Managing Director, Cooper Parry Digital | Head of Early Stage, Tech & High Growth |

I lead the CP Digital business, supporting clients with their Digital needs. Responsibilities include all M&A and growth, alongside our Private Equity partners. 

I also lead market activity for CP in the Venture Capital ecosystem (funds & founders).

Our specialist team works with Founders, CFOs and Boards of early stage, scale-up and high growth businesses, navigating challenges spanning accounting, finance, tax, audit, technology, and deal support. 

We are highly active in the scale-up ecosystem and have worked as the accounting partner for leading organisations and communities whilst also building our own community platforms, TechCFO and VentureCEO.

Having started my career at PwC, I went to on to establish and build a successful early stage focussed firm, Acclivity Advisors (which was acquired by Cooper Parry in Jan’23).

Along the way, I wrote the best selling book 'The Finance Playbook for Entrepreneurs', so that entrepreneurs of ALL backgrounds could benefit from the very best teachings.  

My unique experiences and skills have afforded me a number of Board positions across industries within public & private sectors. 

At present, these include:

1. Middlesex County Cricket Club (Board Observer, Chair of Growth Committee)
2. Queen Elizabeth's Global Schools (Chair, International Schools)
3. Labrys (Advisor to the Board)
4. HM Revenue & Customs - ABAB (Board Member)

As well as the above, 

I advise Government on how to innovate for SMEs & entrepreneurs through consultative committees and forums.

All of these roles have shown me the value of sharing what I know beyond my own sector;

And so, I enjoy speaking at universities, schools, accelerators and incubators on a wide variety of relevant entrepreneurship related topics.

Asif Ahmed

Cooper Parry

Partner

Audit Operations Director

Director - Head of Service Charge & Outsourcing

Senior Manager

Manager

Voluntary Action LeicesterShire (VAL)

VAL is the leading Voluntary Sector Infrastructure provider for Leicester and Leicestershire, working to change people's lives for the better through voluntary and community action. VAL provide services for community groups and volunteers in a variety of areas.

Board Trustee & Director 

Client Accounting Manager

Senior Client Accountant

Client Accountant

I'm a passionate operator with a vision for creating transformative business impact!

People are at the heart of every business, and I’m passionate about creating environments where people and business work in sync to drive growth.  As an Operator with a vision for transformative impact, I focus on building operational infrastructures that empower teams to excel, ensuring sustainable success.
I thrive on driving high-performance cultures where collaboration, agility, and innovation are key.

As a Partner at Cooper Parry, I enhanced my expertise in creating people-centred strategies that scale alongside business goals, developing frameworks that not only optimise operations but also nurture talent and drive engagement.

Key areas of expertise:

•	People-First Leadership & Development
•	Operational Infrastructure & Scalability
•	Strategic Growth Planning
•	Cross-functional Leadership & Collaboration
•	Agile Process Optimisation
•	Data-Driven Decision Making

By aligning people and business in perfect harmony, I’m committed to driving operational excellence and enabling organisations to reach their full potential.

Gemma Edwards

taplio

The Battle

Asif Ahmed

Gemma Edwards

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