Fuel50

VP of Marketing

Pavilion

Pavilion is a private membership for high-growth operators who are looking to thrive in today's evolving business world.

Executive Member

Banzai

Banzai is a marketing technology company that enables businesses to create, deliver, and analyze engaging experiences with their audience. An engagement marketing experience attracts, engages, and delights audiences by driving audience participation, and being more personalized than traditional marketing and sales tactics. Our software platform features integrated applications to help businesses drive registrations to their experiences, host engaging experiences, and analyze the audience's journey across all marketing channels. These integrated applications include live and automated webinar promotion, live and automated webinar hosting, landing page content management, email automation, multi-channel attribution, and analytics.

Deep dives with the leaders in SaaS. This isn't a fluffy podcast. We're getting into the tangible, actionable ways you can leverage marketing to grow your business.

Check out the podcast here: https://learn.demio.com/podcast-categories/saas-breakthrough/

Host, SaaS Breakthrough Podcast

Director of Marketing

#GirlsClub

#GirlsClub is committed to changing the face of sales by empowering more women to earn roles in leadership helping reverse the zero growth trend of women leaders in sales. We address this by providing a cross-company community + a six-month exclusive training program. We value inclusion, education, hard work, and spirit.

We believe in the power of role models and integrity as passionately as we do authenticity and imperfection. We are initiative takers, people developers and esteem builders. We hold true that opportunity is abundant, and a community of support and encouragement will shine a light into corners where scarcity may still exist. We celebrate trail blazers, risk takers, working moms, and every single woman in the World who listened to her little voice that said, “More” and then did just that.

#GirlsClub Mentor

RevGenius

RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support and grow with each other.

Check out the podcast here: https://podcasts.apple.com/us/podcast/the-revenue-podcast/id1537439173

Sign up to join RevGenius here: https://vrlps.co/iLyyvJ0/cp

Marketing Host, The Revenue Podcast

Soft Robotics Inc.

- Contributed to development and implementation of new GTM Partner Distribution Channel including (but not limited to) the design and execution of onboarding/training/education programs as well as ownership of the strategy, key results and execution of the associated Channel Marketing Program.
- Consulted ~40 Channel Partners on Marketing and Business Strategy
- Planned and executed first ever Soft Robotics Partner Conference – in Ireland
- Designed downstream OKRs and KPIs
- Increased SQLs from Q4 2019 to Q1 2020 by 47.5% and from Q1 to Q2 2020 by another 2.2%

Senior Marketing Manager

- Led all downstream marketing and sales enablement strategy, execution, analytics, operations and results. Included (but not limited to) lead management, content management, social media, website, demand generation, all events and tradeshows, education and training and channel marketing.
- Set strategy for all marketing channels and forms including social media, blog, long form content, partner content, sales enablement, email marketing, videos, webinars, events and more
- Responsible for development of internal and external training, education and communications through powerpoint presentations, video, email newsletters, digital asset management and more
- Designed and implemented all processes, workflows related to marketing, lead management, channel and sales enablement
- Implemented the Gripper Guys Campaign, distinguishing a new brand for Soft Robotics - maintained a 43% average email open rate over a one year period

Manager, Marketing

- Designed and created entire Marketing Program including implementing and building multiple CMS and Marketing Automation platforms (Marketo, Hubspot and Salesforce)
- Responsible for sales and marketing operations and analytics as it related to aggressive and growing sales revenue goals.
- Ensure Sales and Marketing alignment in processes and operations spanning multiple systems

Commercial Operations Manager

- Employee #10 at Soft Robotics
- Managed a fast, start up office as well as calendar and objectives of Chief Executive Officer

Executive Assistant To Chief Executive Officer

Great Hill Partners

- Promoted to EA from Meeting Services Position – the first person in the company’s history to ever be promoted internally to this position
- Managed and scheduled complex domestic and international travel arrangements, internal and external meetings, general calendaring, and expense reports for two managing partners, two vice presidents and two associate investment professionals
- Stayed organized, flexible, efficient and positive in a high paced environment with constant change
- Collaborated with team to ensure the highest level of customer service
- Communicated with high level executives and leadership teams with professionalism and discretion

Executive Assistant

- Maintained a busy and evolving corporate calendar of multiple meeting rooms, supporting the entire firm
- Managed catering and ordering responsibilities to ensure the highest customer service for all meetings and guests

Meeting Services Coordinator

Bad Habit Productions, Inc.

Bad Habit Productions, Inc. is a 501(c)3 non-profit theatre dedicated to creating dynamic, innovative productions. We celebrate literary merit, examine human nature, and explore imaginative design. BHP is committed to providing audiences with high-quality, professional theatre experiences that are accessible and affordable.  We foster new talent in the Boston theatre scene, thereby encouraging a vibrant, connected environment for artists while enriching the Boston arts community.

www.badhabitproductions.org

Assistant to the Producing Artistic Director

Company Manager

Namaste Boston (DBA Om Boston)

A registered LLC that offers marketing to local yoga studios and wellness centers through the website, newsletters and social media of Om Boston. Studios and wellness centers promote their upcoming trainings, workshops, classes and events through Om Boston, while practitioners can use Om Boston as a one stop shop to see all upcoming happenings in their area. A monthly newsletter circulates to over 1400 subscribers detailing the month's events.

Co-Founder and Owner

VP Marketing at Banzai 🔥 Marketing | Brand | Communications

Results oriented and revenue-driven marketing and business executive. Experience within a wide range of disciplines including demand generation marketing, operations and analytics, channel development and marketing, sales enablement/training/education, brand and communications, and business strategy. Very familiar with (and comfortable optimizing) platforms including: Marketo, HubSpot, Salesforce.com and more. Adds the most value when there is an opportunity to establish and cultivate crucial relationships with key internal and external stakeholders at all levels, fostering trust using emotional intelligence and business strategy expertise to deliver top quality results. Uniquely understands the challenges associated with small and start up businesses – especially as it relates to culture, leadership and business objectives. Extensive experience strategizing and consulting top level executives at businesses of all sizes. Highly experienced (and excited about) building marketing function from 0-1.

CORE BUSINESS SKILLS:
-Effective Marketing for Startups
-Sales Enablement
-Marketing Plan Development
-Strong Problem Solving and High Emotional Intelligence
-Marketing Automation Optimization and Implementation
-Inbound and Content Management
-Tradeshow and Event Management
-Channel Marketing
-Implementing and Onboarding New GTM Channels
-Marketing Strategy
-Setting Up New Channels with Cross Functional Team Members
-Using Data to Drive Objectives and Key Results
-Effective Communication and Public Speaking
-Leading with Empathy
-Designing Content that Addresses Challenges
-Identifying Barriers and Solving For Them

Ashley Levesque

Millsapps, Ballinger & Associates (MB&A)

-Sole technical writer on Product team, documenting SaaS products for developers and end users.
-Wrote end-user documentation for Salesforce AppExchange software products in collaboration with SMEs and external stakeholders, including user guides, LMS learning modules, micro learning deliverables, and thought leadership articles.
-Designed a hybrid live/recorded curriculum to teach project teams how to create user-friendly documentation
-Developed, recorded, and narrated product marketing demos
-Collaborated as the secondary QA Analyst on a government contract project
-Wrote and tested user guides, instructional modules, test scripts, and SOPs
-Revised RFPs to enhance the success of sales and business development efforts
-Led efforts for company-wide innovation around user experience and accessibility best practices in an agile startup environment

Lead Information Delivery Specialist

Associate Information Delivery Specialist

Gannon University

-Managed daily operations, events, and special projects in I-HACK (cyber learning center)
-Implemented policies and procedures for internal and external stakeholders
-Supported grant management, planning, and marketing for cyber programs and I-HACK makerspace development
-Served as the project manager and director for major collaborative projects and STEM outreach programs
-Devised marketing materials and technical documentation for I-HACK departments and labs
-Strengthened connections between university departments to create and refine processes

Cyber Learning Center and Hatchery Manager

ContentMX

-Onboarded and retained key customer users in 1:1 and group calls/demos
-Generated and single-handedly maintained a software product knowledge base with help articles, end-user guides, short how-to videos, and troubleshooting content
-Hosted live and recorded webinars to educate customer users
-Designed content for multiple best-practice and technical webinar series
-Liaised with Marketing to create multimodal, data-driven email campaigns
-Redesigned and contributed to ContentMX’s thought leadership publication, PartnerOn Journal
-Led the internal implementation of HubSpot and Cisco WebEx and created accompanying user guides
-Led website audit to archive old content and create engaging copy
-Collaborated with developers to improve platform features and UX
-Managed interdepartmental onboarding and training of new employees
-Assisted business development with warm calling and consultative selling efforts


Here is a video that I scripted, designed, narrated, recorded, and edited for ContentMX: https://vimeo.com/534004170
Here is the Knowledge Base that I created and managed: knowledge.contentmx.com

Learning and Implementation Manager

-Host webinars and demos to teach clients how to leverage our content marketing platform
-Design and manage Knowledge Base and instructional resources
-Handle client support questions and inquiries
-Manage interdepartmental onboarding and training of new employees

Client Success Manager

Berkshire Hathaway HomeServices

-Provided multi-program support to 600+ agents in 23 franchise offices
-Created and edited internal and external marketing and web copy
-Managed catering and preparation for company trainings and events
-Assisted with HR correspondence and interviews

Office Administrator

University of Massachusetts Dartmouth

Designed and instructed six sections of ENL 265: Business Communications

Graduate Teaching Fellow

Leduc Center for Civic Engagement @ UMass Dartmouth

Created, implemented, and managed a social media campaign for a non-profit organization.

Social Media and PR Intern

Arbella Insurance Group

Handled auto damage claims from start to finish. 
Earned my AIC30 designation.

Claims Specialist

Dunkin'​ Brands

Handled inquiries and complaints from customers, franchisees, and others in a multi-modal call center (phone, email, and social media).

Guest Service Representative

McDonald's

Served customers, prepared food and beverages, and cleaned the restaurant.

Crew Member

UMass Dartmouth

Peer Advisor, Study Abroad

English Tutor

ENL 258- Introductory Literature Criticism course

Teaching and Learning Assistant

I am a user-obsessed technical writer, teacher, trainer, customer advocate, and QA tester with 13+ years of working with companies of all sizes, including 5+ years with SaaS startups. 

My philosophy is "people first." When the people you work with - employees, clients, and users - know that they are seen as individuals, heard as problem solvers, and understood as human beings, then you are on the path to success. 

I am open to new opportunities in technical writing, knowledge management, and customer success.

taplio

The Battle

Ashley Levesque

Amber Shimkus

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