Audrey Chia 🚀

Scale Smarter with AI-Supercharged Copy | 💛 Copywriting + AI + Personal Branding

You don’t need a massive agency
to gain massive leverage.

Most founders I work with hit the same wall.

After a few years in business, growth slows, 
referrals become unpredictable and competitors start showing up. 

They realise that they have a business but they don’t have a brand.
That’s where I come in. 

As your Fractional Content Strategist, I embed directly into your business 
to own the work that matters most— your positioning, strategy, and how it all converts.

No junior handoffs.No rotating agency teams.No fragmented direction.
Just one partner who drives growth. 

Together, we build a brand that doesn’t just look good, 
but works hard for your business—with clear positioning, 
sharp narratives, and human X AI systems designed to compound over time.

In an AI-saturated world, the brands that win aren’t the loudest.

They’re the ones with focus, consistency, and a strategy that holds.

If that’s what you’re building,I’d love to see what we can do together.

Apply to see if we’re a fit: www.closewithcopy.co

—To do good works
Ephesians 2:10 💛

Founder

I run a hybrid human X AI copywriting consultancy. 

The goal is simple — to help you find smarter ways to scale. 

How? By combining the best of human strategy with AI execution. 

There are 2 ways I can help.

AI: 
Bespoke AI content systems that save you 70% more time with a 3X increase in ROI.

Human: 
Done-for-you copywriting to 10x conversion rates of your landing pages, ads and funnels. 

Drop me a DM with "copywriting services". 

Or visit: www.closewithcopy.co

Audrey Chia

9 ChatGPT Prompts For Copywriting 🤓
(Save this post for later.) 

Everyone's using ChatGPT
but not everyone knows how to use it well.

When it comes to copy, context is queen. 

We often expect AI to know what we want 
but it can only write with the right inputs. 

If your AI copy still sounds generic:
1)  Start with the outcome you want (sales, clicks, leads)
 2) Choose the asset you’re writing (ad, email, page)
 3) Use a prompt that guides thinking  

This cheatsheet is only the tip of the iceberg.
But it's good enough to help you get started. 

Strategy-led prompts = Sharper first drafts.
Always remember to add your human touch. 

Tell me, what's your favourite AI tool for copy? ✏️

Building Brands that Convert | Positioning + Strategy + Copywriting | Human X AI Workflows | To God Be The Glory 💛

Most AI content flops because it lacks one thing 👇 
YOU. 

ChatGPT isn’t always the problem.
The way you’re using it probably is.

Here are 5 common mistakes you might 
be making (and how to fix them):

🔻 Mistake 1: Relying Too Much on AI
You let ChatGPT decide what to say and how to say it.
✅ Add your POV.
 Start with your perspective. 
Ask AI to build on it, not for you.

🔻 Mistake 2: Speaking to Everyone
If your content is for everyone, it speaks to no one.
✅ Pick one ICP.
Talk to a specific person, solve their specific pain.

🔻 Mistake 3: Using AI Copy As-Is
AI is your intern, not your editor-in-chief.
If you’re publishing without rewriting, it shows.
✅ Edit like a human.
Add your personal point of view. 

🔻 Mistake 4: Too Much Fluff
AI mirrors unclear prompts.
Vague inputs = vague outputs.
✅ Start with a strong idea.
If it doesn’t add value, delete it.

🔻 Mistake 5: Copying AI’s Tone of Voice
If your post sounds like ChatGPT, 
no one is going to read it. 
✅ Use your own voice.
Run it through a human lens.
Remove "buzzwords" (Hehe) 

Great AI content doesn’t start with a prompt.
It starts with you.

Learn to teach AI like your intern. 
That’s how you scale content without losing your soul.

Tell me, what other tips would you add?

Why your AI content isn't Converting 

I built my own team of GPT writers.
(That saves me 10+ hours a week on content.)

If you’ve watched Big Hero 6, you’d remember Baymax,
the soft-spoken, inflatable robot companion. 

Now imagine if Baymax could write for you. 
That's what I did with my own custom GPTs. 

Audri 2.0 is part of my growing team of custom GPTs.

Each one built with a specific skill
🧠 One handles storytelling
 📈 Another knows visual analogies
 🎯 And one is trained to write conversion-first copy

It’s like having a team of AI assistants 
that actually sound like me.

But I always tell my clients this, 
AI alone isn’t enough.

You can have the best GPT on earth.
But without  strategy, it’s like putting Baymax 
in a boxing ring with no clear plan of attack.

No positioning.
 No audience insight.
 No clarity.

That’s why  AI only works when paired with human strategy.
🧩 Funnel design
 🧩 Positioning clarity
 🧩 ICP-focused copywriting  

Want to build a brand strategy that’s powered by AI 
with a GPT content system that actually converts?

DM or comment “2026” and let's get growing.

Building Brands that Convert | Positioning + Strategy + Copywriting | Human X AI Workflows | Your Growth Partner 💛

How To Build a Custom GPT Writing BAE

Content isn’t your problem.
Conversion is.

You’re showing up and posting.
But your content isn’t working hard enough.
And you’re not seeing results.

Most business owners confuse content with copy.

They educate, but don’t convert.
They post, but don’t persuade.
They show up, but don’t sell.

Because copywriting isn’t just about writing.
It’s about psychology, structure, and strategy.

That’s why I created this carousel:
 6 Proven Copywriting Frameworks
to help you turn impressions into leads.

Inside, you’ll get:
 → The exact formulas I use for sales pages, emails, and ads
 → When to use each one (based on your funnel stage)
 → Plug-and-play examples so you’re never stuck again

Think of it as a conversion toolbox for business owners 
who want to drive more leads, booked calls and revenue. 

Try these frameworks for yourself. 

Or if you're stuck with a brand that isn’t converting, 
DM me “copy” and I’ll walk you through how to fix it 💛

6 Proven Copywriting Frameworks 

Want copy that sells for you?
Write it like a TACO 🌮

If your content isn’t getting results, 
it’s probably missing one thing. 
The right copy layers.

Here’s my delicious TACO framework you can steal: 

🥙 Shell = The Problem
Grab their attention with their problem
what’s keeping them up at night?
 Go deep.

🌶️ Filling = The Agitation
 Turn up the heat.
 What happens if they don’t solve it?
 Make them FEEL what’s at stake.

🥑 Sauce = The Solution
Now and only now,
talk about your offer.
Position it as the fix.
Use proof, not promises.

If even one layer is missing, your copy will fall flat. 
(Like a sad and dry Taco.) 

P.S.What's your favourite Mexican food? 

 _
Need help you turn your content into clients?
Comment or DM me “🌮” and let's get your pipeline full.

The TACO Copywriting Framework  

Being a creator is easier than ever.
Standing out is now harder than ever.

AI has lowered the barrier to entry.
 Anyone can publish. Everyone has tools. Output is fast and constant.

But that’s exactly why strategy matters more than ever.

I was reminded of this last week speaking at Because It’s Christmas, a lovely event hosted by Eldred Wee and Sabrina Princessa Wang.

During the panel on the Speaker–Creator Economy & AI, I had the privilege of sharing the stage with Cindi Wirawan 林幸妮 and De Zhong Chia.

Throughout the discussion, one common thread kept surfacing.

AI can amplify your voice. But it can’t tell you what you stand for.

Sabrina Princessa Wang posed this question,

"If you cloned yourself using AI, would your clone still be an authentic version of you?" 

I personally think that in a world of AI content, authenticity becomes your differentiator.
Your voice, perspectives and lived experiences. 

The other speaker, Vicky Vaswani also reminded us that selling is still about using your voice to build trust.

While Hitesh Ramchandani brought the room to a standstill with his personal journey of overcoming cerebral palsy. 

A super shoutout to Jeremiah 🔊 Su for being such an AMAZING host and bringing the room to life. 

What a meaningful way to close the year.
I can't wait to see what 2026 brings!

Because It's Christmas: A Party You Didn't Know You Needed

Most LinkedIn ChatGPT prompts don’t work.
Not because they’re badly written.
But because they’re not grounded in strategy.

They generate output without direction.
Volume without positioning.
Content without leverage.

That’s why I built a Deep Research Prompt for founders 
who want to generate strategic content. 

A prompt that forces you to think about:
👉 Market tension 
👉 Buyer psychology 
👉 Authority signals  

The reason this prompt works isn’t AI.
It’s because it’s anchored in a founder's positioning. 

AI just helps you execute faster once the thinking is clear.
Without strategy, AI amplifies noise.
With strategy, it becomes leverage.

I’ve turned this into a template that any founder can use
across industries, offers, and levels of maturity.

🎁 Grab Your Prompt Here🎁
https://lnkd.in/g3qvxnya ✨

Btw, if you're reading this post, you have 2 options. 
A) Figure out this year’s content strategy yourself 
B) Work with me so we can save you months of trial & error.

DM me "2026" if you're ready to build a brand that converts.

Walk into an Apple Store.
No discounts. No pushy sales reps.
Yet, you already believe it's the better choice. 

So what’s the difference between
 an Apple Store and a regular phone shop?

They sell similar products.
 In the same category.
 At similar technical specs.

But the experience is worlds apart.

Apple doesn’t win on features alone.
They win because of sharp branding & positioning.
In fact, Apple users show ~90% brand loyalty,
one of the highest retention rates in consumer tech.

Most founders still think branding is a nice-to-have.
 “Just logos, colours, and vibes.”

No. 

Branding (when paired with sharp positioning)
is what sells before the first sales call.

It answers the real buying questions:
 • Why should I trust you?
 • Why is this priced higher?
 • Why you, over 10 others?

Your product feels premium before it’s evaluated.
Your content pre-sells.
Your sales calls become confirmations.

If your company still feels like a “regular phone shop,”
 no amount of posting, ads, or AI tools will fix that.

You don’t need more marketing.
You need sharper positioning.

That’s exactly what we lock in during a
Brand Positioning Sprint.

We define how you stand out in a crowded market
and make you one of one, not one of many.

Comment or DM “APPLE” and I’ll show you how to make your brand
feel like the obvious choice. 

P.S. One of my clients got 4 inbounds instantly when we launched her new website. That's the power of content that converts 🍎

“𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗔𝗜 𝘁𝗼𝗼𝗹?”

Ashley asked me this question in her podcast
and my answer surprised her. It’s NotebookLM.

I use it as a second brain.

When I step into a client niche, I usually start with zero context.

Years ago that meant months of reading, interviewing, and messy research
before a single line of copy could be written.

Now I upload everything into NotebookLM:
• YouTube explainers
• briefs and Google Docs
• eBooks and decks
• internal notes

Then I interrogate it.
I ask questions like a curious operator would.
I get tight summaries.
I let it draft briefing outlines for presentations.

Sometimes I even generate audio so I can learn by listening instead of staring at the screen.

This helps me to understand the industry in days, not months.

AI doesn’t replace the craft.
It compresses the time needed to craft.

Your brain has limited capacity. Mine certainly does.
So I’d rather spend that capacity on strategy -
on how to position an offer and translate real human problems into copy that moves pipeline.

That’s the real leverage.

If your team already uses ChatGPT but still feels stuck, noisy, or slow to create quality content, the bottleneck is rarely the tool.

It’s the process you wrap around it.
Thank you for having me Ashley! 🤗 
Watch the full video below.

Websentials Pte Ltd

Digital Marketing Team Lead

Digital Marketing Executive

Visibiliti 

Digital Marketing Specialist

Sponsee

Planned and executed social media campaigns with the marketing team.

Liaised and communicated with influencers about sponsorships.

Created visual content for the firm's social media page through graphics design.

Reached out and invited businesses to collaborate while answering any enquires they might have (Worked with notable businesses such as Hone Aroma and LAIBA Beverage).

Marketing And Business Development Intern

Fullerton Health

Took on supervisory role on certain occasions to assume smooth operations at the vaccination centre.

Answered concerns and enquires from members-of-public and guided them through their vaccination process.

Healthcare Assistant

Singapore Armed Forces (SAF)

Security operations at Ministry of Defence HQ.

Military Policeman

Keywords Studios

Performed localization related quality assurance on video games to generate reports for bug/fault reporting.

Worked on notable game titles such as Star Wars: Battlefront II and FIFA 18.

Performed quality assurance on audio and subtitles of video games to suggest remedies.

Intern

NTUC FairPrice Co-operative Ltd

Part of the Fruits and Vegetable team which i was tasked to the preparation and packing of fruits and vegetables. I had to ensure that the products on display for sale are of good quality, and Interact, and communicate with customers to assist them in their shopping experience.

During the course of my work, i have worked with and served people with various different characteristics. This factor has positively impacted my day-to-day communication and interpersonal skills.

Retail Assistant

Hi there! I'm Wei Kuan, a Digital Marketing Team Lead at Websentials Pte Ltd. Leveraging my expertise in Digital Marketing, I've propelled numerous businesses across diverse industries and scales, helping them achieve their objectives, whether it's increased ROI or heightened brand awareness.

In my day-to-day activities, I strategize, execute, and optimize Paid Ads on platforms like Meta and Google Ads. Tasks include conducting keyword research, budget planning, audience targeting, setting up conversion actions, campaign reporting, and more. Additionally, I handle account management by actively communicating with clients online and offline to ensure smooth campaign execution and alignment with client objectives.

Beyond Paid Ads, I excel in Social Media Marketing, involving copywriting, collaboration with creative teams, and managing media calendars. I've also led various Influencer/Key Opinion Leader Marketing campaigns, overseeing KOL sourcing, management, and content creation to align with our client’s objectives.

As an individual, I'm self-motivated and uphold the value of self-discipline. I believe in embracing challenges as opportunities for personal and professional growth.

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Audrey Chia

Wei Kuan Yuen

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Wei Kuan Yuen

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