Managing Director, Cooper Parry Digital | Head of Early Stage, Tech & High Growth |

I lead the CP Digital business, supporting clients with their Digital needs. Responsibilities include all M&A and growth, alongside our Private Equity partners. 

I also lead market activity for CP in the Venture Capital ecosystem (funds & founders).

Our specialist team works with Founders, CFOs and Boards of early stage, scale-up and high growth businesses, navigating challenges spanning accounting, finance, tax, audit, technology, and deal support. 

We are highly active in the scale-up ecosystem and have worked as the accounting partner for leading organisations and communities whilst also building our own community platforms, TechCFO and VentureCEO.

Having started my career at PwC, I went to on to establish and build a successful early stage focussed firm, Acclivity Advisors (which was acquired by Cooper Parry in Jan’23).

Along the way, I wrote the best selling book 'The Finance Playbook for Entrepreneurs', so that entrepreneurs of ALL backgrounds could benefit from the very best teachings.  

My unique experiences and skills have afforded me a number of Board positions across industries within public & private sectors. 

At present, these include:

1. Middlesex County Cricket Club (Board Observer, Chair of Growth Committee)
2. Queen Elizabeth's Global Schools (Chair, International Schools)
3. Labrys (Advisor to the Board)
4. HM Revenue & Customs - ABAB (Board Member)

As well as the above, 

I advise Government on how to innovate for SMEs & entrepreneurs through consultative committees and forums.

All of these roles have shown me the value of sharing what I know beyond my own sector;

And so, I enjoy speaking at universities, schools, accelerators and incubators on a wide variety of relevant entrepreneurship related topics.

Asif Ahmed

A highly ambitious, strategic and versatile finance and transformation leader with a passion for innovation, purpose-driven strategy and helping organisations find ways to deliver greater value to customers and colleagues over the long term. Experience in business partnering senior executives to deliver long term strategic priorities, leading end-to-end transformation programmes, implementing performance improvement initiatives, and developing high performance teams. 

Keen interest in continuous learning, new technologies, solutions that address the climate crisis, and disruptive businesses. A promoter of social enterprises and volunteering, and an advocate of inclusion, diversity, authenticity and collaboration.

Core competencies include: Strategy | Financial Analysis | Business Planning | Programme and Change management | Organisational Strategy & Design | Performance Improvement | Systems Implementation | Culture Change | Coaching and Mentoring.

Serving on multiple advisory boards in various sectors including Higher Education and Social Enterprise as a non-executive director, trustee and governor.

Angel investor and advisor to pre-seed and seed stage companies with a portfolio of investments in various industries including Retail, FMCG, Food & Beverage, Sustainable Fashion, Fintech, Assistive Tech, Clean Tech, Film, Illustration, Design, and Events.

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Asif Ahmed

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