ivrygold

Your path to a better business and life starts here | Empowering and Equipping Entrepreneurial Women, who've experienced Trauma, Triggers, and Mental Health Challenges, to thrive in business and life.

ivrygold is now Inc. verified!

ivrygold works with Women & Survivors of Trauma who are current and aspiring business owners, turning vision and goals into long-term revenue growth through 1:1 and Mastermind Small Group Coaching.

We also help growing businesses during growth stage to plan and establish recruiting processes, employer branding and talent attraction strategies, and onboarding and training systems. 

Launch Business Bootcamp was put together to make launching your new passive stream of income or business idea simple. This step-by-step intensive 1:1 coaching experience will help you build the foundation of your Business, Brand, and Offer and Launch with confidence in just 3 working sessions.

The Womanpreneur Lab, our flagship program, was designed for Entrepreneur Women with Trauma and Triggers, to help them streamline their businesses and passion projects, setting them up with the right foundations to scale… All while keeping Mental Health top of mind 💙

Let’s work together and collaborate! Visit ivrygold.co to schedule a quick intro chat or email ashley@ivrygold.co




Revenue Growth Partner | Execution Strategy | Project Management | Marketing | Brand Strategy | Brand Marketing | Personal Brand | Fractional and Interim Employment Services | Business Mentor | AI Workshops | Marketing Workshops | Business Workshops | Community Mentorship

Founder, Consultant, Coach

Founder Mental Health Pledge

Founder Mental Health Pledge is an coalition of startup investors, founders, and leaders coming together to destigmatize and encourage mental healthcare for founders and the greater startup community as a business imperative. Visit FounderPledge.com to learn more and take the pledge.


________________________

Founders make countless sacrifices at the expense of their mental health.

They are more likely to suffer from:

2X Suicidal Thoughts & Depression 
10X Bipolar Disorder
3X Addiction
6X ADHD

My company, ivrygold's mission is Empowering and Equipping Women, with Trauma, Triggers, and Mental Health Challenges, to Thrive in Business and Life.

And rightfully so,

That's why I have committed to the "Founder Mental Health Pledge" - To make mental health a business priority.

Join me and 677 others in dedication to a better focus on Mental Health for Business Founders, leaders, and teams 💙

Member

WhiteFlag

As a WhiteFlag Ambassador, I am an advocate and voice for a unique and groundbreaking platform dedicated to fostering support, connection, and empathy within its community. 

WhiteFlag is a free, anonymous, peer-to-peer support app designed to offer a safe space for individuals seeking support, understanding, or simply a listening ear.

Learn more and join the community at https://www.whiteflagapp.com

Ambassador & Investor

Free Skin Co

This brand took a road of its own, going down a beautiful philanthropic path with high demand that was never expected 💙 Closed temporarily for rebrand — Will announce the relaunch when we’re there! 

Free Skin Co combines our founder, Ashley's, love and passion for skincare with clean ingredients that work for sensitive and acne-prone skin with her drive to improve the mental health.

Though our Self Care Packs for Survivors Program, 30% of all profits are donated to improving the mental health and healing process for survivors of child sexual abuse, sexual assault, trauma, and PTSD 💙

Founder

Protis Global

For over 25 years, Protis Global has been recognized as a leading global search firm in the Consumer Goods industry. Our years spent understanding the professional, personal and financial motivators for candidates allows us to deliver against the needs of Fortune 500’s and start-ups alike.

Key Industries Served:
Consumer Package Goods (CPG), Banking, Global Food & Beverage, Food Tech, Fast Moving Consumer Goods, Adult Beverage, Cannabis, Hospitality, Media and Beauty

Director, Brand and Marketing

Portobello America

At Portobello America I was responsible for leading all aspects of brand positioning, product marketing and creative development. 
These responsibilities included creative strategy, development and execution of new product lines and special programs, planning and executing 2-3 annual brand events, development of department and project SOPs for cross-functional internal team and eternal vendors, lead product photography, videography and 3D rendering development, vendor onboarding and management, new client onboarding and more.
Assisted with development of website, digital product apps, and customer apps to enforce brand integrity and proper content strategy
Reported directly to the CEO.

Portobello America is a solutions-oriented innovator and leader in the tile industry. Portobello America is part of Portobello's internationalization strategy in the US based in Pompano Beach, Florida.

Brand and Marketing, North America

Robert Half

Recruiting Manager with Robert Half Finance & Accounting, the world’s first and largest specialized financial recruitment service. 

Full-desk recruiting role included high volume B2B cold calls for client job orders, as well as responsibility to source, interview and prep candidates for matched positions.

Recruiting Manager

Septic Maxx

I was hired with this company to lead the IT partner to develop an inbound marketing and EDI system to increase company revenue and productivity, and decrease payroll overhead.
I additionally spearheaded the company's brand overhaul: Rebranded all product packing, logo, website, social media, SEO and internal training to coincide with the new EDI and inbound leads project 
In this role I also oversaw all day-to-day operations of the business and was responsible for a complete branding overhaul for the company. 
Directly managed leadership team of 4 and oversaw 65+ employees 
Leadership development and mentoring of managers and department leads
Management of manufacturers and distributors to create and manage products for multiple lines and sister companies (residential telemarketing, retail, and commercial products)

Director, Marketing and Operations

Visionary Brand Management, Inc.

Tactical brand management for internal teams and external messaging for product and talent marketing, inbound marketing, social media and ad management, SEO development and monitoring, website design, graphic design for small-medium sized companies. Hubspot Inbound Certified agency. 

In this role I was responsible for managing a team of four, customer life-cycle management, defining and building brand guidelines and playbooks for clients, establishing KPIs and brand strategy, overseeing client account progression, project management, creative development and GTM execution over my team.   

ABOUT VISIONARY BRAND MANAGEMENT
Visionary Brand Management is a full service digital branding agency committed to providing a pleasurable & results-oriented experience for our clients. We were designed around creating marketing that people love.

Founder, Head of Brand Strategy & Marketing

Cydcor

The Brand Operations Manager (BOM) role was a concept I was lucky enough to assist in the development of. During my time as a Recruiting Manager, Social Media for business was just coming into existence and I started experimenting with building websites, LinkedIn, Facebook, Google+, Twitter and blogs from a Talent Marketing perspective. It was so successful at our local office that I began to also assist our 30+ other franchise locations in the USA and assisted in the development of this new program for 300+ locations with the corporate office in California.

Brand Operations Manager

Award-winning and pace-setting recruiter. Responsible for making 100-150 cold and warm calls per day in order to recruit new employees for multiple sales locations throughout the country. Regular keynote speaker at national meetings/conferences with over 5000 attendees. Assisted in development and launch of innovative ATS used at hundreds of sales offices in North America. Creating, posting & managing job ads. Conducting in-person and telephone interviews, hiring new employees, and training new employees. Preparing teams for new location openings, office management, large-scale team management and leadership development training, payroll, social media management. Created and assisted in launch of new promotion structures and business opportunities for future employees.

Direct, face-to-face sales and marketing account manager. Worked with B2B customers, handling new account acquisitions, customer retention, and marketing. Trained new employees, conducted interviews, led meetings and business trips, and managed a team of 3. Promoted to Recruiter & HR Manager after exceeding sales goals and setting nationwide company records in the field.

B2B Account Manager

Empowering & Teaching Women and Trauma Survivors to transform passions & experiences → From triggers to 6+Fig business & career they love | Mental health first 💙 | Mastermind & 1:1 Coaching, Personal Brand, Skincare

My name is Ashley Pereira, and I am the woman talking about the things "you aren't supposed to talk about." Like Abuse, Assault, Trauma, Suicide Prevention, Mental Health, and Women’s Empowerment. 

As a survivor of abuse and failed suicide, my mission is to empower women and trauma survivors to elevate their confidence, achieve balance, and thrive in business and life. 

While I am an accomplished Brand and Marketing Leader by profession, helping new businesses to launch or enter the US market, expand their programs and solutions, align internal teams for better Buyer Experience, streamline for scalability, and lead CRM implementation,

I am also the . . .

▪️Founder of ivrygold — Coach to Entrepreneur Women & Survivors of Trauma 
▪️Co-founder and co-host of The Worthy Woman  
▪️Co-creator of Sell Me Your Story Workshop

I'm a little obsessed with my kids, enjoying life, laughing as much as possible, curiosity, and Business, Recruiting, Brand, and Marketing Strategy, with a heavy emphasis on Personal Brand and Mental Health, and the common skincare-obsessed chat.

__________________

To book me as a guest for a podcast, speaking engagement, or to work with me please email: hello@ashleypereira.me

Ashley Pereira

Fihmiya Hamdan 🦋

Community Manager-CS/CX

NextGen Ethics

-Restructured and streamlined "mindher.ai"- Mighty Networks community to enhance member engagement and usability.
-Created step-by-step guides and infographics to simplify processes and clarify key information for users
-Supported ongoing administrative tasks to maintain workflow efficiency and clarity
-Researched and developed a strategic brief for a new vlog project, aligning content with community goals
-Collaborated on ideas and content planning to support community growth and digital presence

Community Experience

Integrate Trauma Informed Network

Technical Writer

As a Subject Matter Expert specializing in Integrate Trauma Informed Network, I leverage my expertise to enhance mental health systems through innovative approaches to trauma-informed care and network integration. My role involves leading cross-functional teams to develop and implement strategies that promote resilience and recovery in trauma-affected populations.

Key Responsibilities:
• Spearhead the design and execution of trauma-informed care frameworks to improve service delivery across mental health networks.
• Collaborate with healthcare professionals and stakeholders to integrate trauma-sensitive practices into existing clinical protocols.
• Conduct training sessions and workshops to educate staff and partners on the principles of trauma-informed care, fostering a culture of understanding and support.

Achievements:
• Successfully led a project that increased the adoption of trauma-informed practices by 65% within the first year of implementation.
• Developed a comprehensive resource toolkit that facilitated the seamless integration of trauma-informed approaches across multiple networks.
• Recognized for contributing to a notable improvement in patient outcomes and satisfaction scores through the application of evidence-based practices. 

My commitment to advancing trauma-informed care has been a driving force in my career, enabling me to make meaningful contributions to enhancing the resilience and well-being of individuals and communities alike.

Subject Matter Expert 

- Developed and implemented new Social Impact Framework by strategizing community development initiatives and enhancing company mission, vision, values, and community needs and interests.
- Act as a pivotal advisor for community strategy and development, ensuring alignment with organizational vision and values.

Social Impact Advisor

Hired to align community strategy with organizational values, enhancing user engagement through strategic insights and active decision-making for a human-centered E-Learning solution provider.
- Achieved a 75% increase of digital and social media following by preparing and co-facilitating 8 LIVE Webinars and authoring 9 blog articles encompassing a 350-subscriber base.
- Enhanced user experience and community engagement through sharing best practices, strategic insights, and active participation in decision-making processes.

Community Manager

OwnYourStigma

Ambassador to Mental Health Brand and Community

Mental Health Advocate (Brand Ambassador)

Genially

"Our mission is to enable anyone to create content that’s astonishing, visual, and interactive"

- Create multimedia content pieces, encompassing infographics, images, interactive PDFs, and videos.
• Feature weekly dynamic content across LinkedIn and other social media platforms.

Brand Ambassador

Beyond the Horizon Consulting

Lead Admin Manager

The Blue Blanket

Tapped to provide oversight and guidance regarding the operation as a strategic leader implementing major decisions for a health and wellness community organization.
- Enhanced overall brand loyalty over 10% by unifying brand messaging with the Marketing Team and CEO.
- Increased brand following over 25% by championing community best practices, influencing platform
strategies, and spearheading the recruitment of 2 new team members for digital marketing team.

Strategic Advisor-Member Board of Directors

Belongly

Recruited by company to lead, manage, and expand a community of healthcare professionals with a focus on growing diverse relationships for a mental health software development provider.
- Achieved a consistent 25% month-to month growth in new conversations during tenure, surpassing
previous year’s metrics by utilizing Intercom messaging software application.
- Secured an impressive 51% open rate by delivering weekly intercom messages to 1,800+ members.
- Reduced member support requests over 50% by developing 26 knowledge-based articles.

Career Crafters Community

The Career Crafters Community is a virtual community for go-getter professionals of all backgrounds & industries to connect, grow, and be supported in their career goals. It's the place to cultivate a career that's by *design* (not default) with the encouragement of like-minded professionals & career experts. 

✨ WHY SHOULD YOU JOIN?
If you're looking for a psychologically safe space to find personalized support, encouragement, connection, and resources to take your career to the next level...this is the place for you!

✨ WHAT IS INCLUDED?
- Members-only Volley community (think if Slack & Marco Polo had a baby!)
- Access to coaches & career experts
- Support in building your personal brand & network to set your career on 🔥
- Mindset coaching to get you unstuck and ready to take on new challenges
- Encouragement out the wazoo
- Potentially some great memes, puns & jokes

✨ HOW DO I JOIN?
- Simply follow the link to our website to sign up 
- Download the Volley app to your phone &/or desktop
- Watch the instructions on how Volley works & start engaging

✨ We can't wait to see you inside! ✨

Founding Member

Crafted Careers

Selected by Founder to lead and inspire a diverse group of professionals to connect and be supported in their career aspirations.
- Grew community over 94% in a 90-day period by increasing brand awareness through social media and
creating internal referral programs that solidified an engaging community.
-Contributed to $735 monthly recurring revenue (MRR) with a 40% regular engagement rate by consistently creating unique content centered around job search strategy and career development.

Social Saturday Squad

Social Saturday Squad is a global networking community on LinkedIn built by and for professionals looking to expand their network. Membership involves participating in weekly networking events on LinkedIn.

Community Manager | Award Winning-Social Impact Catalyst | I help companies and people drive social impact by fostering community connections 🔗

👋 Hi there!

I work with purpose-driven leaders to bring their vision to life by building the systems, experiences, and communities where people, purpose, and process align.

Whether you're:

- Launching your first product or program
- Organizing your behind-the-scenes operations
- Designing a digital space that actually feels intentional and alive

I bring clarity, connection, and calm to every phase of the process.

I support leaders who are creating meaningful impact— whether that’s building intentional community spaces, implementing trauma-informed initiatives, and creating values-aligned operations. Together, we move beyond ideas to create structures and experiences that truly work.

If you're building something with heart and impact, let’s connect.
Your vision deserves structure that supports it — and I’d love to help you get there.

If this resonates, feel free to reach out or send a message.

taplio

The Battle

Ashley Pereira

Fihmiya Hamdan 🦋

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