Building digital legacies for Founders & CEOs | Founder of CURAT-D

I’m Aurelien, and I help b2b founders turn their personal brands into a revenue-generating machine.

My journey started 7 years ago when, at 15, I launched my first company, STRADA PARIS. I had no experience, but I had a vision. 

Fast forward a few years—while I was still a student in Boston—I made my very first LinkedIn post, and everything changed.

What started as a leap of faith turned into a business that helps founders build their personal brands, drive growth, and generate serious revenue.

In 2022, CURAT—D was born. 

Since then, we’ve partnered with 7-figure founders, signed high-profile clients (including one of Hollywood’s biggest names), and helped our clients close a $4M deal—all by using LinkedIn organic content.

Our mission is simple:

Help founders build brands that stand out and bring results.

At CURAT—D, we take a hands-on approach. We help you:

- Craft your unique story
- Grow your audience
- Build your authority
- Attract high-ticket clients

The best part?

It’s all done through organic LinkedIn strategies—no ads, no gimmicks, just real value.

We capture your authentic voice through simple processes like:

- Content calls
- Voice memos
- Raw thoughts you share, turned into content that drives engagement and results.

Our goal?

To take your brand to the next level and 10x your growth.

Outside of work, I’m always looking for my next challenge. I’ve traveled the world, spoken at events like The Metaverse Summit in Silicon Valley I watch every single Formula One Grandprix, and am always pushing myself to grow.

But my true passion is seeing my clients succeed. 

I’m here to help you turn your LinkedIn profile into more than just a social media account—it can be the key to unlocking your next big opportunity.

Curious to learn how?

Send me a message, and let’s talk about how we can elevate your brand.

Let’s make big things happen together.

Aurelien Scagnolari

My 2026 predictions for LinkedIn (and how to capitalize on them):

(1) Video is coming back

LinkedIn launched video features, then killed them. They're coming back.

I'm already building video content engines for most of my clients - booking studios near their offices, producing authentic content that actually sounds like them. Not TikTok editing with quick cuts and trending audio. We're talking real conversations, well-edited but not overpolished. Sometimes landscape format, sometimes longer 5-minute pieces.

It's working better than written content right now.

(2) The algorithm will improve (but reach won't)

LinkedIn will finally crack down on AI-generated accounts and spam comments flooding the platform.

That said, organic reach will continue to decline. The platform is moving toward a pay-to-play model, which means you need both strong organic content and strategic ad spend to break through.

(3) Being human is the new competitive advantage

This means writing thoughtful comments multiple times a day. Sending original messages that don't feel templated. Creating content that clearly wasn't written by AI.

Most importantly, it means adding variety to your content. If every post follows the same structure, people tune out.

(4) Employee advocacy becomes a primary channel

For companies doing $5-30M in revenue, employee advocacy should be a top priority in 2026.

When done right, it becomes your main acquisition channel. Everyone wins, the company gets amplification, employees build their own brands, and the overall company image improves.

The key is alignment. Give your team the right frameworks and tools so they can build personal brands that support the company narrative without going off-script.

(5) My biggest concern

If LinkedIn builds native AI content generation, where you can write and publish without ever leaving the platform, long-form written content is finished.

People already use ChatGPT to draft posts. But if LinkedIn makes it one-click? The feed becomes unreadable. We're already seeing this problem; native AI tools would accelerate it dramatically.

(6) The opportunity has never been bigger

Here's the ironic part: because 98% of LinkedIn is now AI slop, it's never been easier to stand out.

Be authentic. Show up as yourself. Make mistakes. Let people see you're human, literally, through video and in-person content.

The bar is low. Clear it.

Founder at CURAT—D | We partner with service & tech founders to build authority that compounds into clients, capital, and opportunities

Making Carousels Effortless for Founders & Creators | Get Carousels Goldmine NOW..🔥

If you are a content creator who suffers from Lack of attention in LinkedIn : 

I'm here to change the game for you by...

- Create a content system suitable for your audience
- Create unique and more attractive content
- Focus on content that attracts customers

↳ 30 day content system.

It is 4 Carousel per month

To add strength of Carousel to your Content.
More valuable content for your Journey.

Marwan Abdealrhman

I made a crazy transformation for Hormozi carousels.  🤯 

Everyone says content is king.

But Hormozi builds an attention empire.

- Written posts
- Short-form videos
- High-retention carousels

That’s why I rebuilt this.

Alex doesn’t just post.
He engineers attention.

Owning attention is the real leverage.
So I studied his carousel structure.

He doesn’t design slides.
He designs progression.

→ Each slide delivers one clear takeaway.
→ Each visual reinforces the same idea.
→ Each cover makes a promise you want fulfilled.

That’s visual value.
That’s how attention compounds.
And attention converts.

So I decoded the structure and rebuilt it.

One objective (Attention). 
Two actions (Attract + Keep).

Stronger covers → to attract.
Cleaner slides → to retain.

Carousels win when both work together.
Catch attention→ Keep attention.

I created two styles using Carousels Goldmine.
A few focused edits. Minutes, not hours.

Want to see the shift? 
Swipe left to see before & after (slide 13). 🔥 


📌 P.S. If you want to level up your carousel process
Get all tutorials I use here: [https://lnkd.in/e-zJHp-3]

Alex Hormozi Carousels Glow-Up

Never post a carousel before mastering this.

90% of carousels fail before the first swipe.

Here’s the brutal attention process:

Audience scrolls → Sees your cover 
Judges it → Swipes or ignores.

It's your choice 
Catchy cover means more ATTENTION.
More attention means more IMPACT.

A weak cover kills all scroll-stopping power.
My engagement doubled with one AI shift.

Using a catchy personal picture on it. 

The simple, repeatable blueprint:

➡ The Problem:
Your carousel is ignored before it's read.

➡ The Solution:
A stunning, AI-generated cover that demands attention.

➡ The Tools:
Whisk + ChatGPT prompts. No design skills needed.

➡ The Result:
Hundreds of professional pics in mere minutes.

Swipe left for the exact prompt framework. 🔥 

-------

📌 P.S. Want to create top-level carousels?
Get all tutorials I use here: [https://lnkd.in/e-zJHp-3]

How To Create Catchy Cover Pic 

The 5 silent questions every LinkedIn profile is judged by

Not consciously.
Not fairly.

But instantly.

1. What does this person do?
If this isn’t obvious immediately, trust drops.

Not because you’re wrong.
Because clarity requires less effort.

The brain avoids work.

Clear positioning beats clever wording.
One role beats many identities.

-------

2. Are they consistent?
Inconsistency signals instability.

Random fonts.
Shifting visuals.
Changing tones every week.

Consistency signals reliability.
Reliability signals safety.

-------

3. Do they think clearly?
This shows up in structure.

Messy layouts suggest messy thinking.
Dense paragraphs suggest weak judgment.

Space communicates confidence.
Hierarchy communicates authority.

-------

4. Have others trusted them?
Social proof doesn’t need volume.

Logos.
Testimonials.
Mature language.

The strongest proof whispers.
It doesn’t shout.

-------

5. Can I predict what I’ll get?
This is where most profiles fail.

Too many topics.
Too many angles.
Too much experimentation.

Predictability builds memory.
Memory builds trust.

The real problem most people miss

Branding answers what you stand for.
Design answers how fast it’s understood.

-------

When those two aren’t aligned,
people don’t unfollow.

They pause.
They hesitate.
They don’t decide.

And indecision silently kills reach.

The solution is not more content

It’s better signal.

------

If you want to apply this today:

→ Rewrite your headline for instant clarity
→ Lock one visual system for 30 days
→ Create hierarchy in every post
→ Reduce topics, increase depth
→ Design for comprehension, not applause

We’re seeing a clear shift happening.

From attention design → trust design.
From clever creators → clear authorities.

Swipe left for Premium Value. 🔥 

—
P.S. Want more LinkedIn growth hacks?
Follow us for more LinkedIn Growth insights Asia × Marwan 💙

Asia Collab 

I thought LinkedIn reach was DEAD.

But then something finally shifted for me.

It changed how I post completely.

I noticed something most creators quietly feel:

Reach shrinking every single week.
Engagement fading across all posts.
Posts disappearing faster than ever.

At first, it really hurt.
Feels like nobody hears your ideas.

❌ Likes don’t create real reach anymore.
❌ Comments rarely push posts forward.
❌ Views feel random and unfair.

The worst part?
Nothing seemed to fix it.

Then I studied posts that still performed.

They weren’t perfect tweets or visuals.
They were educational carousels holding attention.

Here’s the key insight:
LinkedIn now rewards attention, not noise.

What finally worked for me:

→ I stopped chasing likes and vanity.
→ I posted slides with real purpose.
→ Hooks spoke directly to problems.
→ Carousels held attention, slide by slide.

The results? Almost immediate.

Reach doubled compared to standard posts.
Saves became higher than likes.
Older carousels kept gaining views.

It wasn’t magic — it was strategy.

-------

Why this works:

✔️Each slide delivers something valuable.
✔️ Hooks stop scrolling with curiosity.
✔️ Clear points keep people reading.
✔️ Time spent signals content quality.

This isn’t just design.
This is LinkedIn growth strategy.

If your posts feel invisible, remember:

- Don’t chase attention — hold it.
- Stop posting fast — retain readers.
- Post content people read and save.

LinkedIn doesn’t show content to scroll past.
It shows content that keeps people reading.

P.S. Too busy to make carousels? 😅

Are your visuals costing you SALES? 💱 

Many think their price is the problem.
Some think their niche is too crowded.
Almost no one checks their visuals.

-------

I struggled to look premium.
My brand still felt average.

❌ Blended in with competitors.
❌ Failed to justify price.
❌ Missed the premium perception.

-------

The change came from one shift.
Not a new product.
Not a new audience.
A new visual philosophy.

Immediately, everything transformed.
✔️ My content stopped the scroll.
✔️ My authority became undeniable.
✔️ My conversions increased steadily.

Same mission.
Same quality.
A completely new aura.

This is the power of Premium Visuals.
This guide will show you how to master it. 

Me & Huzaifa come to give you our PREMIUM sauce 

Ready to transform your visual presence?
Swipe left to begin. 🔥

Marwan x Huzaifa 

The #1 reason carousels feel hard is..

Not ideas.
Not consistency.

Effort. 🫠 

Too much thinking.
Too many design decisions.
Too much time for one post.

You open Canva.
You try to “figure it out.”
You burn energy before posting.

❌ Guessing slide by slide
❌ Reworking layouts again and again
❌ Unsure if it will even convert

Here is the real issue.
You are doing everything manually.

Carousels feel hard because there is no system.

And without a system,
results always feel slow.

Why results feel easier with the right structure

When structure exists:
→ You know what each slide should do
→ You stop overthinking design
→ You focus on the message
→ Posting becomes repeatable

That is how momentum is built.

What Carousels Goldmine actually gives you

Not templates alone.
Not random inspiration.

A clear framework that removes friction.

✔️ Proven carousel structures that already work
✔️ Slide-by-slide guidance for clarity and flow
✔️ Ready layouts that save decision energy
✔️ Built-in logic for lead generation
✔️ A repeatable process you can reuse

This is why results come faster.

Less thinking.
Less tweaking.
More posting.
More visibility.
More leads.

Carousels become easier because the work is done once.

You stop reinventing the wheel.
You start executing with confidence.

That is the mission of Carousels Goldmine.

Make carousels simple.
Make results predictable.

No design background needed.
No hours lost in Canva.

Just a clear path from:
idea → carousel → posted → leads

If you want easier results, start here.

👉 Build smarter carousels with Carousels Goldmine
[ https://lnkd.in/e-zJHp-3 ]

90% of creators post carousels WRONG.

Most creators blame the algorithm.
Some blame their niche.
Few fix the real issue.

-------

I didn’t get results at first.
I posted every week.
I stayed consistent.
Nothing moved.

❌ No more likes.
❌ No more saves.
❌ No more leads.

-------

Then I changed one thing.
Not my content.
Not my niche.
Only my layout.

Everything shifted after that.
✔️ People started swiping.
✔️ People started saving.
✔️ People started clicking.

Same message.
Same audience.
New structure.

-------

That’s the hidden leverage.
Layout controls behavior.
Behavior controls results.

If you want people to swipe,
You must guide their eyes.

[ Swipe left to show the MAGIC ] 🔥 

P.S. If you want to level up your carousel game. 
Get the full system I use here 👉 [https://lnkd.in/e-zJHp-3]

How To Create Carousels That Convert

How one decision changed everything.

I once felt completely stuck.
Lost direction. Low confidence.

Energy drained every single day.
Progress felt painfully slow.

❌ Effort felt invisible
❌ Focus was scattered
❌ Motivation kept fading

Consistency was never missing.
Perspective was completely wrong.

What truly changed my path

→ I fixed my working environment.
→ I built systems supporting focus.
→ I protected my creative energy.
→ I respected my mental space.
→ I chose clarity over chaos.

Work started flowing naturally.
Confidence followed shortly after.

Why this season matters most

✔️ I showed up regardless.
✔️ I worked smarter, not harder.
✔️ I designed space for growth.
✔️ I valued progress over perfection.
✔️ I built discipline through environment.

That’s where momentum was born.
That’s where belief returned.

This post is gratitude.
For everyone watching quietly.

Thank you for your support.
Thank you for believing early.

We're now a community of 11K 
And this is only beginning. 💙 

P.S. Alhamdulillah always. 🙏

In 2026, posting carousels are a MUST. 

Carousels started everywhere.

Engagement went up.
The algorithm loved them.

But making a good one?
That was the hard part.

She had never made a carousel.

- No design skills.
- No fancy tools.
- Just ideas.

And ideas alone don’t stop the scroll.

So she chose to do it differently.

The truth about carousels

Carousels work.
But only 2 out of 10 actually go viral.

-------

Why?

Because design makes the difference.

Good design turns ideas into attention.

Why most people quit

❌ “It takes too long.”
❌ “I’m not a designer”.
❌ “I don’t know what work.s”

Truth: design doesn’t have to be hard.

The turning point

-----

Then everything changed.

She joined Carousel Goldmine.

Suddenly, things clicked.

• Easy-to-use templates
• Proven carousel frameworks
• Clear guidance on what grabs attention

Just a system that works.
No stress.
No guessing.

Her first carousel?
It didn’t just get views.
It kept attention.

That’s the Goldmine effect
[https://lnkd.in/e-zJHp-3 ]

✔️ Scrollers → readers
✔️ Readers → followers
✔️ Followers → leads

📌 Swipe left to see before & after ✨

Carousels Goldmine Transformation 

This is the only 30-day carousel strategy you NEED.

Most creators sense this but rarely admit:

Algorithms seem to change weekly.
Engagement feels completely random.
Organic reach appears unfairly distributed.

It used to frustrate me deeply.
Your best ideas just vanish unnoticed.

❌ Text posts rarely hold attention now.
❌ Generic visuals don’t spark dialogue.
❌ Daily posting often yields diminishing returns.

The hardest truth?
Tactics alone don’t create consistency.

So I tested a structured carousel method.

Not viral hooks or complex designs.

A simple 30-day strategic framework.

Here’s what changed everything:
LinkedIn rewards value, not just activity.

This is the four-part weekly rhythm:

→ Week 1: Educate with one clear idea.
→ Week 2: Build trust using social proof.
→ Week 3: Connect through personal story.
→ Week 4: Debate with a bold opinion.

Results followed faster than I expected.

Reach became predictable and sustained.
Saves and shares outpaced vanity metrics.
Each carousel was built upon the last.

This wasn’t luck — it was a system.

Why this strategy works:

✔️ Each week targets a different goal.
✔️ Structure turns readers into followers.
✔️ Consistency signals authority to algorithms.
✔️ Carousels hold attention, slide by slide.

This isn’t just another content format.
This is a repeatable growth engine.

If your content feels fleeting, remember:

Don’t just post — educate, prove, connect, debate.
Stop guessing topics — follow a framework.
Build momentum, not just impressions.

LinkedIn’s algorithm favors depth over frequency.
Give it content worth slowing down for.

P.S. Want the exact design system I use?
Get all tutorials here: [https://lnkd.in/e-zJHp-3]

 30-day strategic framework.

The best decision I made in 2025 was uncomfortable.

Fear did it.

Fear doesn’t always stop you.
Sometimes it shows you exactly what needs fixing.

I’ve always talked about the power of carousels.
People nod. They get excited.

Then… they stop creating.

------

And I kept hearing the same things over and over:

• “Marwan, this is exhausting.”
• “How do you make this look so easy?”
• “Blank slides kill my motivation.”

I felt that pain too.
For a long time, I tried complicated solutions.
Apps, frameworks, hacks… nothing worked.

Then I realized something simple:
The problem was never creativity.

It was friction.

And the answer wasn’t a secret formula.

It was TEMPLATES.

Simple. Repeatable. Ready to use.

------

The Decision That Changed Everything

I made one clear choice:

To build a system that removes resistance.
A framework where starting is easy and creating is joyful.

Not theory. Not motivation.
A real creation engine designed to help anyone.

What You’ll Get

Everything you need to create scroll-stopping carousels:

✔️ A repeatable process to focus on ideas, not design
✔️ Ready-made carousel templates that save you time
✔️ Structured flow to avoid blank-slide frustration
✔️ Tools that make creation fun, not stressful

The Result

Carousels stopped feeling heavy.
Creation became fast. Fun. Joyful.

Most importantly, my mission became real:
Making carousel creation easy for everyone.

And now, I want to share it with you.

This system isn’t a secret—it’s for everyone.
Get Carousels Goldmine here →[https://lnkd.in/e-zJHp-3]

STOP chasing followers, do this instead.  

I gain 50+ followers per post
And I move to make it 100+ daily

That's why I use carousels with intention. 

-------

Here’s the exact system 

First, understand this:
LinkedIn doesn’t reward posting.
It rewards attention and retention.

Carousels work because they create:

• Longer reading time
• Swipes
• Saves
• Comments

More interaction = more reach.

The biggest mistake creators make:
They post carousels like Instagram.

❌ Weak or unclear hooks
❌ Too much text per slide
❌ No reason to keep swiping

My carousel framework:

1️⃣ Slide 1 = the decision slide
One strong idea.
One clear promise.
Zero clutter.

2️⃣ Every slide must earn the next swipe
Short sentences.
One idea per slide.
Build curiosity, then deliver value.

3️⃣ Deliver real value
Frameworks.
Steps.
Checklists.
Actions people can use immediately.

-------

The golden RULE:
Value = trust
Trust = follow

Design matters more than people think:
• Big fonts
• High contrast
• Plenty of white space
• Easy to read, not overloaded

Always end with a save-worthy slide:
- Summary
- Checklist
- Framework

Saves tell LinkedIn:
“This content matters.”

Posting discipline:
• 2–3 carousels per week
• Reply to comments in the first hour
• Consistency beats virality

That’s how I win with carousels daily.
No hacks. No tricks. Just systems.

👉 Follow me for more carousels VALUE (Marwan) 💙

Premium LinkedIn profile revamp (For FREE)

Your profile is your digital handshake.
But 95% of professionals still miss it.

For some reasons like:

- You didn't have design skills 
- high price to do it with a designer 
- No time to stay on balnk slide 

It's time for an easy way 
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-------

📌 P.S. Want to create top-level carousels?
Get all tutorials I use here: [https://lnkd.in/e-zJHp-3]

taplio

The Battle

Aurelien Scagnolari

Marwan Abdealrhman

Followers

Posts

Engagements

Likes

Performance ScoreAurelien Scagnolari's LinkedIn Performance

Performance ScoreMarwan Abdealrhman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aurelien Scagnolari

Marwan Abdealrhman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aurelien Scagnolari's LinkedIn Performance

Performance ScoreMarwan Abdealrhman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAurelien Scagnolari's LinkedIn Performance