Dreamstyle Remodeling

As Regional Sales Manager at Dreamstyle Remodeling—I lead a high‐performing team of 15–20 sales professionals responsible for generating $1.5–$2.5 million in monthly revenue. My day‐to‐day focus is on driving revenue growth, optimizing the entire sales process, and fostering a results‐driven, high‐performance culture.

I begin each day by reviewing key metrics and resolving overnight issues, including canceled cases and Costco escalations. Through Salesforce, I ensure all new leads and open opportunities are properly assigned and followed up on, and I work closely with my team to keep our sales board updated and address any gaps in performance. Weekly ride‐alongs and coaching sessions allow me to mentor reps one‐on‐one, sharing negotiation strategies and home‐remodeling expertise that help close deals more effectively.

I also develop and deliver targeted training—covering everything from financing options (Costco, Service Finance, Momnt, Green Sky) to utilizing digital sales tools (Fluix, 1‐Click, PaySimple)—so each rep is prepared to perform at their best. By rigorously tracking close rates, proactively resolving holds, and rehashing past leads, my team has grown from a 12% closing percentage to 18% year over year.

Ultimately, my goal is to empower every sales professional to excel while ensuring a seamless experience for our clients. I’m proud to have built a cohesive, results‐oriented sales team that consistently meets and exceeds targets, solidifying Dreamstyle Remodeling’s reputation as an industry leader.

Regional Sales Manager

Positive Intelligence

Provide one-on-one leadership coaching focused on behavior change and personal development.
Design and implement personalized mental fitness programs, leading to a 25% improvement in client well-being.
Manage all aspects of business operations, supporting a weekly client base of 25-30 individuals.
Utilize data-driven methods to assess client needs and measure program effectiveness.

Executive Leadership Coach & Business Owner

Gallina Advising

Led organizational transformation initiatives resulting in a 30% revenue increase for healthcare organizations.
Developed and implemented change management plans aligned with business objectives.
Conducted impact analyses and assessed change readiness across departments.
Created and executed comprehensive communication plans for change initiatives.
Designed and delivered leadership workshops, enhancing leadership capabilities by 20%.

Organization Development and Change Consultant

Point Loma Nazarene University

Organik SEO is a San Diego based digital marketing agency focused on supporting the growth and success of natural, organic, and purpose-driven brands and organizations.

Organik SEO requested our team of four conduct a market research analysis to identify and evaluate the distinguishing characteristics of its customers to better understand its needs and values for the purposes of segmentation and target marketing.  Over a three month span our team successfully conducted nine in-depth interviews with natural CPG brands to determine how Organik SEO could better serve its current and future customers.

Point Loma Nazarene University has successfully introduced a range of degree completion programs providing affordable and convenient access to a quality Bachelor’s Degree at several San Diego community colleges. The purpose of this project is to help form and grow the development of the Degree Completion Program's at both, Grossmont and Cuyamaca, Community Colleges.

Our team composed of six MBA students utilized an email/web based research design method. This email solicitation contained a link to a Qualtrics-hosted web-based survey and was sent to over 25,000 current students at Grossmont and Cuyumaca. We analyzed the data from over 2,000 respondents using SPSS to better understand the preferences and likeness of each program that PLNU is currently offering for their Degree Completion Program. We determined that a majority of students were interested in obtaining a Bachelor's degree and provided data on the market potential for each program. Finally, our research revealed the mere existence and awareness of programs dramatically increased the amount of student interest in degree programs.

MBA Consulting Projects

Xpedient Communications, Inc.

I had extensive experience in working with a cross functional team to ensure that company goals and client needs were met and exceeded. This included designing, engineering, and delivering technological solutions tailored specifically to our clients' needs.

In my role as an Account Manager, I secured over $100,000 in sales within the first 6 months of being promoted. I also built strong relationships with key stakeholders, including suppliers, contractors, and customers. This allowed me to effectively coordinate projects with our operations team and manage accounts to ensure the smooth running of our business.

To support these efforts, I utilized a range of tools and software, including the CRM software TigerPaw and the Microsoft Office Suite. These tools allowed me to generate quotes, control pricing, and manage our accounts efficiently and effectively. Overall, my experience in working cross-functionally enabled me to deliver outstanding results for our clients and our company.

Sales Engineer

Delta Sigma Phi Fraternity

•	Contact other organizations in order to network and build positive relations
•	Coordinate and plan social events and functions
•	Contact and interact with vendors on a professional level
•	Provide chapter training and expectations regarding safe and responsible conduct during social events
•	Responsible for creating and maintaining a workout regimen, and training schedule
•	Participate in and promote community service events such as the American Red Cross, Campus Outreach, the Muscular Dystrophy Association, and Photo Charity for homeless youth
•	Captain of the football, baseball, and basketball intramural teams

Social Chair

Organizational Development and Change Management Expert with over 7 years of experience leading successful change initiatives across diverse industries. Prosci-certified and currently pursuing a Ph.D. in Industrial & Organizational Psychology, specializing in Individual Behavior Change and Organizational Change & Development.

Passionate about enhancing organizational effectiveness and partner engagement through strategic planning, innovative solutions, and collaborative leadership. Skilled in stakeholder engagement, project management, and delivering training programs to support organizational transitions.

Core Competencies:

Change Management Strategies (Prosci ADKAR Model)
Impact Analysis & Change Readiness Assessment
Project Management (Agile, Lean Six Sigma)
Stakeholder Engagement & Communication
Training Program Design & Facilitation
Strategic Planning & Innovation
Leadership Development & Executive Coaching
Continuous Improvement & Innovation
Cross-functional Collaboration
Risk Analysis & Mitigation
AI & Technological Solutions Implementation

Austin Santee

The WhyKingz 

Achievements:

✅ Developed seven effective tools for optimizing the work of art-department and related departments. 

✅ Wrote documentation from zero for the art department: on stylistics, work standards, file organization, and on certain typical tasks. To increase the autonomy of employees.

✅ Developed employees in the team to the level of independent performance of typical tasks.

✅ Conducted a statistical study of art performance and increased the CTOR conversion in email newsletters by 6% compared to the previous one. Monitored the implementation by a team the 9 criteria that positively affect the conversion.

Key Responsibilities:

- Creation of 2D graphics in Photoshop. 3D graphics in Blender. Animations in AfterEffects.
- Performance management of the team of 7 artists. Making sure they meet deadlines, styles, quality standards. Using Jira, Slack, Confluence.
- Developmet-focused feedback. By discussing strengths, areas of development. And setting personal development plans for employees.
- Critical feedback. By discussing with the employee the facts that indicate responsibility. Agreeing on a plan for correcting issues and preventing future violations.
- Keeping order and organizing the cloud file system.
- Cooperation with other departments involved in the development.

Lead Artist

Achievements:

✅ Did analisis and improved the style of one of the projects. Got approved by CEO. Created style guide for a team.

✅ Created animated e-mail illustrations instead of static images. Was the first who used 3d character animation for email illustrations. with the same deadlines as for static images.

✅ Conducted a study based on the statistics of our email marketing. Manually assessed 30 features of each of the 200+ illustrations in our emails. Found 9 key factors correlated with conversion.

Key Responsibilities:

- Creation of 2D graphics in Photoshop in 5 different styles.
- Creation of multi-figure dynamic promotional illustrations for the main web pages of projects.
- Creation of entertaining illustrations for E-mail marketing.
- Creation of 3D graphics in Blender and MagicaVoxel.
- Creating 2D Animations in AfterEffects.And 3D animations in Blender.
- Creation of Collages from existing assets.
- Creation of packages of resizes of existing illustrations for different needs. Using Photoshop automation tools and batch processing.

2D/3D Artist

Here I led the development of art for a creative marketing campaign - a mobile game "The Chick Game" to promote buying APF's eggs in Latvia's grocery stores. 

I was responsible for 2d art branding, concepts, logo design, website assets design, character design, NFT-like skin system for 2d characters,  and Game UI graphics. 

Consulted, offered optimal solutions to art problems, hired suitable art performers, and reduced risks.

Freelance Art Director

FortySeven Software Professionals

✅  In less than a month, I assembled an art team of 12 permanent freelancers, which allowed the client not to delay the development of the game and receive graphics in large volumes with the quality supervised by me.

✅ My team created 114 mid-core characters and spell illustrations. For fantasy CCG. For terms 2-3 times faster than allocated in similar projects. And, accordingly, it is more effective for the project budget.

✅ Developed a pipeline based on the narrow specialization of each of the involved artists. This is how we managed to get synergy and high final quality without hiring more experienced and expensive middle+ level artists. Which also saved the client's budget.

✅ The company was satisfied and has invited to work with an important external client. To develop art for a mobile casual game as part of a marketing campaign for the largest egg producer in the Baltic States. There I also led the development of art, consulted, offered optimal solutions to art problems, selected performers and reduced risks.

**Key Responsibilities:**

- Determining the needs and expectations of the client during Google Meet calls. The direction and consultation of every involved person, taking this information into account.
- Consulting and suggesting options for solving art problems.
- Finding, selecting and hiring freelancers who are suitable for tasks and budget.
- Formed and tracked tasks according to the Agile principle (Kanban boards in Trello) and in GoogleSheets.
- Monitoring the execution of tasks on time and with consistent production quality of the art.
- Ensuring consistent style across artists by writing guides in GoogleDocs and by recording video demos (OBS).
- Resolving and preventing dissatisfaction and conflicts through nonviolent communication and creating a trusting atmosphere in the team.
-To foresee technical limitations and took into account the mechanics of the game when giving feedback.
-Preparing and optimizing files for use by developers in Unity.

Art Outsource Manager

Fiverr

Achievements:

✅ 479+ completed orders. 0 negative reviews. 5 stars rating.

✅ Produced an animated music video with a duration of 3.5 minutes. Consisting of 40 animated scenes. In Photoshop + After Effects.

✅ Colored 600+ pages of Sci-fi action comics. 3-5 frames per page.

✅ Illustrated and prepared for printing a 100-page fantasy DnD book.

Responsibilities:

- Drawing illustrations using Photoshop. For book covers and music albums.
- Lineart rendering as a comic colorist in SAI and Photoshop. Convey mood and atmosphere through color and lighting.
- Creating animations in After Effects.
- Advanced photo manipulation in Photoshop. Photobash, realistic addition of objects to a photo, change of objects.

Freelance Digital Artist

Digital art pro. AI heavy-weaponed.
Passionate about seeing people's talents and building achievable strategies. 
Getting unique knowledge and sharing it.

Besides Arts, curious about the Digital Producer, Supervisor, and Risk Manager professions.

Serhii Olenich

Once when I was a student, I was in a crowded bus on my way to art school and looking at the window. 

I noticed the effect when objects that are far from me move away more slowly.

It created a perception of depth.

I was thinking of different ways to show depth in a painting besides the most common ones.

I was wondering ... would it add more depth if I were able to make closer areas appear more moving?

---

Today, 7 years after...

I experimented - what it would look like - if we leave only movement information on the image.

And remove all other information:
• color
• value
• saturation
• ...

For that, I created a grid of 256x256 (=65536) rotating lines.

And made their rotation speed depend on the depth of the image.

In the attached video, you can see what it looks like. When the lines move, the image clearly appears. But when I stop them, it's a completely random set of 65536 lines on a canvas.

---

I'll be uploading more discoveries with this method and cool visuals if someone cares.

Let me know what you think.

New role for artists on the new market. New Horizons.

Turning my old drawings into 3d toys using Gemini.

Art toy figurine

How to Earn on Aesthetics and Ethics?

As an Artist, I am often expected to prove why investing in Aesthetics would pay off. 

There are 3 modes of cognition and decision making:
• Logic
• Ethic
• Aesthetic

But in modern culture, where we massively praise everything rational, we often look at the world through Logic. 

Through KPI, ROI, Profit.

And we often consider Ethical and Aesthetical only if it's Logical.

Only if it's beneficial in terms of profit and efficiency.

Aesthetics and Ethics are always a luxury.

If we aim for the highest profitability and to be most effective - we would have to optimize everything. 

The most optimized shape of building is square or hexes. With matherials that are having minimal acceptable quality for it's function.

That's why I included images of how Architecture would look with each way of thinking.

With this post I want to raise awareness.

That asking about profitability of Aesthetics is a bit contradictive question.

Aesthetics are done not out efficiency but out of generosity and abundance. Out of ability to be aesthetic. Out of good taste.

Even if it's at the expense of Logical - Aesthetical world Feels better.

People, please don't expect artists to fit the logical only worldview. If you like aesthetics - don't expect it to have efficiency. For that you can find engineers.

Please remember - when you decide based on logic - you create the world that satisfies the mind, but things taste less.

Choose the world you want to live in.

Expecting Arts to be Profitable for Business = wanting to be attractive...

But saving on perfume, skincare, haircut, and cosmetics. Unless it gives you guaranteed compliments.

Do you ask yourself inside if paying for one of those is profitable? 
Or you do it because you like how it feels to be attractive?

How do you rationally justify investing money in being attractive?

taplio

The Battle

Austin Santee

Serhii Olenich

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