Managing Director, Cooper Parry Digital | Head of Early Stage, Tech & High Growth |

I lead the CP Digital business, supporting clients with their Digital needs. Responsibilities include all M&A and growth, alongside our Private Equity partners. 

I also lead market activity for CP in the Venture Capital ecosystem (funds & founders).

Our specialist team works with Founders, CFOs and Boards of early stage, scale-up and high growth businesses, navigating challenges spanning accounting, finance, tax, audit, technology, and deal support. 

We are highly active in the scale-up ecosystem and have worked as the accounting partner for leading organisations and communities whilst also building our own community platforms, TechCFO and VentureCEO.

Having started my career at PwC, I went to on to establish and build a successful early stage focussed firm, Acclivity Advisors (which was acquired by Cooper Parry in Jan’23).

Along the way, I wrote the best selling book 'The Finance Playbook for Entrepreneurs', so that entrepreneurs of ALL backgrounds could benefit from the very best teachings.  

My unique experiences and skills have afforded me a number of Board positions across industries within public & private sectors. 

At present, these include:

1. Middlesex County Cricket Club (Board Observer, Chair of Growth Committee)
2. Queen Elizabeth's Global Schools (Chair, International Schools)
3. Labrys (Advisor to the Board)
4. HM Revenue & Customs - ABAB (Board Member)

As well as the above, 

I advise Government on how to innovate for SMEs & entrepreneurs through consultative committees and forums.

All of these roles have shown me the value of sharing what I know beyond my own sector;

And so, I enjoy speaking at universities, schools, accelerators and incubators on a wide variety of relevant entrepreneurship related topics.

Asif Ahmed

Cooper Parry

Tax Partner - Leading the National Equity Reward & Venture Capital Team

Tax Associate Partner - Tech & High Growth Team

Tax Director - Tech & High Growth Team

The Jags Foundation

Director & Chairman

Partick Thistle Football Club

Board Director at Partick Thistle Football Club, representing The Jags Foundation.

Director

Johnston Carmichael Chartered Accountants and Business Advisers

Tax Director, Head of Entrepreneurial Taxes

Leading Johnston Carmichael's Entrepreneurial Taxes team across Scotland - primarily based between Edinburgh/Glasgow as well as the wider Johnston Carmichael office network.
Key focus around EMI and other employee incentive schemes, SEIS/EIS investment and other corporate projects including R&D, transaction advisory and wider business solutions/support.

Senior Manager, Head of Entrepreneurial Taxes

Grant Thornton UK LLP

- Work in Glasgow Corporate Tax Team based in the Glasgow Office
 - Also have a role as Scottish Lead for National Innovation Team with a specific focus on R&D Tax Relief/Patent Box/Video Games Tax Relief
 - Work on a large portfolio of SME/Large Companies, with particular focus on privately held owner managed businesses.
 - Experience in corporate tax compliance, and advisory projects including R&D Tax Relief Claims/Patent Box Work/Video Games Tax Relief Claims/Capital Allowances etc.
 - Portfolio included clients in Food & Drink, Technology, Life Sciences, Automotive & Construction Sectors.

Manager

Assistant Manager

Working in Corporate Tax department, compliance based with involvement in advisory projects and a particular interest in R&D/Patent Box claims.

Executive

Working in Corporate Tax department, primarily compliance based with involvement in advisory projects. Also experienced working in the Private Client (preparation of Personal Tax Returns) and Indirect Taxes (in particular VAT) teams.

Associate

Tax Associate Partner - Tech & High Growth 🚀 Team at Cooper Parry - Advising venture and private equity-backed scaleups

Recently I have moved to lead the newly formed Venture Capital & Equity Reward team at Cooper Parry - we support on all things SEIS / EIS / VCT, implementation of MIPs (EMI, CSOP, Growth Shares etc), Employment Related Securities and finally, Tax Valuations.

I also work in Cooper Parry's Tech and High Growth Team, supporting Venture and PE-backed businesses as they scale operations - starting from Seed/Series A, through Venture/PE rounds and support companies as they gear up for future liquidity events including an exit! Combined, our specialist team works with Founders, CFOs and Boards of early stage, scale-up and high growth businesses, navigating challenges spanning finance, strategy, technology, and fundraising.

Cooper Parry is one of the fastest growing accountancy firms in the UK. We were recently crowned the No.1 Accounting Firm to Work for in the UK by Best Companies, The Best Place to Work in Europe by the Employee Engagement Awards.

We are breaking the mould of your average accounting and advisory firm. The Big 6 firms are struggling for capacity, struggling to retain motivated people, and are unable to deliver the close relationship-led service that scale-ups need at fee levels that makes sense. We are hearing this right across the UK. The landscape of accounting and advisory firms with appropriate expertise, agility and capacity to support scale-ups and fast growth companies is changing. Cooper Parry is filling the gap for scale-ups with a different approach that is well aligned to the mindset in the high growth and venture-funded community.

Cooper Parry’s own growth and disruptive approach has been powered by our own people and our own culture. We are challenging grey. We are challenging boring. We are challenging status quo. We are finding and retaining individuals who have an appetite for growth and disruption just as the scale-ups in the technology community do.

Before joining Cooper Parry, I worked for Scotland's largest independent accountancy firm, leading their Entrepreneurial Taxes Team. I have also worked in Grant Thornton's Corporate Tax Team. As I have worked across a range of client sizes, sectors, and markets, I have found that my passion lies in supporting Tech & High Growth businesses as they seek to grow & scale. And that is why I am proud to work as part of Cooper Parry's Tech & High Growth Team!

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The Battle

Asif Ahmed

Andrew Holloway

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