Managing Director, Cooper Parry Digital | Head of Early Stage, Tech & High Growth |

I lead the CP Digital business, supporting clients with their Digital needs. Responsibilities include all M&A and growth, alongside our Private Equity partners. 

I also lead market activity for CP in the Venture Capital ecosystem (funds & founders).

Our specialist team works with Founders, CFOs and Boards of early stage, scale-up and high growth businesses, navigating challenges spanning accounting, finance, tax, audit, technology, and deal support. 

We are highly active in the scale-up ecosystem and have worked as the accounting partner for leading organisations and communities whilst also building our own community platforms, TechCFO and VentureCEO.

Having started my career at PwC, I went to on to establish and build a successful early stage focussed firm, Acclivity Advisors (which was acquired by Cooper Parry in Jan’23).

Along the way, I wrote the best selling book 'The Finance Playbook for Entrepreneurs', so that entrepreneurs of ALL backgrounds could benefit from the very best teachings.  

My unique experiences and skills have afforded me a number of Board positions across industries within public & private sectors. 

At present, these include:

1. Middlesex County Cricket Club (Board Observer, Chair of Growth Committee)
2. Queen Elizabeth's Global Schools (Chair, International Schools)
3. Labrys (Advisor to the Board)
4. HM Revenue & Customs - ABAB (Board Member)

As well as the above, 

I advise Government on how to innovate for SMEs & entrepreneurs through consultative committees and forums.

All of these roles have shown me the value of sharing what I know beyond my own sector;

And so, I enjoy speaking at universities, schools, accelerators and incubators on a wide variety of relevant entrepreneurship related topics.

Asif Ahmed

Technology leader who builds and scales engineering organizations from zero to acquisition.

- Led Wild.AI as Fractional CTO to acquisition by NYSE-listed Zepp Health. 
- Productionized GenAI at OVO Energy (£11M impact). 
- Scaled Stepstone division from 10 to 50+ engineers through two 
acquisitions. 
- Led engineering through Bulb's transition to Octopus Energy.
- Navigated 4 acquisitions (Wild.AI→Zepp Health, Totaljobs→Stepstone→KKR, Bulb→Octopus), 
combining M&A expertise with production AI experience in regulated industries.

KEY STRENGTHS
- Engineering leadership: 0→1 team building and scaling to 50+
- Production AI: GenAI platform, £11M business impact, regulated sector
- M&A: 4 acquisitions across different contexts
- Cross-functional teams: Data scientists, ML engineers, software engineers

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Asif Ahmed

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