ivrygold

Your path to a better business and life starts here | Empowering and Equipping Entrepreneurial Women, who've experienced Trauma, Triggers, and Mental Health Challenges, to thrive in business and life.

ivrygold is now Inc. verified!

ivrygold works with Women & Survivors of Trauma who are current and aspiring business owners, turning vision and goals into long-term revenue growth through 1:1 and Mastermind Small Group Coaching.

We also help growing businesses during growth stage to plan and establish recruiting processes, employer branding and talent attraction strategies, and onboarding and training systems. 

Launch Business Bootcamp was put together to make launching your new passive stream of income or business idea simple. This step-by-step intensive 1:1 coaching experience will help you build the foundation of your Business, Brand, and Offer and Launch with confidence in just 3 working sessions.

The Womanpreneur Lab, our flagship program, was designed for Entrepreneur Women with Trauma and Triggers, to help them streamline their businesses and passion projects, setting them up with the right foundations to scale… All while keeping Mental Health top of mind 💙

Let’s work together and collaborate! Visit ivrygold.co to schedule a quick intro chat or email ashley@ivrygold.co




Revenue Growth Partner | Execution Strategy | Project Management | Marketing | Brand Strategy | Brand Marketing | Personal Brand | Fractional and Interim Employment Services | Business Mentor | AI Workshops | Marketing Workshops | Business Workshops | Community Mentorship

Founder, Consultant, Coach

Founder Mental Health Pledge

Founder Mental Health Pledge is an coalition of startup investors, founders, and leaders coming together to destigmatize and encourage mental healthcare for founders and the greater startup community as a business imperative. Visit FounderPledge.com to learn more and take the pledge.


________________________

Founders make countless sacrifices at the expense of their mental health.

They are more likely to suffer from:

2X Suicidal Thoughts & Depression 
10X Bipolar Disorder
3X Addiction
6X ADHD

My company, ivrygold's mission is Empowering and Equipping Women, with Trauma, Triggers, and Mental Health Challenges, to Thrive in Business and Life.

And rightfully so,

That's why I have committed to the "Founder Mental Health Pledge" - To make mental health a business priority.

Join me and 677 others in dedication to a better focus on Mental Health for Business Founders, leaders, and teams 💙

Member

WhiteFlag

As a WhiteFlag Ambassador, I am an advocate and voice for a unique and groundbreaking platform dedicated to fostering support, connection, and empathy within its community. 

WhiteFlag is a free, anonymous, peer-to-peer support app designed to offer a safe space for individuals seeking support, understanding, or simply a listening ear.

Learn more and join the community at https://www.whiteflagapp.com

Ambassador & Investor

Free Skin Co

This brand took a road of its own, going down a beautiful philanthropic path with high demand that was never expected 💙 Closed temporarily for rebrand — Will announce the relaunch when we’re there! 

Free Skin Co combines our founder, Ashley's, love and passion for skincare with clean ingredients that work for sensitive and acne-prone skin with her drive to improve the mental health.

Though our Self Care Packs for Survivors Program, 30% of all profits are donated to improving the mental health and healing process for survivors of child sexual abuse, sexual assault, trauma, and PTSD 💙

Founder

Protis Global

For over 25 years, Protis Global has been recognized as a leading global search firm in the Consumer Goods industry. Our years spent understanding the professional, personal and financial motivators for candidates allows us to deliver against the needs of Fortune 500’s and start-ups alike.

Key Industries Served:
Consumer Package Goods (CPG), Banking, Global Food & Beverage, Food Tech, Fast Moving Consumer Goods, Adult Beverage, Cannabis, Hospitality, Media and Beauty

Director, Brand and Marketing

Portobello America

At Portobello America I was responsible for leading all aspects of brand positioning, product marketing and creative development. 
These responsibilities included creative strategy, development and execution of new product lines and special programs, planning and executing 2-3 annual brand events, development of department and project SOPs for cross-functional internal team and eternal vendors, lead product photography, videography and 3D rendering development, vendor onboarding and management, new client onboarding and more.
Assisted with development of website, digital product apps, and customer apps to enforce brand integrity and proper content strategy
Reported directly to the CEO.

Portobello America is a solutions-oriented innovator and leader in the tile industry. Portobello America is part of Portobello's internationalization strategy in the US based in Pompano Beach, Florida.

Brand and Marketing, North America

Robert Half

Recruiting Manager with Robert Half Finance & Accounting, the world’s first and largest specialized financial recruitment service. 

Full-desk recruiting role included high volume B2B cold calls for client job orders, as well as responsibility to source, interview and prep candidates for matched positions.

Recruiting Manager

Septic Maxx

I was hired with this company to lead the IT partner to develop an inbound marketing and EDI system to increase company revenue and productivity, and decrease payroll overhead.
I additionally spearheaded the company's brand overhaul: Rebranded all product packing, logo, website, social media, SEO and internal training to coincide with the new EDI and inbound leads project 
In this role I also oversaw all day-to-day operations of the business and was responsible for a complete branding overhaul for the company. 
Directly managed leadership team of 4 and oversaw 65+ employees 
Leadership development and mentoring of managers and department leads
Management of manufacturers and distributors to create and manage products for multiple lines and sister companies (residential telemarketing, retail, and commercial products)

Director, Marketing and Operations

Visionary Brand Management, Inc.

Tactical brand management for internal teams and external messaging for product and talent marketing, inbound marketing, social media and ad management, SEO development and monitoring, website design, graphic design for small-medium sized companies. Hubspot Inbound Certified agency. 

In this role I was responsible for managing a team of four, customer life-cycle management, defining and building brand guidelines and playbooks for clients, establishing KPIs and brand strategy, overseeing client account progression, project management, creative development and GTM execution over my team.   

ABOUT VISIONARY BRAND MANAGEMENT
Visionary Brand Management is a full service digital branding agency committed to providing a pleasurable & results-oriented experience for our clients. We were designed around creating marketing that people love.

Founder, Head of Brand Strategy & Marketing

Cydcor

The Brand Operations Manager (BOM) role was a concept I was lucky enough to assist in the development of. During my time as a Recruiting Manager, Social Media for business was just coming into existence and I started experimenting with building websites, LinkedIn, Facebook, Google+, Twitter and blogs from a Talent Marketing perspective. It was so successful at our local office that I began to also assist our 30+ other franchise locations in the USA and assisted in the development of this new program for 300+ locations with the corporate office in California.

Brand Operations Manager

Award-winning and pace-setting recruiter. Responsible for making 100-150 cold and warm calls per day in order to recruit new employees for multiple sales locations throughout the country. Regular keynote speaker at national meetings/conferences with over 5000 attendees. Assisted in development and launch of innovative ATS used at hundreds of sales offices in North America. Creating, posting & managing job ads. Conducting in-person and telephone interviews, hiring new employees, and training new employees. Preparing teams for new location openings, office management, large-scale team management and leadership development training, payroll, social media management. Created and assisted in launch of new promotion structures and business opportunities for future employees.

Direct, face-to-face sales and marketing account manager. Worked with B2B customers, handling new account acquisitions, customer retention, and marketing. Trained new employees, conducted interviews, led meetings and business trips, and managed a team of 3. Promoted to Recruiter & HR Manager after exceeding sales goals and setting nationwide company records in the field.

B2B Account Manager

Empowering & Teaching Women and Trauma Survivors to transform passions & experiences → From triggers to 6+Fig business & career they love | Mental health first 💙 | Mastermind & 1:1 Coaching, Personal Brand, Skincare

My name is Ashley Pereira, and I am the woman talking about the things "you aren't supposed to talk about." Like Abuse, Assault, Trauma, Suicide Prevention, Mental Health, and Women’s Empowerment. 

As a survivor of abuse and failed suicide, my mission is to empower women and trauma survivors to elevate their confidence, achieve balance, and thrive in business and life. 

While I am an accomplished Brand and Marketing Leader by profession, helping new businesses to launch or enter the US market, expand their programs and solutions, align internal teams for better Buyer Experience, streamline for scalability, and lead CRM implementation,

I am also the . . .

▪️Founder of ivrygold — Coach to Entrepreneur Women & Survivors of Trauma 
▪️Co-founder and co-host of The Worthy Woman  
▪️Co-creator of Sell Me Your Story Workshop

I'm a little obsessed with my kids, enjoying life, laughing as much as possible, curiosity, and Business, Recruiting, Brand, and Marketing Strategy, with a heavy emphasis on Personal Brand and Mental Health, and the common skincare-obsessed chat.

__________________

To book me as a guest for a podcast, speaking engagement, or to work with me please email: hello@ashleypereira.me

Ashley Pereira

Capitec Bank

I was promoted by the Capitec Retail Executive Team to Head of Group Conversational Banking : I founded and lead Conversational Banking with a strong focus on taking client experience to the next level. My key responsibilities in this position include:

Crafting the strategic direction into a world-class product by leading a dedicated team throughout the entire product lifecycle, planning, and managing delivery with a single-minded focus on development.

Owning the business and product vision while leveraging previous experience in product ownership.

Managing products with multiple initiatives and competing priorities, effectively influencing diverse stakeholders across both business and technology sectors.

Operating at strategic, tactical, and technical levels, drawing on experience from various technical roles.

Communicating with technical and non-technical senior stakeholders across multiple business units.

Authoring documents related to product lifecycle, including business plans, product roadmaps, business cases, and requirements and functional specifications.

Utilizing data and metrics to test theories, confirm assumptions, and measure success.

Earning trust across different levels and multiple groups within a large organization.

Scoping and conducting usability studies and customer research to continuously improve the product.

Validating products through customer feedback and fostering client development.

Using influence and relationships to drive and achieve objectives.

Leading and managing multifunctional teams to deliver exceptional results.

Managing and working with remote and hybrid teams, adapting to various work environments.

Overseeing B2B management of key strategic partners, including Salesforce, LivePerson, Meta, and IMI.

Spearheading digital transformation initiatives related to client behavior and platform adoption.

Being accountable to the Capitec Executive Committee as a subject matter expert for Conversational AI products.

Head of Product - Group Conversational Banking (Fintech , AI & Digital Solutions)

Industry Experience: Banking, Conversational AI , Messaging Channels , Fintech 
 
After an incredible eight-year journey at Momentum Wealth International, I enthusiastically embraced a new opportunity at Capitec Bank as a Fintech Product Owner for Retail Banking, focusing on the critical capability of Conversational Banking. In this role, I strive to demonstrate passion, excellence, and leadership in the following key responsibilities:

Founded the Conversational banking strategy for Capitec, initially emphasizing client engagement and service to ensure Capitec Bank remains competitive.

Collaboratively designing various product and service solutions on Chat for both external clients and internal business units.

Creating and prioritizing user stories aligned with the broader business strategy, while effectively managing the backlog.

Managing B2B relationships with key strategic partners, including Salesforce, LivePerson, and WhatsApp.

Leading digital transformation initiatives related to client behavior and platform adoption, staying ahead of emerging trends.

Guiding high-performance teams comprised of enterprise architects, business analysts, solution architects, and platform architects to ensure end-to-end delivery of key business initiatives.

Serving as a Subject Matter Expert (SME) for client engagement capabilities across both Retail and Business Banking, and being accountable to Capitec's steering committees.

Senior Product Manager - Client Engagement  Fintech

Momentum

Industry Experience:  Global Financial Services, Investor Platforms. Fintech, Insurance, Investments, Health

After passionately serving Momentum Wealth International's IT needs for two and a half years, I was recently promoted by the Board of Directors, reflecting my commitment to excellence and leadership in global investment platform technology.

In addition to my existing product owner and analysis responsibilities, my role now encompasses co-creating and implementing business, digital, and operating model strategies for MWI's operations in the UK, SA, and HK. My responsibilities include:

Collaboratively designing innovative product, platform, and service solutions for both external clients and internal business units.

Spearheading the digitization of the Momentum Wealth International platform to cater to various client segments.

Leading multiple high-performance project teams to ensure end-to-end delivery of key business initiatives.

Keeping MWI at the forefront of market trends, fintech and platform developments, while strategically integrating these plans to maintain a competitive edge and create business value.

Managing B2B and B2C relationships with various listed financial corporations, retail, high net worth clients, and external business partners, such as CITI Bank, Morningstar, and All Funds Bank.

Gaining experience in Momentum Metropolitan Holdings' venture capital investments and actively participating in the incubation of fintech start-ups, with the aim of crafting a robust value proposition for Momentum's clients.

Influencing and mentoring staff to foster a high-performance "digital-first" culture within the team.

Reporting to MWI's Board of Directors (UK & SA) as a thought leader, driving innovation and progress across the organization.

Senior Product , Platform & Digital Solutions Owner

Industry Experience:  Global Financial Services, Investor Platforms. Fintech, Insurance, Investments, Health

My IT journey brought me to Momentum, a company that gave me a unique opportunity to grow professionally. I joined the team during a transitional period, as the division shifted from traditional work methodologies to the Scaled Agile approach. This challenge not only refined my existing skills but also expanded my business analysis "tool box" with a range of new "tools."

Key responsibilities during my time at Momentum included:

Developing short, medium, and long-term product and platform roadmaps and business cases to align with organizational goals.

Leading various scrum teams, providing vision and direction to team members and stakeholders throughout projects.

Understanding and validating diverse business problem statements to ensure solutions met specific needs.

Creating and prioritizing user stories in line with the broader business strategy, performing backlog management to keep projects on track.

Driving business requirement and solution design workshops with key stakeholders to determine the optimal solutions for addressing problem statements.

Managing key strategic projects, setting KPIs for each project, and maintaining B2B and B2C relationships, managing expectations with both internal and external clients.

Mentoring junior business analysts and product owners, as well as leading all Agile ceremonies (SAFE Agile), to foster a culture of growth and excellence within the team.

Senior Business Analyst & Product Owner

Gijima Holdings

Industry Experience : Manufacturing & Wildlife
Clients: Hulamin Limited and Ezemvelo KZN Wildlife

My journey as an IT professional began at Gijima Holdings, where I was given the opportunity to work on-site with a prestigious JSE-listed manufacturing client, Hulamin Limited. Starting as an intern, my dedication and enthusiasm allowed me to quickly progress to the role of a business analyst. Throughout my time with Hulamin, I gained invaluable experience in project management, business analysis, application support, solution design, and process integration and optimization.

Eager to hone my business analysis skills, I actively pursued opportunities to conduct JAD sessions, document analysis, requirements analysis, task and workflow analysis, system testing, and UAT. Moreover, I played a vital role in the client-centricity program, which emphasized delivering top-quality work tailored to client needs and facilitated a seamless interface between their business requirements and information technology. To provide exceptional service, I employed Agile, SDLC, Waterfall, and SCRUM methodologies.

As a Junior Product Owner, I managed the backlog, collaborated with two feature teams, and provided support to various teams during the release cycle. My passion for IT goes beyond my professional life, and I continuously seek to develop and enhance my skills. My experience extends to the Wildlife industry, where I had the pleasure of working with Ezemvelo KZN Wildlife.

IT Consulting - Business Analyst & Jnr Product Owner 

Carlos is a seasoned professional with over a decade of experience in multiple technology industries.He currently holds the position of Head of Product for Group Conversational Banking at Capitec Bank (Product Founder) a product which he founded at Capitec and is responsible for leading a dedicated team to translate strategic direction into a best-in-world product, managing the entire product life cycle, and working with multiple stakeholders. Throughout his career, Carlos has demonstrated a strong understanding of business and product strategy, product management, and working at strategic and technical levels. He has experience in communicating with senior executive stakeholders, using data and metrics to test theories and measure success, and leading and managing multi-functional (including remote)  teams. He is also experienced in client development, validating products through customer feedback, and managing key strategic partners. Carlos has a proven track record in Banking, Manufacturing, Financial Services (International Investor Platforms) and the fintech industry. He is recognized as a leader in Conversational Banking.

taplio

The Battle

Ashley Pereira

Carlos Cortez M.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?