Managing Director, Cooper Parry Digital | Head of Early Stage, Tech & High Growth |

I lead the CP Digital business, supporting clients with their Digital needs. Responsibilities include all M&A and growth, alongside our Private Equity partners. 

I also lead market activity for CP in the Venture Capital ecosystem (funds & founders).

Our specialist team works with Founders, CFOs and Boards of early stage, scale-up and high growth businesses, navigating challenges spanning accounting, finance, tax, audit, technology, and deal support. 

We are highly active in the scale-up ecosystem and have worked as the accounting partner for leading organisations and communities whilst also building our own community platforms, TechCFO and VentureCEO.

Having started my career at PwC, I went to on to establish and build a successful early stage focussed firm, Acclivity Advisors (which was acquired by Cooper Parry in Jan’23).

Along the way, I wrote the best selling book 'The Finance Playbook for Entrepreneurs', so that entrepreneurs of ALL backgrounds could benefit from the very best teachings.  

My unique experiences and skills have afforded me a number of Board positions across industries within public & private sectors. 

At present, these include:

1. Middlesex County Cricket Club (Board Observer, Chair of Growth Committee)
2. Queen Elizabeth's Global Schools (Chair, International Schools)
3. Labrys (Advisor to the Board)
4. HM Revenue & Customs - ABAB (Board Member)

As well as the above, 

I advise Government on how to innovate for SMEs & entrepreneurs through consultative committees and forums.

All of these roles have shown me the value of sharing what I know beyond my own sector;

And so, I enjoy speaking at universities, schools, accelerators and incubators on a wide variety of relevant entrepreneurship related topics.

Asif Ahmed

Founder | CEO/COO/MD | GTM | Cybersecurity | EdTech | Angel

a) Experienced founder, and former top-tier strategy consultant (OC&C). I built a EUR 4.5m, profitable company from zero in RE services, through B2B partnerships and commercial excellence. 
b) Then I moved to Munich with my family, and stepped back from my business. 
c) Fractional commercial leadership: Partnerships + GTM for  Ascension / Blended Teaching, Europe's #1 real estate finance educator. Founded by RE PE pros; engaging, practical content; Ascension is redefining online education, starting with RE finance. 

Detailed highlights below.

🚀 Entrepreneurial Leader
Founder CEO of a London-based property services scaleup until Q3 2023. I grew it from concept to €4.5m ARR, profitability, 70+ team. Customers love us (4.6 Google/TP). I’ve hired 150+ people from front line to C-suite. I know how to build teams and get things done: efficient, lean, and profitable.

📈 Strategic Growth
I thrive on building and scaling. I lead on B2B sales, partnerships, GTM, account management, and strategy. After Covid, we built a €2m ARR revenue line from near-zero. I also ran customer service, people, and (jointly) special operations. 

🎤 Excellent Communicator
…in all situations: from 121s to public speaking; from hard conversations to motivational talks. Confident with all audiences, from enterprise clients to investors to frontline teams. Many years of Toastmasters plus stand-up comedy training. 

📈 Analytical & Curious
After studying Natural Sciences at Cambridge University, and International Relations at Johns Hopkins SAIS, I worked at top-tier strategy consultancy OC&C.

🌱 Growth Mindset
I’m motivated by: problem solving, relationship building, closing deals, continuous learning, and seeing my team succeed. I love turning great ideas into reality and profit. I’m never afraid to roll up my sleeves.

🦾 Resilience & Grit
I thrive in difficult situations, and step up under pressure and crisis. I crash-stopped and restructured my company during Covid, then rebuilt it afterward. I also sailed across the Atlantic and learned to fly aerobatics with the RNR.

🌍 International Network
Strong UK & DE network of founders and investors. Angel in 15+ startups. I have lived, studied, and worked in Germany, US, Italy, and India. I have DE residency and right to work. 

Want to chat and learn more?
ian.walker@cantab.net

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