Kintsugi

Strategy and Partnerships

ConvertFlow

Advisor

eCom Email Marketer

A b2b growth company driving 5M impressions a month to mid-market to enterprise DTC brands
Commerceroundtable.com

Lasso Technologies, Inc.

Sendlane

Sales, marketing, partnerships @ Sendlane

Vice President, GTM

- Zero to 2 Million in the first year of the department
- Q3 24 - 60% of sales. 
- Team of 6 by the end of 2024.

Vice President of Partnerships

- 300% YoY growth in 2023
- 0 to 10M in new business segment(ecommerce) in 2 years. 
- Managed a team of 25 on GTM.

Vice President of Sales

Senior Director, Business Development; Head of Sales

Building agency and technology partnerships to enable scale and create opportunities for Sendlane.

Series A - 20 Million

Director Of Strategic Partnerships

Viking Coders

General Manager

Consultant

Digital Marketing Consultant

vp, sales @Sendlane

Amir Torabi

Partnerships network!! 

If you know partner pros looking for a role, I've got two opportunities that is slightly incognito for now (shoot me a DM), please hit me up! 

- Technology partner manager
- Agency partner manager 

A great opportunity for the right person!

Boletin Growth

We help unlock subscriber growth for newsletters companies and creators with paid ads. | Clients like Ben Meer, James Clear, Dan Go, Mark Manson, Market Briefs and more.

Founder & CEO

GrowLetter

Head of Growth 

Workweek

Managed a team of three that contributed to 106% YoY growth in ecosystem newsletter subscribers.

→ Managed a paid acquisition team that grew Workweek's creator newsletters to over 550k+ subscribers through paid acquisition strategies. (~270k upon entry in role)
→ Created data review processes that resulted in target CACs being beaten by 30% on average during tenure
→ Managed the allocation and execution of $2M+ in paid ad spend
→ Led the data inputting processes for yearly subscriber forecasting and came within 10% of forecasted numbers across Jan-Sep 2023
→ Built lifecycle marketing journeys for automated subscriber churn of newsletters
→ Created CRO roadmap and spearheaded the execution of all A/B tests that led to a 49.5% avg conversion rate

Sr Growth Manager

Morning Brew

Deployed $10m/year paid acquisition budgets that drove 2M+ newsletter subs across multiple newsletters.

→ Helped grow Morning Brew's daily newsletter to over 4M+ subscribers by utilizing paid acquisition strategies, organic gated content, and partnerships.
→ Optimized all paid acquisition channels to achieve target CACs while focusing on engagement levels in subscriber cohorts.
→ Contributed to experimentation process to achieve a 30%+ avg conversion rate across landing pages
→ Worked with product/engineering teams to activate conversion-focused features across web pages
→ Used Looker and Heap to provide deeper insights into the performance of paid acquisition channels
→ Worked with team to create processes for influencer marketing logistics to achieve efficient ROI on 6-figure monthly budgets.

Growth Marketing Associate

Growth Marketing Coordinator

Incredible Marketing

Collaborated with various account managers and built value-based relationships with clients. 

→ Worked closely with account managers on day-to-day client support and building of value-based relationships 
→ Assisted in project scheduling and processes across client services including SEO, copywriting, social media content, design, and website development
→ Documented all client interactions into Jira and flagged any potential issues to account managers
→ Spearheaded social media engagement project resulting in a 44% increase in engagement across various client accounts
→ Produced real-time content based on client inquiries and resolved any issues brought to attention for various products

Account Management Intern

Founder & CEO of Boletin Growth - a paid newsletter growth agency driving growth for names like James Clear, Mark Manson, Hubspot and many others. For more about me: mannyreyes.xyz

Manny Reyes (he/him)

Unpopular opinion: The fact that people say "I wrote a Substack" instead of "I wrote a newsletter called [actual name]" is detrimental to creators.

When you do this, you're giving away your brand to the platform. Substack becomes more important than you and your work.

This diminishes the amount of effort you put in. Instead of building equity in your name and content, you're building it for Substack.

I get that some people treat it like a discovery platform - Instagram for written content, if you will. But the branding cost is way higher than any discovery benefit.

”I wrote a Substack” vs. “I wrote my newsletter, [newsletter name]” is a small linguistic difference with huge long-term impact. Every time someone refers to your work as "a Substack," you lose a little bit of ownership over what you created.

When you use “Substack” as a replacement for the noun “newsletter”, you erase all of that uniqueness.

You become just another creator making Substack stronger while your personal brand stays weak.

There are platforms that let you be the main character of your own story. Use those instead.

Your newsletter deserves better than being called "a Substack."

h/t to Dan Oshinsky for lighting the fire behind this post!

Manny Reyes

I grow newsletters with paid ads | 5M+ subs driven across 25+ newsletters | ex. growth @ Morning Brew & Workweek

Every time a newsletter operator tells me their creative is struggling, I tell them to go to 1440’s Ad Library. It’s a goldmine of creative done right.

See, the most common creative mistake newsletter operators make is a lack of clarity in their copy.

Readers don’t know what they’re being promised or why it matters to them, leading them to click off or scroll past (and increasing CPMs as a result).

One look at 1440’s Ad Library will tell you they don’t deal with this issue. And if you study their creative for even a few minutes, you won’t either.

What I want you to notice:

1. Direct pain point call out (biased news from “trusted” sources).

2. Value prop (unbiased news) clearly communicated in as few words as possible.

3. Clear CTAs (Primary Text and/or creative) to sign up for free.

If you want to replicate these elements:

- Clearly highlight the problem you solve in as few words as possible (i.e. “biased news”)

- Clearly write out how you solve it in as few words as possible (i.e. fact-based reporting)

- Write succinct copy highlighting both of the above points (see examples below).

Always great work here by Erika Burghardt and Tim Huelskamp.

PS - If you want me to personally audit your creative and find where you can improve, comment or DM me. I’ll pick a few and do it for free!

I spent the weekend compiling 14 of the highest-converting newsletter landing pages (50%+ conversion rate).

Then I recorded a Loom breaking down EXACTLY what they do so well, so you can easily replicate their conversion rate.

These are the exact principles I’ve used to help drive over 5,000,000 newsletter subscribers across clients with STRONG landing page. 

Newsletters inside include:

- James Clear (2M+ subscribers)
- Mark Manson (1M+ subscribers)
- Brain Food (700K+ subscribers)
- The Quiet Rich (190K+ subscribers)
- Tangle (400K+ subscribers)

…and more.

If you want the FULL swipe file + Loom breakdown of exactly what you can replicate, comment “SWIPE” and I’ll DM it to you.

(Send me a connection request first if we aren’t connected)

If I had to make my first $1M with a newsletter starting from $0 in 2025, here’s the ranking of monetization models I’d pursue, and why (based on setup, execution, and opportunity):

1. Sparkloop Upscribe / Beehiiv Boosts

Easiest setup and execution by far. Won't make you hundreds of thousands, but it's the most accessible option for any newsletter operator.

2. Sponsorships

This model's been around forever with established infrastructure. You can leverage existing sponsor relationships.

Scrappy way to get the wheels turning: reach out to brands already sponsoring similar newsletters: "Hey, I know you've been sponsoring X newsletter, curious if you think my audience is valuable."

3. Lead Generation (mainly B2B)

Higher difficulty but the opportunity justifies it. Instead of just getting newsletter subscribers, brands pay you $200 for a qualified HR director's contact if that is who is subscribing to your newsletter.

Requires manual partnership setup and question frameworks. Underused and underrated in the B2B space. Paging Andy Mackensen and Joanna Ericta who are the BEST at this. 

4. Paid Subscriptions

I struggle with this one because creating compelling value props to justify pricing is tough. Works a lot better in B2B than B2C.

You need crystal clear value or multiple value props combined. Media Operator, for example, does this well with their exclusive Slack community access & access to stories no one else will cover.

Plenty of buildup work before you can even get to market.

5. Paid Community

Similar challenges to paid subscriptions but more complex. Significant upfront work to build infrastructure and multiple value propositions before launch.

Then you hope and pray you did everything right to make people convert.

Quite honestly, setup and execution difficulty matter more than most newsletter operators realize.

It’s important to know what you’re getting yourself into ahead of time.

Quick updates since writing this in January:

- Had 16 clients, now have 26.
- Team of 5 is now 12.
- Got married back in September
- Daily routine has stayed intact all year
- Kicked off HYROX training and am pushing the body more than ever
- Have had 6 straight $50-60K revenue months

This isn’t to say every day has been great and that we haven’t had some challenges.

It is to say, if you pour your focus into one thing, set goals, and work at it day in/day out, incredible things can happen. 

Thank you to everyone (clients, past clients, team, network) who's been so supportive thus far, and I'm extremely excited to finish off the rest of 2025 🤝

If I had to design a newsletter landing page that generated a 50%+ conversion rate on day one, here are the exact steps I'd take:

1. I'd create a squeeze page format

I'd remove everything that isn't essential. The user gets one option: read the copy, enter their email, and subscribe. Or leave.

No testimonials, links to past issues, "about us" section or anything clickable except the email field and subscribe button.

I've seen too many landing pages fail because they give people 15 different things to click on. When someone has options, they take the easiest one - which is usually leaving.

2. I'd add an iPhone mockup preview

I'd show a preview of the newsletter on an iPhone mockup. I don't know why this works, but after 6 years and seeing over 100 newsletter landing pages, the ones with iPhone mockups consistently convert higher.

It's not make-or-break, but it's part of the winning combination. Something about seeing the newsletter in a familiar format builds trust.

3. I'd write low commitment copy and state it's free

I'd lead with how little time commitment I'm asking for, and that it costs nothing. "Weekly wisdom you can read in 5 minutes, for free."

These two elements - time commitment and price - do 80% of the selling before they even read the rest. I'd remove every barrier I can think of.

Most people assume newsletters are either long, expensive, or both. I'd prove them wrong immediately.

4. I'd include social proof with subscriber count

If I had over 10,000 subscribers, I'd show that number. If I'm over 100,000, I'd make it prominent. If I'm in the hundreds of thousands or millions, that number becomes a massive conversion driver.

"Join 2M+ subscribers" hits different than generic social proof. It tells them other people found this valuable enough to stick around.

5. I'd create outcome-based copy

I'd write copy (headline or sub-headline) that promises a specific result or transformation. Not just "My Newsletter" or "Weekly Updates."

"Are you ready for your next breakthrough?" or "Become better at sales in 5 minutes" work because they focus on what the reader will become or achieve.

The headline does the heavy lifting. Get that wrong and nothing else matters.

Get these 5 elements working together, and a 50%+ conversion rate will become the norm.

As Erika Burghardt commented yesterday: The ad is half the battle, the landing page is the other half, and they must work together!

If you want someone to take a second look at your landing page/provide some suggestions, feel free to comment or DM me.

I grew up thinking I would never see the world due to my immigration status. Now that I’m a permanent resident of the US, that changed, and I spent 2 weeks in Japan. My takeaways:

1. Seeing Mount Fuji and places I thought were never in reach hit me emotionally, because, like I said, this was my first international trip ever.

2. Tokyo's scale completely redefined what I thought a big city could be - it makes New York City look small.

3. The trip gave me a framework for comparing what I like and dislike about American culture when you see how Japanese society operates differently.

4. I was deeply yearning for pizza or a burger by day six, which shocked me since I love Asian food and we were eating incredible Japanese cuisine every day.

5. I loved discovering quieter neighborhoods that had their own charm beyond the touristy hotspots - seeing how different regular neighborhoods look and operate compared to America was one of my favorite parts of the trip.

6. The first three days were culture shock, but after that I learned how to carry myself and what to say and not say pretty quickly.

7. The whole experience solidified my plan to travel extensively over the next three to four years before having kids and see as close to the world's entirety as I can.

I'm extremely grateful for the opportunity and the freedom to do this while also operating one of the top newsletter growth agencies. For those who have traveled plenty, where to next?

Might stir the pot a bit here…

Can we agree to make 2026 the year we stop considering open rate the go-to newsletter metric?

Apple’s privacy settings changes made it way harder to track accurately and this has been a thing for years now.

Without a filtered metric of actual open rates taking into account the APP inflation, I do think there is a lot of lying to advertisers about what % of their readers open their newsletter.

And when you do this, nobody wins:

- You burn your credibility with advertisers
- Advertisers waste ad dollars
- You slowly burn the credibility of advertising in newsletters as a whole

The much better, non-open rate metrics to focus on:

For engagement: Focus on CTR and gamify it creatively if need be.

For churn: Aim for <5%.

For selling sponsorships: Track avg CTR on sponsored ads in your newsletter, and use THAT to pitch a potential sponsor.

It’s time we move past this metric as an industry, imo.

I thought HYROX training was a challenge to get me away from running my business. A few weeks in, I realized they're the same thing packaged differently.

Here are the commonalities between them:

HYROX: Heart rate through the roof, seeing stars, sometimes feel like I might throw up. Genuinely feels like a near-death experience some days.

Business: Lose a client or two and I go into complete disaster mode. Convinced the entire agency is about to collapse.

HYROX: When the workout finally ends, I feel incredible. Everything starts fueling me again. The relief and energy boost is massive.

Business: When the panic fades, clients come out of nowhere. It feels like leads and calls just happen to tick up.

HYROX: Push to uncomfortable extremes, then recover stronger than before.

Business: Same thing. What feels like disaster turns into growth on the other side.

HYROX: There's something satisfying about surviving the intensity and coming out better.

Business: Same feeling when you push through the stress and everything turns around.

Both taught me the same lesson: what feels like disaster in the moment usually turns into something positive.

taplio

The Battle

Amir Torabi

Manny Reyes (he/him)

Followers

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Performance ScoreAmir Torabi's LinkedIn Performance

Performance ScoreManny Reyes (he/him)'s LinkedIn Performance

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taplio

The Battle

Amir Torabi

Manny Reyes (he/him)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amir Torabi's LinkedIn Performance

Performance ScoreManny Reyes (he/him)'s LinkedIn Performance

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Performance ScoreAmir Torabi's LinkedIn Performance