Managing Director, Cooper Parry Digital | Head of Early Stage, Tech & High Growth |

I lead the CP Digital business, supporting clients with their Digital needs. Responsibilities include all M&A and growth, alongside our Private Equity partners. 

I also lead market activity for CP in the Venture Capital ecosystem (funds & founders).

Our specialist team works with Founders, CFOs and Boards of early stage, scale-up and high growth businesses, navigating challenges spanning accounting, finance, tax, audit, technology, and deal support. 

We are highly active in the scale-up ecosystem and have worked as the accounting partner for leading organisations and communities whilst also building our own community platforms, TechCFO and VentureCEO.

Having started my career at PwC, I went to on to establish and build a successful early stage focussed firm, Acclivity Advisors (which was acquired by Cooper Parry in Jan’23).

Along the way, I wrote the best selling book 'The Finance Playbook for Entrepreneurs', so that entrepreneurs of ALL backgrounds could benefit from the very best teachings.  

My unique experiences and skills have afforded me a number of Board positions across industries within public & private sectors. 

At present, these include:

1. Middlesex County Cricket Club (Board Observer, Chair of Growth Committee)
2. Queen Elizabeth's Global Schools (Chair, International Schools)
3. Labrys (Advisor to the Board)
4. HM Revenue & Customs - ABAB (Board Member)

As well as the above, 

I advise Government on how to innovate for SMEs & entrepreneurs through consultative committees and forums.

All of these roles have shown me the value of sharing what I know beyond my own sector;

And so, I enjoy speaking at universities, schools, accelerators and incubators on a wide variety of relevant entrepreneurship related topics.

Asif Ahmed

Head of Operations - Tech & High Growth 🚀 at Cooper Parry | Co-founder, The Finance Department ™

The TMF Group is a first-of-its-kind collective built to modernise professional services from the inside out. Across Accounting, Legal Ops, Resourcing, Acquisitions and the Digital Accountancy Club community our mission is simple - to help ambitious firms harness technology, talent, and transformation to reach their full potential.

For too long, technology in professional services has been underused, leaving firms stuck with outdated systems and missed opportunities. 

We’re here to change that. 

Backed by years of experience working with leading UK accounting firms, our team understands what it takes to build smarter, leaner, and more profitable operations.

We combine hands-on consultancy, automation, and global resource solutions to give firms the high-level support they deserve, helping them scale efficiently and sustainably.

With a growing team and an incredible group of co-founders, this is just the start of something truly transformative for the industry.

Welcome to The TMF Group. 

The future of professional services starts here. 👇🏼

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The Battle

Asif Ahmed

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