Ashley Faus

Director of Integrated Product Marketing, Atlassian

Marketer, writer, speaker by day... singer, actor, fitness fiend by night!

I've handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. I love telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.

My writing has been published on TIME, Forbes, The Journal of Brand Strategy, and The Muse, and I've spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

Visit https://ashleyfaus.com/ for more information about my book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI".

(Views are my own)

Head of Lifecycle Marketing, Portfolio

Christopher S. Penn is an internationally renowned keynote speaker who energizes audiences with his expertise on artificial intelligence in marketing. A recognized thought leader, he demystifies complex AI concepts, providing practical strategies that empower marketers to achieve breakthrough results. Christopher’s insights on leveraging AI for data analysis, content creation, and strategic decision-making have shaped five key trends in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing. His journey in AI began in 2013, a decade before tools like ChatGPT brought the technology into the mainstream, giving him a deep understanding of its potential and practical applications. His engaging and informative presentations leave attendees with actionable takeaways they can implement immediately.

As co-founder and Chief Data Scientist of Trust Insights, Christopher leads a team of experts dedicated to helping businesses unlock the full potential of their data using cutting-edge AI solutions. His proven track record of success includes building AI-powered systems that have delivered double-digit ROI for prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others. He is a 2025, eight-time IBM Champion in IBM Data and AI and co-host of the award-winning Marketing Over Coffee marketing podcast. He is a published author in the Journal of Applied Marketing Analytics, and his work is also reflected in over two dozen marketing books, including the bestselling “Almost Timeless: 48 Foundation Principles of Generative AI“.

Learn more:
ChristopherSPenn.com
trustinsights.ai
MarketingOverCoffee.com

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Christopher Penn

Yesterday, LinkedIn FINALLY confirmed what we all knew: there's a new algorithmic sheriff in town.

Well, it's not so much a sheriff as it is an entire department. At Trust Insights, we've been covering the LinkedIn algorithm for the past two years based on academic papers, engineering content, conference presentations, and more. And we've just updated our Unofficial LinkedIn Algorithm Guide with the latest announcements and papers from yesterday that help you understand what's happening under the hood.

Here's the good news: if you've been focused on meaningful engagement (leave those comments!) and producing useful, helpful content, nothing really changes for you. There are some nuances about how LinkedIn's LLMs work and little things you can do, but for the most part, the evergreen advice is evergreen for a reason: the LLMs under the hood are nearly impossible to "hack" or "game". Anyone telling you otherwise doesn't understand the systems and how they work together.

Two things matter more than ever: profile clarity and behavioral coherence. Because of the nature of LLMs themselves (and LinkedIn is using an ensemble of them, not just one) you have to interact with them in meaningful, semantically coherent, consistent ways. What are you an expert in? Lean into that in the majority of your interactions.

And do it frequently. The new sequentual transformer LLM under the hood of the generative recommender looks at your behavior over time.

There's a lot more detail than I can fit in a post, so go grab your copy of the completely refreshed Unofficial LinkedIn Algorithm Guide, free of cost!

Get it here:
https://lnkd.in/eCjw7SWJ

#AI #GenerativeAI #GenAI #LinkedIn #Algorithm #ArtificialIntelligence #LargeLanguageModels #MachineLearning #IntelligenceRevolution

cc Sydney Baldwin Amber Naslund

Co-Founder & Chief Data Scientist at TrustInsights.ai, AI Expert, AI Keynote Speaker

Open article: The Unofficial LinkedIn Algorithm Guide (Q1 2026 Edition) by trustinsights.ai

The Unofficial LinkedIn Algorithm Guide, Fall 2025 Edition

The Unofficial LinkedIn Algorithm Guide (Q1 2026 Edition)

CLAUDE CODE REMOTE CONTROL.

This is mind meltingly good. Start up Claude Code CLI on your computer. Use the remote control command in your session, /remote-control.

Then anywhere you are, open up Claude Code in the desktop app, on the web, OR IN YOUR MOBILE APP and resume working IN YOUR CLAUDE CODE. Not the version on the web. YOUR environment. On YOUR machine. With all your MCPs, all your skills, everything you've set up to make Claude Code yours on your computer.

If you're a Claude Code power user, this is either a godsend or the removal of the last work life balance you had. But as someone who has lugged his laptop into bed to work on an idea, this is *chefs kiss* good.

Available on Pro and Max plans.

#AI #GenerativeAI #GenAI #ChatGPT #ArtificialIntelligence #LargeLanguageModels #MachineLearning #IntelligenceRevolution

FUN AI NERD ALERT!

CLIPPY RISES!

If you are a Claude Code user, you can install the free, local Masko and then install the free Clippy avatar. 

When Claude Code is working, Clippy types away.

When Claude Code needs your attention, Clippy pings you.

Free and open source from Paul Roussel:

https://lnkd.in/e8NrKwFy
https://lnkd.in/eaMhhaHE

Dharmesh Shah I know you'll love this.

#AI #GenerativeAI #GenAI #ChatGPT #ArtificialIntelligence #LargeLanguageModels #MachineLearning #IntelligenceRevolution

Agentic AI switches system 2 to system 1.

For those who haven't followed the late economist Daniel Kahnemann, his book, Thinking Fast and Slow, detailed two categories of thinking, which he called system 1 and system 2. System 1 thinking is rapid, intuitive, and sometimes unconscious. System 2 thinking is slow, deliberative, and reflective.

When we learn things, we begin in system 2 and once we've learned it well, we flip to system 1. Every step as a toddler is deliberative, cautious, and clumsy. Once we learn to walk, it becomes a system 1 skill and we stop thinking about it.

Marketers have used this for decades; we try hard to burn in behaviors from system 2 to system 1. Brand loyalty is all about getting people to think less, to be reflexive. Don't even consider alternatives, just buy Acme Brand. Don't consider talking points, just vote for your candidate or party.

Cognitively, moving people to system 1 thinking also diminishes things like compassion and empathy - reflexive thinking doesn't allow for deliberation or consideration about how a decision might affect others.

Where AI comes into play is what folks call cognitive offloading, or in the education space, deskilling. Once you default to Google Maps, your paper map reading skills atrophy. Once you have a search bar on every device, your memory skills for things like phone numbers atrophy.

Agentic AI is where this becomes more problematic. With the first generation of AI, chat boxes like ChatGPT still had some kind of chance to make you stop and think (not often, but it did happen, especially with good prompting). That's not how agents work. Agents just... do stuff.

With agentic AI, you drop a document into Claude Cowork, invoke the skill, and walk away. 45 minutes later, the task is done. You did none of it - and as long as the skill is properly configured and the agent is well equipped, it did a better job that you might have.

Agentic AI removes you from a lot of the process. It's faster, and properly built, it's better at almost every task. It's bigger, better, faster, and cheaper, but what gets left behind is system 2 thinking entirely. You and I, the humans, get left behind.

The antidote, to the extent there is one, is to flip back to legacy AI and have reflective conversations with AI tools and agentic frameworks and have it ask you questions, have it challenge you and make you think - push you, the human, back into system 2 thinking.

#AI #GenerativeAI #GenAI #ChatGPT #ArtificialIntelligence #LargeLanguageModels #MachineLearning #IntelligenceRevolution

In this episode, you'll learn:
- How to think about measuring AI proficiency in your team
- A six level framework that's vendor agnostic
- How to coach and do professional development for AI proficiency
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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The Battle

Ashley Faus

Christopher Penn

Followers

Posts

Engagements

Likes

Performance ScoreChristopher Penn's LinkedIn Performance

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taplio

The Battle

Ashley Faus

Christopher Penn

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Penn's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChristopher Penn's LinkedIn Performance