Obvi

Chief Marketing Officer

Junglee Inc.

Advisor

AfterSell by Rokt

Ambassador

PrettyDamnQuick

GrapevineAI

Elevar

Gorgias

Proxima

Ghost3Media

Co-Founder

Mohawk Group, Inc.

Senior Marketing Analyst

CMO and Co-Founder at Obvi

Ashvin Melwani

Every CRO test I run at Obvi makes me nervous.

New landing page layout = Could tank conversion rate. Different hero image = Might hurt engagement. Adjust the pricing display = Could hurt profit per visitor.

Your hypothesis might be wrong. And you won't know until you've already lost money.

But this new add-on we’re testing is different. It's the rare CRO move with zero downside risk.

We just implemented ROKT Pay+, a new product from Aftersell by Rokt.  

It’s super simple. 

When customers hit your payment page, they see a banner offering cashback or rewards for selecting Apple Pay or PayPal.

Apple and PayPal then pay YOU when customers choose their wallet.

That's it. No behavior change required. No new friction added.

Your customers were already using these payment methods. Now you just get paid when they use them. Bonus: Apple Pay and PayPal come with payment processing fees anyway. ROKT Pay+ helps offset those costs.

Here’s why this is literally no-risk → 

-Already extensively A/B tested by Aftersell

-Zero negative impact on conversion (some brands see lift)

-Integrates natively with your existing checkout

-Banner designed to match your site's look and feel

-Customers already trust Apple Pay and PayPal

Aftersell is reporting ~$20-25 cents added per order from early launches.

We've been running Rokt Thanks awhile, and it adds $10k/month to our bottom line. That’s $120k+/year in pure profit.  

So when they told us about Pay+, it was an easy yes.

Look, I test landing pages weekly. I test new offers constantly. I'm always looking for ways to improve profit per session.

But those tests come with risk. This doesn't.

This is the closest thing I've found to free money in DTC:

-No operational lift

-No conversion risk (extensively tested)

-No new products to manage

-Premium brand association

We just started testing this, so I'll share our Obvi numbers once we have enough data.

But if you're running CRO tests and want something with actual upside and zero downside, this is worth looking at.

#ROKTpartner

CTV is either your next growth channel or your biggest budget black hole.

The difference comes down to one thing: whether you're buying real inventory or paying bots to watch your ads.

Here's the reality: Most CTV platforms operate like black boxes. Fragmented ID systems lose signal across devices. First-party data can't connect to reach controls. 

Your dashboard shows results, but you can't verify who actually watched.

Vibe.co just dropped their 2026 CTV Performance Playbook. It's not another "CTV is the future" think piece. It's a technical breakdown of what's broken and how to fix it.

What you'll get:

-How to retarget your existing customers and site visitors on streaming TV with the same precision as Meta

-How to use AI to test narrative, pacing, and offers at scale, then tie those tests directly to site sessions and purchases

-How over 20% of Vibe.co ads were AI-generated using Vibe Studio (and tips on best practices)

-Real incrementality data showing how brands achieve 55% lower CAC on CTV vs paid social

If you've been treating CTV like a brand awareness play because "it doesn't convert," this will change your perspective.

Click the link in the comments to get the full guide. 

#Vibepartner

Growth in 2026 comes down to one thing: getting more out of what you're already doing.

CPMs aren't coming down. Competition isn't slowing down. Which means the only real lever is optimization: using the customer feedback you're already collecting, tightening up underperforming flows, stacking 2% improvements until they compound into real growth.

That's what I'm covering December 9th at 11 AM ET along with some of the sharpest operators in DTC. Maestra.io is hosting this one-hour session where we're each breaking down the small wins that are actually moving the needle right now.

We're not talking theory here. Every tactic comes with real numbers from brands that have already run it. Battle-tested plays you can actually use.

I'll be walking through the exact AI prompts I use to turn customer data into high-performing creative. Plus you'll hear from:

→ Tamanna Bawa – Tech Partner Manager at Triple Whale (analytics platform trusted by 45,000+ brands)

→ Kyle Cannon – Marketing Manager at Furniture Fair (9-figure revenue, 13 stores + online, 20+ years in retail)

→ Jonathan Cairo – Head of Solutions & Integrations at CustomersAI (5 years in event data & identity tracking for Skims, Netflix, Adidas, Unilever)

→ Andrei Rebrov 🚀 – Co-founder at Finsi, ex-Scentbird (scaled to 500K paying subscribers)

5 speakers, 15 proven plays, 1 hour.

You'll walk away with something you can implement immediately. And if none of the tactics fit your brand, Maestra will audit your funnel and map three fixes for you.

Forget the typical webinar format. This one's cameras on, live questions, real conversation. The kind where someone drops a tactic and three other people immediately jump in with how they'd tweak it for their brand.

(Oh, and Maestra's sending everyone a $10 Starbucks card when you register. Might as well grab that coffee.)

This is one hour you don't want to miss if you're trying to break through your current growth ceiling.

See you there. 

Register using the link in comments 👇

Performance Creative Strategist | I Help DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads

In 2019, I left a secure 7-year 9-5 job and started my journey clueless in dropshipping

I lost my hard-earned savings, so I had to ask my parents to pay my rent

All I had left was my laptop and a big dream, so I began to learn how to run ads on Meta

In 2020, a marketing agency gave me a chance to freelance on a client's ad account. That changed everything.

Now, I manage over $100k+ in ad spend per month for various DTC brands and consistently double their returns

If you're looking to elevate your brand’s ad performance and are spending over $20k-$100k+ on ads, 

Here’s how I can help:

1. Make better ad creatives that hook customers' attention and convert.
2. Simplify your ad setup so you can eliminate the guesswork on your own.
3. Double your return on ad spend in 90 days

Or, if you want more personal support:

DM me 'review' for a full creative ad breakdown and a free audit of your ad account.

Also, follow me on LinkedIn for actionable tips on how to grow your DTC brands.

Ladie Pabillar

How I Write Meta Ad Briefs Using the 3C Framework
(and why it works with Meta's Andromeda update) 

Andromeda changed the rules. 

Small tweaks don't scale anymore. 
Similarity penalties hit faster. 
Headline swaps, Flagged as duplicates. 
Testing minor edits won't unlock new reach. 

Scaling now requires creative that looks, feels, and speaks like a completely different idea not just a variation. 

Here's the exact framework I use to brief ads for my clients 👇

Growth & Performance Marketing | Writing about Meta ads & AI-powered creatives | Scaled 7+ consumer brands past $100K/mo

How I Write Meta Ad Briefs Using the 3C Framework

The Real Goal of Meta Ads 
(It’s Not What You Think)

The goal of running ads on Meta isn’t to sell.
The goal of an ad is to get attention. 
The goal of attention is to earn a click. 
The goal of a click is to spark interest. 
The goal of interest is to build trust. 
The goal of trust is to create desire. 
The goal of desire is to drive action. 
The goal of action is to build a customer.

Most brands try to skip straight to the sale.

That’s why people ignore them.

When you run your next campaign, remember:

Your job isn’t to sell. 

Step 1 is to make someone care enough to listen.

Black Friday doesn’t reward great marketers.  It punishes the unprepared ones.  

Every year, I watch brands chase ROAS while bleeding margin, scrambling over stock, and killing good ads out of fear.  

BFCM doesn’t expose Meta it exposes your systems.

Here are the 6 lessons I learned from Launching Black Friday Ads.

6 Lessons from Launching Black Friday Ads

A huge mistake I see in ad accounts every week

Writing copy without a formula.

Here’s the truth 9-figure brands don’t wing it.

Their ads look simple, but every headline, hook, and line follows a structure built to sell.

Once you study enough of them, you start seeing the same patterns repeat.

These brands aren’t guessing what works. 

They’re using frameworks that turn creative into conversion.

Here are 6 copy formulas they use to do it.

taplio

The Battle

Ashvin Melwani

Ladie Pabillar

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Performance ScoreAshvin Melwani's LinkedIn Performance

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taplio

The Battle

Ashvin Melwani

Ladie Pabillar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashvin Melwani's LinkedIn Performance

Performance ScoreLadie Pabillar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAshvin Melwani's LinkedIn Performance