Ash Roy CPA MBA

I help 6-figure consultants attract better clients while working less | Consultant to Emmy-nominated TV producer | Host: Productive Insights Podcast | 📺 Watch my YouTube channel (click “Visit my website” above)

Are you a consultant or coach who’s great at what you do — but still finding it hard to attract high-quality clients consistently?

You’re not alone.

Most service-based professionals are stuck working LONG hours with very little reward — not because they lack expertise, but because they lack visibility and a scalable system to attract the right clients.

That’s where I can help.

I help consultants and coaches leverage content marketing (especially podcasting and YouTube) to build brand authority, attract dream clients, and grow sustainably — using a proven 9-step business growth system.

I don't believe in quick hacks or hustle first approaches. My approach is a generosity-first one which I learned from Seth Godin (more on this later) that positions you as a trusted expert over time — while freeing you from chasing leads.

🎙 I’ve interviewed thought leaders like Seth Godin, Victoria Labalme, and Rand Fishkin on the Productive Insights Podcast, where we discuss strategies like these in depth. (You can find my two episodes with Seth by searching “Seth Godin” at ProductiveInsights.com.)

📺 Watch my YouTube channel (click the “Visit my website” button at the top of this profile) for weekly, actionable insights on building a content-powered client acquisition engine.

Still unsure? Ask yourself:

❓What is it costing you to not have a clear strategy that attracts high-value clients consistently?

The data speaks for itself: ★ 48% of monthly podcast listeners follow brands on social
★ 30% hold advanced degrees
★ 16% earn $150K+ per year
★ Weekly listeners spend over 5 hours with podcast content
(Source: Salesforce.com)

You don’t need more hustle. You need the right system.

If you're ready to stop relying on word-of-mouth and start building a scalable client acquisition strategy, apply for an initial strategy session here:
👉 https://meetings.hubspot.com/ash-roy

Let’s make your expertise work for you — not the other way around.

Still not sure? 

DM me and I'll do my best to help. 

I aim to underpromise and overdeliver!

Founder | www.ProductiveInsights.com | Digital Strategist | Podcast Host | Speaker

After having received a few requests, I decided to launch my own membership site where I offer private coaching (amongst other things) designed to help business owners and/or professionals increase their authority and attract high-value clients. 

Key Achievements:

• Built a self-sustaining business with multiple product lines and a team that generates multiple six figures in revenue with limited oversight. 
• Spoke across various stages internationally and was invited to become a mentor at the Australian Marketing Institute in 2023. 
• Established a strong brand identity for Productive Insights and developed multi-channel marketing strategies, leading to a doubling of revenue for 3 consecutive years.
• Delivered 20X ROI to a legal practice within 20 months of launching their podcast.
• Delivered presentations on digital marketing at a leading online marketing conference attended by the world’s leading online marketers.
• Hosted a podcast on digital marketing and business strategy with over 220 episodes featuring some of the world’s leading minds including Seth Godin, Guy Kawasaki, Sonia Simone, and many others. The podcast was featured on iTunes New and Noteworthy and is the go-to source for several businesses worldwide.
• Negotiated partnerships with leading digital marketers including Hubspot and NP Digital.
• Established and led the Productive Insights membership community for 5 years with great results. Several of our members have continued since the inception of the membership program.

To find out how to join as a founding member and lock in your low monthly membership fee for the life of your membership, go to https://www.ProductiveInsights.com/membership

Sales Special Forces

Strategic sales outreach - when what you’re doing isn’t enough.


I’ve built Go-To-Market Strategy from the ground up for 19 companies & counting. I’ve seen what works, what doesn’t, and built it all into the Strategic Sales Playbook - best practices to scale once, scale fast, and scale right.


“I love that I can use you as a sounding board. You’re going to be out there selling, but I can also chat with you about systems, sales process, etc.” - Megan, VP Sales


I do two things:

1) I get out and sell - Start conversations. Generate pipeline. Close business. 

2) I write the Playbook - What works, what doesn’t, based on what I’m actually finding in the field.


You get:

1) Leads. Business. Sales traction.

2) The Playbook to scale it - The systems. The onboarding for future hires. The exact process for sales traction in 𝐲𝐨𝐮𝐫 industry for 𝐲𝐨𝐮𝐫 company with 𝐲𝐨𝐮𝐫 resources.


We start small. We get traction. We go from there.


Send me a DM if you’re ready to “pour gasoline on the fire” and scale.

It’s time to win🚀

--

Founder & CEO

Happy Baby Ranch

We're a husband & wife team raising our cowgirls in God's Creation.

We're first generation ranchers/hobby farmers caring for horses, chickens, ducks, Aussies, and a barn cat named Mitzy.  We're thinking about: a garden, pigs, maybe some beef cows?

Our ultimate goal: a multigenerational "family compound" prioritizing presence, simplicity, and the outdoors.

Welcome friend.  It is good that you are here.

Cowboy-In-Chief

ThriveSaasWorx

A NetSuite reseller providing cloud General Ledger & Accounts Payable solutions to the senior living & hospitality industries.


𝗠𝘆 𝗥𝗼𝗹𝗲 - Director of Sales


𝗞𝗲𝘆 𝗪𝗶𝗻𝘀
- Developed a target account strategy in a greenfield environment to focus efforts.
- Installed a cold prospecting methodology that skyrocketed pipeline growth.
- Advised an industry pivot, saving the company from insolvency.
- Implemented a formal sales process.


𝗠𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
Headed up the commercial side of the business, building new pipeline and scaling revenue & new logo growth.

My responsibilities included:
- Territory & strategic account mapping
- Pre-sales & Sales team organization & alignment
- Strategic partnership development
- Creation of compensation plan
- Development of strategic direction

Director of Sales

Coinflipmarketing.com

Personalized Marketing Solutions to Flip the Odds in your Favor.


𝗠𝘆 𝗥𝗼𝗹𝗲 - Strategic Sales Advisor to the founder.


𝗞𝗲𝘆 𝗪𝗶𝗻𝘀 (first 90 days)
- Created a high-ticket subscription pricing model to boost initial revenue as well as customer lifetime value.
- Built a custom CRM system to track detailed data for every client interaction & stimulate timely follow up.
- Designed a meeting agenda system to make meetings efficient & effective with clear post meeting to-do's for every meeting member.
- Crafted custom messaging for prospect & client interaction to boost information gathered, increase prescriptiveness of our proposals, and elevate our customer retention.
- Provided a second set of eyes on the business & challenged the founder's status quo to stimulate growth.


𝗙𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿
"𝘊𝘩𝘳𝘪𝘴𝘵𝘰𝘱𝘩𝘦𝘳 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘱𝘶𝘵 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘪𝘯 𝘱𝘭𝘢𝘤𝘦 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘮𝘰𝘳𝘦 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵 & 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦, 𝘴𝘰 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘴𝘤𝘢𝘭𝘦 & 𝘵𝘢𝘱 𝘪𝘯𝘵𝘰 𝘰𝘵𝘩𝘦𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴."  - Jeremy Blubaugh, Founder of Coinflip Marketing

Strategic Sales Advisor

ICCG - Independent Computer Consulting Group

A Infor Gold Channel & Alliance Partner focused on cloud ERP, PLM, and WMS applications, serving the Fashion & Apparel, F&B, Chemicals, and Distribution industries.


𝗠𝘆 𝗥𝗼𝗹𝗲 - Sales Manager - Enterprise Software & Solutions


𝗞𝗲𝘆 𝗪𝗶𝗻𝘀 (first 90 days)
- Added 24 opportunities to the pipeline, totaling (conservatively) $1.2M ARR and $9.7M services revenue.
- Created cold outreach cadence of 9+ touches over 16 days including email, social, and phone.
- Aligned sales & marketing efforts via a follow up strategy of 40-50 touches/week.
- Cleansed pipeline of stagnant opportunities, either re-igniting activity or qualifying out.


𝗠𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
Owned the full sales cycle including outbound prospecting, inbound lead qualification, discovery, demo, negotiation, close, and implementation kickoff.  I was brought on to ramp up the sales efforts, implement a sales process & methodology, and grow top-line revenue.

Sales Manager - Enterprise Software & Solutions

Longbow Advantage

A leading WMS & TMS implementer servicing RedPrairie/JDA/BlueYonder, Korber/HighJump, BlueJay, MercuryGate, etc.  Longbow also developed its proprietary distribution data services SaaS platform, Rebus, to provide complete visibility, analysis, and real-time WMS, LMS, and TMS performance reporting.


𝗠𝘆 𝗥𝗼𝗹𝗲 - Enterprise Account Executive


𝗞𝗲𝘆 𝗪𝗶𝗻𝘀
- Managed national accounts Porsche North America and Meritor.
- Initiated symbiotic relationship with Accenture and garnered interested in acquiring Longbow Advantage.


𝗠𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
Owned the full sales cycle for both SaaS product & Services offering including developing territory strategy, outbound prospecting, inbound lead qualification, discovery, demo, negotiation, close, and implementation kickoff.

Enterprise Account Executive

Guardian Business Solutions, Inc. (Infor Channel Partner)

A Infor Channel Parter focused on cloud ERP and CPQ applications, serving the Industrial Manufacturing industry.


𝗠𝘆 𝗥𝗼𝗹𝗲 - Sales & Marketing Advisor


𝗞𝗲𝘆 𝗪𝗶𝗻𝘀 (first 90 days)
- Implemented outbound marketing strategy targeting key C-level executives within the Industrial Manufacturing industry.


𝗠𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
Advised the founders & sales leader on developing a sales process, demand generation, marketing, and pipeline management to streamline operations & ramp up revenue.

Sales & Marketing Advisor

Infor

The largest private enterprise software company competing with Oracle, SAP, and Microsoft.


𝗠𝘆 𝗥𝗼𝗹𝗲 - Channel Account Manager 


𝗞𝗲𝘆 𝗪𝗶𝗻𝘀
- Specialized in working with new or struggling partners to ramp up net new pipeline & revenue.


𝗠𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
Managed a team of 8 channel partners in a sales manager capacity: outbound prospecting strategies, pipeline management, forecasting, scheduling of resources, opportunity review & planning, negotiation, onboarding, etc.  My focus was primarily on Industrial Manufacturing & cloud ERP, but also included CPQ & CRM.

Sales Manager - Manufacturing ERP

𝗠𝘆 𝗥𝗼𝗹𝗲 - SME Account Executive


𝗞𝗲𝘆 𝗪𝗶𝗻𝘀
- Consistently recognized as Highest Activity Rep within the organization.
- Won Fastest Deal Win award by closing my first ERP deal within 80 days of my start date.
- Selected to move into outside sales role.


𝗠𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
Owned the full sales cycle including outbound prospecting, inbound lead qualification, discovery, demo, negotiation, close, and implementation kickoff.

Account Executive - Manufacturing ERP

𝗠𝘆 𝗥𝗼𝗹𝗲 - SME & Enterprise Business Development Rep


𝗞𝗲𝘆 𝗪𝗶𝗻𝘀
- Achieved 267% to quota my first year.
- Recognized as #3 BDR in the world in a 172 rep organization.
- Selected to the Global BD Strategy team meeting with the VP of Bus Dev & her advisors to further the success of reps worldwide.
- Promoted to an AE role as soon as I was eligible (12 months in BDR role).


𝗠𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
Lead generation including target account research, outbound prospecting, inbound lead follow-up,  opportunity qualification, appointment setting, and handoff with outside sales team.

Business Development Representative - Manufacturing, Distribution, Equipment ERP

"It Runs Itself" Business Blueprint | How to build a business that prints money without your involvement | DM for details

Sales growth by day.  Cowboying by night.  Husband & Father all the time.



>> Sales Special Forces <<

By day, I work with small business owners as their strategic growth partner, their second set of eyes.  

We identify the Strategy and implement the Systems to grow revenue sustainably, eliminate waste (time, effort, money), and boost profit.  And you keep your hair.

I’ve built Go-To-Market Strategy from the ground up for 24 companies & counting. I’ve seen what works, what doesn’t, and built it all into the Strategic Sales Playbook - best practices to scale once, scale fast, and scale right.

We craft the Strategy together, then I roll up my sleeves and execute upon it.  I test, refine, and prove your Playbook to Growth, by doing the “dirty work” myself.  Strategy AND Execution = Growth.




>> Happy Baby Ranch <<

By night (and morning, and lunch hours, and every other spare moment), I am building our family ranch with my wife.  We're a husband & wife team raising our cowgirls/boys in God's Creation.

We're first generation ranchers/hobby farmers caring for horses, chickens, ducks, Aussies, and a barn cat named Mitzy.  We're thinking about: a garden, pigs, maybe some beef cows?

Our ultimate goal: a multigenerational "family compound" prioritizing presence, simplicity, and the outdoors.




Welcome friend.  It is good that you are here.


P.S. I’m into good people doing cool things.  If you meet both of those criteria, send me a DM/connection request.

taplio

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Ash Roy CPA MBA

Christopher Regnier

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