Building digital legacies for Founders & CEOs | Founder of CURAT-D

I’m Aurelien, and I help b2b founders turn their personal brands into a revenue-generating machine.

My journey started 7 years ago when, at 15, I launched my first company, STRADA PARIS. I had no experience, but I had a vision. 

Fast forward a few years—while I was still a student in Boston—I made my very first LinkedIn post, and everything changed.

What started as a leap of faith turned into a business that helps founders build their personal brands, drive growth, and generate serious revenue.

In 2022, CURAT—D was born. 

Since then, we’ve partnered with 7-figure founders, signed high-profile clients (including one of Hollywood’s biggest names), and helped our clients close a $4M deal—all by using LinkedIn organic content.

Our mission is simple:

Help founders build brands that stand out and bring results.

At CURAT—D, we take a hands-on approach. We help you:

- Craft your unique story
- Grow your audience
- Build your authority
- Attract high-ticket clients

The best part?

It’s all done through organic LinkedIn strategies—no ads, no gimmicks, just real value.

We capture your authentic voice through simple processes like:

- Content calls
- Voice memos
- Raw thoughts you share, turned into content that drives engagement and results.

Our goal?

To take your brand to the next level and 10x your growth.

Outside of work, I’m always looking for my next challenge. I’ve traveled the world, spoken at events like The Metaverse Summit in Silicon Valley I watch every single Formula One Grandprix, and am always pushing myself to grow.

But my true passion is seeing my clients succeed. 

I’m here to help you turn your LinkedIn profile into more than just a social media account—it can be the key to unlocking your next big opportunity.

Curious to learn how?

Send me a message, and let’s talk about how we can elevate your brand.

Let’s make big things happen together.

Aurelien Scagnolari

My 2026 predictions for LinkedIn (and how to capitalize on them):

(1) Video is coming back

LinkedIn launched video features, then killed them. They're coming back.

I'm already building video content engines for most of my clients - booking studios near their offices, producing authentic content that actually sounds like them. Not TikTok editing with quick cuts and trending audio. We're talking real conversations, well-edited but not overpolished. Sometimes landscape format, sometimes longer 5-minute pieces.

It's working better than written content right now.

(2) The algorithm will improve (but reach won't)

LinkedIn will finally crack down on AI-generated accounts and spam comments flooding the platform.

That said, organic reach will continue to decline. The platform is moving toward a pay-to-play model, which means you need both strong organic content and strategic ad spend to break through.

(3) Being human is the new competitive advantage

This means writing thoughtful comments multiple times a day. Sending original messages that don't feel templated. Creating content that clearly wasn't written by AI.

Most importantly, it means adding variety to your content. If every post follows the same structure, people tune out.

(4) Employee advocacy becomes a primary channel

For companies doing $5-30M in revenue, employee advocacy should be a top priority in 2026.

When done right, it becomes your main acquisition channel. Everyone wins, the company gets amplification, employees build their own brands, and the overall company image improves.

The key is alignment. Give your team the right frameworks and tools so they can build personal brands that support the company narrative without going off-script.

(5) My biggest concern

If LinkedIn builds native AI content generation, where you can write and publish without ever leaving the platform, long-form written content is finished.

People already use ChatGPT to draft posts. But if LinkedIn makes it one-click? The feed becomes unreadable. We're already seeing this problem; native AI tools would accelerate it dramatically.

(6) The opportunity has never been bigger

Here's the ironic part: because 98% of LinkedIn is now AI slop, it's never been easier to stand out.

Be authentic. Show up as yourself. Make mistakes. Let people see you're human, literally, through video and in-person content.

The bar is low. Clear it.

Founder at CURAT—D | We partner with service & tech founders to build authority that compounds into clients, capital, and opportunities

Balaji V

Building HERO BRANDS for Solopreneurs through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% + Improving Brand Recall → attracting PREMIUM clients consistently.

Everyone says, ‘Build your Brand Identity’, that's the best way people relate, connect, and remember you.
It’s easier to say than to ‘Create’ your HERO BRAND Identity.

I’ve seen:

➔  Amazing people lost in trying different ways to create a cohesive Brand Identity on Social.
➔  Consistently write good content, but get stuck when putting it into a good design that attracts engagement.
➔  People feel disconnected from their Branding and give up because they don’t see the results and quit only to make it worse.

👇 This is how ONE of my clients reached out:

"I feel overwhelmed and don't know how and where to start.

There was a time when I wasn't overly critical of myself, but now I just have a sort of paralysis when it comes to Branding & Designing Content.

The very thought of all this has left me procrastinating for months."

🎓 After being on my 1:1 Champions Program 🏆

"Joining your Champions Program was the best decision that I have made in 2022.

I was looking for a Coach who could help me with Brand Strategy & Brand Design to attract my ideal clients and build a brand that could help me stand out.

I could have easily seen myself wasting 100’s of hours, thankfully this program gave me a ton of value.

Balaji, you’ve always been encouraging, patient, and available for any guidance/support throughout the program, making the entire experience so rich and seamless."

🤝 We can do this 1:1 with:
     -----------------------
➔  Making your Brand Identity authentic & differentiated
➔  Cut through the noise and deliver a clear message
➔  Create visual consistency that represents your brand's personality
➔  Be trusted and recognized by your ideal customers

📲 The BIGGEST ONE ➔  with design frameworks your Content Design efforts are reduced by 50%
You can focus on building your business and not get caught up in producing content.

👉 If you want to know more ➔ see you in the FEATURED SECTION

Founder ➔ 🟣 Visual Storyteller

Building 🦸‍♂️ HERO BRANDS for solopreneurs in 21 days → Crafting a VISUAL IDENTITY that attracts high ticket clients + Reducing 🧑‍💻 CONTENT DESIGN efforts by 50% → YOU are in the right place 👊

➔ BalajiOnBrand.com 📲

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The Battle

Aurelien Scagnolari

Balaji V

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taplio

The Battle

Aurelien Scagnolari

Balaji V

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aurelien Scagnolari's LinkedIn Performance

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Performance ScoreAurelien Scagnolari's LinkedIn Performance