Obvi

Chief Marketing Officer

Junglee Inc.

Advisor

AfterSell by Rokt

Ambassador

PrettyDamnQuick

GrapevineAI

Elevar

Gorgias

Proxima

Ghost3Media

Co-Founder

Mohawk Group, Inc.

Senior Marketing Analyst

CMO and Co-Founder at Obvi

Ashvin Melwani

Every CRO test I run at Obvi makes me nervous.

New landing page layout = Could tank conversion rate. Different hero image = Might hurt engagement. Adjust the pricing display = Could hurt profit per visitor.

Your hypothesis might be wrong. And you won't know until you've already lost money.

But this new add-on we’re testing is different. It's the rare CRO move with zero downside risk.

We just implemented ROKT Pay+, a new product from Aftersell by Rokt.  

It’s super simple. 

When customers hit your payment page, they see a banner offering cashback or rewards for selecting Apple Pay or PayPal.

Apple and PayPal then pay YOU when customers choose their wallet.

That's it. No behavior change required. No new friction added.

Your customers were already using these payment methods. Now you just get paid when they use them. Bonus: Apple Pay and PayPal come with payment processing fees anyway. ROKT Pay+ helps offset those costs.

Here’s why this is literally no-risk → 

-Already extensively A/B tested by Aftersell

-Zero negative impact on conversion (some brands see lift)

-Integrates natively with your existing checkout

-Banner designed to match your site's look and feel

-Customers already trust Apple Pay and PayPal

Aftersell is reporting ~$20-25 cents added per order from early launches.

We've been running Rokt Thanks awhile, and it adds $10k/month to our bottom line. That’s $120k+/year in pure profit.  

So when they told us about Pay+, it was an easy yes.

Look, I test landing pages weekly. I test new offers constantly. I'm always looking for ways to improve profit per session.

But those tests come with risk. This doesn't.

This is the closest thing I've found to free money in DTC:

-No operational lift

-No conversion risk (extensively tested)

-No new products to manage

-Premium brand association

We just started testing this, so I'll share our Obvi numbers once we have enough data.

But if you're running CRO tests and want something with actual upside and zero downside, this is worth looking at.

#ROKTpartner

CTV is either your next growth channel or your biggest budget black hole.

The difference comes down to one thing: whether you're buying real inventory or paying bots to watch your ads.

Here's the reality: Most CTV platforms operate like black boxes. Fragmented ID systems lose signal across devices. First-party data can't connect to reach controls. 

Your dashboard shows results, but you can't verify who actually watched.

Vibe.co just dropped their 2026 CTV Performance Playbook. It's not another "CTV is the future" think piece. It's a technical breakdown of what's broken and how to fix it.

What you'll get:

-How to retarget your existing customers and site visitors on streaming TV with the same precision as Meta

-How to use AI to test narrative, pacing, and offers at scale, then tie those tests directly to site sessions and purchases

-How over 20% of Vibe.co ads were AI-generated using Vibe Studio (and tips on best practices)

-Real incrementality data showing how brands achieve 55% lower CAC on CTV vs paid social

If you've been treating CTV like a brand awareness play because "it doesn't convert," this will change your perspective.

Click the link in the comments to get the full guide. 

#Vibepartner

Growth in 2026 comes down to one thing: getting more out of what you're already doing.

CPMs aren't coming down. Competition isn't slowing down. Which means the only real lever is optimization: using the customer feedback you're already collecting, tightening up underperforming flows, stacking 2% improvements until they compound into real growth.

That's what I'm covering December 9th at 11 AM ET along with some of the sharpest operators in DTC. Maestra.io is hosting this one-hour session where we're each breaking down the small wins that are actually moving the needle right now.

We're not talking theory here. Every tactic comes with real numbers from brands that have already run it. Battle-tested plays you can actually use.

I'll be walking through the exact AI prompts I use to turn customer data into high-performing creative. Plus you'll hear from:

→ Tamanna Bawa – Tech Partner Manager at Triple Whale (analytics platform trusted by 45,000+ brands)

→ Kyle Cannon – Marketing Manager at Furniture Fair (9-figure revenue, 13 stores + online, 20+ years in retail)

→ Jonathan Cairo – Head of Solutions & Integrations at CustomersAI (5 years in event data & identity tracking for Skims, Netflix, Adidas, Unilever)

→ Andrei Rebrov 🚀 – Co-founder at Finsi, ex-Scentbird (scaled to 500K paying subscribers)

5 speakers, 15 proven plays, 1 hour.

You'll walk away with something you can implement immediately. And if none of the tactics fit your brand, Maestra will audit your funnel and map three fixes for you.

Forget the typical webinar format. This one's cameras on, live questions, real conversation. The kind where someone drops a tactic and three other people immediately jump in with how they'd tweak it for their brand.

(Oh, and Maestra's sending everyone a $10 Starbucks card when you register. Might as well grab that coffee.)

This is one hour you don't want to miss if you're trying to break through your current growth ceiling.

See you there. 

Register using the link in comments 👇

Jordan White

Carbon Box Media

Carbon Box Media is a digital marketing agency run by a group of exceptionally talented group of experts who have an understanding of the modern social landscape like no other in this industry.

Our one sole objective is to accelerate your business from 5-figures a month to 6,7, and 8-figures a month through a team that eats, sleeps and breathes targeted D2C Growth.


We do this by making sure that each marketing channel being utilized is predictably acquiring net new customers at a profitable rate because let's be honest, that is the only way a business can grow.

If you spend $1, we need to ensure that it's at least bringing back $6 in return (this is our average return btw.)

Throughout our years, we've specialized in building a system for D2C brands that consistently and predictably acquires net new customers at a profitable rate month over month. 

Check us out here 👇
www.carbonboxmedia.com

blnkt.io

Get 2 Years of SEO in 90 days | 90 SEO Optimized Blogs in 90 Days | Rank On Google in 30 Days or Less or You Don't Pay

Finally start ranking with the big boys.

Traditional SEO Model: Pay an Agency or Freelancer $3k - $5k/month for an ROI in 6 months (hopefully). Oh and by the way, each blog costs around $0.15 per word which is an additional $800-$1200 per blog.

That sucks...

We’ve taken a completely new approach on the SEO Model to get results within weeks (sometimes days) and have you completely blanket your industry. Hence the name of our company.

Look, it’s not a matter of IF your ideal client searches for your product or service but WHEN. When they do, you better make sure you're ranking on top.

What We Do:

We write your business 90 SEO-Optimized Blogs in 90 days that are specifically tailored to what your client avatar is searching for. 

We target longtail keywords that have high arbitrage opportunities with low competition. 

Why spend months trying to rank for “Protein Powder” when we can dominate “Best Protein Powder For Pregnant Women” or “Best Protein Powder For University Football Players” in a matter of days.

Yes, these “Longtail Keywords” will only be getting 25,000 to 150,000 searches a month. 
However, if you’re ranking on top for each one AND you’re blanketing these searches by writing 90 blogs in 90 days targeting a new longtail keyword every single day, you do the math.

Results:

- $11,700 in New Evergreen Monthly Traffic Value in 1.5 Months for Spaulding Deacon.
- 590% Increase in Organic Traffic for New England Home Buyers in 2 Months.
- 100 to 10,000 Organic Traffic Per Month For Hillis Brothers Painting.
- One Of Our Blog Posts for Semrush Generated 187,907 Organic Visitors And $320,027 In Organic Traffic Value in 2024.
- One Of Our Blog Post for Freewrite Generated $371,369 in Organic Traffic Value.
- Mimi Green Added 4,411 Monthly Organic Visitors & $1,696 In Monthly Organic Traffic Value.

Instagram

Instagram Marketing Specialist helping eCommerce businesses grow and scale their brand through Instagram

Instagram eCommerce Marketing Expert

Facebook

Facebook Ads Specialist generating increased monthly sales for eCommerce brands

Facebook Ads Expert

Junta de Andalucía

Part time English Volunteer in Tarifa, Spain.
Miss these guys...

Auxiliar de Conversación

Grand Sierra Resort

In charge of managing transportation and coordinating entertainment entering and exiting the resort.

Bellperson

Mt. Rose Ski Tahoe

Snowboard Instructor for Mt Rose Ski Tahoe. This job really helped me refine my teaching skills . I genuinely enjoyed teaching people of all different ages and all different backgrounds.

Instructor

Vans, a VF Company

Sales Associate

CARSON VALLEY SWIM CENTER

Lifeguard

𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎:
We Add An Extra 7 Figures To Our Clients Revenue Using Meta Ads, Google Ads & More. If Your Results Aren't Improved Within The First 30 Days, We Pay You Back. Every. Single Cent.
(Click See More For Results) 👇
 
2024 HIGHLIGHTS SO FAR:
👉 Twisted Silver => From 5 Figures a Month to Half a Million a Month in 4 months
👉 Bijou Build => First $100k Month, Then First $200k Month One Month Later.
👉 $244 => $31,733 first week of February (Men's Sport Fashion Brand)
👉 €9,500 => €96,239 in 3 weeks (Kitchen Knife Brand)
👉 $10,905 => $119,576 in 5 weeks (Swimwear Brand)
👉 €57,080 => €492,718 in 2 months (Baby Brand)
👉 $1,840 => $22,2921 in 2 weeks (Camping Brand)
👉 $7,576 => $55,607 in one month (Skin Care Brand)
👉 $40k return within the first month working together (Buy Now/Pay Later Marketplace)
👉 0.78 ROAS => 4.49 ROAS within first 3 weeks of working together (Golf Subscription Brand)
👉$520 => $8,485 in 5 days (Business Supplies)


PERFORMANCE GUARANTEE:
We remove all risk by literally guaranteeing results. If you don't see results like our clients above, you don't pay us a single cent. Period.

https://carbonboxmedia.com/

If this sounds like you, visit our site above or feel free to connect with me on here and I'd be happy to answer any questions you have.

Looking forward to talking soon!

- Jordan

Carbon Box Media is a digital marketing agency run by a group of exceptionally talented group of experts who have an understanding of the modern social landscape like no other in this industry.

Our one sole objective is to accelerate your business to a scale of 7 and 8-figures through a team that eats, sleeps and breathes targeted advertising.

However, to get the outcome no other agency can, we do things no other agency does…

www.carbonboxmedia.com

Brand vs Performance marketing.
The fight every scaling brand eventually faces.

Most founders treat it like an either/or decision. It's not.

Performance gets you to $50M.

Meta can single-handedly drive a brand to 8 figures if: 
→ You have strong creative 
→ Your unit economics work 
→ You can iterate fast

But past that, you hit a ceiling.

The magic number: 15% of ad spend should go to brand.

Because brand marketing fills the top of the funnel with qualified people who will convert later through performance channels.

Build brand equity on the back of working performance dollars:

✔️ Whitelisted creator content 
✔️ Affiliate programs that get others talking about you 
✔️ Advertorial stories on Meta 
✔️ Podcast sponsorships, live stream takeovers 
✔️ Seeding product to the right people

Go where big CPG brands aren't looking: 
• Reddit communities 
• TikTok Shop affiliate networks 
• Events and charity sponsorships 
• Influencer dinners

A good brand is for 20% of the market, MAX. And that's the point.

When you try to be inclusive to everyone, you're exclusive to no one.

Know your 20%. 
Obsess over them. 
Build everything around them.

ECOM GROWTH | Profitable Acquisition to Predicable Retention IS The Game | Founder @ Carbon Box Media

We just increased a client's CVR by 187% this weekend.

Here's what we did 👇

Our clients sell Premium travel coolers. $100+ AOV, and our Ads were crushing it.

But conversions weren't matching the traffic quality.

We found that their website did not match the premium aesthetic they were promoting in their ads.

And there was a technical bug on the cart page causing drop-offs.

The fix:
🔺 We redesigned the homepage to match the brand's premium positioning
🔺 We found and fixed a bug that was causing cart abandonment

The result:
✅ Add-to-cart rate: +94%
✅ Conversion rate: +187%

Before you throw more money at ads, audit your site.

Does it match your ads❓
Is your product story clear❓
Are there bugs killing conversions❓

Most brands are sitting on easy wins.
They just don't know where to look.

Meta is spending 70% of your budget on 45-54 year-old women.
And your creative is built for 25-34 year old men.

That's the disconnect your creatives are facing.

Here's how we diagnose this with every account we take over:

Step 1: Check where Meta is actually spending
→ Go to your ad account breakdown 
→ Filter by age and gender 
→ Look at where 60%+ of your spend is going

That's your audience.

Step 2: Match your creative to that reality
If Meta is pushing your ads to older demographics:
✅ Use more testimonials and trust signals 
✅ Slower pacing, clearer messaging 
✅ Focus on benefits over hype

If it's younger:
✅ Faster cuts, native formats 
✅ Trend-aware hooks 
✅ Less polish, more authenticity

Step 3: Let the platform breathe
Once you feed Meta creative that matches where it wants to spend its budget.

🔺 CPMs drop. 
🔺 CPAs improve. 
🔺 Scale unlocks.

Because you're no longer fighting the algorithm.
You're working with it.

We've seen accounts go from $80 CPAs to $35 CPAs just by realigning creative with actual audience behavior.

If your ads aren't working, stop guessing.

Start examining the data that Meta is already providing you.

Then make creative for the people who are actually seeing your ads.

That's how you unlock cheaper, better performance.

Meta's algorithm reads every single pixel in your creative.

It doesn't care about your 25-entrance targeting stack.

It sees:

→ The setting (villa = high income, garage = middle class)
→ The person (mom, dad, Gen Z creator, contractor)
→ The words being used (formal vs slang vs meme language)
→ The music (country = outdoor brand, trap = streetwear)
→ The colors (red = urgency, green = calm, seasonal tones)
→ The problem being called out (life stage signals)

Every frame is a data point.
Each second tells Meta who this ad is for.
And if your creative isn't clear, Meta guesses.

When Meta guesses, your ROAS dies.

This is what "creative is the new targeting" actually means.

You're training the algorithm through your creative by running 25-50+ creatives at once.

Each one speaks to a different micro-audience.

And Meta's AI uses that signal diversity to find your buyers.

Your MER tells you if your growth is profitable or just pretty.

Too low? You’re overspending to grow.
Too high? You’re probably leaving scale on the table.

There’s a sweet spot, and once you understand it, you start making smarter decisions with your ad dollars.

If you're selling sub-$50 products, subscriptions are a survival.

Low AOV means you're playing a volume game.
And volume without retention is just expensive churn.

Here's why subscriptions fix this:

Predictable cash flow (you can actually plan inventory) 
Higher LTV (turns a $30 customer into a $360/year customer) 
Lower CAC tolerance (you can afford to acquire at breakeven)

Without subscriptions, you need that customer to buy 5+ times to be profitable.

With subscriptions, you lock in that revenue on Day 1.

Your agency's team IS what you're buying. And you can tell the difference on the first call.

Brand owners miss this when hiring an agency:

You're buying the people who will actually run your account.

And the quality of those people determines everything.

You can feel it on the sales call.

When an agency owner is vague:

🔻 "Our team will handle it"
🔻 "We have specialists who focus on your niche"
🔻 They avoid naming anyone specific

That's a red flag 🚩

Because if they don't trust their team, why should you?

Ask yourself this before signing:
Would I be confident handing my ad account to this team if the agency owner disappeared?

If the answer is no, don't sign.

The best agencies sell you on their team.

They tell you:
"This is who you're working with. Here's what they've done. Here's why they're great."

And you leave that call thinking: "Okay, I trust these people."

The worst agencies hide their team.

Because they know if you met them, you wouldn't sign.

Bottom line:

Before you hire an agency, ask:

→ Who exactly will I be working with?
→ What have they done for brands like mine?
→ Can I talk to them before I sign?

If they can't answer those questions confidently, keep looking.

Because you're buying the people who will (or won't) scale your brand.

Choose wisely.

41x ROI.
35% of revenue.
The most justifiable line item in your entire business.

People sleep on email.

But it’s hands down the most profitable channel in eCom.

Shopify shut down their store.

6 months later, they're doing $50K/day.

Just dropped a full breakdown of how Honey Packs went from banned to scaling profitably in a gray-area niche.

Watch here: https://lnkd.in/dkvVdtxb

Open video: How This Ecom Founder Went From Shutdown To $50K/Day on youtu.be

How This Ecom Founder Went From Shutdown To $50K/Day

When is the right time to hire an agency?

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The Battle

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