Managing Director, Cooper Parry Digital | Head of Early Stage, Tech & High Growth |

I lead the CP Digital business, supporting clients with their Digital needs. Responsibilities include all M&A and growth, alongside our Private Equity partners. 

I also lead market activity for CP in the Venture Capital ecosystem (funds & founders).

Our specialist team works with Founders, CFOs and Boards of early stage, scale-up and high growth businesses, navigating challenges spanning accounting, finance, tax, audit, technology, and deal support. 

We are highly active in the scale-up ecosystem and have worked as the accounting partner for leading organisations and communities whilst also building our own community platforms, TechCFO and VentureCEO.

Having started my career at PwC, I went to on to establish and build a successful early stage focussed firm, Acclivity Advisors (which was acquired by Cooper Parry in Jan’23).

Along the way, I wrote the best selling book 'The Finance Playbook for Entrepreneurs', so that entrepreneurs of ALL backgrounds could benefit from the very best teachings.  

My unique experiences and skills have afforded me a number of Board positions across industries within public & private sectors. 

At present, these include:

1. Middlesex County Cricket Club (Board Observer, Chair of Growth Committee)
2. Queen Elizabeth's Global Schools (Chair, International Schools)
3. Labrys (Advisor to the Board)
4. HM Revenue & Customs - ABAB (Board Member)

As well as the above, 

I advise Government on how to innovate for SMEs & entrepreneurs through consultative committees and forums.

All of these roles have shown me the value of sharing what I know beyond my own sector;

And so, I enjoy speaking at universities, schools, accelerators and incubators on a wide variety of relevant entrepreneurship related topics.

Asif Ahmed

I help organisations grow faster and perform better by leading strategic transformations, operational turnarounds and commercial innovation across tech, finance, sport and beyond.

My leadership philosophy is shaped by 20+ years delivering growth globally, and by my experience as a former Ironman athlete, where preparation, resilience and execution are everything.

I’ve built data strategies at Schroders, scaled fintech across Africa, delivered customer-centric transformation for Amazon and Samsung, and led high-value partnerships with Visa to Google. Across every role, my focus is on unlocking growth while creating meaningful impact.

I’m passionate about the power of sport to create safe, meaningful and positive connections, and to inspire people to achieve remarkable things. As a triathlon coach, I’ve seen first-hand how sport can build confidence, community and wellbeing. While that’s a personal mission, my professional work spans all industries, helping organisations tackle complex challenges, scale sustainably and deliver lasting impact.

If you’re looking for a partner to deliver results with creativity, integrity and purpose, let’s connect.

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The Battle

Asif Ahmed

Zain Hirani

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