Ashley Wright

Social Tale - TikTok Shop Agency

Turning Attention into Community, Transforming Community into ROI - Building Your TikTok Empire. We help your favorite brands scale on TikTok shop.

Founder

MentorPass

1:1 video mentoring sessions with the world’s most in-demand startup mentors.

Mentor

Smash Cactus Media

Captivate your audience with our meticulously crafted ad creatives that seamlessly blend creativity and strategy. Elevate your brand's message with content that leave a lasting impression and drive tangible results.

MediaCom

Paid Social Associate Director

Adidas Group / / /
Digital Strategy, Planning, Execution, Analysis, Client/ Team Management, Branding and eCommerce.

Paid Social Manager

Jellyfish

Paid Social Media Specialist

Chalk Global

Clients: UGG, Universal Music, Creed, French Connection, Swarovski

Digital Account Manager

Upbeat Agency

Facebook Ads Manager

Studiospares Ltd

Ecommerce Marketing Manager

Want to scale your brand to $100k+/mo with TikTok Shop?👋

TikTok Shop Partner scaling 7-9 figure brands on TikTok Shop

Over the past two years, I've generated over $80,000,000 on TikTok for some of your favorite brands.

A few of our current and past clients include:
- Divi
- SNOW
- Stars + Honey
- Surreal
- Style Edit
- Thread Beauty
- PLIX

This success isn't just luck—it's about understanding the platform, pushing boundaries, and being unafraid to test what works.

Brands used to doubt TikTok's ROI potential, but that's never been the case. With TikTok Shop, the ROI is clearer than ever.

If you're ready to create a whole new revenue channel with TikTok, here's how I can help:

1. Follow me on LinkedIn for daily TikTok Shop insights (scroll up and hit the bell to get notified).

2. Download my FREE TikTok Shop Workbook (DM me "Workbook").

3. Want my agency to manage your TikTok Shop? (DM me "Support" and I'll share the details).

Glad you dropped by. 
To your success!

Most brands think the UK and the US behave the same on TikTok Shop.

They don’t.

And that misunderstanding is killing their growth.

UK brands are slower to adopt, slower to approve, and slower to scale.

Not because the platform is worse, but because the mindset is.

If you follow UK rules in a US-level opportunity, you lose.

Here is what actually separates the 2 markets right now:

US creators take TikTok Shop seriously,
UK creators treat it like a side quest.

US brands send 800 samples in a month,
UK brands debate 150 for three weeks.

US sellers build creator communities early,
UK sellers wait until they are “ready”.

US teams adopt Discord with no friction,
UK teams still think it is “too complicated”.

US brands commit real ad spend,
UK brands want proof before they invest.

US moves with speed,
UK moves with permission.

The platform is not what makes the difference, the behavior does.

We grew brands in both regions, and the gap is wider than most founders realise.

If you want the full UK vs US breakdown, comment “breakdown” and I’ll send it.

Helping 8+ Figure Brands Win on TikTok Shop | CEO of Social Tale | Speaker | Social Commerce Growth Expert | DM for growth, audits, or collabs

"Charge low until you prove yourself."

Worst advice I've ever heard in the agency space.

When you charge too low for pitching to bigger brands, they don't see the full value.

Then it's nearly impossible to raise your prices later.

You've locked yourself into low margins for years.

Maybe that's fine as a solo freelancer.

But when you want to grow, you're stuck.

Instead, charge what you believe you're worth.

Break down the components.

Show them exactly what they're getting for the cost.

Then let your delivery prove you were right.

This approach does something else, too.

It allows you to hire A-players from day one, instead of scrambling to find those who can "just get the job done."

Your pricing dictates your quality.
Your quality dictates your clients.
Your clients dictate your business.

Don't trap yourself at the bottom.

Most brands are going to get destroyed on TikTok Shop in 2026. And it's not because the platform changed.

But because they're still playing the 2024 game.

I just spent the last month analysing what's actually working.

There are 6 specific shifts happening in 2026.

The brands that understand them will scale.

The ones that don't will get left behind.

I recorded a quick video breaking down those shifts, trends and predictions 
for 2026.

Comment "2026", and I'll send it over.

$165K in 7 days.

That's what one of our clients did in the first week of BFCM.

Everyone thinks BFCM is won in November.

It's not.

It's won in September.

BFCM on TikTok Shop isn't a sprint.

It's the finish line of a 90-day marathon.

The brands crushing it right now didn't start prepping last week.

They started in September when everyone else was sleeping.

Momentum takes time to build.

But when it hits, it compounds fast.

If you want your brand ready for Q1 (yes, Q1), DM me "2026" and I'll walk you through what to start doing today.

I’m excited to announce...

I’ll be taking the stage at Affiliate World in Bangkok

📍 Dates: December 3–4, 2025

My session: The Brutal Truth About What Actually Works on TikTok Shop 🚀

What you’ll learn:

✅ The “Reboot Campaign”
✅ Hidden Costs That Wreck TikTok Shop
✅ Why most brands fail on TikTok Shop (and how to fix it)

🔥 Why Affiliate World Conferences is a MUST-ATTEND:

• The #1 Performance Marketing Conference in the world
• 7,000+ attendees from 110+ countries 
• 35+ expert speakers (I’ll be one of them 👋🏾)
• 300+ exhibitors with the latest tools and tech
• Endless networking, learning, and fun with top marketers in the game

If you’re serious about scaling and want to stay ahead of where the industry’s headed…

You should be in the room.

I’ve got a few ticket discount links if you still haven’t grabbed yours yet

If you’re going, let me know so we can connect.

See you in Bangkok!

25 video hooks that drive TikTok Shop sales:

(Your next 7-figure month starts with the right hook)

1. POV: you just discovered a product that solves [daily problem]
2. Unboxing my [product category] haul from TikTok Shop
3. 5 must-haves under $50 that actually work
4. De-influencing [expensive product] (and what to buy instead)
5. POV: you're a [target customer persona] and this changed everything
6. My everyday essentials that are worth the hype
7. POV: this product just made your life 10x easier
8. You saw the [trending product] and now your cart is full
9. Things I didn't know I needed until TikTok showed me
10. This solves a problem you didn't know you had
11. [Product name] vs [cheaper alternative] - honest comparison
12. Watch me use this for a week straight (results)
13. POV: you finally bought the thing everyone's talking about
14. I tested viral products so you don't have to
15. This one thing replaced 5 products I used to buy
16. Before and after using [product] for 30 days
17. The [product] your FYP has been hiding from you
18. I was skeptical until I tried it myself
19. This is what [price point] gets you on TikTok Shop
20. POV: you stopped scrolling because this actually works
21. Showing my [partner/friend/mom] this viral product
22. I bought the dupe and here's what happened
23. The only [product category] you'll ever need
24. This did what [expensive brand] couldn't
25. POV: you're about to save this and forget to buy it

Bookmark this 🔖

I almost didn't post my first piece of content on LinkedIn.

I was worried about what people would think.

Friends from school. 
People I used to work with. 
Anyone who knew me before I started the agency.

I kept thinking:

“What are they going to think about this?”

In those first few posts, I was genuinely worried.

Rewrote it, then didn’t post it.

I was scared of the judgment.

But then I just said screw it and hit post.

And you know what happened?

I got over it really quickly.

Because I realized something important:

It doesn't really matter what they think.

The people who matter don't mind.

And the people who mind don't matter.

Once I understood that, everything changed.

I stopped worrying about old school friends scrolling past my posts.

I stopped caring if someone thought I was "too much" or "showing off."

I just focused on sharing what I know about TikTok Shop and helping brands 
scale.

And that's when things actually started moving.

If you're holding back from posting because you're worried about what people 
will think:

Just start.

You'll get over it faster than you think.

And the people who actually matter will support you.

Your first 3 seconds on TikTok Shop can break or make your product.

A high-converting video shows:

- The frustration (make them feel it)
- The product solving it (demo in action)
- A real person using it (not scripted)
- The transformation (satisfying result)

Brands that nail this formula are doing 6-7 figures on TikTok Shop.

From award-winner to the top-selling body-care brand on TikTok Shop in 2024.

In late 2023, Maëlys, a premium body-care brand, entered a platform many assumed was built for cheap impulse buys.

By the end of 2024, they became the top-selling body-care brand on TikTok Shop, took home the 2025 Glossy Pop Award for Best Use of TikTok Shop, and ranked as a top-five earning Shop in the personal care category in Q1 2025.

During one campaign, they drove an 800 percent increase in total orders, with 87 percent of customers being first-time buyers.

Here’s how they pulled it off:

1. 𝗧𝗵𝗲𝘆 𝘄𝗲𝗮𝗽𝗼𝗻𝗶𝘇𝗲𝗱 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀

Most brands pay influencers for polished reviews.

Maëlys built a system around real women sharing their journeys.

They spotlighted creators documenting visible changes in stretch marks, loose skin, and other body-targeting concerns.

This wasn’t about curated aesthetics.

It was about proof, and proof converts.

2. 𝗧𝗵𝗲𝘆 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗶𝘇𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗹𝗶𝗸𝗲 𝗮 𝘁𝗲𝗰𝗵 𝗰𝗼𝗺𝗽𝗮𝗻𝘆

Instead of relying on standard affiliate commissions, they rolled out an incentive program with prizes valued at up to $275,000.

Top creators weren’t just earning revenue.

They were competing for a Ritz-Carlton yacht experience and luxury handbags.

This turned creators into true partners and unlocked high-quality content at scale.

3. 𝗧𝗵𝗲𝘆 𝗺𝗮𝘀𝘁𝗲𝗿𝗲𝗱 𝘁𝗵𝗲 𝗚𝗼𝗹𝗱𝗲𝗻 𝗧𝗿𝗶𝗮𝗻𝗴𝗹𝗲

Maëlys built a three-part system documented in TikTok’s official case study:

• Organic content for trust
• Paid media to scale winning creatives
• Creator partnerships for social proof

Organic content de-risked ad spend.

Ad spend amplified creator performance.

Together, they created a growth flywheel.

4. 𝗧𝗵𝗲𝘆 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺

Even while dominating TikTok, Maëlys expanded the moment offline.

They went live with a digital billboard in Times Square and ran a TikTok Shop-exclusive 30 percent discount to create urgency.

This wasn’t just a Shop strategy.

It was a full-funnel brand play.

---

Maëlys proved that premium, considered-purchase brands can win on TikTok Shop.

They understood that TikTok isn’t only a sales channel. It’s a community.

They didn’t sell body cream. They sold confidence.

And they built the system to scale it.

Most brands think creating content that sells is a straight line.

Set a goal, create content, and make sales.

But here's what actually happens when you're building TikTok Shop content:

You set a goal to hit $100K on TikTok Shop.

1) You start reaching out to creators.

Half don't respond. The ones that do want samples.

2) You're learning what hooks actually work.

What you thought would convert doesn't.

3) You start doubting if TikTok Shop is even worth it.

Your first 20 videos get decent views but zero sales.

4) You're failing to get traction.

Competitors are posting similar products and crushing it.

5) You're practicing what works.

Different angles, Flash Sales.

6) You feel lost because nothing's consistent yet.

One video does $5K, the next 10 do nothing.

7) You're getting it.

You find 3 creators who actually move product.

They are not the easiest to work with, but when you find that 1% it’s all worth it.

8) Then you're struggling with a new problem.

Fulfillment can't keep up.

You're out of stock on your best SKU.

9) Finally, you achieve it.

Consistent daily sales.

A creator network that posts weekly.

Momentum that compounds.

The brands that win aren't the ones who avoid the mess.

They're the ones who push through it while everyone else quits.

And set the assigned budget for TikTok Shop for 12 months, not 3.

----

♻️ Repost, bookmark, or share with your network if you found this post helpful.

Follow me, Ashley Wright, for practical insights on TikTok Shop and eCom growth.

What content to create on TikTok Shop at each stage (to maximize sales):

TOFU (scrolling, not buying yet):

- product demos solving a specific problem
- “day in the life" content showing real use
- zero sales pitch in first 3 seconds
- hook focuses on the problem, not your brand
- soft CTAs like "wait for it" or "watch till the end"

These people aren't ready to buy today. 

Stop forcing the sale.

MOFU (considering it):

- comparison content (you vs alternatives)
- creator testimonials showing real results
- before/after transformations
- address objections directly (price, shipping, does it actually work)
- CTAs focus on "see it in action" or "check the reviews"

BOFU (ready to convert):

- product page tours showing exactly how to buy
- bundle breakdowns with clear pricing
- scarcity hooks ("only X left" or "sale ends tonight")
- creator codes and exclusive discounts
- Lives showing checkout process in real-time

Run cold traffic TOFU content. Retarget scrollers with MOFU. Convert warm audience with BOFU Lives and urgency posts.

Most brands push product links to cold traffic and wonder why their GMV is flat.

One of our US beauty clients just cracked $100K in a single month.

$107K in GMV to be exact.

Up 15% from September.

1,828 orders.
2,515 items sold.
1,768 customers.

Most beauty brands think you need to go viral to hit six figures on TikTok Shop.

You don't.

You need consistent creator output and offers that convert.

This brand didn't have a single mega-viral moment in October.

Just steady volume.
Multiple creators posting daily.
Products that actually solve problems.

The algorithm rewards consistency.

If you're a brand stuck under $50K/month and want to break through to six figures, DM me "Scale" and I'll show you the exact framework we used here.

Everyone tells you to "take your time and don't rush."

Then you wonder why you're outperformed by your competitors and why they're taking your market share.

I've never agreed with this because I've always believed in the "just do it" approach like Nike.

You can fix things along the way.

But you can't fix momentum you never built.

When you're planning 3, 5, 10-year goals, ask yourself:

Why can't you condense that into one year?

The buffer you think you're creating is actually killing your business.

You want to be ahead of the herd.

Whether you're doing it right or wrong, you'll figure it out faster by moving.

Stop waiting for perfect.

Start building now.

She went live on TikTok & made $2,000,000 in 1 day.

Meet Stormi Steele, founder of Canvas Beauty.

The woman who broke TikTok Shop’s Black Friday record.

Here’s how she did it (and how you can steal the playbook):

During Black Friday 2024, Stormi hosted a single TikTok LIVE that changed everything.

$2M+ in total sales. $1M in the first 2 hours.

TikTok's biggest LIVE shopping event ever, all from one stream.

Just her, the product, and people ready to buy.

The formula was simple:

Show, don't tell.

1. She demonstrated results live.
2. Answered questions as they came in.
3. Offered bundles you could only get right then.

Shopping stopped feeling like a chore and started feeling like an event.

But here's what most people miss:

Canvas Beauty didn't get lucky.
They built a creator ecosystem.

Beauty creators earned commissions promoting Canvas on their own LIVEs.

Exclusive bundles only existed inside the TikTok Shop.

Every stream felt like a show, not a sales pitch.

This tapped into what TikTok actually wants.

People don't want ads.

They want authentic experiences that feel personal and fun.

Canvas mastered selling without feeling like they were selling.

When Black Friday hit, the system was already running:

• Creators promoting.
• LIVEs scheduled.
• Bundles ready.

One viral LIVE turned into millions.

From 2022 to now, Canvas has gone from a small, self-funded brand to one of TikTok Shop's top sellers.

TikTok Shop isn't about hoping something goes viral.

It’s about:

• Building trust.
• Going live consistently.
• Making every stream an event.
• Leveraging creators who move product.

It works if you know how to apply it.

Stormi didn't wait for ads to work.

She made TikTok Shop her storefront, and crushed it.

One of our UK clients in the beauty niche affiliate sales did over £50K in GMV in October.

Up 29% from September.

We doubled down this month:

• 927 videos posted.
• 539 LIVE streams.

The brands winning right now are the ones that went all in on creator volume.

If you want to see this kind of MoM growth for your brand, DM me "TikTok Shop" and I'll walk you through the exact process we used here.

Most brands build TikTok Shop bundles wrong.

They throw products together and hope it works.

Here's the bundle structure that actually converts:

𝟭) 𝗧𝗵𝗲 𝗛𝗲𝗿𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗕𝘂𝗻𝗱𝗹𝗲

Pick your best-selling product.

Add 2-3 complementary items that make sense together.

Not your entire catalog.

Example:

• Skincare brand: Serum + moisturizer + face roller
• Supplement brand: Main product + travel size + shaker bottle

People buy bundles when they see clear value, not when you're dumping random products together.

𝟮) 𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗲 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲

Your bundle needs to feel like a deal without killing margins.

Here's what works:

• Individual products: $100 total
• Bundle price: $70-75
• 25-30% off is the sweet spot.
• Anything less feels weak.

Anything more kills your profit after TikTok fees and creator commissions.

𝟯) 𝗧𝗵𝗲 𝗖𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗛𝗼𝗼𝗸

This is what most brands miss.

Your bundle commission needs to be aggressive enough that creators want to push it.

30-40% minimum for BFCM bundles.

But would you rather do $10K at 40% margin or $100K at 20% margin?

𝟰) 𝗧𝗵𝗲 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗔𝗻𝗴𝗹𝗲

Make it TikTok Shop exclusive.

Not available on your site.
Not available on Amazon.
Only inside TikTok Shop.

This gives creators something unique to talk about.

"You can only get this bundle here."

That's the angle that moves people from scrolling to buying.

𝟱) 𝗧𝗵𝗲 𝗨𝗿𝗴𝗲𝗻𝗰𝘆 𝗟𝗮𝘆𝗲𝗿

Limited quantity or limited time.

Pick one.

"Only 500 bundles available for BFCM." or "This bundle disappears November 30th."

Scarcity drives action.

Without it, people save your video and forget about it.

What NOT to do:

• Build 10 different bundles.
• Pick 1-2 hero bundles max.
• Include products nobody wants just to clear inventory.
• Set the commission too low.

If your bundles aren't built yet, build them now.

---

♻️ Repost, bookmark, and share with your network if you found this helpful.

Follow me, Ashley Wright, for practical insights on TikTok Shop and eCom growth.

If I could talk to myself five years ago, I'd say one thing:

Just keep going.

It's going to happen eventually.

I followed Gary Vee from the early days.

"Keep going. Keep putting in the work."

My mentality was simple:

If I keep trying, I'll eventually get there.

Years later, Hormozi said the same thing:

"Just don't stop. If you don't stop, you'll find a way."

You might have to shift directions.
You might have to pivot.

But if you don't quit, you'll figure it out.

You're not out of the game until you decide you are.

The content you post this week will make or break your Black Friday.

Most brands think they can drop content on November 20th and watch the sales roll in.

They can't.

TikTok needs at least 30 days to build algorithm traction.

Content posted 30 days before a sale performs better than content dropped at the last minute.

The platform needs time to learn what converts.

By Black Friday, the algorithm already knows:

• Which videos drive purchases.
• Which creators move the product.
• Which hooks convert browsers into buyers.

This is what winning brands are doing right now:

• They're posting 1-2 times daily.
• Testing hooks.
• Testing offers.
• Testing creators.
• Building momentum.

When BFCM arrives, the algorithm knows exactly what to push.

If your content doesn't have 2-3 weeks of momentum behind it, you're invisible.

So start posting today.

By November 22nd, you'll have 3 weeks of data telling you exactly what works.

"I'm probably getting fired for this."

This hook works insanely well for Black Friday.

People love feeling like they're in on a secret.

When a creator posts your BFCM deal early with a "leaked codes" or "you didn't see this from me" angle, it doesn't feel like marketing.

It feels exclusive, like they're getting access to something they shouldn't have yet.

How to use this:

Give your top 3-5 creators early access to your BFCM bundles.

Tell them to post it with angles like:

• "I'm not supposed to show this yet, but..."
• "Black Friday deal leaked early."
• "Delete this before my brand partner sees it."
• "You didn't get this from me."

Try these and see your Black Friday sales explode.

I used to spend 70+ hours a month building decks and proposals.

Between client meetings, audits, and speaking gigs, I was drowning in slide design.

Then I started using Gamma's consultant prompts, and it's been a game-changer.

Now I'm delivering better work in a fraction of the time.

What makes it different from other tools?

Gamma studied 3.5 million presentations and built a library of 100+ optimized prompts specifically for consultants (plus sales, marketing, education, and more).

They follow a proven 30-word formula for clarity and visual storytelling, so every deck looks polished and professional without the manual work.

Now, I'm creating presentations in under an hour that used to take me a full day.

That's 85-90% time savings.

With 70 million users and 700K decks created daily, there's a reason Gamma works.

They've cracked the code on what makes presentations actually effective.

If you're still building slides from scratch, check this out: 

https://lnkd.in/emggCMRZ

#gammapartner

secret prompts

Video Brand Lab

Providing coaching for founders who want to position themselves as thought leaders and drive leads using videos on LinkedIn.

MADLADY

Key accomplishment:
• Grew a highly engaged international following on TikTok from the ground up to 30.000+ followers.

Responsibilities included:
- Digital marketing strategy
- TikTok Strategy
- TikTok Content Creation
- Social media management
- Email marketing
- Branding
- Copywriting
- Photoshoot management: pre to post production

Social Media and Content Manager

Responsibilities included:
- Digital marketing strategy
- Social media management
- Email marketing
- Influencer marketing
- Photoshoot management and styling
- Branding
- Copywriting
- Photo editing
- Video editing

Social Media Manager

Responsibilities included:
- Influencer marketing
- Email marketing

Social Media Assistant

Love Of Brands

Responsibilities included:
- Social media management
- Email marketing
- Product photography
- Image editing
- Graphic design
- Branding

Digital Marketing Assistant

Production Assistant

Dazzle Ship

Freelance

Runner

Helping brands thrive on TikTok ✦ Content Strategist and Influencer Marketer

Here’s what you know:

→ You write brilliant text posts
→ But so do your competitors

What makes you stand out?
→ You’re posting videos.

Turning each post into tiny 1:1’s, 
making your brand an experience
rather than just texts and static images.

Videos let you build your personal brand in a way that is unmatched by any other medium.

Adding them to your LinkedIn posts will:
☑️ humanize your brand
☑️ stand out from competitors
☑️ become magnetic to your ICP

I help my clients show up on video weekly, in a sustainable way that requires 1-2 hours a month.

My services include:
1. Content Strategy
2. Concept Development
3. Coaching and filming you in a virtual studio
4. Editing the videos to match your brand and maximize impact


Video is the one medium everyone will be using in 2024.

You have the opportunity to start now,
take it.

DM me today to book a meeting!

Elin Giczi ☀️

Let's be real:

Body language on video doesn't come natural to all of us.

But with 55% of communication being non-verbal,
your videos depend on it.

So let's break it down,
cause there's a way to make it work.

To go from chaotic delivery to smooth.

You know, the kind of body language that says
"I'm calm, collected and confident in my expertise"

Not:
"I'm panicking and looking for an emergency exit"

Which is what mine used to say 🙃 

I moved my hands erratically because of the overwhelm.

Focusing on what to say and moving my hands?
Literal recipe for disaster 🤯 

The moment it changed?

When I found my "safe" hand gestures to use.

Ones that represent my calm and collected energy.
A database of gestures that I know works for me.

*breathing out slowly*

No overwhelm, no need to improvise,
just clarity that let me move forward.

🎥 I'm sharing 3 of these hand movements today,
in the video right below here ↴

Was this helpful to you?
Let me know in the comments.


📣 Join my live event the 8th of May to learn about video creation.


__________________________
I’m Elin from Sweden.
I turn founders into thought leaders with LinkedIn video.

#video
#linkedinvideo
#videobranding

Elin Giczi

Executive Video Coach | Speaker | Turning founders into thought leaders with video

How did a small town girl from Sweden end up speaking on stage in front of 250 people at a conference in Manchester, UK?

She had the audacity to put herself out there.

To build her brand no matter how cringe it felt.

( or how cringe others thought she was )

When I started posting videos and pursuing public speaking
I was scared of what people might think.

One of my early talks in 2024 was at an event for
experienced public speakers in Sweden.

“What if they judge me?” I thought to myself.

Little did I know what I was in for ..

An audience of supportive, kind, warm individuals.

Yes, they were ahead of me in their speaker journeys.
No, they didn’t look down on my “beginner” status.

The raised me up.
Empowered me.
Gave me tips. 

The judgement?
Was mostly in my head, not real.

So if you’re still holding back,
this is your sign.

Take that first step, put yourself out there,
voice your dreams and goals.

Here is mine:
To do more public speaking in 2026.

I love engaging an audience to the point where
they visibly take action after the talk.

Making that impact fuels me.

What your goal for 2026?


PS. Thank you commsHERO and Resource | integrated comms for a fabulous October day in Manchester, 2025 💗 


__________________________
I’m Elin, Executive Video Coach and Speaker from Sweden.
Want to book me for your next conference? Let’s chat.

There is nothing wrong with scripting your videos.

→ Speaking to a camera isn't second nature to anyone

It takes practice.

While not scripting works for experienced video creators
it's usually not realistic for you as a beginner
when recording on your own.

The reasons?

1. It adds one more thing you have to figure out while recording.
2. Concise short-form video storytelling isn't intuitive to most of us.

That's where scripting will set you up for success.

You come prepared,
knowing what to say,
and can focus on delivery.

You also know that your storyline makes sense
and won't turn into a messy ramble.

So instead of adding more pressure in the moment
you eliminate that element of stress and worry.

And you feel like you've regained a bit of control
and removed a big chunk of friction.

Because that friction might otherwise be a
reason you end up not recording at all.

Scripting is part of the method that took me where
I am today; feeling confident and excited to record videos.

That's why all my clients learn video scripting.

Would scripting help you feel empowered
to record more videos?


Follow me to learn more about video content 🔔 


__________________________
I’m Elin from Sweden.
I turn founders into thought leaders with video content.

When you create videos, the comfort zone is being expanded at pace that can feel overwhelming. 

Wrong even.

Because when it's not just your name "on the line"
but your whole presence it all becomes so personal.

I know, I've felt it too.

These are the 5 things I did in my journey that felt a bit wrong,
but ended up being things that allowed me
get to where I am at today:

Feeling confident and empowered to just sit down,
press record and share my thoughts on video.

( without feeling judged by the stare of the camera )

Read about the 5 things below ✨ ↴


__________________________
Hi, I’m Elin from Sweden 👋 
I turn founders into thought leaders with video content.

5 things in my video journey that felt WRONG in the moment

"What should I say in my first video?"

A founder asked me last week, and here's what I replied:

First off; I know what it's like.

Recording that first video feels awkward and almost
like it should be some kind of announcement.

So why not make it one? 🌟 

Record yourself saying that
"This is my first video and from now on I will be posting
videos once in a while."

Making that commitment out loud is golden
because it creates a sense of accountability.

It gives you a "reason" to keep posting even when
it feels tough - because you made a promise.

Actually, one of my clients did this and
they have been posting videos
weekly ever since.

So if you're in that spot,
try this out for yourself ☺️ 

It might be exactly what you needed.


Follow me to learn more about video content 🔔


__________________________
I’m Elin, your Executive Video Coach from Sweden 👋
I turn founders into thought leaders with video content.

How should my video start and what is actually a "good hook"?

Let's dive into it 👇 

Remember the last time you sat in your cosy couch,
late at night watching your fave Netflix show?

"after this episode, I'm going to bed"

( famous last words )

.. because then you get to the cliffhanger
that makes you reconsider your decision 🙃 

So you keep on watching.

Here's the fun thing:

A short-form video hook works the same way as that
cliffhanger, but appears at the START of the video.

It piques your viewer's to stop scrolling
and to watch your 60s TED talk.

That's why hooks are so crucial,
the are the packaging of your content.

And now you might think "how do I create good, strategic hooks?"

Well, that's the topic for today's video 😉  ↴


__________________________
I’m Elin, your Executive Video Coach from Sweden.
Follow me to learn more about strategic video marketing.

Is there an option to viral guru advice that tells you to be loud,

spammy and STEAL everyone's attention on video?

I was looking for that option years ago and couldn't find it.

I'm not loud, I don't have a super dominant energy
and I didn't feel like any of the existing advice fit "me".

So I decided to become the option.

For those who want to:
→ Create videos with the goal of deserving attention without "tricks"
→ Connect with their audience without fabricating a persona
→ Find the confidence in being YOU on camera

When we see advice that align not only with the
outcome we want, but the way we want to
achieve it - courage appears.

I want to bring that to you in all the content I create.

So if you are curious to learn more and maybe
even work up the courage to appear
on video in the future

→ You've come to the right place 💙 


Follow me to empower yourself to get on video 🔔


__________________________
I’m Elin, your Executive Video Coach from Sweden.
I turn founders into thought leaders with video content.

The scary part about posting videos

is what makes it powerful.

“The world is watching”

Feels intimidating?
9/10 say YES.

But it’s the biggest opportunity

→ to shape your narrative
→ to put your ideas out there
→ to get seen by potential clients
→ to build your brand using your presence
  
(and not just texts or images)

Once you get over the cringe
and start posting ..

(easier said than done - I know)

you’ll notice that posting videos mean:

🎤 giving others a preview of what working with you would be like
🌎 making an impact with your presence, on your profile, 24/7
🤝 connecting on a deeper level with your audience

If you’ve been holding back for any reason,
see this as your sign today.

To make that first video and show up
with your entire presence and
deliver your big ideas.

The world is waiting.

You got this 🙌


Follow me to learn more about video creation.


__________________________
Hi, I’m Elin from Sweden 👋 
I turn founders into thought leaders with video content.

What would it mean to your business if creating videos didn't feel like a huge existential crisis?

If you instead felt empowered and excited to share
your message with the world on video?

Would that mean you could finally ..
> create that video podcast
> start that Youtube channel
> build out out a video course
> post reels on your social media

And show up without holding back?

The leading voices you know are already doing it;
they are building recognition with presence
and not just text alone.

Video is the new norm on social media,
and it allows your brand to leverage
its most powerful asset:

YOU.

Nothing says "I believe in my cause" like standing
behind it in-person for the world to see.

Now is the time to step out of the shadows and
into leadership with your whole presence.

Your audience is waiting for it
and your business too.

If you're ready t remove the friction and take a structured,
strategic approach to video creation, let's talk ✨ 


__________________________
I’m Elin, your Executive Video Coach from Sweden.
I turn founders into thought leaders with video content.

Batch recording didn't work for my client,

but we found an approach that did.

Let's be real:

Seeing a 1h recording block in your calendar
can feel like doomsday creeping up on you.

The overthinking starts already the day before.

"Did I prep everything I need?"
"How will I even  do 10 in 1 hour?"
"What if I don't like the videos afterwards?"

Pressure ramps up.

And when the time comes?
It feels performative rather than aligned.

The exact opposite of what you want 🙃 

Not ideal.
Not supportive.

We set these rules for my client instead:

NO to
❌ Long recording sessions in the calendar
❌ Extensive prep work each week

YES to
✅ A filming setup on her desk that was always ready to use
✅ An intuitive storytelling structure that didn't require scripting
✅ A strategic list of relevant video topics and angles to speak from

And the magical part
✨ Recording when she felt inspired

Whenever she had a brief pause during the day, like after an uplifting client call, she placed her phone in the tripod and pressed record.

Shared a quick insight,
interesting observation,
relevant reflection.

Feeling aligned and in her element.

Using that authentic energy from her daily interactions made her show up as her most magnetic self.

All while wedging recording into an already packed schedule.

After this change,
she uploads video after video.

No overthinking.
Pressure removed.
Action-taking secured.

Maybe this method could work for you too?

Go try it out 💙 

And if I can help, let's chat.


__________________________
I’m Elin, your Executive Video Coach from Sweden.
I turn founders into thought leaders with video content.

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Ashley Wright

Elin Giczi ☀️

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taplio

The Battle

Ashley Wright

Elin Giczi ☀️

Followers

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashley Wright's LinkedIn Performance

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