CMO and Co-Founder at Obvi

Ashvin Melwani

Copywriter | DTC Startup Experience | Agency Experience | Social Media

Honestly I thought I was going to be a therapist…life had other plans.

Quick backstory: I went to college in London and graduated with a Psych degree. For the first 3 years post-grad, I launched and grew my family restaurant.

But even after jumping careers and gathering an absurd amount of experience building a business, I still didn’t feel like I found my “thing.” So I decided to pivot (again) into writing.

I always loved writing psych articles in college so I pursued any form of copywriting I could get my hands on (LI posts, case studies, resources, newsletters - you name it).

Then, I found it. My “thing” became ghostwriting for B2B and DTC execs, helping them share their stories for others to learn and resonate with.

Been doing it for almost 2 years now and have worked with execs from pre-seed to $50M+ ARR.

Can’t wait to keep it going - let’s connect!

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The Battle

Ashvin Melwani

Natasha Bedi

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