Managing Director, Cooper Parry Digital | Head of Early Stage, Tech & High Growth |

I lead the CP Digital business, supporting clients with their Digital needs. Responsibilities include all M&A and growth, alongside our Private Equity partners. 

I also lead market activity for CP in the Venture Capital ecosystem (funds & founders).

Our specialist team works with Founders, CFOs and Boards of early stage, scale-up and high growth businesses, navigating challenges spanning accounting, finance, tax, audit, technology, and deal support. 

We are highly active in the scale-up ecosystem and have worked as the accounting partner for leading organisations and communities whilst also building our own community platforms, TechCFO and VentureCEO.

Having started my career at PwC, I went to on to establish and build a successful early stage focussed firm, Acclivity Advisors (which was acquired by Cooper Parry in Jan’23).

Along the way, I wrote the best selling book 'The Finance Playbook for Entrepreneurs', so that entrepreneurs of ALL backgrounds could benefit from the very best teachings.  

My unique experiences and skills have afforded me a number of Board positions across industries within public & private sectors. 

At present, these include:

1. Middlesex County Cricket Club (Board Observer, Chair of Growth Committee)
2. Queen Elizabeth's Global Schools (Chair, International Schools)
3. Labrys (Advisor to the Board)
4. HM Revenue & Customs - ABAB (Board Member)

As well as the above, 

I advise Government on how to innovate for SMEs & entrepreneurs through consultative committees and forums.

All of these roles have shown me the value of sharing what I know beyond my own sector;

And so, I enjoy speaking at universities, schools, accelerators and incubators on a wide variety of relevant entrepreneurship related topics.

Asif Ahmed

Cooper Parry

Associate Partner - Technology and High Growth - Early Stage 🚀 

ihorizon (sold to Cooper Parry in 2023)

Director

Cambridge Judge Business School

SME Growth Program - Business Growth
Strategy, Marketing, Operations, Leadership & Finance

Graduate

ZEDRA Group

Manager, UK Entrepreneurs, Corporate Advisory (Fitzgerald and Law LLP sold to Zedra)

ICAEW

Chartered Accountant

Loughborough University

Human Geography, Globalisation, World City Networks, Social Studies, Flew to the Caribbean with Richard Branson (hero!).

Student

My work to date has been focussed on the early stage startup ecosystem. I’ve always made it a priority to build long-lasting relationships and help founders understand their current position and what they need to consider with the challenges that lie ahead in building their businesses.

For over a decade, I've had the opportunity to work with brilliant, ambitious founders of seed-stage to series A startups, as well as later stage businesses. It’s great looking back on the stories of many founders and friends in the ecosystem that have gone on to achieve great things and it's important to reflect on what worked well and what could have been improved. Life long learning is a core to my values, approach and interests.

I started my career as a trainee Chartered Accountant with F&L (Now Zedra) and then joined the founding team at ihorizon in the early days, where we went on to build a successful Early Stage practice, growing to a team of 40 and a client base of 400. Our business was acquired by Cooper Parry in early 2023. I am now an Associate Partner, helping to lead the Early Stage capability at Cooper Parry, within the Tech & High Growth Team.

I also have a small portfolio of angel investments and advise on issues helping business scale, leveraging my own experience of running the business at ihorizon before joining Cooper Parry and understanding what's important and the key considerations that are required. 

My experience to date has taught me the value of decision making, sharing what I know, paying it forward and connecting people within my network.

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The Battle

Asif Ahmed

TOM WATTS

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