Managing Director, Cooper Parry Digital | Head of Early Stage, Tech & High Growth |

I lead the CP Digital business, supporting clients with their Digital needs. Responsibilities include all M&A and growth, alongside our Private Equity partners. 

I also lead market activity for CP in the Venture Capital ecosystem (funds & founders).

Our specialist team works with Founders, CFOs and Boards of early stage, scale-up and high growth businesses, navigating challenges spanning accounting, finance, tax, audit, technology, and deal support. 

We are highly active in the scale-up ecosystem and have worked as the accounting partner for leading organisations and communities whilst also building our own community platforms, TechCFO and VentureCEO.

Having started my career at PwC, I went to on to establish and build a successful early stage focussed firm, Acclivity Advisors (which was acquired by Cooper Parry in Jan’23).

Along the way, I wrote the best selling book 'The Finance Playbook for Entrepreneurs', so that entrepreneurs of ALL backgrounds could benefit from the very best teachings.  

My unique experiences and skills have afforded me a number of Board positions across industries within public & private sectors. 

At present, these include:

1. Middlesex County Cricket Club (Board Observer, Chair of Growth Committee)
2. Queen Elizabeth's Global Schools (Chair, International Schools)
3. Labrys (Advisor to the Board)
4. HM Revenue & Customs - ABAB (Board Member)

As well as the above, 

I advise Government on how to innovate for SMEs & entrepreneurs through consultative committees and forums.

All of these roles have shown me the value of sharing what I know beyond my own sector;

And so, I enjoy speaking at universities, schools, accelerators and incubators on a wide variety of relevant entrepreneurship related topics.

Asif Ahmed

Start-Up Swiss Army Knife | Perpetual Team Builder | IO Psychologist | ex-Multiverse, FOX + NatGeo 🚀

I'm obsessed with building and scaling healthy, happy and high-performing workplaces through their most valuable asset: their people. 

Over the last decade, I've helped 3 companies get this right:
 
1. A European Venture Capital firm to the US and investing their first $10M
2. FOX/NatGeo EMEA through the $70B Disney acquisition 
3. The UK’s first EdTech unicorn, Multiverse, from pre-seed to Series D and past a $1B valuation

I've designed mega structures post-fundraise, hired 1000+ people globally and hold a consistent retention rate of 98% and 50% gender and ethnic diversity in every team I've built.

But in 2023, I "left" tech disillusioned by stats like 70% of startups fail in years 2-5 and minority founders only having access to 2% of VC funding. 

I started keshty as an experienced I/O Psychologist, Senior Ops Leader and serial scaler to help others - particularly underrepresented founders - nail it the first time. 

🚢 Check out keshty to learn more about our Fractional COO and Scale Advisory services, and join us in reshaping tech.

Neda Sahebelm

Please think twice before expecting Iranians to perform at 100% this week.

We didn't relax this weekend.
We haven't relaxed since the start of 2026.
We haven't relaxed in 47 years as we carry generations of grief and trauma.

Yet we still show up. 
We still go above and beyond expectations.
We still run businesses, teams and lives under the weight of it all. 

If you’re not Iranian but care about, work with or even just know an Iranian, please:

Check in. A simple show of support is minimal effort for you but means the world to us.

Manage expectations and be realistic - especially if you lead. Work isn’t life or death, but what we are experiencing literally is. Cut us some slack and maintain perspective.

Be kind. Take a beat, consider tone and be gentle with the Iranians in your life. We are carrying incredibly complex feelings and immeasurable weight. Please don’t add to it.

And finally, resist the urge to project your own beliefs and ideologies onto the situation. I spent most of this weekend being told who I am, how I should feel, and why I'm a massive b3llend by non-Iranians. 

The Iranian experience is incredibly difficult to understand, unless you genuinely seek to. To do this work, I suggest getting comfortable with the discomfort of nuance, questioning the validity of sensationalized non-Iranian narratives and listening to actual Iranians. 

The world needs a free Iran. The Iranians in your life need space and support. 

May we all see better days ahead.

IO Psychologist | Fractional COO | Scale Advisor | Helping purpose-driven startups scale high-performing teams @ keshty

As I wrap up my final week in London (after 13 blummin’ years!!), I’m knee-deep in my feelings.

It’s taken everything in me to keep it together:

On the tube.
In tiny cafes.
At Borough Market.
At Somerset House.
On Waterloo Bridge.
In my local Waterstones.
Looking up at the Gherkin.
Looking down at the Thames.
Everything about the home LBRUT gave me (iykyk).

Amidst grumpy commuters coughing in my face, dewey-eyed tourists in awe of Big Ben and the endless variety of British accents; in a place no one knew my name or story - I found an unexpected second home. I’d go on to work, build and grow with some of the most brilliant minds I could ever dream of.

London enabled me to become exactly who I was meant to be. This city has given me more than I could ask for, and I’ll never take it for granted.

In other ways, it’s also exhausted me. 

They say when you’re tired of London, you’re tired of life. But those who’ve migrated to London and built a life here know the nuance - this city can invigorate every fiber of your being, while relentlessly pushing your boundaries and challenging your enthusiasm.

From the moment I stepped foot in London, I had to fight - to:

Survive Brexit.
Stay in the UK. 
Secure places to live.
Endure London landlords.
Navigate US / UK tax laws.
Have employers sponsor me.
Stay employed consecutively.
Start a business from scratch.
And finally, become a British citizen.

(not to mention to see the sun once in a while, lel)

London hardens you with a healthy dose of cynicism and humility (see: crippling self-deprecation, cleverly wrapped in humor). It’s the core charm of being British. 

While I wouldn’t have it any other way, I’m also incredibly ready for Californian friendliness, vitamin D and my day ones who never wavered despite my distance. 

I leave London filled with gratitude, fatigue, lightness, heaviness, less chips on my shoulder, more grays in my hair, and an all-encompassing appreciation for every tiny detail of my life here.

To the city that raised me, the community that championed me and the country that adopted me - thank you. 

It’s not a goodbye, it’s a see you soon 🫶

(pic: the blurry photo that started it all 13 years ago)

New postcode, who this? 

We've made it, Cali-friends! Still getting used to the jetlag and that large yellow orb in the sky (she doesn't frequent London), but we're OUT HERE. 

LinkedIn has no option for Orange County (we ride at dawn), so you'll see the 'vine as my new location.

Why Irvine and not the only other option LI offered - the Los Angeles Metropolitan Area? I toyed it with for longer than I care to admit because I'm a proud LA gal through and through.

BUT one thing that excited me most about coming back was being at the center of *SoCal* tech - which includes, but is not limited to LA.

Everyone (and their investors) goes on about SF and NY - but I'm excited to build amongst the greatest talent in Los Angeles, Orange County and San Diego. 

We operate differently down here. It's infectious, and having my base as the OC lands me smack dab in the middle of it. 

So with that - I'm trying to (re)connect with friends old and new 🩵

I'm excited to give and get back amongst SoCal's plethora of multi-exited founders, buzzy startups and people who want to build as much as they want to live.  

HOLLER AT MY DMs IF:

🌴 you're based in OC, LA or SD and fancy a f2f outing
👋🏼 you're based anywhere in the US and fancy a remote hello
🇬🇧 you fancy a chinwag to understand how cool UK tech is (what's the point of being there for 13 years if I can't tell you all about it?? especially if you'd like to expand into Europe some day!)

ps: the Britishisms will stay with me forever, sry folks x
pss: petition to make Orange County a location on LinkedIn!!

taplio

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Asif Ahmed

Neda Sahebelm

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The Battle

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