Video Content Superman | International Keynote Speaker | Video SEO Master | Husband, Father, Christ Follower

[𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐄𝐱𝐩𝐞𝐫𝐭𝐬] 

You don’t want to be famous – but you need to be. 

There’s too much bad information floating around out there, too many people getting either bad or critically-incomplete or even outdated information. It’s not only NOT HELPING – in some cases, it’s actively hurting them.

These are people you can help, potential clients who NEED to find you.

I know you know that. And I know you’re dreading the process, all you’ve heard about SEO, blogging, podcasts, and “staying top of mind.”  It’s not what you do. It’s not what you want to learn to do. Even though you know it’s necessary.

So you’re caught between wanting to do what you’re an expert in and knowing you need to learn and do this other stuff.

Relax. I can help. 

I know what that’s like. I’ve been there. 

Quick story: for 25 years, I ran an exclusive agency that got regional and national brands ranked on page 1 of Google. We were doing Search Engine Optimization (SEO) before the term was even invented.  But one day I realized that my agency was not growing because I was not applying what I did for my clients to my own brand. You know the story about the cobbler’s kids who went shoeless? That was my agency.

Then I met Kasim Aslam. He owns the #1 rated Google Ads Agency in the US. He saw how we were getting our clients ranked – I showed him the whole process – and he was blown away. He told me, “Nobody else is doing this. You’ve got stuff people need to hear.” That’s when I realized, “Oh, crap! I do!”

Kasim helped me understand that I was not alone. I had to get known in order to help more people.

So – are you the best-kept secret in your field? Are you creating fresh content, getting it out in the world? I’m not talking old, stale static blog posts – I’m talking actually reaching people with fresh content, especially video, that really establishes who you are and how you can help people. 

I know, video sounds like it’s hard to do and a big deal. But I’ve got a super easy way to help you get great at it, easily, and a custom process that spins that one video into multiple formats on myriad platforms.

But maybe you are currently creating some content. How’s your video content ranking on Google? 

Brilliant content is useless if it’s buried on page five of the search results.  

You need a partner to help you get recognized for who you are and what you do, a partner with the technical chops and the tactical team to make it happen. All without interrupting what you usually do

𝐈𝐧𝐭𝐫𝐢𝐠𝐮𝐞𝐝? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤. 𝐒𝐞𝐧𝐝 𝐌𝐞 𝐚 𝐃𝐌.

Atiba de Souza

Trane Technologies

Deputy CISO

Dell Technologies

•	 Champion and integrate Information Security practices
•	 Mature and scale Information Security capabilities into M&A strategic initiatives
•	 Develop end to end process for Insider Risk collaboration
•	 Identify independent security services and tailor approach of risk assessments
•	 Managing the Security M&A program from due diligence to post-integration/separation.
•	 Partner closely with Dell Corporate Development team and other functional workstream
•	 Leads to identify, assess and mitigate key security issues for our acquired/divested entities

Principal - Information Security M&A Diligence

TransUnion

•	Influence Information Security decisions of long term strategy for Mergers & Acquisitions (M&A) across all lines of business;
•	Develop pro forma cost model for current and future state Information Security / IT Infrastructure integration of M&A activities;
•	Advise the security controls of contractual agreements for both customer and third party, product development initiatives, and risk acceptance;
•	Prioritize strategic initiatives of Information Security by navigating a diverse infrastructure utilizing both traditional on-premise and cloud solutions;
•	Work with corporate and local Information Security teams to develop and deliver plans in support HITRUST certification;
•	Lead onsite Information Security assessments (FISMA/HIPAA) to identify, risk rank, and remediate security control findings;
•	Respond to ad hoc security incidents through liaising with IT Security Operations to address technology issues.

Information Security Advisor - M&A Due Diligence

Founder & President of Pan-Asian Connect - Diversity & Inclusion Resource Group

• Led diverse team of consultants in executing cybersecurity risk assessment for a GSA client in the re-certification and re-accreditation of a core payments application. Utilizing the FedRamp and NIST SP800-53 framework
• Manage evaluation of SOC2 based on Cobit based control universe for national healthcare company
• Tailor the alignment of risks to mapping of internal controls for healthcare organization from COBIT 4.1 to 5.0 and aligning risks
• Effectively conduct continuous scoring risk assessment for third party risk and encryption of data at rest. Incorporating feedback from subject matter resources and industry trends which identified potential threats both external and within the organization
• Provide advisory services to a healthcare client help develop an IT Control Set, mapping to several frameworks such as COBIT 5.0 and HITRUST for encryption of data at rest engagement
• Develop evaluation strategy and executed the assessment of GLBA 501(b) compliance for a nationwide insurance corporation
• Conduct information security risk impact analysis of possible data breaches for nationwide healthcare insurance company
• Provide expertise in streamlining business to IT process flow integration while orchestrating the B2B encryption of an automated HR recruiting system solution

Cyber Security, IT Process, Risk & Controls Manager

Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

Senior IT Governance Risk & Compliance Consultant

• Developed strategic vision for BCBS-IL Asian American Diversity group.
•  Managed the membership and recruiting process for BCBS-IL Asian Diversity group.
•  Managed and coordinated the  end to end membership application process.
• Led membership communications with executive committee liaison.
• Participated in the club’s membership activities.

Director of Asian American Business Resource Group

Internal IT Auditor II

Business Architect

Senior HRMS Implementor & Administrator

Hewitt Associates

Systems Configuration Advisor

Opus Group Consulting dba Verint

Performance Management Consultant

Sprint Nextel (acquired by T-Mobile US)

Call Center Supervisor

Sprint Nextel (acauired by T-Mobile)

3G Web Technical Specialist Tier I - B2B / B2C

Purdue University

Web and Database Designer & Developer

Resident Network Consultant

IT risk professional with first hand experience in all 3 lines of defense. Responsible for leading cyber security, IT risk management and IT audit engagements both within industry and consulting.

Kenneth D.

taplio

The Battle

Atiba de Souza

Kenneth D.

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