Helps organizations scale their learning culture | Learning Expert | Developing my SaaS superpowers

A career pivot into SaaS sales during the pandemic followed over a decade in hospitality, where creating great experiences and solving problems in real time were part of the job description, not bonus points.

At Docebo, the journey started as a BDR, leveled up into an ISR, and now continues as a Mid-Market Account Executive. Today, partnerships are built with organizations during their Docebo evaluation, focusing on solutioning to real learning needs and helping teams clearly see the value and impact learning can have on their business. Less feature tour, more “this actually solves our problem.”

The work centers on understanding current learning strategies, aligning solutions to learner needs, and connecting learning initiatives to measurable outcomes. If learning transformation had a utility belt, this is where it stays stocked.

Core values include curiosity, coachability, long-term customer success, and having fun while doing meaningful work. Dad jokes included at no extra cost.

Outside of Docebo, time is split between bartending at Jacobs & Co Steakhouse, attending concerts, and treating a great TV series like a long-term commitment.

If your organization is evaluating how learning can better support people and business outcomes, happy to connect and compare notes.

Ashley Farina

I’m a global Business Development leader turned Pipeline Architect with deep experience building and scaling SDR/BDR organisations, designing outbound engines, and driving predictable pipeline across North America and Europe. My passion is transforming messy, inconsistent top-of-funnel activity into structured, data-driven systems that convert.

As I expand into the consulting space, I’m focused on helping founders and sales leaders strengthen their pipeline strategy, accelerate outbound performance, and build revenue teams that can scale. I love the energy of early-stage environments and I’m looking to collaborate with companies who want to level up their GTM execution.

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Ashley Farina

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