Audrey Chia 🚀

Scale Smarter with AI-Supercharged Copy | 💛 Copywriting + AI + Personal Branding

You don’t need a massive agency
to gain massive leverage.

Most founders I work with hit the same wall.

After a few years in business, growth slows, 
referrals become unpredictable and competitors start showing up. 

They realise that they have a business but they don’t have a brand.
That’s where I come in. 

As your Fractional Content Strategist, I embed directly into your business 
to own the work that matters most— your positioning, strategy, and how it all converts.

No junior handoffs.No rotating agency teams.No fragmented direction.
Just one partner who drives growth. 

Together, we build a brand that doesn’t just look good, 
but works hard for your business—with clear positioning, 
sharp narratives, and human X AI systems designed to compound over time.

In an AI-saturated world, the brands that win aren’t the loudest.

They’re the ones with focus, consistency, and a strategy that holds.

If that’s what you’re building,I’d love to see what we can do together.

Apply to see if we’re a fit: www.closewithcopy.co

—To do good works
Ephesians 2:10 💛

Founder

I run a hybrid human X AI copywriting consultancy. 

The goal is simple — to help you find smarter ways to scale. 

How? By combining the best of human strategy with AI execution. 

There are 2 ways I can help.

AI: 
Bespoke AI content systems that save you 70% more time with a 3X increase in ROI.

Human: 
Done-for-you copywriting to 10x conversion rates of your landing pages, ads and funnels. 

Drop me a DM with "copywriting services". 

Or visit: www.closewithcopy.co

Audrey Chia

9 ChatGPT Prompts For Copywriting 🤓
(Save this post for later.) 

Everyone's using ChatGPT
but not everyone knows how to use it well.

When it comes to copy, context is queen. 

We often expect AI to know what we want 
but it can only write with the right inputs. 

If your AI copy still sounds generic:
1)  Start with the outcome you want (sales, clicks, leads)
 2) Choose the asset you’re writing (ad, email, page)
 3) Use a prompt that guides thinking  

This cheatsheet is only the tip of the iceberg.
But it's good enough to help you get started. 

Strategy-led prompts = Sharper first drafts.
Always remember to add your human touch. 

Tell me, what's your favourite AI tool for copy? ✏️

Building Brands that Convert | Positioning + Strategy + Copywriting | Human X AI Workflows | To God Be The Glory 💛

Most AI content flops because it lacks one thing 👇 
YOU. 

ChatGPT isn’t always the problem.
The way you’re using it probably is.

Here are 5 common mistakes you might 
be making (and how to fix them):

🔻 Mistake 1: Relying Too Much on AI
You let ChatGPT decide what to say and how to say it.
✅ Add your POV.
 Start with your perspective. 
Ask AI to build on it, not for you.

🔻 Mistake 2: Speaking to Everyone
If your content is for everyone, it speaks to no one.
✅ Pick one ICP.
Talk to a specific person, solve their specific pain.

🔻 Mistake 3: Using AI Copy As-Is
AI is your intern, not your editor-in-chief.
If you’re publishing without rewriting, it shows.
✅ Edit like a human.
Add your personal point of view. 

🔻 Mistake 4: Too Much Fluff
AI mirrors unclear prompts.
Vague inputs = vague outputs.
✅ Start with a strong idea.
If it doesn’t add value, delete it.

🔻 Mistake 5: Copying AI’s Tone of Voice
If your post sounds like ChatGPT, 
no one is going to read it. 
✅ Use your own voice.
Run it through a human lens.
Remove "buzzwords" (Hehe) 

Great AI content doesn’t start with a prompt.
It starts with you.

Learn to teach AI like your intern. 
That’s how you scale content without losing your soul.

Tell me, what other tips would you add?

Why your AI content isn't Converting 

I built my own team of GPT writers.
(That saves me 10+ hours a week on content.)

If you’ve watched Big Hero 6, you’d remember Baymax,
the soft-spoken, inflatable robot companion. 

Now imagine if Baymax could write for you. 
That's what I did with my own custom GPTs. 

Audri 2.0 is part of my growing team of custom GPTs.

Each one built with a specific skill
🧠 One handles storytelling
 📈 Another knows visual analogies
 🎯 And one is trained to write conversion-first copy

It’s like having a team of AI assistants 
that actually sound like me.

But I always tell my clients this, 
AI alone isn’t enough.

You can have the best GPT on earth.
But without  strategy, it’s like putting Baymax 
in a boxing ring with no clear plan of attack.

No positioning.
 No audience insight.
 No clarity.

That’s why  AI only works when paired with human strategy.
🧩 Funnel design
 🧩 Positioning clarity
 🧩 ICP-focused copywriting  

Want to build a brand strategy that’s powered by AI 
with a GPT content system that actually converts?

DM or comment “2026” and let's get growing.

Building Brands that Convert | Positioning + Strategy + Copywriting | Human X AI Workflows | Your Growth Partner 💛

How To Build a Custom GPT Writing BAE

Content isn’t your problem.
Conversion is.

You’re showing up and posting.
But your content isn’t working hard enough.
And you’re not seeing results.

Most business owners confuse content with copy.

They educate, but don’t convert.
They post, but don’t persuade.
They show up, but don’t sell.

Because copywriting isn’t just about writing.
It’s about psychology, structure, and strategy.

That’s why I created this carousel:
 6 Proven Copywriting Frameworks
to help you turn impressions into leads.

Inside, you’ll get:
 → The exact formulas I use for sales pages, emails, and ads
 → When to use each one (based on your funnel stage)
 → Plug-and-play examples so you’re never stuck again

Think of it as a conversion toolbox for business owners 
who want to drive more leads, booked calls and revenue. 

Try these frameworks for yourself. 

Or if you're stuck with a brand that isn’t converting, 
DM me “copy” and I’ll walk you through how to fix it 💛

6 Proven Copywriting Frameworks 

Want copy that sells for you?
Write it like a TACO 🌮

If your content isn’t getting results, 
it’s probably missing one thing. 
The right copy layers.

Here’s my delicious TACO framework you can steal: 

🥙 Shell = The Problem
Grab their attention with their problem
what’s keeping them up at night?
 Go deep.

🌶️ Filling = The Agitation
 Turn up the heat.
 What happens if they don’t solve it?
 Make them FEEL what’s at stake.

🥑 Sauce = The Solution
Now and only now,
talk about your offer.
Position it as the fix.
Use proof, not promises.

If even one layer is missing, your copy will fall flat. 
(Like a sad and dry Taco.) 

P.S.What's your favourite Mexican food? 

 _
Need help you turn your content into clients?
Comment or DM me “🌮” and let's get your pipeline full.

The TACO Copywriting Framework  

Being a creator is easier than ever.
Standing out is now harder than ever.

AI has lowered the barrier to entry.
 Anyone can publish. Everyone has tools. Output is fast and constant.

But that’s exactly why strategy matters more than ever.

I was reminded of this last week speaking at Because It’s Christmas, a lovely event hosted by Eldred Wee and Sabrina Princessa Wang.

During the panel on the Speaker–Creator Economy & AI, I had the privilege of sharing the stage with Cindi Wirawan 林幸妮 and De Zhong Chia.

Throughout the discussion, one common thread kept surfacing.

AI can amplify your voice. But it can’t tell you what you stand for.

Sabrina Princessa Wang posed this question,

"If you cloned yourself using AI, would your clone still be an authentic version of you?" 

I personally think that in a world of AI content, authenticity becomes your differentiator.
Your voice, perspectives and lived experiences. 

The other speaker, Vicky Vaswani also reminded us that selling is still about using your voice to build trust.

While Hitesh Ramchandani brought the room to a standstill with his personal journey of overcoming cerebral palsy. 

A super shoutout to Jeremiah 🔊 Su for being such an AMAZING host and bringing the room to life. 

What a meaningful way to close the year.
I can't wait to see what 2026 brings!

Because It's Christmas: A Party You Didn't Know You Needed

Most LinkedIn ChatGPT prompts don’t work.
Not because they’re badly written.
But because they’re not grounded in strategy.

They generate output without direction.
Volume without positioning.
Content without leverage.

That’s why I built a Deep Research Prompt for founders 
who want to generate strategic content. 

A prompt that forces you to think about:
👉 Market tension 
👉 Buyer psychology 
👉 Authority signals  

The reason this prompt works isn’t AI.
It’s because it’s anchored in a founder's positioning. 

AI just helps you execute faster once the thinking is clear.
Without strategy, AI amplifies noise.
With strategy, it becomes leverage.

I’ve turned this into a template that any founder can use
across industries, offers, and levels of maturity.

🎁 Grab Your Prompt Here🎁
https://lnkd.in/g3qvxnya ✨

Btw, if you're reading this post, you have 2 options. 
A) Figure out this year’s content strategy yourself 
B) Work with me so we can save you months of trial & error.

DM me "2026" if you're ready to build a brand that converts.

Walk into an Apple Store.
No discounts. No pushy sales reps.
Yet, you already believe it's the better choice. 

So what’s the difference between
 an Apple Store and a regular phone shop?

They sell similar products.
 In the same category.
 At similar technical specs.

But the experience is worlds apart.

Apple doesn’t win on features alone.
They win because of sharp branding & positioning.
In fact, Apple users show ~90% brand loyalty,
one of the highest retention rates in consumer tech.

Most founders still think branding is a nice-to-have.
 “Just logos, colours, and vibes.”

No. 

Branding (when paired with sharp positioning)
is what sells before the first sales call.

It answers the real buying questions:
 • Why should I trust you?
 • Why is this priced higher?
 • Why you, over 10 others?

Your product feels premium before it’s evaluated.
Your content pre-sells.
Your sales calls become confirmations.

If your company still feels like a “regular phone shop,”
 no amount of posting, ads, or AI tools will fix that.

You don’t need more marketing.
You need sharper positioning.

That’s exactly what we lock in during a
Brand Positioning Sprint.

We define how you stand out in a crowded market
and make you one of one, not one of many.

Comment or DM “APPLE” and I’ll show you how to make your brand
feel like the obvious choice. 

P.S. One of my clients got 4 inbounds instantly when we launched her new website. That's the power of content that converts 🍎

“𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗔𝗜 𝘁𝗼𝗼𝗹?”

Ashley asked me this question in her podcast
and my answer surprised her. It’s NotebookLM.

I use it as a second brain.

When I step into a client niche, I usually start with zero context.

Years ago that meant months of reading, interviewing, and messy research
before a single line of copy could be written.

Now I upload everything into NotebookLM:
• YouTube explainers
• briefs and Google Docs
• eBooks and decks
• internal notes

Then I interrogate it.
I ask questions like a curious operator would.
I get tight summaries.
I let it draft briefing outlines for presentations.

Sometimes I even generate audio so I can learn by listening instead of staring at the screen.

This helps me to understand the industry in days, not months.

AI doesn’t replace the craft.
It compresses the time needed to craft.

Your brain has limited capacity. Mine certainly does.
So I’d rather spend that capacity on strategy -
on how to position an offer and translate real human problems into copy that moves pipeline.

That’s the real leverage.

If your team already uses ChatGPT but still feels stuck, noisy, or slow to create quality content, the bottleneck is rarely the tool.

It’s the process you wrap around it.
Thank you for having me Ashley! 🤗 
Watch the full video below.

Community Builder @HOWEST 🚀 Life-long learner🚀 45 years of L&SD experience in higher education 🚀 Generalist in IT, (Gen)AI, cybersecurity, Web3,, ... 🎯 Trendwatcher 🚀 Tech Knowledge&News-aholic 🚀 Born to Learn

I recently realized that I have been in higher education for over 46 years. That is a long time and a lot of experience to share.

I studied civil engineering at the University of Ghent (Belgium), worked there as a research assistant for 8 years. Seeing the need for professional and pragmatic education in companies, I founded my own company IT Works in 1992, empowering businesses and professionals to accelerate their digital transformation journeys. I ran this company for 30+ years but Covid was not particularly a friend of my hands-on face-to-face business model.

Since 2023, I have returned to the academic world at Howest University of Applied Sciences because there is a huge potential there in education, research and networking. 

My expertise and interests include cutting-edge technologies like (Generative) Artificial Intelligence, Big Data and Data Engineering, Blockchain, Robotic Process Automation, HyperAutomation, Web3, Immersive Technologies, Quantum Computing, ... but my strength lies in bringing people together around emerging technologies. 

I was born to learn, and have always been on a mission to inspire, educate, and connect forward-thinking individuals and organisations. Through my extensive network of industry experts, clients, and partners, I have organised over 1500 high-impact, vendor-agnostic events - both virtual and in-person - that served as knowledge hubs and learning networks

In addition to event curation, I provide tailored strategic advice, coaching, and mentorship programs aimed at amplifying the impact and reach of startups, speakers, and consultants in the IT space. 

Yes, I am a boomer who recently joined Howest University of Applied Sciences (howest.be), where many teachers and researchers are half my age. That keeps me young and up-to-date with current tech. 

This was definitely not an end-of-career switch, and also not for the money (bye bye high salary, decades of seniority, company car, meal vouchers, bonuses), but a well thought-out move to have more impact on what is really needed in the workplace. 

At Howest, I can influence decisions on emerging technology education that is really needed in the field, and stimulate the dialogue between high-tech educational institutes and the labour market.

My unofficial title "Community Builder" highlights the need and the desire to build communities of interest (learning and living networks) that communicate about these technologies.

Contact me if you are interested in my journey!

Patrick Van Renterghem

🚨 Update: Masterclass Industrial/ICS/OT Security 🚀

De editie 2026 van deze masterclass werd vernieuwd, en bestaat nu uit 5 modules van in totaal 8 dagen boordevol kennis, inzichten en advies over het beveiligen van OT-systemen, industriële netwerken en ICS-protocollen.

Wat mag je verwachten? 

✅ Een unieke diepgaande, 8-daagse training
✅ Goede brede basis over industriele controlesystemen en automatisering, incl. overzicht van PLCs, HMIs, architectuur, programming, elektrotechniek, ...
✅ In-depth overzicht van ICS protocollen zoals Modbus, Profinet, S7comm, Ethercat, ...
✅ Opsporen en versterken van kwetsbaarheden in ICS/OT omgevingen
✅ Alles over het beveiligen van dergelijke systemen
✅ Eendaagse over wetgeving en standaarden, van IEC 62443 tot NIS2/CRA/CER en RED
✅ Veel demo's en praktijkvoorbeelden van OT/IoT/PLC hacks
✅ Hands-on leren, speciaal voor cybersecurity-experts in de maakindustrie
✅ Topsprekers zoals Johannes Cottyn en Thibaut Demasure van FlandersMake@UGent - ISyE, Tijl Deneut van e-BO Enterprises, Hendrik Derre, en Stijn Boussemaere van Spinae, allemaal experten in hun domein

Praktisch: 

💶 € 700 per dag (korting mogelijk bij volledige reeks). 
📉 Tot 45% subsidie via KMO-portefeuille. 
📍 Alle details via: howest.be/ISM

Er zijn nog plaatsen vrij. Wacht niet te lang met inschrijven!

👉 Registreer direct: https://lnkd.in/eWb4Zvea

Vragen? Stuur me gerust een bericht of mail naar Cyber3Lab@howest.be

#IndustrialSecurity #OTSecurity #CyberSecurity #weareHowest

Building Communities and Thought Leaders in Emerging Tech | Researcher at Howest Cyber3Lab | DM me

Industrial Security Masterclass: 8 dagen vanaf 12 februari

Levenslang leren is geen hype maar een noodzaak. Niet alleen voor mensen, ook voor AI.

In haar recente column legt Laurence Van Elegem haarfijn uit waarom continual learning een gamechanger is voor AI - en zelfs een bedreiging kan vormen voor klassieke machtsposities zoals #Nvidia.

AI-systemen die blijven bijleren, hebben minder data en rekenkracht nodig. Slimmer, niet groter. 

Zeker fysieke AI en wereldmodellen in robots of zelfrijdende wagens zullen continual learning gebruiken. 

Ook voor studenten én professionals is continual learning belangrijk:
technologie staat nooit stil - jouw kennis dus ook niet. 

Wat je vandaag leert, is morgen al aangevuld of achterhaald
Wie blijft leren, blijft relevant. Wie stopt, wordt ingehaald...

Levenslang leren is geen extraatje meer naast je job of studie. Het is de job, het is de studie!

Hoe pak jij continual learning aan in je opleiding of carrière? Deel je aanpak in de comments, of tag iemand voor wie dit hét verschil kan maken. 👇

Laurence's linkedin post over haar column: https://lnkd.in/eRrsNvg4

Haar column in De Tijd: https://lnkd.in/ewchVBg5

#LifeLongLearning #ContinualLearning

De Matrix - Nvidia ziet de bui hangen

My colleague Cesar De Greve was very friendly to the robots at #CES2026, just in case they take over the world. 🤖 

Physical AI was a major topic in Vegas. Follow Cesar to know more about this, or about immersive technology in general.

Creative Technologist & Researcher at Howest

Making friends with the robots at CES 2026, just in case. 🤝

Beyond the dancing, fighting, and cleaning bots, "Physical AI" was truly the theme of the show. Seeing AI step out of the screen and into the physical world was wild. We also saw incredible advancements in digital health (wearables that know you better than you know yourself) and AR glasses are finally taking of. 

One trend at CES that strongly aligns with the X-Cite research project is the shift toward human-centric, connected environments. AI is moving out of the cloud and into the physical world through robots, wearables, sensors and smart city infrastructure, making technology more context-aware and interactive. This focus on Physical AI, real-time data and immersive interfaces closely matches X-Cite’s ambition to explore how emerging technologies can meaningfully support cities, education and society in a European context.

In the summer we will bring a little bit of CES to Brugge with the opening of our Howest Digital Health Lab. Digital health is clearly moving toward preventive, data-driven and user-friendly solutions, such as the Withings Body Scan smart scale, which measures cardiovascular, metabolic and body composition data from a single daily interaction. Combined with advances in wearables, smart sensors, these technologies strongly align with our lab’s focus on turning everyday health data into meaningful, accessible and human-centered digital health applications.

I'm currently writing a deeper dive into what this means for immersive tech, physical AI and our new digital health lab. Keep an eye out for that in the coming days on our website. Looking forward to translating these takeaways into our HOWEST University of Applied Sciences projects!

HOWEST University of Applied Sciences Howest Cyber3Lab Howest Toegepaste Informatica #CES

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The Battle

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