Kogy

Founder

Tudigo

Emailee

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image.

CPO & Cofounder

Blue Factory ESCP

Coaching 20+ startups | Focus on CRO & Product Strategy

Coaching : Growth hacking | entrepreneurship | Product Optimization 

CIDS France

👉 Conversion rate: 8%.
👉 Retention rate : 35.5%

Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.

◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting
◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.
◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
◌ Recruitment and team management

◌ Total overhaul of B2B site
◌ Implementation of B2B lead capture processes

CPO & CMO

Chilowé

👉 Customer acquisition cost 8% of the Average cart value 
👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)
👉 +38% turnover in year n+1

Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.

◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.
◌ Product management: e-commerce website. Ux-design. Landing page creation.
◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

Head of Growth & Product

Popote

👉 Conversion rate : 8.6%
👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62

Popote bébé is a French DNVB specializing in baby food made in France and organic. 
Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. 

◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. 
◌ Complete overhaul of the shopping experience and a subscription program.
◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

Joinup

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.
I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.

◌  User-centered design
◌  Product management
◌  Growth hacking

Works : 
◌  Baby bio 
◌ Tudigo 
◌ Public Sénat 
◌ Radio Nova
◌ Institut Français
◌ Paris Musées Collections
◌ Muséum National d'Histoire Naturelle 
◌ RFI 
◌ Orange 
◌ Nathan 
◌ Hermés 
◌ Paris en Images
◌ Editions
◌ Dunod 
◌ Le Robert 
◌ Institut Curie 
◌ Cité de l'architecture et du patrimoine 
◌ Ecole nationale des chartes 
◌ Campus France | Baileys
◌ Kaufman&broad 
◌ Resee.com | Vuibert 
◌ SNCF 
◌ Musée du Louvre 
◌ Groupe Moniteur 
◌ Brossard 
◌ Livres Hebdo 
◌ MKRS Family
◌ LADAPT 
◌ APRIA RSA 
◌ Oden 
◌ Olly

Founder - Product manager / Growth hacker

apiki

Social issues seen through the prism of childhood. 
Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! 
We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed

Keed is a social network for families to connect and share Kids' memories.
iOS App and Website

Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.

Strong product skills / Data obsessed / Business Mindset. 
I love experimenting with impact-driven ideas
I'm a tool freak
I'm a team player


I am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.


Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). 


Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.

I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. 
As the initial CPO at Popote bébé, I helped the company achieve its first million in sales within two years, with a near 9% conversion rate from day one. 


My areas of expertise include: 
Developing and executing product vision and strategy
Managing the full product lifecycle
Conducting user-centric analysis and optimization
Designing impactful user experiences
Optimizing conversion rates (CRO)
Leading growth hacking initiatives


Driven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 

👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.

Aurelia Zambon

Jaji

• Management de l'équipe marketing (growth, content, branding)
• Développement de la stratégie de leadgen et de notoriété
• Construction et suivi du budget 
• Gestion des campagnes de co-marketing et de partenariat
• Gestion des événements physiques et virtuels de Jaji

Head of Marketing

• Recrutement et management de l'équipe marketing
• Conception et mise en place la stratégie de notoriété et d'acquisition B2B
• Set-up, optimisation et suivi des campagnes paid (SEA, display et social ads)
• Mise en place de la stratégie de marketing automation & CRM
• Animation du comité édito et organisation de la production de contenu (SEO, articles, e-books...)
• Owner du site Jaji et accompagnement de l'équipe produit sur l'UX writing des produits digitaux

Content & Marketing Manager

Team for the Planet

Associée

Les Meufs du Growth

Membre de la communauté

BlaBlaCar

• Construction du plan média branding B2C pour la France (TV, OOH, YouTube, paid social, display)
• Suivi et optimisation des campagnes d'acquisition B2C (social ads et display)
• Conception et mise en place de la stratégie social media
• Suivi budgétaire sur le mix media offline et online
• Pilotage de l'agence media
• Définition, suivi des principaux KPI’s et reporting des performances

Marketing Manager

OUIBUS

STRATÉGIE MEDIA
• Construction d’une stratégie de contenu organique et paid social media B2C
• Gestion des relations influenceurs et partenariats de marque
• Suivi budgétaire social media 

BRAND CONTENT
• Création de contenu et rédaction des messages clés sur le social media
• Planification des posts et publication
• Pilotage de l'agence créa

PAID SOCIAL MEDIA
• Set-up et optimisation des campagnes de notoriété et d'engagement (Facebook, Instagram, Snapchat et Twitter)
• Mise en place du tracking de l'ensemble des campagnes
• Conception des assets publicitaires

REPORTING 
• Définition et suivi des principaux KPI’s (engagement, impression, CPA, CTR etc...) 
• Production de rapports hebdomadaires, mensuels et annuels détaillés

Social Media Manager

COMMUNITY MANAGEMENT
• Mise en place et suivi du calendrier éditorial 
• Modération du contenu et animations des communautés sur Facebook, Instagram et Twitter
• Gestion de la relation client
• Suivi quotidien de l'e-réputation de la marque

INFLUENCE
• Stratégie et interactions avec les influenceurs thématiques (travel & lifestyle)
• Organisation d'événements influenceurs pour l'ouverture de nos destinations ski
• Mise en place de partenariats (jeux concours, ambassadeurs Ouibus...)

Community Manager

Ker Juliette

👩🏻‍💻 Cette expérience m'a réellement plongée au coeur de l'entrepreneuriat pendant 6 mois puisqu'il s'agissait d'un projet de création d'entreprise à mon arrivée. Ker Juliette est un concept de restauration rapide à base de recettes bretonnes bien connues et aimées de tous : les galettes et les crêpes. 

• Définition de la stratégie de communication de lancement
• Conception graphique des packaging et identité visuelle
• Prise en charge des relations presse et rédaction des communiqués
• Prospection partenaires
• Community management

Brand Manager

HAVAS 360

👩🏻‍💻 Portefeuille : Michelin et Thalasso.com

• Réflexion stratégique et recommandations pour Michelin Tourisme et Thalasso.com
• Gestion de projet : brief stratégique et exécutif, planning, suivi, coordination, budget et mise en place de solutions de communication print et digitales
• Suivi commercial des dossiers en cours
• Prise en charge de la relation client

Chef de publicité junior

Régies Christal & Harpa Médias

👩🏻‍💻 Portefeuille : Art & Décoration, Les Echos et CCM Benchmark

• Vente d'espaces publicitaires
• Gestion administrative et facturation
• Création de visuels publicitaires
• Prise en charge de la relation Client

MAISON QUARTIER DE LA BELLANGERAIS

Brand Designer

taplio

The Battle

Aurelia Zambon

Marine Aurousseau

Followers

Posts

Engagements

Likes

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