution strategy for "Leaders in Learning", a gold award-winning video series featuring industry leaders from LinkedIn, AWS, Hubspot, and more–growing subscribers to 20K+ across social channels in 6 months.
• Launched Docebo's employee advocacy program, "DoceBuzz," empowering employees to amplify brand messaging, foster peer-to-peer conversations, and contribute to a more unified trusted brand presence on LinkedIn.
• Played a critical role in selecting and implementing Sprout Social, streamlining social media management across all platforms

Social Media & Brand Manager

Cold Tea Collective

Cold Tea Collective is a new media platform, sharing the real stories, perspectives, and experiences of the next generation of the Asian diaspora.

• Pitch and write editorial content covering topics around the Asian diaspora in North America (E.g. identity, culture, and entertainment)
• Interview Asian creatives and entrepreneurs to tell inspiring and powerful stories that resonate with the AAPI and Asian Canadian community, including Stephanie Hsu ("Everything Everywhere All at Once"), Domee Shi ("Turning Red"), and Bao Tran ("The Paper Tigers")
• Curate social media content for quick hits stories, including resharing previous stories and amplifying trending topical and/or news content

I took a break from this role between October 2022 and June 2023.

Staff Writer

Rangle.io

We build products & platforms that put the customer at the center of your strategy.

• Drove strategy, execution, and reporting across all social media channels, including LinkedIn, Twitter, Instagram, and YouTube
• Managed content strategy and calendar, collaborating cross-functionally with development, design, delivery, product, and digital strategy teams to build thought leadership (e.g. case studies, blog posts)
• Collaborated and maintained positive relationships with industry partners (e.g. Sanity.io, Contentful) to create co-marketing content
• Provided copywriting and editing support for events (e.g. conferences and meetups), talent (e.g. hiring and career fairs), and people & culture (e.g. Wellness Committee) initiatives, including writing briefs, announcements, and other promotional content

Content & Social Media Manager

YouGov

Exploring what the world thinks, every day.

• Led YouGov America’s B2C social media strategy to build brand awareness, drive engagement and web traffic
• Collaborated with US Content Team to pitch and generate editorial content focused on politics, lifestyle, media, and pop culture 
• Worked closely with data journalists and PR Lead to package stories and generate visuals/graphics for social media dissemination across all major platforms (Twitter, LinkedIn, Instagram, and Facebook)
• Managed YouGovDaily newsletter highlighting daily top-line polling data
• Assisted with creating and optimizing B2B LinkedIn ad campaigns across 15 sectors
• Liaised with partners (e.g. The Webby Awards and Comedy Central's "The Daily Show with Trevor Noah") and managed social media calendar throughout entire project lifecycle

Social Media Executive

Generis

• Drove revenue growth by developing inbound sponsorship marketing strategies for new business acquisition and client re-engagement
• Identified inter-departmental opportunities for improvement, breaking down silos to streamline marketing outreach and business development efforts
• Collaborated with senior-level stakeholders to generate thought leadership content (e.g. e-books, white papers, and blog posts) and maintained positive client relationships with industry-leading innovators

Senior Digital Marketing Specialist

• Generated multi-channel thought leadership content for distinct audiences across key industries (Manufacturing, Supply Chain, Medical Device, Packaging, Biomanufacturing, Pharmaceutical, Automotive, Aerospace & Defense)
• Developed data-driven B2B email marketing strategies and social media campaigns across a sponsorship portfolio of 10 events
• Drove inbound sponsorship leads and exceeded KPI’s month-over-month through marketing efforts

Social Media and Communications Coordinator

Toronto Metropolitan University

• Designed and assembled marketing and recruitment material for the Office of Graduate Studies at the Faculty of Engineering and Architectural Science (FEAS)
• Developed and executed internal communications strategy to highlight faculty accomplishments and increase engagement with current graduate students

Marketing and Communications Coordinator

• Administered online modules for two undergraduate courses, including assignments, quizzes, and midterms
• Graded assignments and quizzes of over 100 students
• Maintained communication with the Instructor and fellow GA to ensure grading standards were consistently met
• Assisted students in completing required assignments by answering emails and troubleshooting the online LMS (D2L)

Graduate Assistant

• Managed project deliverables for Ryerson University's Centre for Communicating Knowledge (CCK) and its events, including RUBIX Fall 2016 and the Independence of Canadian Broadcasting Symposium 2016

Project Assistant

Waterloo Undergraduate Student Association (WUSA)

• Performed day-to-day administrative tasks such as preparing agendas for weekly council meetings, recording meeting minutes, and writing cheque reimbursements
• Copyedited policy stances and the Student Advocacy Strategic Plan

Executive Assistant to Vice-President Education

Hi there, I'm Alicia! 👋🏻

📈 I'm a data-driven, multidisciplinary creative specializing in B2B social media strategy, content management, email marketing, event marketing, and copywriting.

👩🏻‍🎓 I graduated from the Master of Professional Communication program at Toronto Metropolitan University (formerly Ryerson University) in 2017, and my background in sociology has helped foster my passion for studying the patterns of society, its effects on social relationships, and our everyday social interactions.

✨ My wit, passion, and enthusiasm constantly push me to seek out new challenges and opportunities to learn and build on my skill set.

My interests include health and fitness (I'm a competitive powerlifter and social climber), amplifying voices of the Asian diaspora, and dabbling in other crafty hobbies.

Want to work together? Let's connect!

What's in my tech stack: Sprout Social, Figma, Canva, CapCut, Google Workspace, Asana, Slack, Notion, Gemini, ChatGPT, Claude, Grammarly, Descript

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Ashley Farina

Alicia Cheung

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