Kogy

Founder

Tudigo

Emailee

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image.

CPO & Cofounder

Blue Factory ESCP

Coaching 20+ startups | Focus on CRO & Product Strategy

Coaching : Growth hacking | entrepreneurship | Product Optimization 

CIDS France

👉 Conversion rate: 8%.
👉 Retention rate : 35.5%

Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.

◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting
◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.
◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
◌ Recruitment and team management

◌ Total overhaul of B2B site
◌ Implementation of B2B lead capture processes

CPO & CMO

Chilowé

👉 Customer acquisition cost 8% of the Average cart value 
👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)
👉 +38% turnover in year n+1

Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.

◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.
◌ Product management: e-commerce website. Ux-design. Landing page creation.
◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

Head of Growth & Product

Popote

👉 Conversion rate : 8.6%
👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62

Popote bébé is a French DNVB specializing in baby food made in France and organic. 
Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. 

◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. 
◌ Complete overhaul of the shopping experience and a subscription program.
◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

Joinup

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.
I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.

◌  User-centered design
◌  Product management
◌  Growth hacking

Works : 
◌  Baby bio 
◌ Tudigo 
◌ Public Sénat 
◌ Radio Nova
◌ Institut Français
◌ Paris Musées Collections
◌ Muséum National d'Histoire Naturelle 
◌ RFI 
◌ Orange 
◌ Nathan 
◌ Hermés 
◌ Paris en Images
◌ Editions
◌ Dunod 
◌ Le Robert 
◌ Institut Curie 
◌ Cité de l'architecture et du patrimoine 
◌ Ecole nationale des chartes 
◌ Campus France | Baileys
◌ Kaufman&broad 
◌ Resee.com | Vuibert 
◌ SNCF 
◌ Musée du Louvre 
◌ Groupe Moniteur 
◌ Brossard 
◌ Livres Hebdo 
◌ MKRS Family
◌ LADAPT 
◌ APRIA RSA 
◌ Oden 
◌ Olly

Founder - Product manager / Growth hacker

apiki

Social issues seen through the prism of childhood. 
Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! 
We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed

Keed is a social network for families to connect and share Kids' memories.
iOS App and Website

Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.

Strong product skills / Data obsessed / Business Mindset. 
I love experimenting with impact-driven ideas
I'm a tool freak
I'm a team player


I am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.


Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). 


Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.

I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. 
As the initial CPO at Popote bébé, I helped the company achieve its first million in sales within two years, with a near 9% conversion rate from day one. 


My areas of expertise include: 
Developing and executing product vision and strategy
Managing the full product lifecycle
Conducting user-centric analysis and optimization
Designing impactful user experiences
Optimizing conversion rates (CRO)
Leading growth hacking initiatives


Driven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 

👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.

Aurelia Zambon

Jami App

Jami is a mobile app that helps girls better navigate through puberty and take control of their bodies. 
🚀 Incubated by STATION F 🚀

I offer my expertise to tech companies with the flexibility to work as a freelancer or as an integral part of your marketing team. 

➡️ Marketing 360: I create effective marketing strategies for your business 

➡️ Growth Marketing (certified by Growth Tribe): I help you achieve your growth objectives by designing and conducting experiments based on data 

➡️ Clients: Mastercard, Libon, Stan App, Espaciel, AirDel

Marketing Consultant

STATION F

Among the 10 startups selected to join the Femtech Program to accelerate the development of Jami, the app that provides a better and a healthier every day for teen girls.

Incubated (Resident)

Mastercard Data & Services

In charge of providing support to Mastercard's partners such as traditional banks, online banks and fintech companies throughout the card lifecycle from customers acquisition to loyalty.

➡️ Design and execution of on/offline marketing campaigns: 
B2C: Awareness, equipment, usage and upselling campaigns 
B2B:  PSD2 educational content, incentive programs

➡️ Marketing studies: Benchmark, satisfaction survey, qualitative study, communication audit

➡️ References : Crédit Mutuel, Crédit Agricole, FLOA Bank, Edenred, Moneytrans

TSI Payment

TSI Payment is a FinTech with extensive experience in payments solutions for Merchants: e-money (prepaid, digital wallet), payment services (card payments, cash payment on the internet), and third-party payment.

🎯 Responsible for marketing plans and activities to increase sales for TSI payment solutions. Reporting to the CEO

➡️ Increase TSI revenue by defining and executing a B2B marketing strategy (merchants and distributors): PR communication, inbound marketing to generate leads, co-marketing w/ merchants, trade marketing (POS visibility, drive-to-store activities), events organisation (Paris Fintech Forum, One-to-One Monaco, Money20/20, Losangexpo), sales team support (sales materials, presentations)

➡️ Build and engage a community of end-users (B2C): co-marketing campaigns w/ merchants, paid ads, promotions, community management 

➡️ Brand management & revamp of 2 payment solutions visual identity

➡️ Merchants : Winamax, Betclic, Cdiscount, Oscaro, Wari, Unibet, PMU

➡️ Team management

🌍 Scope: France, Benelux, Italie, Espagne, UK

Marketing and Communications Director

MoneyGram International

MoneyGram is a global leader in cross-border P2P payments and money transfers enabling family and friends to quickly and affordably send money in more than 200 countries.

🎯 Responsible for key partners, marketing strategy, POS efficiency and transaction growth
- Provide marketing support to 6 retail networks from strategy to delivery of measurable marketing activities (Photomaton, SFR, Ingenico Prepaid Services, Aleda, Bimedia, Lyfra)
- Design, produce and install signage and POS kit to increase visibility 
- Consolidate and engage +5000 POS: training, incentive, contest
- Acquire new users with drive-to-store activities (lottery, street marketing, promotions, loyalty program)
- Digital Marketing: SEM, display, affiliate and social online advertising campaigns, mobile App.
- Manage a sports partnership with the Paris Saint-Germain FC (international activations, brand content, mobile app, TV show, B2B and employee engagement initiatives, ticketing management)

➡️ Team Management

➡️ Reporting to the EMEA VP Marketing

🌍 Scope:  FBNL, French West Indies

Senior Marketing Manager

Marketing Manager

Corbis

Corbis is a leading digital media company.

🎯 Support global Corbis’ strategies and objectives by designing and implementing marketing programs, print & web to promote content and services to advertising and editorial companies.

➡️ Increase sales : build and package the offer, develop sales materials and 
e-mail campaigns

➡️ Develop company awareness towards advertising agencies, book publishers and magazines/newspapers editors: print campaigns, PR, special events and photo contest

➡️ Manage partnerships : Festival de Cannes, Cannes Lions Festival, Visa pour l'Image, AACC

Marketing Associate

Zefa Visual Media

Zefa Visual Media is the largest European group in the professional stock imagery market.

🎯 Develop and manage Key Accounts (Advertising groups and corporate clients) in France and promote Zefa Visual Media's imagery and services

➡️ Manage prospection, cost estimates, negotiation

➡️ Build master agreements

➡️ Conduct image research based on client brief

➡️ Identify and liaise with rights-holders to negotiate image rights

➡️ Accounts: Havas, EURO RSCG, DDB, Société Générale, La Poste, AXA

Senior Account Executive

Je suis la fondatrice de Jami, la seule application dédiée la santé et à l'éducation menstruelle des jeunes filles.

Notre mission est claire : accompagner une nouvelle génération de jeunes femmes à faire des choix de santé éclairés. En brisant les tabous, nous aidons les adolescentes à mieux comprendre leur corps et à prendre en main leur santé grâce à une approche inclusive, bienveillante et sans jugement, réinventant ainsi l'éducation menstruelle pour toutes.

Plus qu'une appli, Jami c'est une communauté où ados (et parents) trouvent soutien et réponses fiables, validées par des professionnels de santé.

👉 Parce que les règles ne doivent pas être source de stress, téléchargez Jami !

Jami bénéficie du soutien de la BPI et est financée par le programme France 2030.

____________________________________________
Part-time CMO : 
Experte Marketing & Communication B2B2C passionnée par l'innovation. J'ai passé 12 années dans le secteur des paiements et de la Fintech au sein de startup, scaleup et grands groupes comme salariée ou freelance (Mastercard, MoneyGram, Libon, TSI Payment). 

Je mets mon expertise au service de projets ambitieux et porteurs de sens.

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Aurelia Zambon

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