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Here’s the problem: too many businesses are stuck in outdated strategies, hoping their audience hasn’t evolved. 
Newsflash: they have.

The old “just trust me, bro” era of marketing? Gone. 
Today’s audience is sharper, savvier, and more skeptical than ever. 
They don’t just listen - they 𝒓𝒆𝒔𝒆𝒂𝒓𝒄𝒉. They don’t just buy - they 𝒄𝒐𝒎𝒑𝒂𝒓𝒆. 
And if they don’t see real, undeniable value, they’ll move on without hesitation.

The era of spamming DMs, endless posting, and overhyped networking events is over. The answer isn’t louder tactics or shinier automations - it’s deeper connection.

Hi, I’m Yifat Cohen (that’s ee-fah-t, because even my name likes to break the mold 😂), and I’ve built a system designed for the modern market, where connection matters more than clicks. 
It’s called The Zoom Sales Engine (okay, maybe the name could use a rebrand, but stay with me).

Instead of chasing leads in a hyper-automated frenzy, we focus on converting the audience you already have - your biggest untapped asset.

And the results speak for themselves:

⭐ Jon made $250,000 in 10 days from a “dead” email list - same offer, untouched buyers for over three years.

⭐ Vanessa enjoyed her biggest weekend ever: $100,000 in sales.

⭐ Natasha achieved a 40% conversion rate.

⭐ Dr. Yu booked 16 qualified calls for her $8,000 hormone therapy program.

𝐓𝐡𝐞 𝐒𝐡𝐢𝐟𝐭: 𝐏𝐞𝐨𝐩𝐥𝐞 > 𝐅𝐮𝐧𝐧𝐞𝐥𝐬

We’re living in a paradox: the more connected the world gets, the more people crave genuine, human experiences. While most marketers are busy building complex funnels and chasing the next shiny strategy, my focus is simple: build trust, create real value, and meet your audience where they are.

The best part? By tapping into your existing audience, 𝐰𝐞 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐚𝐝𝐝 20-40% 𝐭𝐨 𝐭𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞 - without spending a dime on lead acquisition. It’s like realizing you’ve been sitting on a gold mine while searching for diamonds.

This isn’t some soul-sucking grind or overproduced song and dance. With The Zoom Sales Engine,𝐲𝐨𝐮 𝐨𝐧𝐥𝐲 𝐧𝐞𝐞𝐝 𝐨𝐧𝐞 𝐡𝐨𝐮𝐫 𝐚 𝐦𝐨𝐧𝐭𝐡 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐭𝐢𝐦𝐞 - no PowerPoint, no webinars, no sleazy scarcity tactics. We give in public and sell in private (Alex Hormozi style)

And when I’m not helping businesses realize their full potential?
I’m a Krav Maga green belt (so don’t mess with me!), a lover of geeky things, spicy food, travel, and adventure. I’m also someone who fiercely protects her sleep and enjoys coffee strong enough to wake the neighbors - yes, those two don’t really mix, but it’s working for me!

Yifat Cohen

Syrenia Imagery

Manage and operate photography business.  Conduct photography sessions for Engagements, Portraiture, Sports, Landscape, Artistic, Advertising, Product, etc.  Work with Photoshop and Lightroom.  Can manipulate image size for print and for internet publication.  Experienced in working with film photography.

Owner/Operator of Syrenia Imagery

Anne S. Hall of Syrenia Imagery, Writer/Copy Editor

Creative direction, graphic design, copy editor, photographer, writer.

Freelance Copy Editor

Helena Public School District

Ages K-12.  Teaching in Music department for K-5.

Substitute Teacher

A Plus Home Health Care, Inc.

Home Health Aide, Activity Director, Meal Planning, Sanitarian, Safety and Security management.

Care Giver (PCA)

Department of Veterans Affairs

Communications, Liaison, Intervention, Payment Processing, Data Entry, Claims Processing, Network Communications, Healthcare.

Voucher Examiner

Broadwater County School District

Special needs students, elementary school assistant teacher, Library assistant, High School substitute teacher.

A2Z Staffing Solutions

Mail custodian, Quality assurance, Data Entry, Research, Document Management,

Clerk

Escondido Times-Advocate

Research, Networking, News/Arts & Entertainment/Features articles, photography, Headlines, Bylines, Captions.

Freelance Photojournalist

Paradigm Shift SEO

Web pages, press releases, captions, headlines, SEO, lead generation, syndication.

Content Writer

California State University San Marcos

Experienced advisor to the Editor-in-chief for advertising and development of advertising department.
Hiring and training a new Ad Manager and Ad Manager Assistant.
Acting as Liaison between Editor-in-Chief, new Ad Manager, Budget Manager, Faculty Advisor and Lead Supervisor.
Developing and maintaining my own client base for ad sales.
Generating revenue.
Training graphic artists in design for advertising, print, combining text with imagery, spacing, layout, color schemes, Photoshop, InDesign and publishing on the web.
Networking, soliciting for sponsorships and sales.
Creating graphic designs for advertising using Photoshop. 
Answering phone and email requests for advertising.
Submitting graphic art and scales for publication to design team.
Working with a team of Layout Designers for print.  
Working with web designer for online ad publishing.
Problem solving.
Project Analysis.
Team Building.
Mediation.

Advertising Management Consultant

Managing and creating advertising staff of 7.
Developing job descriptions for my position and that of my subordinates.
Training all of advertising team in sales, responsibilities, communication skills, resources and needs of graphic artists.  
Training graphic artists in design for advertising, print, combining text with imagery, spacing, layout, color schemes, Photoshop, InDesign and publishing on the web.
Training photography team, design team, graphic designers for art and sales representatives.
Networking, soliciting for sponsorships and sales.
Single-handedly earned over $10,000 in revenue over three months of working within the position.
Creating graphic designs for advertising using Photoshop. 
Answering phone and email requests for advertising.
Working with the Budget Manager for billing and sales. 
Collaborating with the Faculty Advisor on sales fee's and establishing guidelines for media kits and rate cards. 
Establishing sales prices.
Submitting graphic art and scales for publication to design team.
Working with a team of Layout Designers for print.  
Negotiating deals and profit earnings.

Advertising Manager

Manage schedules, design newspaper, layout stories for articles for each issue, maintain biweekly issues, communicate with editors, archive pictures, organize photography, resize and manage graphic art, network, promote for advertising, brainstorm fillers and ads, establish headlines and bylines, writing editor for all sections, grammar and punctuation check/final copy editing, work as a staff writer as I'm obligated to write two articles a month for the newspaper, Investigative Reporting, research and fact checking, meet deadlines, among other duties.
Helped to develop and manage a functional news group within a 5 month period.
Managed a team of up to 5 or more photographers.

Design Editor for the Cougar Chronicle

Write various student articles and assist other writers by providing digital photographs of events and subject matter.  Images used for news articles, advertisements, and web site graphics.

Photographer for the Cougar Chronicle

Photographing special events, athletics, and promotional photographs for the college campus.  Schedule management, communicating with supervisor, event preparation, equipment maintenance, meeting deadlines, editing own photographic work, using box.com to submit work, email communication, communicating with clients, step and repeat photography, event photography, athletics photography, indoor photography, product photography of building space, promotional photography, environmental photography, lifestyle photography.  Adapting to weather conditions and environmental challenges.  Problem solving.  Creativity.
-Photographs continuously used to market the campus and advertise student life in both print form and on the campus web site at www.csusm.edu.

Photography Intern

Project development, Crisis management, Conflict resolution, Advertising, Networking, Photography, Design, Teamwork, Social representation, Promoting, Production, Attending Meetings, Creating Tag Lines, Developing Logo, etc.  
Helped to create and develop a cultural awareness campaign with numerous affiliations and organizations at California State University, San Marcos.

Founding Board Member of the Public Relations Club

Specializing in Communications, writing, content building.  Helping form and complete campaigns for social services that help to enlighten audiences.  Ambitious hard working photographer/photojournalist, writer and creative that focuses on contributing to society and helping others.  Success can only be fully embraced when coming together as a team.

taplio

The Battle

Yifat Cohen

Anne Hall

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