Kogy

Founder

Tudigo

Emailee

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image.

CPO & Cofounder

Blue Factory ESCP

Coaching 20+ startups | Focus on CRO & Product Strategy

Coaching : Growth hacking | entrepreneurship | Product Optimization 

CIDS France

👉 Conversion rate: 8%.
👉 Retention rate : 35.5%

Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.

◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting
◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.
◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
◌ Recruitment and team management

◌ Total overhaul of B2B site
◌ Implementation of B2B lead capture processes

CPO & CMO

Chilowé

👉 Customer acquisition cost 8% of the Average cart value 
👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)
👉 +38% turnover in year n+1

Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.

◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.
◌ Product management: e-commerce website. Ux-design. Landing page creation.
◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

Head of Growth & Product

Popote

👉 Conversion rate : 8.6%
👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62

Popote bébé is a French DNVB specializing in baby food made in France and organic. 
Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. 

◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. 
◌ Complete overhaul of the shopping experience and a subscription program.
◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

Joinup

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.
I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.

◌  User-centered design
◌  Product management
◌  Growth hacking

Works : 
◌  Baby bio 
◌ Tudigo 
◌ Public Sénat 
◌ Radio Nova
◌ Institut Français
◌ Paris Musées Collections
◌ Muséum National d'Histoire Naturelle 
◌ RFI 
◌ Orange 
◌ Nathan 
◌ Hermés 
◌ Paris en Images
◌ Editions
◌ Dunod 
◌ Le Robert 
◌ Institut Curie 
◌ Cité de l'architecture et du patrimoine 
◌ Ecole nationale des chartes 
◌ Campus France | Baileys
◌ Kaufman&broad 
◌ Resee.com | Vuibert 
◌ SNCF 
◌ Musée du Louvre 
◌ Groupe Moniteur 
◌ Brossard 
◌ Livres Hebdo 
◌ MKRS Family
◌ LADAPT 
◌ APRIA RSA 
◌ Oden 
◌ Olly

Founder - Product manager / Growth hacker

apiki

Social issues seen through the prism of childhood. 
Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! 
We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed

Keed is a social network for families to connect and share Kids' memories.
iOS App and Website

Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.

Strong product skills / Data obsessed / Business Mindset. 
I love experimenting with impact-driven ideas
I'm a tool freak
I'm a team player


I am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.


Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). 


Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.

I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. 
As the initial CPO at Popote bébé, I helped the company achieve its first million in sales within two years, with a near 9% conversion rate from day one. 


My areas of expertise include: 
Developing and executing product vision and strategy
Managing the full product lifecycle
Conducting user-centric analysis and optimization
Designing impactful user experiences
Optimizing conversion rates (CRO)
Leading growth hacking initiatives


Driven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 

👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.

Aurelia Zambon

Pierre Verhoeven

Social media gurus claim more followers mean more revenue, but this is a misleading promise. Chasing endless audience growth is a flawed strategy that leads to exhaustion and missed opportunities.

Instead of just growing your audience, the focus should be on moving your prospects onto your email list, allowing you to cultivate deeper relationships free from the unpredictability of social media algorithms.

I've developed a fully automated system designed to build your revenue-generating email list, using an Educational Email Course as a powerful lead magnet.

With an email strategy in place, expanding your online audience becomes truly valuable. Your Educational Email Course provides a path for followers to engage deeper, learn, and potentially become customers.

Serasa Experian

Right-hand of the Product Leader of the Agro Business Unit, a spin-off of the DataLab, whose main objective is to revolutionize the industry by exploring alternative data and applying Machine Learning, Big Data processing, and Artificial Intelligence techniques
• Working closely with Product Managers and the Operations / Commercial departments on the launch and development of cutting-edge products that allow, to name a few, the assessment of credit and ESG compliance risks
• Monitoring of products’ financial and commercial KPI’s and preparation of reports for senior leadership
• Serving as focal point across all areas of the company in the implementation of processes, procedures, guidelines, and ways of working, ensuring the full operationalization of the new products

Product Activation & Performance Leader

Innovation Hub of the company that develops products and services for future portfolio pipelines by exploring alternative data and applying Machine Learning, Big Data processing and Artificial Intelligence techniques
• DataLab with a team of ~ 40 professionals, the majority of whom are Data Scientists, Data Engineers, Business Developers, and Scrum Masters
• Led a team of 4 professionals and managed 4 streams: Team Enablement, Finance & Procurement, Marketing, and Agile Project Management
• Team Enablement: onboarding, training, performance & development, and team building
• Finance & Procurement: budget, rolling forecast, capex / opex, suppliers, and service providers
• Marketing: communication of projects and initiatives to internal / external stakeholders via social media and events
• Agile Project Management: management of multiple squads / teams using agile methodologies such as Scrum and Kanban

Chief of Staff

Numeric Brasil

Fintech provider of accounting services with focus on international companies
• Increased customer base (B2B) through the implementation of a digital marketing strategy and the creation of key partnerships
• Developed and implemented digital campaigns (organic & paid) and monitored KPI´s such as audience, views, conversion, activation, CAC, ROI
• Structured partnerships with Chambers of Commerce and developed networking in business events and fairs

Growth & Business Developer

Europe & Latin America

1-month Atlantic Ocean crossing on a sailboat from Europe to Caribbean followed by 11 months backpacking in South America and 6 months traveling in New-Zealand.

Career Break

ngage

Belgian management consulting company
• Worked closely with clients’ leaderships on strategic and high impact projects mostly related to digital transformation, operational efficiency and customer success
• Key achievements: implementation of CRM tools, implementation of change management initiatives, design / optimization of business processes & operating models, creation of performance indicators & dashboards

Consultant | Senior Consultant

Belgian Federal Police

Worked in the Knowledge Management department analyzing best practices among Communities of Practice (CoP)

taplio

The Battle

Aurelia Zambon

Pierre Verhoeven

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?