Obvi

Chief Marketing Officer

Junglee Inc.

Advisor

AfterSell by Rokt

Ambassador

PrettyDamnQuick

GrapevineAI

Elevar

Gorgias

Proxima

Ghost3Media

Co-Founder

Mohawk Group, Inc.

Senior Marketing Analyst

CMO and Co-Founder at Obvi

Ashvin Melwani

Every CRO test I run at Obvi makes me nervous.

New landing page layout = Could tank conversion rate. Different hero image = Might hurt engagement. Adjust the pricing display = Could hurt profit per visitor.

Your hypothesis might be wrong. And you won't know until you've already lost money.

But this new add-on we’re testing is different. It's the rare CRO move with zero downside risk.

We just implemented ROKT Pay+, a new product from Aftersell by Rokt.  

It’s super simple. 

When customers hit your payment page, they see a banner offering cashback or rewards for selecting Apple Pay or PayPal.

Apple and PayPal then pay YOU when customers choose their wallet.

That's it. No behavior change required. No new friction added.

Your customers were already using these payment methods. Now you just get paid when they use them. Bonus: Apple Pay and PayPal come with payment processing fees anyway. ROKT Pay+ helps offset those costs.

Here’s why this is literally no-risk → 

-Already extensively A/B tested by Aftersell

-Zero negative impact on conversion (some brands see lift)

-Integrates natively with your existing checkout

-Banner designed to match your site's look and feel

-Customers already trust Apple Pay and PayPal

Aftersell is reporting ~$20-25 cents added per order from early launches.

We've been running Rokt Thanks awhile, and it adds $10k/month to our bottom line. That’s $120k+/year in pure profit.  

So when they told us about Pay+, it was an easy yes.

Look, I test landing pages weekly. I test new offers constantly. I'm always looking for ways to improve profit per session.

But those tests come with risk. This doesn't.

This is the closest thing I've found to free money in DTC:

-No operational lift

-No conversion risk (extensively tested)

-No new products to manage

-Premium brand association

We just started testing this, so I'll share our Obvi numbers once we have enough data.

But if you're running CRO tests and want something with actual upside and zero downside, this is worth looking at.

#ROKTpartner

CTV is either your next growth channel or your biggest budget black hole.

The difference comes down to one thing: whether you're buying real inventory or paying bots to watch your ads.

Here's the reality: Most CTV platforms operate like black boxes. Fragmented ID systems lose signal across devices. First-party data can't connect to reach controls. 

Your dashboard shows results, but you can't verify who actually watched.

Vibe.co just dropped their 2026 CTV Performance Playbook. It's not another "CTV is the future" think piece. It's a technical breakdown of what's broken and how to fix it.

What you'll get:

-How to retarget your existing customers and site visitors on streaming TV with the same precision as Meta

-How to use AI to test narrative, pacing, and offers at scale, then tie those tests directly to site sessions and purchases

-How over 20% of Vibe.co ads were AI-generated using Vibe Studio (and tips on best practices)

-Real incrementality data showing how brands achieve 55% lower CAC on CTV vs paid social

If you've been treating CTV like a brand awareness play because "it doesn't convert," this will change your perspective.

Click the link in the comments to get the full guide. 

#Vibepartner

Growth in 2026 comes down to one thing: getting more out of what you're already doing.

CPMs aren't coming down. Competition isn't slowing down. Which means the only real lever is optimization: using the customer feedback you're already collecting, tightening up underperforming flows, stacking 2% improvements until they compound into real growth.

That's what I'm covering December 9th at 11 AM ET along with some of the sharpest operators in DTC. Maestra.io is hosting this one-hour session where we're each breaking down the small wins that are actually moving the needle right now.

We're not talking theory here. Every tactic comes with real numbers from brands that have already run it. Battle-tested plays you can actually use.

I'll be walking through the exact AI prompts I use to turn customer data into high-performing creative. Plus you'll hear from:

→ Tamanna Bawa – Tech Partner Manager at Triple Whale (analytics platform trusted by 45,000+ brands)

→ Kyle Cannon – Marketing Manager at Furniture Fair (9-figure revenue, 13 stores + online, 20+ years in retail)

→ Jonathan Cairo – Head of Solutions & Integrations at CustomersAI (5 years in event data & identity tracking for Skims, Netflix, Adidas, Unilever)

→ Andrei Rebrov 🚀 – Co-founder at Finsi, ex-Scentbird (scaled to 500K paying subscribers)

5 speakers, 15 proven plays, 1 hour.

You'll walk away with something you can implement immediately. And if none of the tactics fit your brand, Maestra will audit your funnel and map three fixes for you.

Forget the typical webinar format. This one's cameras on, live questions, real conversation. The kind where someone drops a tactic and three other people immediately jump in with how they'd tweak it for their brand.

(Oh, and Maestra's sending everyone a $10 Starbucks card when you register. Might as well grab that coffee.)

This is one hour you don't want to miss if you're trying to break through your current growth ceiling.

See you there. 

Register using the link in comments 👇

Grüns

Manager, Conversion Rate Optimization

BMG360

At BMG360, I’ve been responsible for driving meaningful growth through Conversion Rate Optimization. By leveraging behavioral insights, website data and A/B testing, I’ve helped clients increase conversions and revenue, while also improving user experience. I lead cross-functional teams, including UI/UX designers, developers, and copywriters, to deliver data-driven landing page optimizations that align with client business goals.

Senior CRO Manager 

CRO Manager

Pets Global Inc.

-Increased customer acquisition across the 4 Pet’s Global brands while managing and leading paid social, email and sms marketing efforts across Facebook, Google search and display, Instagram, Twitter, and Youtube.

-Assisted in production & management of YouTube channel called “Paw Pack” gaining one million views, over four thousand subscribers, and 2 awards in less than 4 months.

-Assisted in the development and execution of an online learning portal for all 4 Pet’s Global brands to support and educate our sales team and retailers on brand and product positioning in market.

-Worked with sales team and in-house creative team to effectively optimize, create and execute marketing materials needed for events, and in-store promotions.

-Worked with the customer service team to optimize and create new processes due to incoming calls and emails regarding current marketing campaigns.

Marketing Project Manager

-Led brainstorming, ad strategy, creative strategy and execution of all digital advertising campaigns that resulted in an increase of conversion rates.

-Managed Facebook ads that generated consistent and low cost per leads using competitor research, campaign optimization, a/b testing, unique selling propositions and offer testing.

- Increased website traffic by creating & implementing digital marketing funnels used for advertising on Facebook and Google PPC and display. 

-Increased organic search by through awareness campaigns across Facebook & Google.

-Led and created on-going reports on organic and paid analytics using google analytics and google search console to optimize current marketing campaigns.

Digital Advertising Specialist 

Ambient Ads

- Created & executed Facebook Advertising Campaigns, while working with clients to quickly make changes to website, email campaigns, app notifications, and availability of items based off day to day analytics.  

- Consulted companies on their digital efforts, and where improvements can be made to maximize their attention, gain following, website optimization, advertising, online engagement and obtain new customers with conversion-based campaigns. 

- Partnered with new clients on an onboarding process where I help them better understand the importance of data,  analytics, pixel and google tag tracking while installing.  

- Partnered with clients to better their online engagement  create more reviews, and understand customer sentiment and how they can use this data to better their business.

Founder

Shift

- Proposed an online customer review system and an incentive strategy for the sales team that was successfully implemented. This led to a large and stable increase in reviews and trust amongst customers on yelp and google.

- Led strategy on a complete restructure of creative and copy on yelp, including production.

- Managed all social media channel comments, reviews and direct messages to successfully led to a great customer experience and handled customer inquiries. 

- Handle all customer inquiries on social medias, complaints, billing questions and payment extension/service requests.

Community Engagement Manager

City of Lynwood- Community Developmnent Department

- After-school  Program: Tutor & Inspire youth ages 5- 18.

- Monitoring of programs and closing procedures for various City facilities.

- Assigned to major Citywide special events staff team responsible for complicated event set-ups including stages, audio/visual, and general supervision.

- Provide programming information to public in person and over telephone.

- Summer Food Program: Site supervision of high profile youth meals program for children ages 2-18; serving over 100 participants per week day.

Recreation Lead

With over six years of diverse experience in digital marketing—including paid, email, and SMS campaigns—I specialize in CRO for websites and landing pages, leveraging behavioral insights and A/B testing to increase conversions and drive revenue. 

I’ve successfully led cross-functional teams of UI/UX designers, developers, and copywriters, delivering data-driven, high-performing landing page optimizations. My approach is rooted in understanding the customer journey and using actionable insights to create seamless, conversion-focused experiences that make an impact.

Feel free to reach out to me to speak on CRO, and basketball! 🏀

taplio

The Battle

Ashvin Melwani

Andrew Hernandez

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taplio

The Battle

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Andrew Hernandez

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashvin Melwani's LinkedIn Performance

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