Ash Rathod

You already know storytelling is essential for your business and brand. But storytelling is much more than the words on your website, content and other communications. The right narrative can inform your short and long term strategy, help align your team, outmanoeuvre the competition and build a tribe of ambassadors.It can help you attract and retain the right customers who are willing to pay you more for a longer period of time and tell others to do the same.It's about high level performance. ie. increasing profits for the business and providing unique value to the people you serve.I specialise in guiding businesses do exactly this. My philosophy centres on a "Story-First Approach," a method that has proven to be the missing link for many who struggle with brand identity and growth.The challenge most people face when building a brand is twofold: either they're paralysed by indecision, never taking the first step, or they jump in headfirst, producing content without a coherent strategy. Both paths lead to a stagnant or unclear identity. The root cause? A lack of strategic direction.  I can help with that.---I studied media and communications specialising in script-writing, where my love for storytelling started. I worked in TV media alongside the London arm of global ad agencies such as StarCom, OMD, PHD Media and many smaller DRTV agencies. My portfolio stretched across global FMCG, (P&amp;G and Unilever) and automotive (Ford and Toyota) brands before moving to Turner Broadcasting (now Warner Bros. Discovery) to work on kids brands (such as Mattel and Hasbro). As the online world began to grow, I moved into Digital Marketing where I helped scale the Manchester office of a Bournemouth based media agency, going from media owner to client side, which consisted of a team of 20+ designers, marketers, copywriters and BDMs.Then after a short sales role at BT, I decided to start my own creative agency, to help start-ups to SMEs with with their communications online.This was almost 16 years ago. I'm proud to say I still run and I own that brand consultancy and design studio in the UK which has focused on serving start-ups to corporations over those years. Right now my focus covers:L&amp;D Training (1:1 &amp; Corporate teams)Speaking at eventsBrand Strategy workshops for start-ups and SMEs.None of these are an overnight fix.But if you are serious about shaping and growing your brand, I can help you do this faster than most.NB. My profile picture has been touched up with AI to change the colour of my shirt and  background

Brand Story Strategist | Managing Director

A brand strategy + design collective specializing in creating compelling content for digital communications. We work with forward-thinking founders, c-suite stakeholders, and marketing teams who passionately strive to lead the change in making the world of work a better place for all.

Our capabilities include:

Brand Strategy

  - Storytelling for brands 
  - Storytelling for leaders

Activation

  - Content Production
  - Media Planning

Making small businesses the MAIN CHARACTER|Social Media Manager|Want to build your presence on Socials? DM me ✨

We work closely with established decision makers and senior operators on their social media presence, not to increase noisy rubbish, but to shape how they’re recognised, understood, and remembered. 

I do this through a process called 
The Remembered Presence.

The Remembered Presence is a reputation-led approach to social media that gives you a better opportunity to getting your business to where you want it to be. 

We translate how you already show up in real life for your ideal target market and turn how you think, lead, and make decisions - into a clear, recognisable online presence backed with marketing psychology. 

The goal is to make it 10X easier for the right people to understand your level quickly, trust you sooner, and move new opportunities forward to support your goals for the business. 

The process typically involves:

- understanding how you’re currently perceived
- clarifying how you should be perceived
- identifying the cues that signal your thinking and leadership
- shaping a social presence that builds familiarity over time

This isn’t about content creation for attention, and it isn’t traditional personal branding. You’re not being turned into a creator, and you’re not asked to exaggerate or perform. 

The work is about accuracy - making sure your online presence reflects the standard you already operate at.

The outcome is practical:

People know how to place you.
Trust forms earlier.
Introductions feel easier.
Opportunities come easier than you’ve experienced before.

Contact me 2 ways:
Email: simone@informalmarketing.co.uk
LinkedIn message. 

taplio

The Battle

Ash Rathod

Simone Rowe 💅

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?