Video Content Superman | International Keynote Speaker | Video SEO Master | Husband, Father, Christ Follower

[𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐄𝐱𝐩𝐞𝐫𝐭𝐬] 

You don’t want to be famous – but you need to be. 

There’s too much bad information floating around out there, too many people getting either bad or critically-incomplete or even outdated information. It’s not only NOT HELPING – in some cases, it’s actively hurting them.

These are people you can help, potential clients who NEED to find you.

I know you know that. And I know you’re dreading the process, all you’ve heard about SEO, blogging, podcasts, and “staying top of mind.”  It’s not what you do. It’s not what you want to learn to do. Even though you know it’s necessary.

So you’re caught between wanting to do what you’re an expert in and knowing you need to learn and do this other stuff.

Relax. I can help. 

I know what that’s like. I’ve been there. 

Quick story: for 25 years, I ran an exclusive agency that got regional and national brands ranked on page 1 of Google. We were doing Search Engine Optimization (SEO) before the term was even invented.  But one day I realized that my agency was not growing because I was not applying what I did for my clients to my own brand. You know the story about the cobbler’s kids who went shoeless? That was my agency.

Then I met Kasim Aslam. He owns the #1 rated Google Ads Agency in the US. He saw how we were getting our clients ranked – I showed him the whole process – and he was blown away. He told me, “Nobody else is doing this. You’ve got stuff people need to hear.” That’s when I realized, “Oh, crap! I do!”

Kasim helped me understand that I was not alone. I had to get known in order to help more people.

So – are you the best-kept secret in your field? Are you creating fresh content, getting it out in the world? I’m not talking old, stale static blog posts – I’m talking actually reaching people with fresh content, especially video, that really establishes who you are and how you can help people. 

I know, video sounds like it’s hard to do and a big deal. But I’ve got a super easy way to help you get great at it, easily, and a custom process that spins that one video into multiple formats on myriad platforms.

But maybe you are currently creating some content. How’s your video content ranking on Google? 

Brilliant content is useless if it’s buried on page five of the search results.  

You need a partner to help you get recognized for who you are and what you do, a partner with the technical chops and the tactical team to make it happen. All without interrupting what you usually do

𝐈𝐧𝐭𝐫𝐢𝐠𝐮𝐞𝐝? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤. 𝐒𝐞𝐧𝐝 𝐌𝐞 𝐚 𝐃𝐌.

Atiba de Souza

Dennis Yu

I help successful founders scale what's already working via the DOLLAR A DAY Strategy-- courses, coaching, and done-for-you implementation

CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults.  We offer courses, implementation, and consulting.

My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

I help digital agencies grow, serving doctors and real estate agents as fractional CTO.

I'm an internationally recognized lecturer in digital marketing and have spoken over 730 times in 17 countries, spanning 5 continents.

Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Chief Technology Officer

Making software and tools for young adults and businesses that want to amplify their word of mouth marketing. If you're a university or conference organizer, we want to help your members and students, too.

If I had paid for this exposure through ads, it would’ve cost about $7,500 at ~$22 CPM.

Organic impressions are more valuable. They’re trusted, not forced.

Those 1,330 visits produced roughly $55,000 in client revenue.

We didn’t “do SEO” to make this happen. We documented what we were already doing—raw photos and videos from real work, posted consistently.

This is exactly how it works for contractors. 

A Houston HVAC company replacing an AC on-site and sharing that process will outperform most “SEO strategies.”

When people actually watch and engage with useful content, Google sees it. 

Video watch time matters-- which requires showing your technicians at work.

AI software and digital marketing companies can't do this for you, but they can process and post it.

 Reputation compounds. Search rankings follow.

Helping businesses earn trust & drive adoption of AI and local search — CEO of Local Service Spotlight, scaling agencies in home services.

Contractors—your customers want to see proof of you in action. 

Show real photos of your technicians serving customers in various neighborhoods within your service area. 

Remove stock art and AI-generated images from your website, no matter how enthusiastically the latest AI tools are promoted by self-proclaimed experts. 

If you're over $2 million a year, consider getting your vehicle wraps done by Dan Antonelli's team—it multiplies your neighborhood presence. 

Run Google Local Services Ads as your #1 ad platform—do it yourself, though an agency can handle regular Google Ads and Facebook Ads, which are more complex. 

Do all this and you'll achieve better SEO than any agency could, by focusing on real signals instead of trying to trick Google.

Congrats to Ryan Lucia on achieving his full Google Knowledge Panel!

He owns several home service companies and an agency that serves home service companies.

Once you get verified on Google and claim your knowledge panel (provided you've done the work to earn one), you still need to keep enhancing and growing it.

Google gives us a confidence score as a rough measure of how much information they have on us, how well-structured our information is (connected to our business and other people/businesses), and our ability to distinguish against others with the same name.

If you don't understand the foundational elements of "entities" within Google's Knowledge Graph (Google's big database of things), you cannot claim to know what SEO is.

Google doesn't rank websites-- it decides who should get the call.

Here's the 5 layer framework on Google decides if your home service business should be shown in Google Maps, regular search, LSA, and even YouTube.

After you see this, you'll never need to chase SEO or AI tactics again.

https://lnkd.in/gitKfuFJ

Open video: How Google Actually Decides Which Contractor Gets the Call on youtu.be

How Google Actually Decides Which Contractor Gets the Call

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The Battle

Atiba de Souza

Dennis Yu

Followers

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Engagements

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Performance ScoreDennis Yu's LinkedIn Performance

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taplio

The Battle

Atiba de Souza

Dennis Yu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dennis Yu's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDennis Yu's LinkedIn Performance