Kogy

Founder

Tudigo

Emailee

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image.

CPO & Cofounder

Blue Factory ESCP

Coaching 20+ startups | Focus on CRO & Product Strategy

Coaching : Growth hacking | entrepreneurship | Product Optimization 

CIDS France

👉 Conversion rate: 8%.
👉 Retention rate : 35.5%

Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.

◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting
◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.
◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
◌ Recruitment and team management

◌ Total overhaul of B2B site
◌ Implementation of B2B lead capture processes

CPO & CMO

Chilowé

👉 Customer acquisition cost 8% of the Average cart value 
👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)
👉 +38% turnover in year n+1

Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.

◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.
◌ Product management: e-commerce website. Ux-design. Landing page creation.
◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

Head of Growth & Product

Popote

👉 Conversion rate : 8.6%
👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62

Popote bébé is a French DNVB specializing in baby food made in France and organic. 
Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. 

◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. 
◌ Complete overhaul of the shopping experience and a subscription program.
◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

Joinup

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.
I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.

◌  User-centered design
◌  Product management
◌  Growth hacking

Works : 
◌  Baby bio 
◌ Tudigo 
◌ Public Sénat 
◌ Radio Nova
◌ Institut Français
◌ Paris Musées Collections
◌ Muséum National d'Histoire Naturelle 
◌ RFI 
◌ Orange 
◌ Nathan 
◌ Hermés 
◌ Paris en Images
◌ Editions
◌ Dunod 
◌ Le Robert 
◌ Institut Curie 
◌ Cité de l'architecture et du patrimoine 
◌ Ecole nationale des chartes 
◌ Campus France | Baileys
◌ Kaufman&broad 
◌ Resee.com | Vuibert 
◌ SNCF 
◌ Musée du Louvre 
◌ Groupe Moniteur 
◌ Brossard 
◌ Livres Hebdo 
◌ MKRS Family
◌ LADAPT 
◌ APRIA RSA 
◌ Oden 
◌ Olly

Founder - Product manager / Growth hacker

apiki

Social issues seen through the prism of childhood. 
Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! 
We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed

Keed is a social network for families to connect and share Kids' memories.
iOS App and Website

Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.

Strong product skills / Data obsessed / Business Mindset. 
I love experimenting with impact-driven ideas
I'm a tool freak
I'm a team player


I am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.


Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). 


Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.

I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. 
As the initial CPO at Popote bébé, I helped the company achieve its first million in sales within two years, with a near 9% conversion rate from day one. 


My areas of expertise include: 
Developing and executing product vision and strategy
Managing the full product lifecycle
Conducting user-centric analysis and optimization
Designing impactful user experiences
Optimizing conversion rates (CRO)
Leading growth hacking initiatives


Driven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 

👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.

Aurelia Zambon

Bare Necessities - Zero Waste India

Bare Necessities Zero-Waste India is a startup social enterprise in Bangalore, India seeking to change consumer habits in the personal care and lifestyle sector. Through products, services and workshops, Bare Necessities aims to change the narrative of a zero-waste lifestyle

Marketing and Sustainability Communications
   • Effectively building, implementing and now executing a ground-up marketing strategy while formulating strategy for marketing budget
   • Implemented content creation guidelines and now managing a team to execute while ensuring consistent branding (social media, blogposts, press)
   • New product development along with copywriting for website, product labels and packaging to ensure Bare Necessities is seen to be bigger than just products, a brand that stands for sustainability and a just future
   • Introduced and implemented a monthly newsletter for stakeholder engagement
   • Event management (organizing cleanups, sustainable pop-ups and workshops with various partners)
   • Coordinating the success of our social campaign, The Last Straw - helping local coconut vendors switch from plastic straws to coconut 'leafy' straws

Curating Educational Content to raise awareness
   • Co-leading the development of zero-waste and sustainability educational courses to form as a revenue stream and tap into education market - Zero Waste in 30 Online Course | Sustainability in 30 Online Course
   • Author to Bare's Kids Activity Book while designing with a team of 2
   • Conducting and speaking at workshops for various corporations, retailers, and educational institutions to increase awareness and benefits of leading a low-waste lifestyle
   • Led the development of Zero Waste Playing Cards

Business Development
   • Managing our business development team and co-leading in a building a sales strategy and accurate forecasting
   • Actively involved in shaping organization strategies

Chief Marketing Officer & Sustainability Communications

Beedie School of Business at Simon Fraser University

The SFU Beedie School of Business' Mentors in Business program aims to bridge the knowledge gap between our students' excellent academic foundation and the realities of a life in business. The program provides a platform for working professionals to share insights, experience and knowledge that will inspire and motivate students embarking on their career search.

Mentor

Successfully completed my MBA while seeking to gain valuable insight into green businesses and sustainability
Beedie SFU is known for its emphasis on empowering its students with experience to help our world with social, economic and environmental change

MBA Sustainability

Bananatag

On a daily basis, I engage with customers over email and phone to create raving fans, following up with new companies interested in Bananatag, qualify and close new business. Attend conferences to network and consult with organizations and highlight the importance of Employee Engagement

Account Executive - Internal Communications

On the daily I;
• Connect with professionals on a one-to-one basis that could most benefit from Bananatag
• Help with technical support and best practices to help current clients
• Have fun with my great team, drink coffee
• Lead Generation through using various CRM programs including:
                      - SalesForce
                      - SalesLoft
                      - Datanyze
                      - SellHack

Sales Development Representative - Internal Communications Specialist

Prospecting and generating leads using various tools including:
- Salesforce
- SalesLoft
- Datanyze

Lead Generation

MEMAC Ogilvy

Worked with various programs used for listening to consumer insights - Sysomos and MeltWater
Attended several online seminars - 'BazaarVoice program' and 'WOMMA and Trends that are extremely significant today'
Completed COVERAGE REPORTS for different types of clients (St. Regis and Sasol)
Learnt the details of social media and its role in today's world. Assisted in creating social media posts and gaining insights through social media.

Marketing Intern

St. Regis Hotel

Worked in various departments of the renowned St. Regis Hotel in Doha, Qatar:
- Housekeeping
- Sales and Marketing
- Rooms Division including Front Desk and Butler Service Desk (Telephone calls)
Accumulating experience from these various departments allowed me to learn the operations of a hotel along with professional and business practices.

Internship

Currently Chief Marketing and Sustainability Communications Officer at a social enterprise in Bangalore, Karnataka, Bare Necessities Zero Waste Solutions. This opportunity has allowed me to work at the grassroot level in a country that is growing immensely fast, further my marketing communications skills to help us all transition to a sustainable lifestyle, while also conducting workshops and talks to educate a wider a population. I have had the chance to contribute to various educational platforms to create content that can be used on apps and programs to continue educating the need for us to transition to a green lifestyle. 

Throughout my career, a few themes have highlighted themselves:

Opportunity to travel for 6 months and see for myself how our environment is being treated by majority really opened my eyes and led me to shift my career into Sustainability. My Masters in Business Administration specializing in Sustainability has really helped me learn the differences between a green practices and a practices that are detrimental to our environment - and what I can do to change business, individual and household behaviours to positively change and preserve our environment for future generations.

My past work experience in a startup company has really enabled me to adapt to constant changing environment while understanding the various aspects to a successful business, from product development, to Marketing to Sales and Consulting

Truly excited to engage with organizations aiming for green futures and placing an emphasis on Environmental Sustainability. These challenges are not roadblocks, rather they are catalysts to be creative and change the way our world operates!

taplio

The Battle

Aurelia Zambon

Mehul Manjeshwar

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