Capel Group

We've set out to build a new type of global agency network with a focus on unlocking the value and potential of independent agencies.

I'm most excited about the mutual ownership model that we believe aligns incentives, leaves agencies founders to keep doing what they do best and opens up a new growth engine that unlocks the potential of their talent.

Chief Operations Officer

Butter - A Shopify Partner Agency

Working with e-commerce merchants across APAC / Hong Kong on their Shopify Plus strategy. 

Butter has been recognised as a Shopify Plus level partner - giving us access to the best of Shopify in the region, as well as a nice reward for the team to be recognised for their expertise on the platform.

Our expertise lies in:
- Migrating e-commerce merchants to the Shopify Plus platform.
- Geo-expansion of Shopify Plus stores to new markets, complete with localisation.
- Optimisation of Shopify stores with best in class UI/UX and Shopify web development.

Founder

NYU Stern School of Business

Spring Exchange Semester at NYU Stern studying full time. Subjects include: Valuation, Entrepreneurial Finance, Managing Growing Companies and Brand Strategy.

MBA Candidate (Full Time - Exchange)

OMD APAC

- APAC Lead for Nissan Motor Co.
- APAC Lead for Hasbro, Inc. 
- Key member of OMD's regional pitch team.

OMD is part of the Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.

Regional Business Director - APAC

The Economist

Asia's Acquisition Team lead, with P&L responsibilities. 

Tasked with developing regional digital innovation strategies and pilot digital programs for China and the region.

APAC Digital Marketing Lead

UM Worldwide

Global Digital Media lead for the Cathay Pacific Central Team.

Cathay Pacific Airways (HKG:0293):  Cathay Pacific, Dragonair (now Cathay Dragon), Asia Miles plus Cathay Pacific & Dragonair Holidays.

Global Digital Media Director

Responsible for digital strategy and execution across the Melbourne office. 

Main Clients: 
- Coles Group (ASX:WES): Coles Supermarkets, Coles Online, Coles Insurance, FlyBuys, Liquorland, Vintage Cellars and Coles Group & Myer Gift Cards. 
- Origin Energy (ASX:ORG)
- L'Oreal Group (EPA:OR): L'Oreal Paris, Garnier & Maybelline New York

Digital Strategist 

Agency Managing Partner | Client Leadership, Digital Experience, E-Commerce | I help large brands implement complex digital projects & platforms

With over 15 years of senior leadership experience in both global and independent agencies, I’ve developed a unique skill set that combines paid media expertise, technology implementation, plus strategic business and client leadership. 

I have worked at a regional level across APAC, managing complex businesses and navigating the needs of diverse stakeholders, including C-suite executives and multinational brands.

My experience spans the entire digital ecosystem, from leading large-scale, integrated media campaigns to overseeing the end-to-end implementation of sophisticated digital commerce platforms. 

I have:
- Managed $50M+ in media budgets, optimizing performance marketing strategies to drive growth across APAC
- Led cross-functional teams to deliver large-scale digital commerce solutions, integrating platforms like Shopify and Magento
- Collaborated with senior stakeholders, including C-suite executives, to align media and digital strategies with business objectives
- Delivered measurable results for multinational brands like Cathay Pacific, Nissan Motor Co., and Hasbro, managing complex, multi-market media operations

This combination of senior-level stakeholder management, hands-on platform integration, and deep expertise in digital marketing allows me to drive growth and innovation for large, complex organizations across the APAC region.

"Working with Michael and team was a game-changer for our digital project - providing a quality product that has driven our business to new levels.”  Sam Cooper, CEO - CCW Global

"Michael is vested in our success and his team's cutting edge approach allowed us to unlock our customer acquisition." - Oliver Rust, Head of Product - Truflation

I have worked with leading brands at a senior stakeholder level, including Nissan, Apple, Cathay Pacific, Carlsberg, Estee Lauder Companies, Hasbro, FedEx, MetLife, Tai Ping Carpets, and more.

Michael Ashton

KJ Villanueva Digital Marketing Services

✅ Copywriter
✅ Ads Funnel Strategy
✅ Email Marketing Management
✅ Landing Page
✅ Digital Marketing
✅ Product Development Launch
✅ Inventory Management
✅ Retention Marketing
✅ Course Creation
✅ Crowdfunding
✅ Ecommerce

Digital Marketing Specialist l Copywriter | Consultant | Project Manager

Beauty Guide Bali

Managing Editor in Chief

NomAds Media Marketing (Formerly Likha Digital Lab)

Managing Director

Concepts & Consulting Int. LLC.  - Insider Media

Global Marketing Head Consultant

Amazon FBA Private Label Retailer

✅Supply Chain

• Strategic Inventory Planning for different Amazon Market Place, Shopify, Chewy, and eBay, 

• Preparing shipping plans from 3PL and manufacturers. 

• Building new processes & improving existing ones to innovate your business framework. 

• Get your Forecasting and Trend Analysis that eliminates your fear of Stock-outs. 

• Let's study your Inventory Turn and start your Budget Planning to help you plan your Cashflow. 

• Inventory Database Integration that's tailored fit to your Business Model.
I can help you develop a customized spreadsheet to monitor your stocks and COGs or even suggest and integrate software that fits your financial goals. 

• Implement and Assess QC Reports for every shipment to assure your product's quality. 

• Softwares I've worked with are Seller Central. Sostocked, Seller Legend, Hello Profit, Spring Systems, Commerce Hub, Orderhive, MS Dynamics,

✅Product Development and Sourcing

• I can help you find new products for your catalog or improve your current product assortment that can help you improve your sales. 

• I'll share with you, Product Launch Strategies that create an unforgettable customer experience for your buyers. 

• Conducts research to study market conditions, evaluate competitors’ data and performance to maximize sales thru keyword research.

• Softwares I've worked with are JungleScout, Helium10, Keepa, SemRush,  and Datadive

E-commerce Product Development and Supply Chain Manager (Amazon FBA)

TAN INVESTMENTS LIMITED- (TST Group of Companies) Supermarket& Department store, Laguna Hotel, POMCC

•	Merchandise Planning and Product Development for Private Label (Sourcing from China)
- FMCG, Apparel, Home & Kitchen, Pet Supplies, Electronic

•	Retail Trade and Wholesale Marketing Strategy for Private Label Brands.

•	Project Manager for an ERP implementation. (Procurement and Marketing)

•	Managed Leasing and Social Media Marketing Plans.

Procurement Category and Marketing Manager

Store Specialist Inc. - Aeropostale

•	Develops and implements merchandising and marketing activities to increase sales in all Omni channels.

•	Responsible for B2B plans of the brand thru E-Commerce Channel.

•	Prepares and analyzes brand performance reports, purchase budgets, and KPIs to create quarterly in-store and E-commerce merchandise assortments.

•	Communicate to brand principal regarding orders, brand assessment, and requirements.

•	Measure and report performance of all digital marketing projects and evaluate against brands goals.

•	Conducts research to study market conditions, evaluate competitors’ data and performance to maximize sales.

•	Monitors and arranges stock movement, product markdowns, inter-branch transfers, promotions, or clear-outs.

•	Coordinates with local and international manufacturers for purchase orders.

•	Conducts regular store visits to check on merchandise; train the sales staff on merchandise information; conduct meetings to assess store requirements.

•	Prepare import and shipping documentation required for International Shipping.

Associate Merchandise Manager

Specialty Retailers Inc. - Wellworth Department Store

Focuses on Product development, Sourcing from China,and Concessionaire Management. 

•	Responsible for product development of the assigned private label brand. Prepares budget plans for product mix for all foreign and local buying purchases. 

•	Coordinates with various departments for assortment plans to optimize the sales and margin achievement from a purchased product that represents an assortment of staple products, seasonal products, and impulse/opportunistic products.

•	Handles B2B plans for the assigned department, (From approving concessionaires, commission negations, executing lay-out planning)

•	Maintained strong sourcing relationships and developed sales strategies to achieve assortment goals for outright and concession brands. 

•	Developed and maintained a merchandise management system to demonstrate profitability and track effectiveness.

•	Conducted product training to store personnel to boost sales.

Merchandising Assistant

The Tropical Retail Company Inc. - Havaianas

• Created in-store promotions, above-the-line, and below-the-line activations.

• Crafted briefs for Selling Events and Lead execution of the Project Management. 

• Prepared logistics and production material necessary to execute departmental activities needs –from production to store deployment.

• Collated and monitored sales report to provide recommendation and insights for business improvement.

• Monitored budgets associated with all marketing activities.

Retail Operations Executive

Rustans Marketing Specialty Inc. Marks and Spencer

•	Develop strategies to improve customer service that drive store sales and grow the existing customer base.

•	Create Store policies that establish expectations and provide guidance on how to consistently handle the workflow process diligently. 

•	Implements Marketing programs that helped increase profitability

Store Manager

If you're looking for someone who's ready to dig deep 6-Feet underground to ELEVATE YOUR BU$INE$$ needs, then you've got the right Unicorn for you! (Oops, I mean LinkedIn Profile) 

I will provide you with a Game Plan that shows your Customer's unspoken needs, by stating hypotheses, conducting research to verify them, and crafting strategies to capture their loyalty. 

If you asked me asked, "What interests most: shopper’s decision tree or algorithm of retailer’s search engine”.

My answer: “Both!”  

Let’s kill your doubts by creating actionable strategies to help your business improve.

 ...From creating a landing page, compelling Facebook ads, engaging customer emails, and valuable product descriptions for your listing. 

Let me help you fuel your customer’s desire to take action in purchasing your product

Over the years, I developed the strategies that helped my clients upscale their 6, 7-8 figure business. 

I will share with you my BOO method that will help you, 

 👍Build Relationship.
 👍Over Deliver.
 👍Over Satisfy.

Your Brand $tory$elling will definitely, 

 ✔️Empathize with the customer.
 ✔️Understand their problem.
 ✔️Build rapport and trust. 
 ✔️Provide a solution. 

Your customer's "YES" should start way before any CTA (call-to-action) button.

Once you're in the Unicorn Club, you can take advantage of this Unicorn (that's me!) anytime you want. 

It is my mission to provide an insane amount of best value for your business as you build your BRAND LEGACY...

But above all else, you’ll get the confidence to finally generate consistent scalable revenue.

If you're ready to kick-off with a Unicorn, you may schedule a call with me here: https://calendly.com/krishvillanueva

But I must warn you, during kick-off calls, I try to get to know the client on a deeper level. I almost go into a state of trance, listening to their journey. 

So I’ll let you decide if you want to join my Unicorn Club! :-)


Learn more about my other passion here : https://znap.link/kjvillanueva

taplio

The Battle

Michael Ashton

Krish Villanueva

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