Building digital legacies for Founders & CEOs | Founder of CURAT-D

I’m Aurelien, and I help b2b founders turn their personal brands into a revenue-generating machine.

My journey started 7 years ago when, at 15, I launched my first company, STRADA PARIS. I had no experience, but I had a vision. 

Fast forward a few years—while I was still a student in Boston—I made my very first LinkedIn post, and everything changed.

What started as a leap of faith turned into a business that helps founders build their personal brands, drive growth, and generate serious revenue.

In 2022, CURAT—D was born. 

Since then, we’ve partnered with 7-figure founders, signed high-profile clients (including one of Hollywood’s biggest names), and helped our clients close a $4M deal—all by using LinkedIn organic content.

Our mission is simple:

Help founders build brands that stand out and bring results.

At CURAT—D, we take a hands-on approach. We help you:

- Craft your unique story
- Grow your audience
- Build your authority
- Attract high-ticket clients

The best part?

It’s all done through organic LinkedIn strategies—no ads, no gimmicks, just real value.

We capture your authentic voice through simple processes like:

- Content calls
- Voice memos
- Raw thoughts you share, turned into content that drives engagement and results.

Our goal?

To take your brand to the next level and 10x your growth.

Outside of work, I’m always looking for my next challenge. I’ve traveled the world, spoken at events like The Metaverse Summit in Silicon Valley I watch every single Formula One Grandprix, and am always pushing myself to grow.

But my true passion is seeing my clients succeed. 

I’m here to help you turn your LinkedIn profile into more than just a social media account—it can be the key to unlocking your next big opportunity.

Curious to learn how?

Send me a message, and let’s talk about how we can elevate your brand.

Let’s make big things happen together.

Aurelien Scagnolari

My 2026 predictions for LinkedIn (and how to capitalize on them):

(1) Video is coming back

LinkedIn launched video features, then killed them. They're coming back.

I'm already building video content engines for most of my clients - booking studios near their offices, producing authentic content that actually sounds like them. Not TikTok editing with quick cuts and trending audio. We're talking real conversations, well-edited but not overpolished. Sometimes landscape format, sometimes longer 5-minute pieces.

It's working better than written content right now.

(2) The algorithm will improve (but reach won't)

LinkedIn will finally crack down on AI-generated accounts and spam comments flooding the platform.

That said, organic reach will continue to decline. The platform is moving toward a pay-to-play model, which means you need both strong organic content and strategic ad spend to break through.

(3) Being human is the new competitive advantage

This means writing thoughtful comments multiple times a day. Sending original messages that don't feel templated. Creating content that clearly wasn't written by AI.

Most importantly, it means adding variety to your content. If every post follows the same structure, people tune out.

(4) Employee advocacy becomes a primary channel

For companies doing $5-30M in revenue, employee advocacy should be a top priority in 2026.

When done right, it becomes your main acquisition channel. Everyone wins, the company gets amplification, employees build their own brands, and the overall company image improves.

The key is alignment. Give your team the right frameworks and tools so they can build personal brands that support the company narrative without going off-script.

(5) My biggest concern

If LinkedIn builds native AI content generation, where you can write and publish without ever leaving the platform, long-form written content is finished.

People already use ChatGPT to draft posts. But if LinkedIn makes it one-click? The feed becomes unreadable. We're already seeing this problem; native AI tools would accelerate it dramatically.

(6) The opportunity has never been bigger

Here's the ironic part: because 98% of LinkedIn is now AI slop, it's never been easier to stand out.

Be authentic. Show up as yourself. Make mistakes. Let people see you're human, literally, through video and in-person content.

The bar is low. Clear it.

Founder at CURAT—D | We partner with service & tech founders to build authority that compounds into clients, capital, and opportunities

Horne Legal

Senior Lawyer

G2G Sports

Founder

Walkers

Associate

Dentons

Transactional lawyer focussing on real estate finance. An opportunity to further develop technical skills at the world's largest law firm working with highly regarded partners on market leading transactions

Senior Associate

Gilbert + Tobin

Transactional lawyer - experience includes:

- Merger & Acquisitions 
- leveraged finance
- General corporate finance
- Debt capital markets
- Securitisation

Lawyer

Clayton Utz

- Advising on legislation relevant to banking operations, including the Corporations Act, Consumer Credit Code, Financial Services Reform Act, Financial Transactions Reporting Act, Anti-Money Laundering and Counter Terrorism Financing Act, Banking Act, Code of Banking Practice and the Privacy Act.
- Assisting with corporate financing work for a financier including drafting facilities, preparing security documentation and attending to PPS registration.
- Developing and implementing governance, risk and compliance frameworks in the private and public sector, focussing on banking and financial services law, competition and consumer legislation, anti-money laundering/counter terrorism legislation and retail credit.  
 
This role exposed me to a combination of high quality regulatory and transactional work for a mixture of public and private sector clients in a top-tier environment.

McCullough Robertson

- Front-end transactional work, including drafting and reviewing security documentation, attending settlement and dealing with registration unsupervised.
- Back-end recovery work, including providing advice to lenders on compliance issues and enforcement of security documentation.
- Liaising directly with Bankers and Insolvency Practitioners.
- Conducting Due Diligence reviews for Property Finance transactions.
- Presenting internal CLE seminars, developing firm precedents and mentoring graduates.
 
A wonderful initiation as a practicing solicitor, this role enabled me to work closely with outstanding Partners and Senior Associates of one of Queensland’s leading firms, obtaining 2 years PQE working for leading banks and insolvency practices on major lending and recovery transactions.

Founder – G2G Sports | Senior Lawyer – Horne Legal | AFLPA Accredited Player Agent

I help businesses, investors, and entrepreneurs navigate complex legal challenges with clear, commercial advice that protects their interests and drives sustainable growth.

I also work with elite athletes and high-performance teams to go beyond the game, building careers, brands, and wealth that stand the test of time.

As the Founder of G2G Sports, I represent top-tier athletes and advise sports organisations on brand strategy, performance, and international opportunity. My approach to player management is modern, strategic, and commercially driven. Designed for athletes who think like CEOs.

As a senior lawyer at Horne Legal, I act for business owners, investors, and growth-driven clients in commercial law, negotiation, and dispute resolution. With over 15 years of experience across top-tier Australian and international firms, I cut through complexity and deliver outcomes that protect and grow your position.

🔑 What I Do:
Player Management (AFLPA Accredited Agent) – For athletes with ambition, not just talent.

Strategic Sports Consulting – Brand, business, pathways, and partnerships.

Elite Mindset Coaching – Because high performance starts in the mind.

Commercial Legal Advice – Practical, no-nonsense advice that drives results and avoids risk.

Whether you're building an empire on the field or in the boardroom, I bring clear advice, elite networks, and strategic execution to help you win and keep winning.

Let’s connect if you're serious about performance, protection, and long-term legacy.

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The Battle

Aurelien Scagnolari

Jamieson Doyle-Taylor

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The Battle

Aurelien Scagnolari

Jamieson Doyle-Taylor

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aurelien Scagnolari's LinkedIn Performance

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