Fuel50

VP of Marketing

Pavilion

Pavilion is a private membership for high-growth operators who are looking to thrive in today's evolving business world.

Executive Member

Banzai

Banzai is a marketing technology company that enables businesses to create, deliver, and analyze engaging experiences with their audience. An engagement marketing experience attracts, engages, and delights audiences by driving audience participation, and being more personalized than traditional marketing and sales tactics. Our software platform features integrated applications to help businesses drive registrations to their experiences, host engaging experiences, and analyze the audience's journey across all marketing channels. These integrated applications include live and automated webinar promotion, live and automated webinar hosting, landing page content management, email automation, multi-channel attribution, and analytics.

Deep dives with the leaders in SaaS. This isn't a fluffy podcast. We're getting into the tangible, actionable ways you can leverage marketing to grow your business.

Check out the podcast here: https://learn.demio.com/podcast-categories/saas-breakthrough/

Host, SaaS Breakthrough Podcast

Director of Marketing

#GirlsClub

#GirlsClub is committed to changing the face of sales by empowering more women to earn roles in leadership helping reverse the zero growth trend of women leaders in sales. We address this by providing a cross-company community + a six-month exclusive training program. We value inclusion, education, hard work, and spirit.

We believe in the power of role models and integrity as passionately as we do authenticity and imperfection. We are initiative takers, people developers and esteem builders. We hold true that opportunity is abundant, and a community of support and encouragement will shine a light into corners where scarcity may still exist. We celebrate trail blazers, risk takers, working moms, and every single woman in the World who listened to her little voice that said, “More” and then did just that.

#GirlsClub Mentor

RevGenius

RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support and grow with each other.

Check out the podcast here: https://podcasts.apple.com/us/podcast/the-revenue-podcast/id1537439173

Sign up to join RevGenius here: https://vrlps.co/iLyyvJ0/cp

Marketing Host, The Revenue Podcast

Soft Robotics Inc.

- Contributed to development and implementation of new GTM Partner Distribution Channel including (but not limited to) the design and execution of onboarding/training/education programs as well as ownership of the strategy, key results and execution of the associated Channel Marketing Program.
- Consulted ~40 Channel Partners on Marketing and Business Strategy
- Planned and executed first ever Soft Robotics Partner Conference – in Ireland
- Designed downstream OKRs and KPIs
- Increased SQLs from Q4 2019 to Q1 2020 by 47.5% and from Q1 to Q2 2020 by another 2.2%

Senior Marketing Manager

- Led all downstream marketing and sales enablement strategy, execution, analytics, operations and results. Included (but not limited to) lead management, content management, social media, website, demand generation, all events and tradeshows, education and training and channel marketing.
- Set strategy for all marketing channels and forms including social media, blog, long form content, partner content, sales enablement, email marketing, videos, webinars, events and more
- Responsible for development of internal and external training, education and communications through powerpoint presentations, video, email newsletters, digital asset management and more
- Designed and implemented all processes, workflows related to marketing, lead management, channel and sales enablement
- Implemented the Gripper Guys Campaign, distinguishing a new brand for Soft Robotics - maintained a 43% average email open rate over a one year period

Manager, Marketing

- Designed and created entire Marketing Program including implementing and building multiple CMS and Marketing Automation platforms (Marketo, Hubspot and Salesforce)
- Responsible for sales and marketing operations and analytics as it related to aggressive and growing sales revenue goals.
- Ensure Sales and Marketing alignment in processes and operations spanning multiple systems

Commercial Operations Manager

- Employee #10 at Soft Robotics
- Managed a fast, start up office as well as calendar and objectives of Chief Executive Officer

Executive Assistant To Chief Executive Officer

Great Hill Partners

- Promoted to EA from Meeting Services Position – the first person in the company’s history to ever be promoted internally to this position
- Managed and scheduled complex domestic and international travel arrangements, internal and external meetings, general calendaring, and expense reports for two managing partners, two vice presidents and two associate investment professionals
- Stayed organized, flexible, efficient and positive in a high paced environment with constant change
- Collaborated with team to ensure the highest level of customer service
- Communicated with high level executives and leadership teams with professionalism and discretion

Executive Assistant

- Maintained a busy and evolving corporate calendar of multiple meeting rooms, supporting the entire firm
- Managed catering and ordering responsibilities to ensure the highest customer service for all meetings and guests

Meeting Services Coordinator

Bad Habit Productions, Inc.

Bad Habit Productions, Inc. is a 501(c)3 non-profit theatre dedicated to creating dynamic, innovative productions. We celebrate literary merit, examine human nature, and explore imaginative design. BHP is committed to providing audiences with high-quality, professional theatre experiences that are accessible and affordable.  We foster new talent in the Boston theatre scene, thereby encouraging a vibrant, connected environment for artists while enriching the Boston arts community.

www.badhabitproductions.org

Assistant to the Producing Artistic Director

Company Manager

Namaste Boston (DBA Om Boston)

A registered LLC that offers marketing to local yoga studios and wellness centers through the website, newsletters and social media of Om Boston. Studios and wellness centers promote their upcoming trainings, workshops, classes and events through Om Boston, while practitioners can use Om Boston as a one stop shop to see all upcoming happenings in their area. A monthly newsletter circulates to over 1400 subscribers detailing the month's events.

Co-Founder and Owner

VP Marketing at Banzai 🔥 Marketing | Brand | Communications

Results oriented and revenue-driven marketing and business executive. Experience within a wide range of disciplines including demand generation marketing, operations and analytics, channel development and marketing, sales enablement/training/education, brand and communications, and business strategy. Very familiar with (and comfortable optimizing) platforms including: Marketo, HubSpot, Salesforce.com and more. Adds the most value when there is an opportunity to establish and cultivate crucial relationships with key internal and external stakeholders at all levels, fostering trust using emotional intelligence and business strategy expertise to deliver top quality results. Uniquely understands the challenges associated with small and start up businesses – especially as it relates to culture, leadership and business objectives. Extensive experience strategizing and consulting top level executives at businesses of all sizes. Highly experienced (and excited about) building marketing function from 0-1.

CORE BUSINESS SKILLS:
-Effective Marketing for Startups
-Sales Enablement
-Marketing Plan Development
-Strong Problem Solving and High Emotional Intelligence
-Marketing Automation Optimization and Implementation
-Inbound and Content Management
-Tradeshow and Event Management
-Channel Marketing
-Implementing and Onboarding New GTM Channels
-Marketing Strategy
-Setting Up New Channels with Cross Functional Team Members
-Using Data to Drive Objectives and Key Results
-Effective Communication and Public Speaking
-Leading with Empathy
-Designing Content that Addresses Challenges
-Identifying Barriers and Solving For Them

Ashley Levesque

Digitopia Agency 

Privileged to be working alongside amazing inbound, paid, and HubSpot platform marketers. Using the Digital Utopia Methodology to change the way people look at inbound. Here's what I love doing:

-Competitor analysis
-Keyword research
-Building badass blueprints for inbound
-Content marketing strategy
-Helping clients recognize and push through bottlenecks

Senior Inbound Marketing Strategist

Road Runner Sports

Content Marketing 
•Creates strategy for content based on key KPIs including driving qualified leads, converting bottom-of-the-funnel content viewers, and more.
•Manages the distribution of blog content on social media, email, and other promotional channels
•Oversees blog content and the editorial calendar.
• Manages Road Runner Sports' video production team.
• Collaborates on video content and strategy with videographer, design, and creative team.

Social Media Strategy and Department Management 
• Oversees social media department team of three.
• Fosters community by implementing a social strategy that deeply revolves around user-generated content.
•Developed an influencer outreach/brand ambassador program.
•Works closely with retail to create strategies for tying online promotions to offline initiatives.
•Develops ongoing content (promotional and non-promotional) for social media.
•Created a social media program for brands seeking promotional opportunities with Road Runner Sports.

Senior Content Marketing and Social Media Manager at Road Runner Sports

Organik SEO

While managing the social media department at Organik SEO, I also:

-Grew the business by helping develop agency partnerships and business relationships
-Created relationships with leads to educate them on all of Organik SEO's services
-Managed and optimized the sales pipeline alongside other members of our sales team
-Implemented new processes and procedures to create a fluid system for sales
-Worked with the Organik SEO social media, SEO, content marketing and web development team to ensure the services sold reflected the team's deliverables
-Created timelines, proposals and detailed strategies for potential clients
-Onboarded new clients with our team and working closely with our project manager
-Fostered new potential leads for Organik SEO through content marketing initiatives
-Built Organik SEO's brand by assisting with social media and content when possible

Sales and Marketing Director

Social media management
• Managed the social media department
• Strategized new social media offerings for clients
• Conducted strategy sessions to help clients who have full-scale in-house management but desired   direction and a deep dive into analytics
• Managed client relations for social media 
• Advised on sales strategies for potential social media clients
• Assisted with content marketing campaigns for clients
• Hosted a weekly Twitter chat, #OrganikChat, for Organik SEO on all things digital marketing
• Worked closely with the content marketing, SEO and web development team to ensure a holistic approach to all client campaigns 
• Conducted meetings with potential clients to educate them on the benefit of social media and content marketing campaigns 
• Used social media advertising (Facebook, Twitter, etc) to boost client campaigns
• Identified growth opportunities for clients through social media and content marketing

PR and Communications
• Spoke at local San Diego events on behalf of Organik SEO
• Sought out business opportunities via outreach efforts
• Built agency partnerships for Organik SEO through networking
• Implemented blogger outreach strategies for Organik SEO
• Created and promoted content for Organik SEO in the form of presentations, blog content, social media and more
• Live tweeted and blogs at local social media/SEO conferences and events
• Coordinated events for Organik SEO

Social Media Department Manager

Ragan Communications

Social media management/community building: 
•  Was a one-woman social media team who managed all social content for Ragan Communications
• Used social to increase brand awareness, provide customer service, promote products and events and share insight;
• Hosted a weekly Twitter chat--#RaganSocial --on all things social and PR that was frequently cited by PR and social media industry leaders as a must-attend chat
• Served as a brand steward by ensuring brand messaging, tone, and voice across all platforms.

Social media monitoring and measurement:
• Frequently used social media monitoring and measuring tools like HootSuite, Google Analytics, TweetDeck, and numerous social media platforms and paid tools like NASDAQ’s Media Intelligence  and the Vocus Marketing Suite.

Host relations and partnerships:
• Built relationships with companies in Southern California to host Ragan events;
• Created relationships with bloggers for our websites.

Writing:
• Contributed articles to Ragan.com and PR Daily on social media topics;
• Maintained a variety of voices for our different publications on social media;
• Live blogged during conferences on Ragan.com and PR Daily.

Presenting and speaking:
• Spoke at our prominent social media conferences (including our largest conference at Walt Disney World Resorts), workshops and roundtables on social media and content marketing best practices.
• Presented during Social Media Week and hosted webinars with Cision.

Social media integration and collaboration:
• Worked closely with our CEO, marketing, editorial and our conference team to streamline social media messages;
• Collaborated with the marketing and conference team to promote events, webinars and sales;
• Worked with our graphic designer and web team to update images on social.

Experience with the following social media tools:
 -Dynamic Tweets, HootSuite, TweetDeck , the Vocus Marketing Suite, NASDAQ Media Intelligence, Storify, Google Analytics, Buffer App and many more.

Social Media Director

SCH Writing

• Creates communications for companies across the United States including:
-Informational and research articles;
-Proposals;
-Email marketing;
-Blogs.

Owner and Founder

TCS Education System

• Wrote a detailed 50 page guide explaining policies and procedures of other departments, as they related to the Executive Offices;
• Implemented  the use of Dropbox and Xobni to increase efficiency in the fast-paced environment of the Executive Offices;
• Created agenda and minutes for monthly team meetings, structured discussions, and led meetings;
• Coordinated retreats, high-level luncheons, board of trustees meetings and national and international travel for senior cabinet members;
• Proofread letters and invitations to be sent to trustees and edited minutes and strategic operations pieces for the COO; 
• Managed rectification of MasterCards and expenses for the executive cabinet, with amounts often totaling more than $3,000;
• Hired and managed temporary assistants, student workers and receptionists.

Executive Offices Coordinator (The Chicago School)

The Chicago School of Professional Psychology

• Created the text for holiday, sympathy and other personal and public messages from the president; 
• Assisted the Marketing Department with the editing of donation letters and school-wide communications; 
• Worked closely with the director of The Office of the President to schedule meetings, luncheons, and events with trustees; manage the president’s calendar, expenses and travel; and create board books (including managing uploads and edits to the board book website) for 9 board of trustee meetings.

Administrative Assistant to the Office of the President

• Wrote a proposal to the CFO that resulted in the complete restructuring of The Executive Offices space;
• Managed and hired student workers and coached them in Executive Offices etiquette and functions; 
• Assisted the executive cabinet in scheduling travel, managing calendars and greeting guests and trustees.

Executive Offices Receptionist

Hampton Sheet Magazine

• Proofread editorials about Hampton socialites and celebrities to ensure information was factual and newsworthy;
• Tracked media, fashion and celebrity trends through popular news media;
• Ensured that the contact database was current.

Editorial Assistant

Skills include:
-Making a cashew dip for parties that will trick people with its hummus-like appearance but wow people with its taste
-An uncanny ability to name songs within the first few seconds of hearing them (particularly 90s-era music)
-Hearing people's conversations when they're rooms away (it's not eavesdropping, it's great hearing)

Skills that you care about include:
-The ability to create a better-than-your-average marketing funnel (it's next level - DM me for deets)
-A creative approach to keyword research and content marketing
-Demystifying inbound marketing because it shouldn't be confusing, it should be making you money

DM me your favorite 90s song.

Samantha Kerstetter

The Digitopia team created an #AIsearch readiness audit to help
 #marketing leaders understand how visible their website is in AI tools, like ChatGPT, and how to get ahead before search shifts even more in 2026.

From what we’ve seen, most websites aren’t prepared for AI Search.
They’re missing critical schema, entity signals, and technical visibility markers that LLMs rely on to surface brands in answers.

And as #AIOverviews continue to roll out, companies that don’t adapt risk losing visibility, traffic, and revenue, even if they’ve invested heavily in traditional SEO (which still absolutely matters, btw). 

So we’re giving away a deep-dive audit for just $500 (normally $1,000–$2,000) to help teams quickly understand what’s broken and what fixes will make the biggest impact.

If you want the audit:
— Like this post
 — Comment AI SEARCH
 — Send me a connection request
 — I’ll DM you the link to book it

Hurry! You’ll want to get your strategy in place for 2026, and we have to cap this at 10 audits. 

#SEO
 #AISearch
 #AEO
#SXO
#GEO
 #digitalmarketing
 #inboundmarketing
 #growthmarketing

B2B marketing expert | HubSpot Partner | Director of Client Success at Digitopia

taplio

The Battle

Ashley Levesque

Samantha Kerstetter

Followers

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Performance ScoreSamantha Kerstetter's LinkedIn Performance

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taplio

The Battle

Ashley Levesque

Samantha Kerstetter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Samantha Kerstetter's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSamantha Kerstetter's LinkedIn Performance