Fuel50

VP of Marketing

Pavilion

Pavilion is a private membership for high-growth operators who are looking to thrive in today's evolving business world.

Executive Member

Banzai

Banzai is a marketing technology company that enables businesses to create, deliver, and analyze engaging experiences with their audience. An engagement marketing experience attracts, engages, and delights audiences by driving audience participation, and being more personalized than traditional marketing and sales tactics. Our software platform features integrated applications to help businesses drive registrations to their experiences, host engaging experiences, and analyze the audience's journey across all marketing channels. These integrated applications include live and automated webinar promotion, live and automated webinar hosting, landing page content management, email automation, multi-channel attribution, and analytics.

Deep dives with the leaders in SaaS. This isn't a fluffy podcast. We're getting into the tangible, actionable ways you can leverage marketing to grow your business.

Check out the podcast here: https://learn.demio.com/podcast-categories/saas-breakthrough/

Host, SaaS Breakthrough Podcast

Director of Marketing

#GirlsClub

#GirlsClub is committed to changing the face of sales by empowering more women to earn roles in leadership helping reverse the zero growth trend of women leaders in sales. We address this by providing a cross-company community + a six-month exclusive training program. We value inclusion, education, hard work, and spirit.

We believe in the power of role models and integrity as passionately as we do authenticity and imperfection. We are initiative takers, people developers and esteem builders. We hold true that opportunity is abundant, and a community of support and encouragement will shine a light into corners where scarcity may still exist. We celebrate trail blazers, risk takers, working moms, and every single woman in the World who listened to her little voice that said, “More” and then did just that.

#GirlsClub Mentor

RevGenius

RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support and grow with each other.

Check out the podcast here: https://podcasts.apple.com/us/podcast/the-revenue-podcast/id1537439173

Sign up to join RevGenius here: https://vrlps.co/iLyyvJ0/cp

Marketing Host, The Revenue Podcast

Soft Robotics Inc.

- Contributed to development and implementation of new GTM Partner Distribution Channel including (but not limited to) the design and execution of onboarding/training/education programs as well as ownership of the strategy, key results and execution of the associated Channel Marketing Program.
- Consulted ~40 Channel Partners on Marketing and Business Strategy
- Planned and executed first ever Soft Robotics Partner Conference – in Ireland
- Designed downstream OKRs and KPIs
- Increased SQLs from Q4 2019 to Q1 2020 by 47.5% and from Q1 to Q2 2020 by another 2.2%

Senior Marketing Manager

- Led all downstream marketing and sales enablement strategy, execution, analytics, operations and results. Included (but not limited to) lead management, content management, social media, website, demand generation, all events and tradeshows, education and training and channel marketing.
- Set strategy for all marketing channels and forms including social media, blog, long form content, partner content, sales enablement, email marketing, videos, webinars, events and more
- Responsible for development of internal and external training, education and communications through powerpoint presentations, video, email newsletters, digital asset management and more
- Designed and implemented all processes, workflows related to marketing, lead management, channel and sales enablement
- Implemented the Gripper Guys Campaign, distinguishing a new brand for Soft Robotics - maintained a 43% average email open rate over a one year period

Manager, Marketing

- Designed and created entire Marketing Program including implementing and building multiple CMS and Marketing Automation platforms (Marketo, Hubspot and Salesforce)
- Responsible for sales and marketing operations and analytics as it related to aggressive and growing sales revenue goals.
- Ensure Sales and Marketing alignment in processes and operations spanning multiple systems

Commercial Operations Manager

- Employee #10 at Soft Robotics
- Managed a fast, start up office as well as calendar and objectives of Chief Executive Officer

Executive Assistant To Chief Executive Officer

Great Hill Partners

- Promoted to EA from Meeting Services Position – the first person in the company’s history to ever be promoted internally to this position
- Managed and scheduled complex domestic and international travel arrangements, internal and external meetings, general calendaring, and expense reports for two managing partners, two vice presidents and two associate investment professionals
- Stayed organized, flexible, efficient and positive in a high paced environment with constant change
- Collaborated with team to ensure the highest level of customer service
- Communicated with high level executives and leadership teams with professionalism and discretion

Executive Assistant

- Maintained a busy and evolving corporate calendar of multiple meeting rooms, supporting the entire firm
- Managed catering and ordering responsibilities to ensure the highest customer service for all meetings and guests

Meeting Services Coordinator

Bad Habit Productions, Inc.

Bad Habit Productions, Inc. is a 501(c)3 non-profit theatre dedicated to creating dynamic, innovative productions. We celebrate literary merit, examine human nature, and explore imaginative design. BHP is committed to providing audiences with high-quality, professional theatre experiences that are accessible and affordable.  We foster new talent in the Boston theatre scene, thereby encouraging a vibrant, connected environment for artists while enriching the Boston arts community.

www.badhabitproductions.org

Assistant to the Producing Artistic Director

Company Manager

Namaste Boston (DBA Om Boston)

A registered LLC that offers marketing to local yoga studios and wellness centers through the website, newsletters and social media of Om Boston. Studios and wellness centers promote their upcoming trainings, workshops, classes and events through Om Boston, while practitioners can use Om Boston as a one stop shop to see all upcoming happenings in their area. A monthly newsletter circulates to over 1400 subscribers detailing the month's events.

Co-Founder and Owner

VP Marketing at Banzai 🔥 Marketing | Brand | Communications

Results oriented and revenue-driven marketing and business executive. Experience within a wide range of disciplines including demand generation marketing, operations and analytics, channel development and marketing, sales enablement/training/education, brand and communications, and business strategy. Very familiar with (and comfortable optimizing) platforms including: Marketo, HubSpot, Salesforce.com and more. Adds the most value when there is an opportunity to establish and cultivate crucial relationships with key internal and external stakeholders at all levels, fostering trust using emotional intelligence and business strategy expertise to deliver top quality results. Uniquely understands the challenges associated with small and start up businesses – especially as it relates to culture, leadership and business objectives. Extensive experience strategizing and consulting top level executives at businesses of all sizes. Highly experienced (and excited about) building marketing function from 0-1.

CORE BUSINESS SKILLS:
-Effective Marketing for Startups
-Sales Enablement
-Marketing Plan Development
-Strong Problem Solving and High Emotional Intelligence
-Marketing Automation Optimization and Implementation
-Inbound and Content Management
-Tradeshow and Event Management
-Channel Marketing
-Implementing and Onboarding New GTM Channels
-Marketing Strategy
-Setting Up New Channels with Cross Functional Team Members
-Using Data to Drive Objectives and Key Results
-Effective Communication and Public Speaking
-Leading with Empathy
-Designing Content that Addresses Challenges
-Identifying Barriers and Solving For Them

Ashley Levesque

Zendesk

Chief of Staff, Office of the CMO

June Consulting & Coaching

Recently promoted? Expanded scope? New job? June Coaching supports marketing leaders as they navigate the next stage of growth in their career. Part leadership coaching and part marketing strategy advisor, June Coaching provides a safe and confidential place to get advice on tough management situations, how to nail your first board meeting, how to navigate cross department collaboration challenges, how to be mindful of your leadership blindspots as you take on new challenges — and more. We'll work with you to craft a coaching plan and package that's unique to you so that you can operate at your best.

Founder and Chief Strategist

Uplevel

Built and led marketing, sales, and customer success teams — as well as oversaw HR strategy and initiatives for Uplevel, an engineering insights platform. Joined during stealth mode and led GTM through $2M ARR.

• Launched company out of stealth mode – created initial brand positioning and design – and launched first website in less than three months. Led two additional subsequent re-positioning and re-branding projects as product evolved.
• Led product marketing and product launches for all user audiences using multi-modal strategies for engagement across email, Slack, video, social, and live trainings.
• Led integrated marketing initiatives, including content, PR, and advertising.
• Built and managed sales and sales development teams. Using account-based outreach and message testing, increased qualifying deal pipeline 200% in 6 months.
• Built and managed customer success function. Led initiatives to drive product market fit by testing monthly experiments to drive user adoption and use of the platform. Increased usage from 5% to 20% monthly engagement.
• Fostered Uplevel as a best place to work. Created company values. Created interview and onboarding processes. Lead company transformation to 4-day work week.

VP of Marketing and Customer Engagement 

Don't Tell Me What To Do

In the age of social media and choice overload, we're constantly bombarded with opinions on the "right" and "best" way to live a fulfilled life. Eat this. Live here. Go after this job. Buy this. It goes on. But what happens when you want to pivot? How do you navigate all the advice — internally & externally? The 'Don’t Tell Me What To Do' podcast dives into conversations about pivoting from the advice you’re given and charting a new path. This season we're diving into relationships, family, politics, finance, work life balance & more to share a balanced perspective on living a life YOU want.

Podcast host

Qualtrics

Led global go-to-market campaigns for Qualtrics EmployeeXM, an industry- leading employee engagement platform.

• Overhauled product positioning for the EmployeeXM product line, partnering with global product teams to define the new product vision.
• Led strategy for new asset development including website, sales deck, and all marketing collateral. Trained global sales teams.
• Served as the lead product marketer working across Qualtrics and SAP teams during SAP acquisition. • • Created joint story and vision for SAP HR product: SuccessFactors.

Product Marketing, Employee Experience 

Koru | Predictive Hiring for Fit

Led marketing and acquisition communications strategy for Koru, a talent acquisition platform that used AI to find candidates with culture fit. Acquired by Capp & Co November 2018. 

• Launched first formal account-based selling program. 
• Pivoted to a strategic role during acquisition discussions.

Head of Marketing

Limeade

Led demand generation and sales development teams for Limeade, an employee engagement and wellness platform. Responsible for advertising, inbound marketing, sales development, partner marketing, product marketing, field marketing, customer advocacy, and account-based company strategy.

• Launched account-based selling strategy; aligned CEO, marketing, sales, and customer success around ideal customer profile and target account list — after 12 months, 75% of potential revenue attributed to top accounts
• Created first content marketing and advertising program for Limeade – including blog, social, email marketing, webinars, e-books; advertising mix of display, content syndication, and print
• Launched sales enablement program – created new sales messaging/pitch deck and trained team – attributed as top growth driver for 2016 sales
• Launched first formal product marketing program for product launches
• Created formal partner GTM process and marketing strategy – launched 10+ partners

Sr. Director, Demand Generation & Sales Development

Actively Northwest - Powered By LifeWise

Adventure, food and fitness writer for Actively Northwest, an online resource sponsored by LifeWise for healthy eating, fitness tips, motivational stories and local events in the Northwest. 

Example articles: http://www.activelynorthwest.com/author/jori-saeger/

Contributing Writer

Weber Shandwick

Digital content strategist for 10+ accounts to develop digital and paid advertising campaigns and lead execution. Sample projects and clients:

• Managing editor for ActivelyNorthwest.com (LifeWise Health)
Led team of 7 writers and producers, coordinated social advertising and oversaw editorial direction for a daily publishing site that received 100K unique views/month. Positioned Actively Northwest as top food and fitness destination in PNW to drive Life Wise Health brand awareness. Work acknowledged in more than 12 digital marketing awards including MARCOM, AVA, PRSA & Ragan.

• Lead digital strategist for the Bill & Melinda Gates Visitor Center 
Guided first social and digital strategy to position the Visitor Center as a premier tourist destination in the Northwest. Coordinated influencer partnerships and all paid advertising campaigns through e-newsletter partnerships, SEM campaigns, and content syndication platforms. 

• Managing editor for Washington State Parks 
Launched AdventureAwaits.com, the Parks’ storytelling platform. Devised editorial and social strategy that drove 30K unique views per month with under $100K/year budget 

Additional projects:
• Digital strategist for Seattle Children's Hospital - oversaw the development of online marketing and messaging audits for the craniofacial, heart, orthopedics, and research centers. 
• Developed integrated digital strategies for UW School of School Work, Innovation Prize for Africa, African Green Revolution Forum, Living on One, Washington Global Health Alliance.
• Served as digital lead for the award-winning Shockingly Simple Campaign - a public affairs campaign by Public Health - Seattle & King County to increase AED adoption by King County businesses.
• Coordinated global media monitoring for the Bill & Melinda Gates Foundation.

Digital Content Manager

Agency (Formally Party With A Purpose)

Volunteer board member for Agency, an initiative of the Washington Global Health Alliance dedicated to raising awareness and creating an avenue for young adults to participate in the growing global health movement.
• Developed the social strategy to increase engagement and attendance.
• Helped with media strategy, landing interviews on KISS FM radio.

Advisory Board Member - Communications

Marketing strategist and leadership coach with 15+ years of experience. As a strategic doer, I’m comfortable in big and small teams - I’ve managed accounts at a global agency, worked through an acquisition by one of the biggest global companies, took a marketing team from 2-20 people & $10M to $50M in AAR, as well as launched a company out of stealth mode as a 1 person team. 

How I can help you as a strategist: 
* Creating foundational marketing plans 
* Working with your leadership team to create initial go-to-market messaging and positioning 
* Reviewing current plans/auditing and suggesting improvements
* Content - buyers journey audits, developing initial content plans, collaborating to align with key messaging pillars, managing execution 
* Product marketing process - creating the initial process or auditing current processes
* Sales enablement - audit of current processes and materials, creation of new content 
* ABM strategies - strategy development, account list creation, account planning, lead hand-off, content recommendations and execution management

How I can help you as a coach:
* Supporting newly promoted heads of marketing and new department leads with strategic planning, people development, and executive presence
* Supporting CEOs with strategic HR coaching - values creation and manifestation across the org, employee engagement plans

My sweet spots: 
* Start-ups ready to launch or ready to take things to the next level after a funding round — I can help you prioritize as a team of 1 and then support you in thoughtful team and program growth 
* HR technology. I’ve spent a good bulk of my career in the healthcare space and HR tech. I know the CHRO and HR buying committee in and out. 
* Future of work. I’ve spent countless years writing, researching, and selling products that are innovating on the future of work. (I also spearheaded a company’s transformation to a 4-day work week)

Want to work together? Send me a message and let's talk!

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The Battle

Ashley Levesque

Jori Maurer

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