CURAT—D

In 2022, CURAT—D was born. Since then, we’ve partnered with 7-figure founders, signed high-profile clients (including one of Hollywood’s biggest names), and helped our clients close a $4M deal—all by using their personal brands.

Our mission is simple:

Help founders build brands that stand out and bring results.

At CURAT—D, we take a hands-on approach. We help you:

- Craft your unique story
- Grow your audience
- Build your authority
- Attract high-ticket clients

The best part?

It’s all done through organic content—no ads, no gimmicks, just real value.

We capture your authentic voice through simple processes like:

- Content calls
- Voice memos
- Raw thoughts you share, turned into content that drives engagement and results.

Our goal?

To take your brand to the next level and 10x your growth.

Outside of work, I’m always looking for my next challenge. I’ve traveled the world, spoken at events like The Metaverse Summit in Silicon Valley I watch every single Formula One Grandprix, and am always pushing myself to grow.

But my true passion is seeing my clients succeed. 

I’m here to help you turn your LinkedIn profile into more than just a social media account—it can be the key to unlocking your next big opportunity.

Curious to learn how?

Send me a message, and let’s talk about how we can elevate your brand.

Let’s make big things happen together.

Founder

U-Topia Ecosystem

It started with one meeting. In 2021, I'm 20 years old and I meet Emmanuel Quezada, CEO of U-topia Ecosystem. He shared a bold vision: creating a groundbreaking Web3 ecosystem. Days later, I joined as the sole US-based team member.

My title? Director of Partnerships.
My mission? Own the US market.

Over 14 months, here’s what I accomplished:

- Built connections with 20+ teams, linking U-topia to other metaverses.
- Led meetings with companies like Binance.
- Partnered with NFT communities to create interconnection bridges.
- Engaged VCs to showcase U-topia’s vision and future.
- Spoke at global events, sharing the stage with CEOs of $100M+ companies.
- Traveled to Dubai to meet the team face-to-face and strengthen collaboration.
- These moments weren’t just professional wins—they were personal milestones.

I grew relationships that turned into lifelong friendships. I learned the art of trust, connection, and creating real value in a fast-moving industry.

But as CURAT—D, my content agency, began to demand my full focus, I faced a tough decision. I chose to step away from U-topia to fully dedicate myself to my next chapter.

Today, I’m proud of the foundation we built together.
U-topia is now working with global giants like Adidas, FIFA, and Walmart, building cutting-edge IP products and redefining the Web3 space.

I’ll always root for their success and the bright future ahead.

Director of Partnerships | Partner

MONACAIR

In 2021, I was 19 years old and joined Monacair, Monaco’s premier private helicopter service, as a Business Development Intern.

My mission was to assist in expanding Monacair’s reach.

Over two months, here’s what I accomplished:

- Assisted in refining Monacair’s B2B partnership strategy.
- Conducted market research to identify high-value clientele and potential partners.
- Supported the sales team in optimizing customer acquisition efforts.
- Helped improve internal processes by analyzing client data and operational workflows.
- Gained firsthand experience in the ultra-luxury aviation space, working alongside a high-performance team.

I learned lessons in high-stakes client relations, precision-driven service, and the power of seamless logistics.

It was fast-paced, high-energy, and filled with invaluable insights.

But as my passion for branding and business growth evolved, I knew my next challenge awaited.

Still, I’ll always appreciate the experience and the foundation Monacair gave me in navigating elite service industries.

Intern

Building digital legacies for Founders & CEOs | Founder of CURAT-D

I’m Aurelien, and I help b2b founders turn their personal brands into a revenue-generating machine.

My journey started 7 years ago when, at 15, I launched my first company, STRADA PARIS. I had no experience, but I had a vision. 

Fast forward a few years—while I was still a student in Boston—I made my very first LinkedIn post, and everything changed.

What started as a leap of faith turned into a business that helps founders build their personal brands, drive growth, and generate serious revenue.

In 2022, CURAT—D was born. 

Since then, we’ve partnered with 7-figure founders, signed high-profile clients (including one of Hollywood’s biggest names), and helped our clients close a $4M deal—all by using LinkedIn organic content.

Our mission is simple:

Help founders build brands that stand out and bring results.

At CURAT—D, we take a hands-on approach. We help you:

- Craft your unique story
- Grow your audience
- Build your authority
- Attract high-ticket clients

The best part?

It’s all done through organic LinkedIn strategies—no ads, no gimmicks, just real value.

We capture your authentic voice through simple processes like:

- Content calls
- Voice memos
- Raw thoughts you share, turned into content that drives engagement and results.

Our goal?

To take your brand to the next level and 10x your growth.

Outside of work, I’m always looking for my next challenge. I’ve traveled the world, spoken at events like The Metaverse Summit in Silicon Valley I watch every single Formula One Grandprix, and am always pushing myself to grow.

But my true passion is seeing my clients succeed. 

I’m here to help you turn your LinkedIn profile into more than just a social media account—it can be the key to unlocking your next big opportunity.

Curious to learn how?

Send me a message, and let’s talk about how we can elevate your brand.

Let’s make big things happen together.

Aurelien Scagnolari

I'm turning 24 this month. Two years ago, I graduated college and went all in on building CURAT—D. Here's everything that happened in the last 912 days:

Studied in Boston, majored in Entrepreneurship. Always wanted to build companies (first one was at 14)

In college, I went to every conference I could. Met people online. Published everything I was learning on LinkedIn. At the time, blockchain was booming. I posted a ton about it.

Joined a company as Director of Partnerships. I was tasked to expand their US presence. Through that role, I got invited to speak at a Summit in Silicon Valley (people were paying $5,000 to attend). Got invited to the Abu Dhabi Grand Prix. I was 20. It was surreal.

I had about 4,000 followers. 

CEOs started reaching out asking how I was doing it. They wanted tips. This was before "LinkedIn gurus" were a thing, so my help actually mattered.

I helped them for free at first. Creating posts. Getting attention. They'd sign deals. I thought: okay, there's something here.

Then I started getting paid. Freelance gigs. Pay-per-project stuff.

And I realized: if you have customers, you have a business.

My girlfriend (still my girlfriend today) helped me with the branding, the mission statement, all of it. I took four weeks in the mountains to focus on building. Then I launched.

A few weeks later: first clients.

Then I did a world tour. Seoul, Dubai, Singapore, Tokyo, SF. Meeting leaders, clients, learning everything I could.

In 2023, I lost 80% of my revenue in four weeks.

I was doing everything myself. Posting dozens of client posts every week. Not delegating.

People started telling me the business was going to fail. That I wouldn't make it.

I didn't know what to do. So I restructured. 

And then I had the best month ever.

Where are we now?

New website soon. 

Amazing partners I'm meeting in person as much as possible.

People trust me for the work we do. For the skills of my team.

But I know what got me here won't get me to the next level.

My LinkedIn presence still books me a ton of calls every week. That's the foundation.

But now it's about scaling beyond just me.

The mission is to make CURAT—D the best personal branding partner ever created.

White-glove service for founders making $1M to $30M a year.

Build personal brands that get them leads, visibility, trust, authority, all of it.

I'm healthy. I've got an incredible team.

Now we keep pushing. We keep building.

Here's to 24.

Founder at CURAT—D | We partner with service & tech founders to build authority that compounds into clients, capital, and opportunities

I'm hiring our first full-time Content Strategist at CURAT—D.

If you want to work with founders who've exited for 8/9 figures, Hollywood talent, global leaders, and CEOs building legendary companies, this is it.

You'll be paid to extract stories, shape ideas, and turn them into content that drives results.

And if things go well you'll grow into Head of Content next year and own the entire department.

If you're in apply, or tag someone who should :)

Thank you Antler.

8 weeks ago, I'm thinking about a problem. 
My clients keep asking: "Can we do video content?" Sure. But then:

"What's the script?"
"What lighting?"
"Which camera? Should I use my phone?"
"Who edits it?"

It becomes this whole thing. So they don't do it.

But video is how leaders are communicating now. Fortune 500 CEOs speaking directly to stakeholders. 

Video forces you to be real. You're either authentic or you're not. There's no hiding behind polished copy.

That's the power of it.

Then came the idea…

What if I made it stupid simple for founders to shoot video?

Show up. Sit down. Answer questions. We handle everything else.

That's when The Booth idea hit me.

I called Ted Merz, CFA. He spent 3 decades at Bloomberg. Incredible person. Perfect partner for this.

"Let's do it."

Two weeks later, we had a spot at Antler to test it.

We set up the booth on a Saturday. Had to be ready by Monday.

Ted looks at it: "This isn't soundproof."

He's right. It's in a co-working space. If someone's recording, no one can work.

Panic mode. Went to Amazon. Bought the best soundproof panels I could find. Installed them overnight.

The results:

30 founders interviewed. 15 minutes each. 7.5 hours of footage.

We asked everyone: "How was your Antler experience?"

Every single person said the same thing. Life-changing. Amazing community. Incredible tools.

4,000 applicants. 150 accepted. Only 8-10 get funded. Everyone's dialed in from morning to night for six weeks.

The emotions were real. It was the end of their cohort, the last week.

We compiled all the answers into one video showing gratitude to Antler and what the experience really means to founders.

Thank you, Antler and the whole NY team, Kaila Jeff McKenzie Malcolm-Wiley Sam Allie Wouter.

Ps: If you want the booth in your space, send us a DM :)

There was a moment I decided I wasn't going to live a normal life.

I was 16.

My dad used to travel to the US for work. He'd come back and tell me: "That place is full of opportunities. Full of ambitious people. If you want to be successful, discover the world, meet interesting people, that's where you need to go."

I didn't know what I wanted to do with my life yet. But I asked my parents if I could spend a year abroad in the US. 

They said yes.

I spent a year in Denver, Colorado with a host family I still consider my second family.

That's where I discovered entrepreneurship.

Books. Business conferences. People like Gary V and Tai Lopez (yes I know…) telling the young generation: "You can write your own story. You don't have to follow the traditional path."

I read everything I could. Started thinking about building businesses.

And I came back to France thinking: this is what I want to do.

I wanted freedom. Agency over my own agenda. The ability to travel whenever I wanted. To be my own boss, not over other people, but over my own life.

So I finished high school in France. Started a clothing brand with my best friend. Learned a ton.

Then went back to the US for university. Joined a company as Director of Partnerships at 19. Built my personal brand on LinkedIn. Content was crushing it.

People started asking: "How are you generating this content while working and being a student?"

I started helping them.

That's how I got into this world.

But here's the thing, I've never struggled with anything in my life. 

My trauma isn't from high school or some personal hardship.

My trauma is from seeing people who couldn't afford things.

My dad also used to go to Africa when I was a kid. Every time I didn't finish my plate, he'd say: "I'm going to take you there and you'll see if you ever leave food on your plate again."

His message: You're privileged to have food. Finish it. Because there are people who would die for the scraps you're leaving behind.

I've seen both ends. People who had everything and were unhappy. People who had nothing and it was tough.

That's why I wanted my reality to be different.

I saw what was possible and what wasn't, and I wanted to be on the side where I had control.

I've been building toward this ever since.

If you're a Head of Marketing or Head of Comms at a company right now and you're NOT convincing your CEO to create video content in 2026, you're missing the biggest shift in founder-led communication we've seen in years.

Here's what's changing:

Leaders are speaking directly to their stakeholders.

No PR or corporate comms team polishing the message. Just raw, honest communication through their own channels.

And it's working.

Look at the examples:

Guillaume Moubeche from lemlist (company valued at +$150M) is crushing it with video content, speaking directly to customers.

Jon Gray from Blackstone does polished earnings calls in a suit, then sits at his desk and breaks down the three takeaways like a YouTuber. 

Jensen Huang does the same thing with his keynotes.

And don’t make me say what i didn’t say…this isn't about "being on social media." It's way deeper than that.

It's about trust, authority, and visibility. And it's a positive-sum game for your business.

Now why video?

Because the future of communication is more honest, more transparent, more raw. And video is the medium that makes that possible.

You can't fake authenticity in a 2-minute video the way you can in a polished press release.

Your stakeholders, (customers, investors, employees, partners,) want to hear from YOU. Not through a third party, or a filtered through a medium. 

Directly from the source!

The pushback I hear:

"My CEO doesn't want to be on social media."
"They're camera shy."
"They don't have time."
"They don't know what to talk about."

I get it. But there's SO MUCH to talk about.

What brought you to where you are today? What challenges did you face building the company? What details about your industry do people not understand? What decisions are you making right now that matter?

Finding which stories to tell (and how to tell them without sounding like everyone else) is the hard part. That's where we come in.

What we do:

We help you figure out which story to tell the world about you. Not making you look like someone you're not. Just finding who you are as a person, what matters to you, and packaging that in a way that resonates.

We build deep relationships with every partner (client, whatever you want to call it). We get to know you. We pull the stories out. We help you communicate them in your voice.

And with AI becoming more prevalent, choosing the right words, the human words, matters more than ever.

The bottom line: 

If you're in marketing or comms, your #1 job in 2026 should be getting your CEO to take the mic.

Video content from founders drives trust, authority, and visibility. It's not optional anymore. It's table stakes.

And if you need help figuring out what to say or how to say it, that's exactly what we do at CURAT—D.

Let's talk.

I haven't taken a day off in two years. Not a single one. For +900 days, I've worked for a few hours minimum. Usually more.

If I get in a car accident tomorrow, no one will take care of the business. I’ll even lose a few clients.

If something happens to my family, I still have to show up.

Entrepreneurship is way too glorified online.

"Be your own boss." "Work from anywhere." "Make millions."

But let me glorify it for you:

Some Saturdays I'm working at 11 PM. Some nights I'm sending emails at 2 AM. Some mornings I wake up stressed about what happened overnight with my US clients while I was asleep in Europe, some I won't sleep at all

There's always something that can go wrong. Deliverables. Client expectations. Cash flow.

It's not glamorous, yet I personally wouldn't do anything else.

Yes, it's hard. Yes, I work every single day. Yes, there are no sick days or vacations.

But I get to build something from nothing. I get to work with incredible people. I get to learn by doing.

And I'm grateful for it every single day.

Just don't let LinkedIn fool you into thinking it's easy.

Re-introducing CURAT—D.

We're a personal branding partner for founders and CEOs.

what we do:

We extract stories (the real ones, not the LinkedIn versions). We dig into your entire life, your company, how you actually operate, how you hire, what happens behind the scenes. Who you are as a person.

Then we amplify those stories at scale.

Two engines: video content and written content. Mostly using LinkedIn as the vehicle to get your voice out there in a way that actually sounds like you.

We work with founders for 6 to 12 months. Sometimes longer.

founders we work with are doing $5M to $20M in revenue per year. They're at the stage where their personal brand matters, for hiring, for partnerships, for deals, for authority in their space.

Our process is not quick.

We audit everything. your story. your company. how you do things differently. what makes you interesting. what pisses you off. what you believe that most people in your industry don't.

We meet you in person after a few months because you can't build someone's brand over Zoom calls alone. You need to see how they move, how they talk when they're comfortable, what they're like when the camera's off.

We don't use frameworks nor we apply the same playbook to everyone.

Every founder is different so is every story. That's the whole point.

If you're a founder who's tired of sounding like everyone else, let's talk.

I do manually what everyone else tries to automate. I have enough data right now to automate everything. The content creation. The commenting. The outreach. All of it.

I could plug an AI tomorrow and watch my profit margins go up.

But I don't, why?

Because I've seen what happens when you optimize for scale over soul. Founders end up with content that performs but doesn't feel like them. Posts that get engagement but don't build trust. Frameworks that work on paper but miss the whole point.

Personal branding is really messy, emotional, human.

Our content calls with clients…Sophia Kelly told me they feel more like therapy than marketing interviews. She told me once they helped her with self-discovery, questions she hadn't even thought to ask herself.

Most CEOs never sit down and reflect. They're in the weeds all day, working their asses off, then they go home. Repeat.

But when we do these extraction sessions, something usually clicks. "I haven't thought about it that way." "That's actually interesting."

I have an author as a client, he's used to this kind of thinking. But for most CEOs, these calls are more valuable than actual therapy sessions.

A lot of founders are blind to their own stories.

They don't see what's interesting about their journey until someone goes in and pulls it out. That's what we do. We extract. We find the emotion, the energy, the thing that makes them different.

Not a hook or a framework. 

If you look at our case studies, there's a pattern, storytelling that feels unique. Content that sounds like the person, not like everyone else running the same playbook.

Could I automate this and scale faster? Sure.

Would it work as well? No chance.

I'm running my own race here. Focused on depth. On the stuff you can't systematize.

And that's exactly how I want it.

Moe Choice

Today I want to give a fuckload of thanks

And show shitloads of gratitude

Which should be as easy as 1-2-3

Except most people can't even get to 1

Before I get to it though, I want to make a declaration

I do NOT:

• Subscribe to the idea that the world is a horrible place
• Buy into the notion that things used to be better
• Waste my time with pessimists and nihilists

Why judge, hate and complain when there is

SO. MUCH. OPPORTUNITY?!

Anyway.

What I am most grateful for is:

- My health and the health of my family 
- The wealth I have, and the opportunity for more
- The relationships I have with family, friends, & clients

And here are another 123 things I wanna give thanks for:

Elite Sports
The Internet
Jesus Christ
French Fries
Hot Showers
Liquid Stevia
Whole Foods
Waffle Cones
Board Games
Playing Cards
Trees & Parks
Clotted Cream
Amazon Prime
Paid Education
Athletic Greens
Cheese & Wine
Sesame Bagels
Micro Breweries
Savoury Crepes
Solopreneurship
Second Screens
Entrepreneurship
Netflix Downloads
Turmeric & Ginger
Cheese & Crackers
Apple Cider Vinegar
Foaming Hand Soap
Independent Thought
Electric Toothbrushes
Heated Steering Wheels
Fresh Bread & Salted Butter
Bananas & Blueberries
Soft Serve Ice Cream
Trusted Housesitters
Wireless Technology
Heated Toilet Seats
Boiling Water Taps
Collagen Peptides
Loyal Friendships
Coconut Yoghurt
Scrambled Eggs
Recorded Music
Real Journalism
Bamboo Boxers
Spotify Playlists
Cheeseburgers
Free Education
Running Water
Fresh Laundry
Smart Phones
Mug Warmers
The Unknown
Healthy Teeth
Conversation
Android Auto
Free Speech
Nail Clippers
Salt & Straw
Hiking Trails
Competition
Curve Card
Propercorn
Voicenotes
Full Moons
Half & Half
Live Music
Innovation
Sanitation
Sunshine
Medicine
YouTube
Jacuzzis
LinkedIn
Children
Intimacy
Science
Jet Skis
Dreams
Experts
Airlines
Debate
Movies
Towels
Kondo
Dance
Trains
LMNT
Apple
Beds
Turo
Tea
X


Happy Thanksgiving ✌️


PS - I am most grateful for all you mo-fos who got to the end of the list

Hopefully it inspires you to be a little bit more grateful today

____

is mentoring solopreneurs to $15k+ months

I am delighted to announce that...


#FuckBlackFriday


PS - The word black implies doom and gloom. No?

$3k months are quicksand

The harder you hustle, the deeper you sink

Sam Abazari was drowning in it
Working 80-hour weeks
Getting paid like a part-timer

Then something flipped inside The 216

Month 1: $3k → $10k 💥
Month 2: $10k → $18k 💥
Month 3: $18k → $26k 💥

Now? $40k months on repeat

Here's what nobody tells you:

Sam didn't need a new niche
Didn't need more certifications
Didn't need to "find his passion"

He needed to stop playing business
And start running one

The framework showed him:
• How to price without explaining
• How to sell without begging
• How to scale without burning out

First cohort filled in 48 hours
Raised his prices

Second cohort? Same story
Raised them again

That's not luck
That's math

While everyone else is chasing viral posts
Sam's chasing wire transfers

The difference?

One runs on hope
The other runs on systems

You can grind yourself to dust at $3k
Or you can learn the game and hit $40k

Your choice


Gangsta Shit 😎


PS – "Framework" literally means "frame for work"
Not "frame for thinking about maybe possibly doing work"

PPS – The only thing worse than being stuck at $3k?
Being stuck at $3k while pretending you're not

________________________

No alternative text description for this image

I was never broken

But the model I was using was

Now, every solopreneur who walks through my door says the same shìt:

"I'm lost"
"I can't sell"
"I'm burnt out"
"Maybe I should just go back to a job"

That's not the actual problem

The problem is you're running your business like it's 2010

Using frameworks that died when Facebook was still cool

Most people think they need more tactics

More funnels
More AI prompts
More morning routines

They don't

They need a model that actually works

Because when the model is wrong, every tactic fails

The game isn't about chasing the newest guru's course

It's about nailing the shìt that never changes:

• Positioning (so they choose you over everyone)
• Attention (so the right people actually see you)
• Persuasion (so they buy without the cringe)

Get those three locked

The tools can change
The platforms can die
Zuckerberg can rename everything again

But you'll still be making money

Because frameworks beat tactics
Every. Fùcking. Time.


Capeesh? 🤌


PS – My model’s never been scouted by Vogue...

But it makes money like it has

_________________________________________________

You know what most solopreneurs are doing right now?

Fuçking around with their website

While their bank account screams for mercy

I just dropped 34 seconds of truth that'll hurt your feelings

But might save your business

Here's the deal:
You only have TWO jobs as a solopreneur
Just two
• Serve the people who paid you• Find people to pay you

That's it
That's the whole game

Everything else?

Pure procrastination dressed up as "productivity"

• Your new logo? Nobody cares
• That landing page redesign? Still nobody cares
• Your 47-page lead magnet? 

Guess what...You're hiding behind busy work

Because real work is scary

Real work means:
• Picking up the phone
• Sending that DM
• Having sales conversations
• Hearing "no" 20 times before one "yes"

But here's what kills me...
You'll spend 6 hours tweaking your Canva templates

But won't spend 6 minutes reaching out to potential clients

The math doesn't math

Watch the video
Let it sting
Then go do something about it


Capeesh? 🤌


PS – I looked up how to treat a sting 
Apparently, “action” works faster than aloe vera

PPS – Don’t worry, this post only hurts if it’s true

(Which it probably is)

_________________________________________________

Everything (Literally EVERYTHING) I do on Linkedin

Is designed for ONE outcome:

To get them on a call as quickly as possible

My DMs
My about
My banner
My content  
My comments
My masterclass
My featured section

Are ALL designed

To get them on a call as quickly as possible

99% of my clients struggle with this

They'll spend 6 hours perfecting their offer

But won't spend 6 minutes starting a conversation

Not scared of failure
Not scared of rejection

Scared of outreach
Scared of being seen
Scared of being rejected

You can't hide behind "I'm still working on my offer" anymore

But most people don't lose sales because they're pushy

They lose them because they never pitch at all

They're so busy being 'valuable' they forget to be valuable

Playing therapist when they should be playing closer

I see it every day:

17 messages deep:
"How's your weekend?"
"Love your content!"
"That must be so hard..."

Meanwhile the prospect is literally asking:
"Can you help me get what I want?"

And they miss it
Every. Single. Time.

DMs don't close high ticket items
Calls do

If you're resisting outreach
You're resisting income


Capeesh? 🤌


PS – There's someone in your DMs right now who needs your help

And you're out here sending "How's the year treating you so far?" BS

PPS – Yes, you can be kind AND 'salesy'

You're running a business, not a pen-pal service

________

The fear of losing is stronger than the desire to win
 
Most solopreneurs would rather not grow

Than risk what they've already built 

They'll say:
I don't want to change my offer
I don't want to niche down
I don't want to experiment 

Translation:
I'm scared to lose what's already working 

So they keep the same $3k offer that takes 40 hours

Instead of testing the $10k offer that takes 10

The real risk isn't losing what you have 

It's getting stuck protecting something that was only meant to be temporary 

Because playing not to lose…
is the fastest way to stop winning

Watch me break down why your brain would rather protect $5k/month
Than risk it for $50k 👇


Capeesh? 🤌


PS – Your brain treats losing money like physical pain

No wonder you're still selling the same shit from 2022

________

The hardest thing I ever did wasn't building businesses or making money

It was walking away from all of it

I'd built up these businesses

Good money flowing in
Strong network
Solid reputation
I was known for something
Popular in Dubai, where I'd built everything

Access to whatever I needed

But here's what was eating at me: 

How do I keep all the good stuff—the income, the freedom, the lifestyle, but get rid of the investors breathing down my neck, the staff drama, the landlords, the endless obligations? 

I spent 3 years trying to figure out how to have my cake and eat it too

Then it hit me: The only way forward was to leave everything behind

So that's exactly what I did

Put my passport in my pocket
Booked a one-way flight from Dubai to London

Left everything I'd built
Started from scratch

Sometimes the cost of keeping what you've built is higher than the cost of starting over

And sometimes, starting over is the only way to build what you actually want


Capeesh? 🤌 


PS - Fun fact: The world’s tallest building in Dubai is 828m tall

Same height as my stress levels were before I left

_______________________________

CEOs keep hiring ghostwriters

And I get it

When you're running a $70B company

You don't have time to craft the perfect LinkedIn hook

But here's what they're missing:

𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗱. 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗹𝗶𝘃𝗲𝗱

I've written over 1000 posts
I've used Ghostwriters
And I've used Ai

And I can tell you exactly what kills a personal brand:
Pretending to be personal

𝗔 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗰𝗮𝗻 𝗻𝗼𝘁 𝗯𝗲 𝗼𝘂𝘁𝘀𝗼𝘂𝗿𝗰𝗲𝗱

Your audience knows when it's you
Or when it's actually Kyle from Marketing
Trying to "humanize your executive presence"

The posts that hit different?

• My $55K in 3 years confession
• The BMW road rage revelation  
• Calling out AI grifters

No ghostwriter would write those
(They'd get fired for even suggesting them)

Too risky. Too real. Too... me.

While Corporate CEOs keep delegating their voice
I'll keep creating the content I want to
In the way I want to

One of us is building an audience that actually gives a shit 
The other is building a content calendar


Capeesh? 🤌


PS - Most Fortune 500 CEOs have ghostwriters

I have ghosts from my past that appear in every post

_______

Everyone’s talking about thought leadership

Nobody’s talking about meme leadership

One uses jargon to sound smart
The other uses stupidity to tell the truth

So, in the spirit of efficiency (and because I refuse to pretend my brain has any room left for actual wisdom),

I’ve compiled this week’s carousel of internet genius

A visual anthology of:

• The guy who missed every single point ever made online
• The modern Moses who apparently left the commandments for crime
• A neurological PSA for anyone who says “I love Microsoft Teams”
• And a Linkedin post so painfully wholesome you can feel the engagement bait radiating off it

It’s humanity
It’s content


Gangsta Shit 😎


PS- If you don’t laugh at least once scrolling through this

Please close the app, touch some grass, and file a support ticket for your sense of humor 

_________________________________________________

Shit I Found On The Internet 

Linkedin keeps showing me "thought leadership"

X keeps showing me unhinged shìt that makes me question humanity

Guess which one I screenshot

The best memes aren't on Linkedin

They're in X threads at 2am where someone's having a complete breakdown

That's content
That's art
That's why I'm still scrolling at 3am like a degenerate

So here's this week's collection of internet gold

Swipe if you need to feel better about your life choices


Gangsta Shit 😎


PS - If Linkedin is where careers go to thrive, X is where they go to have a breakdown

And I'm here for it

Shit I found on the Internet 

My framework has the worst acronym in business history

POOP

Position. Offer. Outreach. Persuasion.

And yes, I named it that on purpose

Because while you're giggling at the name
I'm helping solopreneurs hit six figures

The framework isn't about money
(Though that's the six-figure part)

It's about freedom

Freedom to stop following someone else's blueprint
Freedom to figure out your own path
Freedom to actually think

Most "gurus" give you a process:
"Do this, then this, then this"

I give you questions:
How will you position yourself?
How will you test your offer?
How will you reach people?
How will you persuade them?

𝗜'𝗺 𝗻𝗼𝘁 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼
𝗜'𝗺 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗳𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁

That's why it's a framework, not a process

Answer those four questions properly?
You'll hit six figures

Keep avoiding them?
You'll keep buying other people's "proven systems"

While they're selling you their success story
I'm helping you write yours


Capeesh? 🤌


PS - The name POOP also filters out people who take themselves too seriously
And those aren't my people anyway

_______

Another week, another deep dive into the internet's finest garbage

While you were being productive, I was collecting memes like they're rare Pokemon cards

Some people curate art galleries. I curate screenshots that make my therapist concerned

Here's this week's harvest, carefully selected from the depths of my 3am scrolling sessions

Swipe through if you dare. Your algorithm will never recover

"Shit I found on rhe Internet" Episode [whatever number we're on, I've lost count]


Gangsta Shit 😎 


PS - An FBI agent just texted me asking if I'm okay after seeing my search history this week

I told him these memes are for "market research" 

He's not buying it

_______________________________

taplio

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Aurelien Scagnolari

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taplio

The Battle

Aurelien Scagnolari

Moe Choice

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aurelien Scagnolari's LinkedIn Performance

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