CMO and Co-Founder at Obvi

Ashvin Melwani

Since 2008, my entire focus has been around scaling and growing DTC e-commerce brands through paid traffic ads and cross-channel funnel strategy. What initially started out as a bootstrapped operation in affiliate marketing where I was doing my own landing page building/ optimization, copy writing, CRO, and media buying, turned into building and growing teams around me who can successfully execute on the three main pillars that are crucial to the success of paid ads: Media Buying, CRO, and Ad creative. 

I've worked with several of the most recognizable and successful brands in the DTC e-commerce space like Organifi, Golden Hippo, Dr. Squatch, TurboTax, and many others, where I personally managed ad spend in excess of $250k per day, and had oversight and lead strategy for a company with a portfolio of over 25 brands that was collectively spending over 7-figures per day.

This level of insight has allowed me to develop, execute, and optimize some of the biggest paid ad campaigns imaginable. I currently consult with a portfolio of select brands to scale them across Meta and Google ad platforms.

taplio

The Battle

Ashvin Melwani

Taner Tozan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?