Ashley Wright

Want to scale your brand to $100k+/mo with TikTok Shop?👋

Are you struggling to see the results you want on TikTok Shop?

Over the past two years, I've generated over $80,000,000 on TikTok for some of your favorite brands.

A few of our current and past clients include:
- Loop Earplugs
- Divi
- Petlab
- Mylee
- SNOW
- Stars + Honey
- Surreal
- Style Edit
- Thread Beauty
- Little words project

This success isn't just luck it's about understanding the platform, pushing boundaries, and being unafraid to test what works.

Brands used to doubt TikTok's ROI potential, but that's never been the case. With TikTok Shop, the ROI is clearer than ever.

If you're ready to create a whole new revenue channel with TikTok, here's how I can help:

1. Follow me on LinkedIn for daily TikTok Shop insights (scroll up and hit the bell to get notified).

2. Watch my FREE TikTok Shop Playbook (DM me "Playbook").

3. Want my agency to manage your TikTok Shop? (DM me "Support" and I'll share the details).

Glad you dropped by. 
To your success!

Mentor

1:1 video mentoring sessions with the world’s most in-demand startup mentors.

One page TikTok Shop strategy for 2026.

We've used these exact steps to help brands scale from $0 to millions in GMV on TikTok Shop:

Helping 8+ Figure Brands Win on TikTok Shop | CEO of Social Tale | Speaker | Social Commerce Growth Expert | DM for growth, audits, or collabs

I'm 35.

I run one of the best TikTok Shop agencies out there.

We've generated $80,000,000 in sales for our clients.

Ask me anything about TikTok Shop strategy and eCommerce for the next 24 hours:

I'm excited to announce that I'll be taking the stage at Affiliate World Conferences in Dubai, UAE.

Dates: March 4-5, 2026

My session:

 - How to build a TikTok Shop channel that can realistically reach $1M per month
- ⁠The exact growth phases from first sale to scale, and what changes at each stage
- ⁠How to structure unit economics so growth compounds instead of burning cash
- ⁠How to build a creator engine that produces predictable content and GMV

Why Affiliate World Global is a MUST-ATTEND:

- The #1 Performance Marketing Conference
- 7,000+ attendees from 110+ countries
- 35+ expert speakers (I'll be one of them)
- 300+ exhibitors with the latest tools and tech
- Endless networking, learning, and connecting with top marketers in the game

If you're serious about scaling on TikTok Shop and want to stay ahead of where the platform's headed…

You should be in the room.

If you're going, let me know so we can connect.

See you in Dubai! 🇦🇪

TikTok Shop isn't rocket science.

Most brands just skip the fundamentals.

If you're not selling → test more creators.
If creators are converting → scale what works.
If you're scaling → maintain velocity.

The brands winning on TikTok Shop are just executing the basics consistently.

One page TikTok Shop content strategy for 2026.

The exact content framework we use to generate $80M+ in sales:

Our new client launched 30 days ago on TikTok Shop.

224 samples shipped.
309 videos created.
$93.42 GMV per video.

That's 1.3 pieces of content per sample.

Most brands are lucky to hit 0.3.

The brands winning right now understand TikTok Shop isn't one-size-fits-all.

I speak to 20 brands per week about TikTok Shop.

Maybe 2 are actually ready.

Most brands think TikTok Shop is their lifeline, but the truth is, it’s not.

TikTok Shop in 2026 is a performance channel. 

Not an experiment or a shortcut.

If you're launching because your competitor is, you're already set up to fail.

If TikTok Shop needs to work for you in order for you to survive, it won't work.

I recorded a short video on the exact decision framework we use before launching any brand.

Comment “framework” and I’ll send it over.

I speak to 15–20 brands every week about TikTok Shop.

And almost every call sounds the same:

“How much do we actually need to invest?”
“When does this become profitable?”
“Can we show this to finance or the board?”
“What happens if we need to break even by month 6?”

Most brands are flying blind.

They either:

- Send samples with no model
- Spend on ads with no end point
- Or kill the channel too early because it “didn’t work”

So I built the tool I wish every brand had before they launched.

A TikTok Shop Forecast that shows, in black and white:

- Your true cost to run the channel
- When you hit break-even
- How long does profitability realistically takes
- What “conservative vs aggressive” actually means
- What TikTok Shop looks like as a business unit, not a gamble

You plug in:

-COGS
- AOV
- Samples (Recommended)
- Commission for creators

And it outputs:

- 3 and 6-month forecasts
- Weekly and monthly P&L
- GMV growth curves
- Contribution
- Break-even timelines
- Total cash required
- Even halo impact on DTC and Amazon

It’s the same logic we use on every audit and strategy call.

The difference is now you can:

- Run this before you launch
- Share it with your CFO
- Pressure test assumptions
- Decide if TikTok Shop actually makes sense for your business

Some brands need profitability early.
Some are happy to break even.
Some will invest knowing the halo effect is worth it.

This lets you make that call with data, not vibes.

I’m giving it away for free.

If you want access, comment "Forecast" and I’ll send it over.

People ask me what a typical day looks like managing 8-figure TikTok Shop brands.

There is no typical day.

You wake up expecting one thing.

TikTok throws something else at you.

Most people think this job is about posting content, but it's mainly about making sure creators, ads, shop ops, and the client are all rowing in the same direction.

I spend my days making decisions that affect GMV, like:

- Should we pause this creator?
- Do we double down on this product?
- Is this trend worth testing?

Every decision compounds.

And on TikTok Shop, good or bad decisions compound faster than on any other platform.

I said it before. I'll say it again.

1 creator posting 10 times > 10 creators posting once.

- Builds momentum
- Gives the algorithm data
- Drives actual GMV

Not to mention all the secondary impacts

- Creator gets comfortable with your product
- They refine their messaging with each post
- You only manage one relationship instead of ten

And the cheeky fact that most brands burn through samples, hoping something sticks instead of betting on proven performers.

“Can I actually be profitable with TikTok Shop?”

I get this asked all the time by brands.

Most brands think TikTok Shop is plug-and-play.

Just find creators, send samples, watch the sales roll in.

That's not how this works.

I walked a brand through this  P&L scenario last week.

$36 AOV.
26% commission.
20% discount on top.
Unoptimized fulfillment.

Profit per order was $2.80.

At 500 orders, it’s OK

So I showed them what happens at 5,000 orders.

The math breaks.

If your economics work at a small scale, it might not work at a real scale.

The brands doing 8 figures built their P&L first.

They launch agressive commission at 20-30% for 60-90 days to find winners.

Then tiered down to 12-20% based on performance.

They optimized fulfillment before adding volume.

They tracked sample CAC like any paid channel.

They avoided discounts unless margins allowed it.

Because when you stack 30% commission + 20% discount, you're giving away half the pie.

That's not sustainable.

I just recorded a video on the full profitability framework we use before launching any brand.

Comment "profit" and I'll send it over.

Most brands on TikTok Shop are fighting for scraps on the FYP.

Meanwhile, TikTok Search is sitting there with 3x higher conversion rates.

And almost nobody is using it.

Most brands ignore it because they're too busy chasing viral moments while their competitors steal customers searching for their exact product.

Here's the framework we use to dominate search traffic for our clients:

---

Step 1: Find what people are actually searching for

- Open TikTok search.
- Type your product category (e.g., "collagen powder").
- Screenshot the top 5-7 auto-complete suggestions.
- These are real search queries with real intent.

---

Step 2: Create videos that match the search term

Most brands make one generic product video.

That approach limits their growth.

Instead, you need separate videos for each search variation.

Someone searching "collagen for skin" has a different intent than someone searching "best collagen powder."

Make content for both.

---

Step 3: Match everything to the search term

- Your hook must include the exact search phrase.
- Your text overlay must include the exact search phrase.
- Your file name should match the search phrase.
- TikTok's algorithm reads all of this.
- Treat it like SEO because that's exactly what it is.

---

We've seen brands go from random viral spikes to predictable daily sales just by owning 5-10 search terms in their category.

If you're still ignoring TikTok Search, you're leaving money on the table.

---

♻️ Repost, bookmark, and share with your network if you found this helpful.

Follow me, Ashley Wright, for practical insights on TikTok Shop and eCom growth.

Most brands think TikTok Shop is a marketing channel.

It's not. It's a commerce ecosystem.

And the algorithm doesn't reward the biggest brands.

It rewards the best sellers.

I've watched brands with 50+ years in retail come to TikTok Shop expecting their name to mean something.

Well, unfortunately, it doesn't.

Your logo doesn't carry weight here.
Your brand heritage doesn't translate.
Your retailer relationships don't matter.

Product velocity means everything.

This is the shift most brands can't wrap their heads around.

They come in expecting their brand equity to carry them.

Then they watch a no-name product with strong creator content outsell them 10:1.

Because TikTok Shop doesn't care about your brand.

It cares about:

- How fast you're converting
- How much commission you're offering
- How well your product performs in content

The platform is built to move products.

Not build brand awareness.

Drink Nello did $28M on TikTok Shop since launching.

$13.55M of that came from affiliates alone.

Here's the exact playbook they've used:

---

1) The Problem-Solution Framework

Nello sells a "Super Calm" drink mix in the crowded wellness supplement space.

They stopped selling features and started solving a real problem. Every video follows the same pattern:

Problem: "I can't sleep because my mind won't shut off"

Solution: "I started using this and actually slept through the night"

---

2) The UGC Shift

Their polished studio ads completely flopped.

So they switched to raw iPhone footage:

- Real customers mixing powder in their kitchen.
- Talking about their actual stress levels.
- Showing genuine before and after results.

One creator posted about better sleep, and it went viral.

Instead of moving on, Nello amplified that exact video with GMV Max ads, extended its reach and turned one viral hit into sustained revenue.

In the 1st half of 2025, they ran only 5 ads, but generated over 787,000 orders.

---

3) The Affiliate Play

Nello generated $4.38M in TikTok Shop sales in March 2025 alone.

This is what they have done:

- Multiple product listings with tiered pricing (following proven TikTok Shop tactics).
- Higher-than-average pricing ($35+ per unit vs category norms).
- Heavy reliance on TikTok Shop affiliates with competitive commission rates.
- Focus on creator-led sales through product tags and authentic recommendations.

---

4) Live Commerce Execution

BOGO offers during TikTok Shop livestreams created instant urgency:

- "Buy 1, Get 1 Free" drove volume during live sessions.
- Acquired customers at break-even on first purchase.
- Real profit came from reorders (consumable product = high LTV).

---

Stop making ads that look like ads.

Show real people getting real results.

Offer affiliates a commission that actually motivates them to promote you.

Use live commerce to acquire customers at break-even, then win on lifetime value.

Nello proved you don't need the biggest budget.

You need the right system.

---

♻️ Repost with your network if you found this helpful.

Follow me, Ashley Wright, for practical insights on TikTok Shop and eCom growth.

“Is the TikTok Shop halo effect actually real?”

For the longest time, “halo” has been a buzzword.

Everyone talks about it.
Very few can prove it.

More sales on Shopify.
Lift on Amazon.
Brand search going up.
But no clean way to see it.

That just changed.

TikTok Shop rolled out Off-Site Performance Analysis.

It now shows you:

GMV generated on Shopify
From users who viewed or clicked TikTok Shop content
Outside the app
Tied directly back to TikTok activity

In one account I looked at:

$12k TikTok Shop GMV
$1.4k off-site GMV
In the same 7-day window

That is an extra 11% revenue that never shows up in your TikTok P&L.

Over a month?
That is real money.

Over a quarter?
That is the difference between “this channel loses money” and “this channel compounds the business.”

This matters because:

Most brands judge TikTok Shop in isolation.

They see:

High commission
Discounts
Fulfilment drag
Tight per-order margin

And conclude:
“This doesn’t work for us.”

But TikTok Shop is not Meta.
It is not Google.
It is not a single-touch channel.

It is earned media at scale.

If you only measure in-app GMV, you are undercounting the return.

Now you can finally see:

What TikTok content does off-platform
How awareness turns into DTC revenue
Why the best operators treat TikTok Shop as a growth engine, not a margin line

This is the first real step toward making “halo” measurable.

And once finance can see it,
The whole conversation changes.

Comment HALO and I’ll send you the breakdown.

"I don't know how to create content that sells on TikTok Shop."

Here’s how to generate unlimited ideas:

---

1. Study what's converting (not what's viral)
   
- Pull your GMV per view data.
- Analyze which creator angles drove sales.
- Check FastMoss for trending products in your category.

The data tells you what works.

2. Pick your hook type

- "How I [result] using [product]"
- "What [expert] uses for [problem]"
- "This [product] changed how I [outcome]"
- "I tested [X products], here's the winner"

Hook in the first 3 seconds, or you've already lost.

3. Show the transformation
   
- Demonstrate it working in real time.
- Before/after when possible.

Focus on the outcome, not features.

4. Handle objections before they come up
   
- Price: "Cheaper than [alternative]"
- Quality: "I've used this for [X time]"
- Effectiveness: "Here's proof it works"

5. Test multiple creators on the same product
   
- Don't rely on one creator to hit.
- Test 5-10 creators per product.
- Different angles from different creators.

6. Optimize your shop before pushing content
   
- 15-30% commission to motivate affiliates.
- Product title optimized for search.
- Reviews are loaded before you push.

7. Clear CTA to TikTok Shop
   
- "Link in my bio to grab it on TikTok Shop"

Make it obvious where to buy.

8. Test fast, scale what works
   
- Give each angle 48-72 hours.
- Double down on what converts.
- Stop what doesn't.

9. Brief creators with data
   
- "This angle drove $15K last week"
- "Focus on [benefit], that's what converts"

Show them what's working, not what you want.

10. Track GMV per view, not total views
   
A 50K-view video that does $15K beats a 3M-view video that does $2K.

Focus on what makes sales, not what goes viral.

---

Most people are still creating content for likes.

The brands making money are creating content for conversions.

Check out the infographic below for the full breakdown.

Most brands treat TikTok Shop like a guessing game.

Send samples. Hope something goes viral. Repeat.

But there's a system to this.

And once you understand it, everything changes.

Here's the loop that's generated $80M+ for our clients:

---

1) SEND SAMPLES

Only to creators who actually engage their audience.

Top creators juggle 10, 20, 30 brands.

They're booked weeks out. If you're reaching out a couple weeks before a big sale, you're too late.

We start prepping creator pipelines 60-90 days ahead.

Send 200-500 samples.

Build relationships early and stop obsessing over whether creators match your brand aesthetic. Focus on those who actually move their audience to action.

2) CREATORS POST

One post from a creator rarely breaks through.

Instead, give them multiple attempts, and they're dialing in the message. Getting more comfortable. Figuring out what resonates.

The most successful affiliates post about the same product 5-10 times because they know it only takes one video to go viral.

This is exactly why paying one creator for 10 posts outperforms sending 10 samples to random people, hoping something sticks.

3) TRACK GMV

I've watched brands get 1M+ views and make nothing. And others pull serious revenue from 50K-view videos.

A video with 30K views that drives $15K in sales destroys a 3M-view video that only generates $2K.

Stop thinking like you're running a social media page.

Start thinking like you're running performance marketing that happens to use social content.

4) ALGORITHM REWARDS SALES

This is where it gets interesting.

More conversions = more reach = more sales.

The more you sell, the more the platform pushes your content to new audiences.

When you win on TikTok Shop, you'll see lifts across Amazon, retail, and your DTC site too. Plus, all that creator content you have, use it in your ads.

5) SCALE WINNERS

When you've found a format that's working, brief more creators to run with it.

Top affiliates aren't reinventing anything. They see what's going viral in their category and put their own spin on it.

Tools like FastMoss show you what's converting right now. Take that format, apply it to your product, and brief your creators to run with it.

---

The loop repeats, and it compounds.

This isn't about going viral.

It's about building momentum that the platform rewards.

♻️ Repost, bookmark, and share with your network if you found this helpful.

Follow me, Ashley Wright, for practical insights on TikTok Shop and eCom growth.

The skill that changed everything for me had nothing to do with TikTok or business.

It was letting go.

I had to stop being the operator for every client.

And start being the operator for the business.

For the first year, I was in every account, call, and brief.

I thought that's what made us good.

Turns out, I was the bottleneck.

Every decision waited on me.
Every client needed my approval.
Every win required my direct involvement.

The minute I forced myself out of daily delivery, Social Tale scaled.

The thing is, people see my content and buy into me as the brand.

And then they expect me to run their account personally.

I get it.

But it's impossible to give 100% across 20+ brands while running the agency.

If I'm still the single point of value three years in, I haven't built a business.

I've built a job.

The hardest part of scaling was learning to trust people to deliver at my level.

As a business owner, have you experienced something similar?

Paid media experts used to be able to explain not just which ads won, but why they won.

And more importantly, how to repeat that success.

That used to be the job.

But the role has changed.

Today, we aren’t just thinking in ROAS anymore.

We’re thinking in attribution, cross-channel impact, and downstream effects.

We don’t mass-produce 10–20 hooks hoping one sticks.
We think in entities, angles, and patterns that compound.

We don’t look at creative KPIs in isolation.
We look at full-funnel performance.

In short, we were pushed to become performance marketers.

And that shift broke a lot of people.

Too many dashboards.
Too many signals.
Too little time to connect the dots.

That’s where most creative testing breaks.

And that’s exactly the gap GoMarble’s AI Agents are built to solve.

This isn’t another chatbot.

The Agents Lead Magnet gives access to 20+ specialized agents that compress hours of analysis into minutes, so you can focus on what actually matters: shaping ideas, guiding testing, and orchestrating the creative flywheel.

Some of the agents inside:

• Meta Ads Performance Audit Agent
• Ad Performance Drop Analysis Agent
• Daily Performance Report Agent
• Creative Performance Audit Agent
• Hook & Angle Testing Agent
• Creative Fatigue Detection Agent
• Client Reporting Agent
• Campaign Health Scorecard Agent
• Competitive Intelligence Agent

This is the missing layer between data and decision-making.

You still decide what to test.

The agents help you understand why something worked, what is breaking, and where to focus next.

Comment ‘'MARBLE’’ and I'll send the agents over!

Not getting enough TikTok Shop sales?

This content formula has worked 100% of the time for our 7 and 8-figure brands.

Here's the formula:

—

Hook + Benefit + Demo

Every single video that's driven serious GMV for our clients follows this exact structure.

Here's what it looks like:

Hook (first 3 seconds):
Stop the scroll. Make them curious.
"I tried this $30 product and threw away my $200 one"

Benefit (next 7 seconds):
What does it actually do for them?
"It removed years of buildup my expensive one couldn't touch"

Demo (remaining time):
Show it working. Prove the claim.
Film the before/after. Show the transformation.

—

The Psychology

Hook (Curiosity) - You've got 3 seconds to stop someone from scrolling. If you don't grab them immediately, nothing else matters.

Benefit (Desire) - People don't buy products. They buy outcomes. Tell them exactly what problem this solves.

Demo (Proof) - Saying something works means nothing. Showing it working means everything. The algorithm rewards videos that hold attention, and demos do that better than anything else.

This works because it's focused on conversion.

The brands crushing TikTok Shop aren't the ones with the best production value.

They're the ones who understand that social commerce isn't social media.

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

I help brands make more money with email marketing.

I’m a Co-Founder of Structured, an ecommerce email marketing agency. Since launching in 2018, our team has helped brands send billions of emails and generate over $200M in email-attributable revenue.

We’re a top agency partner for platforms like Omnisend and Klaviyo.

Shopify featured me as a top email marketing influencer. I’ve also received LinkedIn’s Top Voice Award for Email Marketing, and Favikon has ranked me as the top email marketer across social media.

Some of the brands we’ve worked with include:

Poo~Pourri
Eight Sleep
Health-Ade
Mixtiles
Vessi

If you’re looking to hire an experienced email marketing agency, you can reach me here:

chase@chasedimond.com

——

Outside my agency, I run a number of other fast-growing businesses. I’m fortunate to have over 750,000+ followers and subscribers across my social channels and email newsletter.

I’ve worked with companies including:

LinkedIn
Amazon
TikTok
Gamma
Alibaba
Zapier
ClickUp

I work with a small number of paid sponsors and partners each year.

If you’re interested in exploring a potential fit, please email me with details:

chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

If your job costs you your peace,
it’s too expensive.

You deserve a job that lets you sleep peacefully at night -
not one that keeps you awake questioning your worth, your future, or your sanity.

A healthy career doesn’t rely on:

 ❌ burnout
 ❌ constant anxiety
 ❌ toxic expectations

A healthy career is built on:

 ✔️ clear boundaries
 ✔️ supportive leadership
 ✔️ meaningful work
 ✔️ respect for your time and well-being

Your job should challenge you - not drain you.

It should grow you - not break you.

And it should fit into your life, not become your life.

If your work steals your peace, it’s costing you more than it pays.

Top Ecommerce Email Marketer | $200M+ Generated via Email

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

Funny how your brain has unlimited energy
for worst-case scenarios.

It can write entire disaster scripts at 3 a.m.
With dialogue.
With consequences.
With a soundtrack.

But ask it to imagine things going well
and suddenly it needs evidence, references, and a peer review.

That’s not intuition.
That’s anxiety pretending to be preparation.

You don’t need to stop overthinking.
You just need to stop letting it bully you into pessimism only.

If your mind insists on spiraling,
at least make it spiral in both directions.

Same brain.
Different hypothesis.

Image credit: bywiseword

Reality:
A small, ordinary action.

LinkedIn:
A “high-impact initiative” with “key learnings” and “next steps.”

Clear communication beats inflated language.
Strong professionals don’t need to oversell normal work.

Say what you did.
Say why it mattered.
Move on.

Clarity builds trust faster than buzzwords.

Image credit: TheSecretAcct on Twitter/X

It’s not about collecting business cards or follower counts.

It’s about building bridges with people who get it - who challenge you, inspire you, and open doors you didn’t know existed.

The right network doesn’t just grow your career - it expands your mindset, your confidence, and your opportunities.

Here are 12 ways to build powerful, authentic connections:

1️⃣ Lead with curiosity. Ask, don’t pitch. People love being seen and heard.

2️⃣ Add value first. Share insights, introductions, or encouragement before asking for anything.

3️⃣ Show up consistently. Comment, engage, and participate where your industry hangs out.

4️⃣ Find your communities. Join professional groups, Slack channels, or niche forums.

5️⃣ Attend events strategically. Go where your next mentor, collaborator, or client might actually be.

6️⃣ Follow up. A short, thoughtful message can turn a conversation into a relationship.

7️⃣ Be generous with your expertise. Give more than you take - it builds reputation fast.

8️⃣ Don’t chase status. The best opportunities often come from peers, not big titles.

9️⃣ Stay authentic. Pretending to be someone you’re not is the fastest way to disconnect.

1️⃣0️⃣ Keep it human. Share stories, not sales pitches.

1️⃣1️⃣ Support others publicly. Celebrate others’ wins - it builds goodwill that lasts.

1️⃣2️⃣ Play the long game. Relationships compound like interest; nurture them with time.

The truth? You’re one conversation away from a completely different path.

Image credit: Tim Stoddart

The advice I wish I could’ve given myself 8 years ago:

Create a culture people never want to leave.

Yes, you can’t keep everyone with a 0% turnover rate. 
Let’s face it.

But what you can do is build an environment people don’t want to walk away from.

Build a culture that makes employees:

↳ Recommend it to their friends as the dream job, 
↳ Stay, even if the paycheck isn't perfect yet, 
↳ Come back when the conditions are right.

Think about it:

👉 A competitive paycheck might keep someone for a while, 
But a toxic culture will drive them away for good.

👉 You can offer all the perks, but if the culture is unhealthy, 
Nothing will make your best people stick around.

People stay where they feel valued.

It’s not just about the money—it’s about creating a workplace 
that makes people excited to show up every day.

♻️ Share this post with your network if you agree. 

 Credit: Victoria Repa ( go follow her )

Small habit.
Big impact.

The way you speak to yourself
every morning
becomes your baseline.

Speak growth.
Speak calm.
Speak possibility.

It adds up.

Image credit: Wordofwise_ on Twitter/X

“Hire the people that…”

Interesting how the list skips:
– constant availability
– performative hustle
– being the loudest voice
– working 24/7 for optics

Great teams grow from maturity, not heroics.
From people who communicate clearly, take ownership, and move in sync.

Ego slows teams down.
Trust speeds them up.
Psychological safety keeps the work moving.

Hire for reliability and collaboration first.
Everything else gets easier after that.

Nobody talks about this part enough.

You can do it tired.
You can do it frustrated.
You can do it unsure.

You just can’t do it if you quit.

Keep going.


Image credit: Dearme2_ on Twitter/X

Here’s a hard truth most people avoid:

If you’re not making mistakes, you’re not moving forward.

I learned this the slow way.

Early on, I tried to get everything right.
Perfect plan.
Perfect timing.
Perfect execution.

And progress?
Basically stalled.

Things only changed when I gave myself permission to be wrong.

To test ideas that might flop.
To ship work that wasn’t perfect.
To learn out loud instead of waiting in silence.

Mistakes aren’t failure.
They’re feedback.

The people doing the most interesting work
aren’t avoiding mistakes.

They’re just willing to make them faster.

Safe paths feel good.
But they don’t teach much.

Growth always comes with friction.
That’s the price of trying something new.

Image credit: Tomas Gorny

Marketing is great they said…


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

“It wasn’t a waste of time if you learned something.”

That’s easy to agree with in theory.
Harder when the lesson came with lost money, bruised confidence, or a year you won’t get back.

Still - experience has a way of paying later.

It sharpens your instincts.
It changes what you tolerate.
It shortens the gap between seeing a red flag and acting on it.

Not every chapter produces visible wins.
Some exist to quietly upgrade your judgment.

And that upgrade shows up in every decision after.

10 years of rejection.

That's how long Squid Game's creator spent pitching his script.

Studio after studio said no.
Too dark. Too violent. Won't work.

Then Netflix took a chance.

28 days later, it became their most-watched show in history.

A decade of "no" turned into a $900M yes.

Most people quit after a few rejections.
They assume the silence means the idea is bad.

But rejection isn't a verdict.
It's just timing.

The right opportunity doesn't always show up first.
Sometimes it shows up tenth. Or hundredth.

If you're getting rejected right now, consider this:

You might not be wrong.
You might just be early.

Keep going.


Image Credit: Amy Sussman/WireImage; Noh Juhan/Netflix

How to survive marketing in 2026.

Open your laptop.
Check Slack.
Three notifications in…

…and you already feel behind.

Sound familiar?

In 2026, “digital marketer” doesn’t mean one role anymore.
It means the entire agency in one tab.

Copywriter.
Strategist.
Videographer.
Social media manager.
Designer.
Editor.
Analyst.

All before lunch.

From experience, the problem isn’t a lack of skill.
It’s the expectation that one person can do everything at once and do it well.

Burnout doesn’t come from hard work.
It comes from an impossible scope.

The marketers who survive aren’t the busiest.
They’re the ones who set boundaries, prioritize ruthlessly, and stop trying to be great at everything every day.

Because marketing isn’t about doing more.
It’s about doing the right things consistently.

Agree?

Most marketers track a ton of metrics.

Very few know which ones actually matter.

Here are 7 worth paying attention to, plus how to improve each one:

(bookmark this)

Our email domains kept getting blacklisted at my agency.

Everyone assumed we were sending too aggressively.

After diving into the data, we found the real issue.

18% bounce rate.
From a "verified" list.

We had bad data.

𝗧𝗵𝗲 𝗵𝗶𝗱𝗱𝗲𝗻 𝗰𝗼𝘀𝘁𝘀 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁:

Deals lost during 2-3 weeks of rebuilding.
Hours spent verifying and cleaning lists.
Teams questioning their skills when it's not their fault.
Buying new domains every month.

We thought this was just how outbound worked.

Then I saw a friend's company sending thousands of emails each week.
Same domains. Month after month.
Strong deliverability maintained.

They were using Prospeo.io's data.

SMTP handshakes verify emails before you send.
BounceBan removes risky addresses automatically.
Weekly updates catch job changes that kill domains.

After testing several providers, Prospeo consistently delivered the cleanest data.

Our domains have been going steady for months now.
Data prep time cut by 80%.
Bounce rates dropped from 18% to under 2%.

Clean data isn't just about deliverability.
It's about keeping your team confident and productive.

What hidden costs is bad data creating at your agency?

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

6 Copywriting Techniques You Can Leverage for Your Sales Pages:

No alternative text description for this image

January hits different for ecommerce founders.

Sales slow down. Costs don't.

You're staring at:
- Depleted inventory
- Q1 expenses stacking up
- Ad costs that won't wait
- Cash tied up in last quarter's orders

The revenue will come. But the bills are here now.

This is the ecommerce cash flow trap.

Most founders either:
→ Wait it out and lose momentum
→ Take on debt with rigid terms
→ Give up equity way too early

That's where Wayflyer comes in.

Capital in 24-48 hours. Non-dilutive. Flexible repayment based on your actual sales.

No giving up ownership. No waiting weeks for bank approvals.

You restock. You scale Q1 ads. You keep the momentum going.

$6B+ already deployed to brands like yours.

If your cash flow is playing catch-up, get your offer today: 

https://lnkd.in/gJsgPrrm


#WayflyerSponsor

I used to think GTM complexity was just part of the job.

Multiple tools. Manual handoffs. Workflows that took hours to build and days to fix.

Last week I tested Apollo's AI Assistant on something different: workflow creation.

Instead of clicking through menus and configuring triggers manually, I just described what I wanted in plain English.

The AI built the multi-step workflow in minutes.

What used to require:
→ A GTM engineer
→ Multiple tools stitched together
→ Hours of setup and testing

Now happens in a single conversation.

Same thing with building prospect lists, creating sequences, or analyzing campaign performance. Describe what you need. The AI handles the execution.

Most teams are still doing GTM the old way. Clicking through settings, connecting triggers, testing each step manually.

Meanwhile, the fastest operators are just talking to the AI.

GTM shouldn't require an engineering degree.
It should require clear thinking and the right tools.

Join the beta waitlist:

https://lnkd.in/gW2ZeEUb

#ApolloAIAssistant #ApolloPartner

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The Battle

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Chase Dimond

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashley Wright's LinkedIn Performance

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