ivrygold

Your path to a better business and life starts here | Empowering and Equipping Entrepreneurial Women, who've experienced Trauma, Triggers, and Mental Health Challenges, to thrive in business and life.

ivrygold is now Inc. verified!

ivrygold works with Women & Survivors of Trauma who are current and aspiring business owners, turning vision and goals into long-term revenue growth through 1:1 and Mastermind Small Group Coaching.

We also help growing businesses during growth stage to plan and establish recruiting processes, employer branding and talent attraction strategies, and onboarding and training systems. 

Launch Business Bootcamp was put together to make launching your new passive stream of income or business idea simple. This step-by-step intensive 1:1 coaching experience will help you build the foundation of your Business, Brand, and Offer and Launch with confidence in just 3 working sessions.

The Womanpreneur Lab, our flagship program, was designed for Entrepreneur Women with Trauma and Triggers, to help them streamline their businesses and passion projects, setting them up with the right foundations to scale… All while keeping Mental Health top of mind 💙

Let’s work together and collaborate! Visit ivrygold.co to schedule a quick intro chat or email ashley@ivrygold.co




Revenue Growth Partner | Execution Strategy | Project Management | Marketing | Brand Strategy | Brand Marketing | Personal Brand | Fractional and Interim Employment Services | Business Mentor | AI Workshops | Marketing Workshops | Business Workshops | Community Mentorship

Founder, Consultant, Coach

Founder Mental Health Pledge

Founder Mental Health Pledge is an coalition of startup investors, founders, and leaders coming together to destigmatize and encourage mental healthcare for founders and the greater startup community as a business imperative. Visit FounderPledge.com to learn more and take the pledge.


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Founders make countless sacrifices at the expense of their mental health.

They are more likely to suffer from:

2X Suicidal Thoughts & Depression 
10X Bipolar Disorder
3X Addiction
6X ADHD

My company, ivrygold's mission is Empowering and Equipping Women, with Trauma, Triggers, and Mental Health Challenges, to Thrive in Business and Life.

And rightfully so,

That's why I have committed to the "Founder Mental Health Pledge" - To make mental health a business priority.

Join me and 677 others in dedication to a better focus on Mental Health for Business Founders, leaders, and teams 💙

Member

WhiteFlag

As a WhiteFlag Ambassador, I am an advocate and voice for a unique and groundbreaking platform dedicated to fostering support, connection, and empathy within its community. 

WhiteFlag is a free, anonymous, peer-to-peer support app designed to offer a safe space for individuals seeking support, understanding, or simply a listening ear.

Learn more and join the community at https://www.whiteflagapp.com

Ambassador & Investor

Free Skin Co

This brand took a road of its own, going down a beautiful philanthropic path with high demand that was never expected 💙 Closed temporarily for rebrand — Will announce the relaunch when we’re there! 

Free Skin Co combines our founder, Ashley's, love and passion for skincare with clean ingredients that work for sensitive and acne-prone skin with her drive to improve the mental health.

Though our Self Care Packs for Survivors Program, 30% of all profits are donated to improving the mental health and healing process for survivors of child sexual abuse, sexual assault, trauma, and PTSD 💙

Founder

Protis Global

For over 25 years, Protis Global has been recognized as a leading global search firm in the Consumer Goods industry. Our years spent understanding the professional, personal and financial motivators for candidates allows us to deliver against the needs of Fortune 500’s and start-ups alike.

Key Industries Served:
Consumer Package Goods (CPG), Banking, Global Food & Beverage, Food Tech, Fast Moving Consumer Goods, Adult Beverage, Cannabis, Hospitality, Media and Beauty

Director, Brand and Marketing

Portobello America

At Portobello America I was responsible for leading all aspects of brand positioning, product marketing and creative development. 
These responsibilities included creative strategy, development and execution of new product lines and special programs, planning and executing 2-3 annual brand events, development of department and project SOPs for cross-functional internal team and eternal vendors, lead product photography, videography and 3D rendering development, vendor onboarding and management, new client onboarding and more.
Assisted with development of website, digital product apps, and customer apps to enforce brand integrity and proper content strategy
Reported directly to the CEO.

Portobello America is a solutions-oriented innovator and leader in the tile industry. Portobello America is part of Portobello's internationalization strategy in the US based in Pompano Beach, Florida.

Brand and Marketing, North America

Robert Half

Recruiting Manager with Robert Half Finance & Accounting, the world’s first and largest specialized financial recruitment service. 

Full-desk recruiting role included high volume B2B cold calls for client job orders, as well as responsibility to source, interview and prep candidates for matched positions.

Recruiting Manager

Septic Maxx

I was hired with this company to lead the IT partner to develop an inbound marketing and EDI system to increase company revenue and productivity, and decrease payroll overhead.
I additionally spearheaded the company's brand overhaul: Rebranded all product packing, logo, website, social media, SEO and internal training to coincide with the new EDI and inbound leads project 
In this role I also oversaw all day-to-day operations of the business and was responsible for a complete branding overhaul for the company. 
Directly managed leadership team of 4 and oversaw 65+ employees 
Leadership development and mentoring of managers and department leads
Management of manufacturers and distributors to create and manage products for multiple lines and sister companies (residential telemarketing, retail, and commercial products)

Director, Marketing and Operations

Visionary Brand Management, Inc.

Tactical brand management for internal teams and external messaging for product and talent marketing, inbound marketing, social media and ad management, SEO development and monitoring, website design, graphic design for small-medium sized companies. Hubspot Inbound Certified agency. 

In this role I was responsible for managing a team of four, customer life-cycle management, defining and building brand guidelines and playbooks for clients, establishing KPIs and brand strategy, overseeing client account progression, project management, creative development and GTM execution over my team.   

ABOUT VISIONARY BRAND MANAGEMENT
Visionary Brand Management is a full service digital branding agency committed to providing a pleasurable & results-oriented experience for our clients. We were designed around creating marketing that people love.

Founder, Head of Brand Strategy & Marketing

Cydcor

The Brand Operations Manager (BOM) role was a concept I was lucky enough to assist in the development of. During my time as a Recruiting Manager, Social Media for business was just coming into existence and I started experimenting with building websites, LinkedIn, Facebook, Google+, Twitter and blogs from a Talent Marketing perspective. It was so successful at our local office that I began to also assist our 30+ other franchise locations in the USA and assisted in the development of this new program for 300+ locations with the corporate office in California.

Brand Operations Manager

Award-winning and pace-setting recruiter. Responsible for making 100-150 cold and warm calls per day in order to recruit new employees for multiple sales locations throughout the country. Regular keynote speaker at national meetings/conferences with over 5000 attendees. Assisted in development and launch of innovative ATS used at hundreds of sales offices in North America. Creating, posting & managing job ads. Conducting in-person and telephone interviews, hiring new employees, and training new employees. Preparing teams for new location openings, office management, large-scale team management and leadership development training, payroll, social media management. Created and assisted in launch of new promotion structures and business opportunities for future employees.

Direct, face-to-face sales and marketing account manager. Worked with B2B customers, handling new account acquisitions, customer retention, and marketing. Trained new employees, conducted interviews, led meetings and business trips, and managed a team of 3. Promoted to Recruiter & HR Manager after exceeding sales goals and setting nationwide company records in the field.

B2B Account Manager

Empowering & Teaching Women and Trauma Survivors to transform passions & experiences → From triggers to 6+Fig business & career they love | Mental health first 💙 | Mastermind & 1:1 Coaching, Personal Brand, Skincare

My name is Ashley Pereira, and I am the woman talking about the things "you aren't supposed to talk about." Like Abuse, Assault, Trauma, Suicide Prevention, Mental Health, and Women’s Empowerment. 

As a survivor of abuse and failed suicide, my mission is to empower women and trauma survivors to elevate their confidence, achieve balance, and thrive in business and life. 

While I am an accomplished Brand and Marketing Leader by profession, helping new businesses to launch or enter the US market, expand their programs and solutions, align internal teams for better Buyer Experience, streamline for scalability, and lead CRM implementation,

I am also the . . .

▪️Founder of ivrygold — Coach to Entrepreneur Women & Survivors of Trauma 
▪️Co-founder and co-host of The Worthy Woman  
▪️Co-creator of Sell Me Your Story Workshop

I'm a little obsessed with my kids, enjoying life, laughing as much as possible, curiosity, and Business, Recruiting, Brand, and Marketing Strategy, with a heavy emphasis on Personal Brand and Mental Health, and the common skincare-obsessed chat.

__________________

To book me as a guest for a podcast, speaking engagement, or to work with me please email: hello@ashleypereira.me

Ashley Pereira

bswift

Building stronger channel partnerships across the country!

Vice President of Channel Partnership Sales

Health & Voluntary Benefits Association (HVBA)

I am dedicated to advancing the HVBA's mission in our industry by setting higher standards for the distribution of voluntary benefits, grounded in integrity and a commitment to education. While I take pride in my contributions, I believe that true success comes from our collective efforts. Together with other industry leaders, we can unlock incredible value and demonstrate the power of our dynamic community. Join us for an upcoming event—it’s an experience that promises to inspire and connect us all!

Advisory Board Member

Rock Enrollment

In my role, I focus on financial and strategic initiatives to help establish a new brand for Rock Enrollment within the benefit community. Together with the talented technology team, we innovate and enhance our SaaS benefits platform to serve the needs of brokers and carriers across the US. By combining our technological advancements with industry expertise, we strive to create a brand identity that truly resonates with our audience.

I also contribute to the development of retention strategies that aim to:

- Strengthen connections with HR partners through our REfresh HR experiences.
- Promote a modern and diverse product mix through our SaaS benadmin and year-round REstore.
- Elevate educational resources for employee understanding and buying confidence.
- Enhance relationships between brokers, carriers, and the workforce.

My role revolves around sales and strategy and is focused on collaboration and innovation. I’m thrilled to work alongside such a talented team whose diverse perspectives spark new ideas and solutions. We’re building a dynamic environment to serve the future of the workforce.

Chief Strategy Officer, Employee Benefit Broker Channel

Life Time Inc.

I embarked on an exciting opportunity to blend my passion for sports with my entrepreneurial spirit by building a solid community around pickleball. This venture allowed me to tap into my love for fostering communities while focusing on health and well-being, all while balancing it as a passion project alongside my other commitments.

Collaborating with an outstanding pickleball team and some of the best facilities in the city, we crafted a dynamic program tailored specifically for the Birmingham market. Our approach included everything from innovative leagues and engaging skills clinics to thrilling tournaments, ensuring we catered to players of all skill levels. The feedback from the community was overwhelmingly positive, reflecting the powerful impact we had in fostering a vibrant sports environment.

As I honed my own skills as a player, I gained invaluable insights from Life Time about providing holistic benefits solutions that truly meet the needs of both employers and employees. This period not only sharpened my abilities but also positioned our facilities as a hub for special events in the employee benefits sector, including several well-executed tournaments.

Highlighting this journey, I had the honor of being sponsored by Joola, a respected leader in the pickleball industry. This experience reinforced my commitment to wellness and community building, demonstrating that even during a transitional phase, I was actively creating something meaningful and impactful.

Part-Time Pickleball Pro

Springboard Benefits

With the help of a fantastic team, I successfully built the company from the ground up, transforming it into a thriving organization with hundreds of thousands of users. By conceptualizing and driving the adoption of a complex, powerful, and personalized SAAS software platform, I enhanced the health and benefits ecosystem by providing innovative solutions that set new industry standards.

* Built company from start-up stage to hundreds of thousands of users by conceptualizing and driving adoption of complex, powerful, and personalized SAAS software platform for the benefit of the entire health and benefits ecosystem.

Under my leadership, we achieved the prestigious honor of graduating from an elite group of selected "Signature" program companies at the Advanced Technology Development Center (ATDC) at the Georgia Institute of Technology. This milestone not only validated our business model but also opened doors to invaluable networking and growth opportunities.

* Scaled the company to achieve graduation from an elite group of selected "Signature" program companies at Advanced Technology Development Center (ATDC) located at Georgia Institute of Technology in midtown Atlanta.

My substantial fundraising experience has been a cornerstone of our success. Through strategic business planning and leadership during multiple investment rounds, I effectively communicated our compelling vision for growth, resonating with investors and securing the capital vital for expansion.

* Significant fundraising experience and business planning strategies gained through my time at ATDC, as well as led multiple investment rounds while driving vision for growth.

As an entrepreneur, I served as the company's acting president and senior officer from its inception to my exit. This role enabled me to cultivate a deep understanding of the operational landscape and foster a resilient organization capable of thriving in a dynamic market.

Chief Sales Officer, Executive Board Member

- Spearheaded the design of a dynamic SAAS platform and effectively led a talented software development team to create core, voluntary, and lifestyle plans. This initiative empowered individuals to obtain, access, and optimize their health and benefit programs during their initial enrollment and throughout significant life events.

- Guided product development and digital strategy with a focus on sales and growth, successfully delivering hundreds of solution-oriented product demonstrations. I took pride in leading clients from solution awareness through to successful contract closure.

- Developed and implemented an internal program to transition legacy software systems to a proprietary platform, integrating robust fintech billing solutions. This initiative, though a team effort, significantly streamlined our processes.

- Fostered a cross-functional, empathetic working environment as a team leader, collaborating closely with every department in the company. I was always ready to support licensed benefit coaches when my expertise was needed.

- Built meaningful relationships with some of the world's largest life and health insurance carriers and brokers, simplifying product distribution to workplace settings. 

- Championed user adoption of the platform and advanced our analytics approach, creating a stronger offering that genuinely served the needs of HR executives and employees alike.

- Formulated an e-commerce strategy aimed at increasing user engagement over time, recognizing that continuous improvement is key to success.

Chief Product Officer

DirectPath

In my role, I spearheaded nationwide employee benefit broker relations and development, immersing myself in the intricacies of business growth with national brokers in metropolitan areas catering to 1,000+ employee organizations. My time was marked by coast-to-coast travel, allowing me to forge invaluable connections and build an extensive network with industry leaders across the country.

I worked closely with HR executives, CFOs, and brokers, devising innovative open enrollment solutions that not only met but exceeded client expectations. My commitment to cultivating enduring broker and partner relationships ensured a seamless flow of collaboration and success.

Leveraging my deep expertise in the employee benefits industry, I was instrumental in developing both new and existing insurance carrier partnerships. This not only enhanced the market relevance of HRIS and enrollment technology systems but also positioned our offerings at the forefront of the industry.

Executive Vice President, Business Development, National Brokerage Channel

Cobbs Allen

- Managed a significant profit center as the managing producer, leading a team of over 20 dedicated benefit professionals in navigating all strategic issues related to our employee benefits division.
- Designed innovative self-insured employer solutions for both large public and private companies, enhancing their competitive employee benefit programs with a deep understanding of the healthcare system, claims management, voluntary benefits, and wellness solutions.
- Curated impactful programs and cost-saving strategies that have successfully saved employers millions of dollars, showcasing a commitment to financial efficiency.
- Collaborated closely with a talented internal team of benefit experts to foster a supportive culture centered on client-focused customer service, always striving for excellence.
- Honored as one of Birmingham Business Journal's "Top 40 Under 40", recognized for my leadership and passion for Employee Benefits.
- Proudly served as the first female board member, breaking barriers and paving the way for future leaders.
- Skillfully managed vendor relationships, ensuring beneficial partnerships that enhance our service offerings.
- Represented Assurex Global and Marsh Berry Agency, building strong connections within the industry.
- Recipient of the coveted Grizzly Award, recognizing outstanding performance and top producing performer across all offices and all business units to include: P&C, Surplus Lines, Personal Lines, Wholesale and Employee Benefits

Executive Vice President, Employee Benefits Practice Leader, Executive Board Member

*Passionate, nationally licensed employee benefits insurance professional responsible for serving clients with expertise in holistic workplace wellness, benefit budgeting and procurement as well as financial implications and stewardship. 
*Drove personal revenues to over $1M annually with support of dynamic account management team and other seasoned staff and leadership. 
*Top Sales Leader Achievement Award: honored with the highest annual "Grizzly" Award for Top Company Performer
*Led educational efforts for professional development to further understand industry nuances and stay ahead of benefit trends. 
*Consistently invited to participate in industry think tanks and leadership roundtables.

Employee Benefits Consultant/Producer

Just For Feet

*Ran recruiting and benefit enrollment efforts for extremely fast-growing National organization. 
*Responsible for procuring and executing recruiting software to keep up with high inflow of resumes across the country. 
*Built process flow between HR and Recruiting leadership teams to manage employee benefit communications and open enrollment materials. (this is where I first developed a passion for breaking free from status quo enrollments)
*Led weekly new hire and benefit orientation meetings at corporate office to include 1000+ new hire. 
*Worked closely with Marketing and Operations to execute Grand Opening events across the country. These events included car give-aways and hosting many celebrity athletes on in-store basketball courts to drive awareness of the company's "experience" approach to shopping!

Recruiting Lead

Co-Founder @ Rock Enrollment! Exponentially Elevating 🚀 the Value of Employee Benefits! WE ARE HIRING!

Transformational Benefits & Insurtech Leader | Building Bridges in Benefits | Passionate About Connecting People & SolutionsI

I’m a connector who thrives on uniting people, ideas, and technology to reshape the benefits and Insurtech industry. With over a decade of leadership and deep expertise, I’ve driven transformative change by forging strategic partnerships that empower brokers, carriers, and point solution providers to deliver innovative, employee-centric benefits. 

My strength lies in understanding the workforce’s evolving needs and leveraging cutting-edge solutions to make benefits more impactful, accessible, and human

I’ve led high-impact initiatives, including scaling a SaaS benefits platform to nearly a quarter of a million users and generating over $1B in annual premiums, partnering with 9 of the top 10 U.S. brokers. 

As the first female executive board member at Cobbs Allen, a Top 40 Under 40 honoree, and a graduate of Georgia Tech’s prestigious ATDC Signature Program, I’ve championed cost-saving programs, AI-driven platforms, and mentorship to drive industry innovation. My passion for building relationships fuels collaboration and creates a lasting impact.

Outside the office, I’m all in for college sports (a little Roll Tide and a lot of Hotty Toddy!), dominating pickleball, and hunting for unique vintage treasures. With a husband, five (almost adult) kids keeping life vibrant, I bring the same energy to connecting people in both my professional and personal worlds. Let’s link up to create something extraordinary—whether it’s revolutionizing benefits or swapping stories about the perfect nostalgic office find.

taplio

The Battle

Ashley Pereira

Amy☕️ Mansfield Nelli

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