Kogy

Founder

Tudigo

Emailee

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image.

CPO & Cofounder

Blue Factory ESCP

Coaching 20+ startups | Focus on CRO & Product Strategy

Coaching : Growth hacking | entrepreneurship | Product Optimization 

CIDS France

👉 Conversion rate: 8%.
👉 Retention rate : 35.5%

Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.

◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting
◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.
◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
◌ Recruitment and team management

◌ Total overhaul of B2B site
◌ Implementation of B2B lead capture processes

CPO & CMO

Chilowé

👉 Customer acquisition cost 8% of the Average cart value 
👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)
👉 +38% turnover in year n+1

Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.

◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.
◌ Product management: e-commerce website. Ux-design. Landing page creation.
◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

Head of Growth & Product

Popote

👉 Conversion rate : 8.6%
👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62

Popote bébé is a French DNVB specializing in baby food made in France and organic. 
Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. 

◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. 
◌ Complete overhaul of the shopping experience and a subscription program.
◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

Joinup

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.
I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.

◌  User-centered design
◌  Product management
◌  Growth hacking

Works : 
◌  Baby bio 
◌ Tudigo 
◌ Public Sénat 
◌ Radio Nova
◌ Institut Français
◌ Paris Musées Collections
◌ Muséum National d'Histoire Naturelle 
◌ RFI 
◌ Orange 
◌ Nathan 
◌ Hermés 
◌ Paris en Images
◌ Editions
◌ Dunod 
◌ Le Robert 
◌ Institut Curie 
◌ Cité de l'architecture et du patrimoine 
◌ Ecole nationale des chartes 
◌ Campus France | Baileys
◌ Kaufman&broad 
◌ Resee.com | Vuibert 
◌ SNCF 
◌ Musée du Louvre 
◌ Groupe Moniteur 
◌ Brossard 
◌ Livres Hebdo 
◌ MKRS Family
◌ LADAPT 
◌ APRIA RSA 
◌ Oden 
◌ Olly

Founder - Product manager / Growth hacker

apiki

Social issues seen through the prism of childhood. 
Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! 
We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed

Keed is a social network for families to connect and share Kids' memories.
iOS App and Website

Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.

Strong product skills / Data obsessed / Business Mindset. 
I love experimenting with impact-driven ideas
I'm a tool freak
I'm a team player


I am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.


Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). 


Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.

I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. 
As the initial CPO at Popote bébé, I helped the company achieve its first million in sales within two years, with a near 9% conversion rate from day one. 


My areas of expertise include: 
Developing and executing product vision and strategy
Managing the full product lifecycle
Conducting user-centric analysis and optimization
Designing impactful user experiences
Optimizing conversion rates (CRO)
Leading growth hacking initiatives


Driven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 

👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.

Aurelia Zambon

Staceefy

I specialize in catalyzing business growth through a blend of strategic mindset, creative tactics, and an arsenal of powerful tools. I'm the driving force behind Staceefy, and they gave me this nickname because I always carry more than one bag of tricks.

🎯 What I Do:

🔹 Interim or Fractional Chief Marketing Officer / Head of Growth: I step in as your strategic partner to lay the foundations for sustainable company growth.

🔹 Growth Experiments: Execution is key. I design, plan, and execute growth experiments. 
With a player-coach style, I can also lead and collaborate with your team to execute growth marketing experiments.

🔹 Tool Stack Optimization: I'm a tool enthusiast! Let me help you unleash the full potential of your growth and digital tool stack for unparalleled results.

🔹 Marketing Automation Systems: Seamlessly streamline your marketing efforts with my expertise in building robust marketing automation systems.

💡 Expertise Areas:

✨ Marketing Automation

✨ CRO (Conversion Rate Optimization): Transform website visitors into loyal customers by optimizing your conversion funnel.

✨ Growth Marketing: My passion lies in crafting and executing strategies that fuel your business growth.

✨ UX (User Experience): Elevate your brand experience with a focus on user-centric design.

✨ Digital Marketing: Harness the power of digital channels to amplify your brand presence and engagement.

✨ B2B Growth: Tailored solutions for driving growth in the B2B landscape.

Let's embark on a journey to elevate your business to new heights.

Freelance Growth & Fractional CMO

Digital Ladies

We guide you on the road to success thanks to our complete digital caretaking offer. 

What I do:
- Growth strategy & Execution 
- Digital Due Diligence / Audit
- Website development 
- Social Media & E-reputation Management 
- Conversion Rate Optimization (CRO) 
- Coaching (Digital Maturity, Marketing, Growth Sprint, How to build your tool stack)
- Lead generation 
- Business Idea (un)validation using growth marketing tactics
- Social Media

CMO / Digital Strategist

ISCOM

Information Communication Technology lecturer

HEC Paris

Mission pour la 3e année consécutive pour le programme entrepreneurs HEC Startup Launchpad

Instructor / Coach

International Institute for Learning

Course material development and workshop facilitation : "Maximizing Content Impact: Content Creation and Repurposing Strategies for Social Media, SEO, Podcasts, and More" for IIL's client, Axa Partners

Corporate Trainer - Digital Marketing

Growth Tribe

Lead Corporate Trainer

Growth Marketing Trainer

Sendcloud

Growth Marketing Manager

Marketing manager France 

MapCreator

At MapCreator, we’re a family of map fanatics working together to make map-making easy, fast and accessible for everyone.
We are helping our clients to define their visual and stylistic map design to provide them with the perfect mapping tool to publish their maps through printed media, websites, products and more. 
We are proud of our long-standing relationships with clients all over the world ranging from news media companies to all kinds of publishers and direct marketing companies.

MapCreator develops a cartographic production software for:
- Cartographic publishing/Production companies
- Directory companies (Yellow Pages)
- Direct mail purposes
- Newsrooms

Nomadia

Founded in 1990, GEOCONCEPT Group is a company specialized in design and implementation of cartographic optimization technologies for professional use.

With its own proprietary Geographical Information System (GIS), the GEOCONCEPT Group now ranks among the world leaders in cartographical information and optimization applications for corporations and public organizations.

Always at the cutting-edge, the GEOCONCEPT Group is the only “designer” of innovative solutions aiming to transform companies’ and organizations’ efficiency. By combining geographical information with optimization tools, the GEOCONCEPT Group invented "geo-optimization"; optimizing activities by intelligently integrating geographical information with systems.

Digital Marketing Manager

YouLoveWords

While brands and companies are still adapting to the demands of dispersed communication, while we live in a world saturated with messages, the content revolution is underway. This revolution is about quality and relevance. This revolution is ours. We work every day to produce customized and quality content. YouLoveWords offers a new model of content production (writing, computer graphics, video ...). Its strength: to solicit a community of 25,000 international writers and writers, able by their great diversity, their expertise and their talent, to meet all the needs of its clients. YouLoveWords collaborates with many brands including: Deliveroo, L'Occitane en Provence, Volkswagen, Cartier, Beats By Dre, Spotify, Universal Music, Flammarion, Danone, Les Echos, Amazon Web Services

Freelance Consultant & Corporate Trainer @Growth Tribe ✴️ | Digital Strategist & Interim CMO @Digital Ladies Agency | B2B SaaS | Product-Led Growth Enthusiast

I am a freelance Growth/fractional CMO specialising in critical phases or Year 0.
I step in to structure or accelerate business transformations, and I generally have fun laying marketing foundations, empowering teams or optimising tools stacks. 

I am analytical, creative, pragmatic and I give my best to blend strategic vision with operational execution.

Key expertise : Growth Marketing, UX, CRO, Digital Marketing & Strategy, Tool Stack Optimisation.

When I am not freelancing or teaching, I do Muay Thai 🥊 and dedicate time to providing socio-professional guidance to young people from underprivileged backgrounds, helping them navigate their careers.

taplio

The Battle

Aurelia Zambon

Stacy Ozier-Lafontaine

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