Brian Smart

I build influence systems — digital ecosystems developed to help leaders engage and build impact with clarity. With 25+ years in digital strategy, I’ve worked across branding, content marketing, and political media, delivering high-impact outcomes for clients in law, public service, tech, real estate, and executive leadership.

My edge? I design systems that work harder than I do. Smart, scalable workflows powered by strategy-first thinking and the right dose of automation. Whether we're building a thought leadership platform, orchestrating a campaign, or crafting a digital footprint, my goal is always the same: help clients show up with purpose and get results.

I incorporate advanced AI tools into my workflow to amplify my strategy. From custom GPTs to automated content engines, I use AI to unlock capacity, creativity, and consistency for myself and my clients. This means faster execution, stronger messaging, and more time for what matters: leadership, relationships, and vision.

Let’s build something that moves people and moves the needle.

Founder

Content Creation University (CCU) is committed to helping you learn how to create content, and also when, where and why to distribute content. Our simple and easy to understand courses and guides will help you get started creating a content strategy and developing content that will captivate and motivate your audience to buy your course, join your community and enroll in your coaching programs.

Write | Edit | Coach ⁓ I work with aspiring writers, authors, businesses & professionals to create content that connects. Human to Human. *Book Nerd. *Chip Addict. *Coffee Lover.

𝑀𝓎 𝓈𝓉𝑜𝓇𝓎 📖
My love for reading led to my passion for words and language. I studied English Lit, Linguistics, and Education, which sparked my early career as an English Language Specialist. This involved teaching and designing learning materials for ESL, EFL, and English 1st Language students in Higher Education (HE).

I later lectured in Management Communication and other Business subjects, advocating real-life teaching, transferable skills, and lifelong learning. 

Progress in my career led to course and curriculum development projects in HE, culminating in educational management. I enjoyed the challenges and problem-solving aspects of academic leadership, managing and mentoring a diverse group of lecturers across varied disciplines.

Then I took a long break to be a stay-at-home mum — my kids needed a chauffeur. During this time, I indulged my love of reading, research, and writing by creating content for textbooks as a freelancer. I 𝐜𝐨-𝐚𝐮𝐭𝐡𝐨𝐫𝐞𝐝 𝐭𝐞𝐧 𝐛𝐨𝐨𝐤𝐬 for Macmillan, Oxford, Heinemann, Pearson & Juta. 

I confess I enjoyed the multi-tasking and the adrenaline rush of meeting deadlines – coffee helped!

My kids have finally flown the coop (Gen Zs, 🙄).
𝒯𝒽𝑒 𝑒𝓃𝒹 📙


The sequel 👇🏼  
Turns out my background and experience make me the perfect person to take your brilliant but complex ideas and reshape them into content that regular people understand. 

Book 2: Content Solutionist 
Creating Content that Connects.

𝐒𝐨 𝐰𝐡𝐚𝐭 𝐜𝐚𝐧 𝐈 𝐝𝐨 𝐟𝐨𝐫 𝐲𝐨𝐮? 

1. Troubleshoot and fix your content, including:
•Creatively turning raw ideas into understandable content 
•Ensuring your content truly connects with your readers 
•Honest writing feedback—no fluff, no BS


2. Author coaching and Editing, including:
•Writing advice and manuscript reviews 
•Developmental & line editing (non-fiction)
• Copy Editing 


3. Content creation, including:
•eBooks, textbooks, guides, workbooks 
•long and short-form articles


Are you ready to solve your content issues? 
I have over 22 years of mentoring, coaching, editing, and writing experience. 
Let's put together a personalized package that works for you.


DM or Email: shamilaiyer@gmail.com
🌐www.shamilaiyer.com


DIY-er? Check out my hashtag: #writingtipsfornonwriters

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Brian Smart

Shamila Iyer

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