TBWA\Thailand

Automotive - Indonesia, Vietnam, Malaysia, Singapore, Hong Kong

Regional Director (ASEAN) - Automotive

Finance - Global Entity (NDA)

Efficient prospecting and recruitment of qualified users across all possible channels.

Market exit consolidation.

User Acquisition - APAC

IPG Mediabrands

Development of key accounts and in-house digital capabilities.

Digital Associate Director

Performance marketing and digital strategy.

Associate Director

OPC Business Support Sdn Bhd

Head of Digital Marketing

Digital Marketing Manager

Gapture.com

Search Strategist

Search Engine Optimisation
Online Marketing
Behavioural Design

SEO Strategist

OffGamers

Executive - Advertising & Promotions

Procurement of virtual products, event/promotional planning

Executive - Product Team CDK Division

Online game code sales &amp; product presentation

Product Team - CDKey Division

ICasia Sdn Bhd

Business Development

🌎 eCommerce 🇹🇭 Acquisition Marketing 🇹🇭 User Centricity 🌎

"Work Life Balance" is misunderstood. Your connections, health, rest, sleep, income streams, learning, entertainment, indulgences, etc. ALL require putting in "work".

"Why Not" is better than "Why".

A global marketing consultant who keeps things real, and then some.

Let's solve problems, not treat symptoms.

INTJ http://www.personalitypage.com/INTJ.html

Leon De Silva

Passionate about empowering Technology and Financial Services senior executives & professionals in their career progression | Career Change | Job Hunting | Redundancy Consult | Psychometric Tests | Mock-Up Interviewing

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐨𝐩 𝐭𝐚𝐥𝐞𝐧𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐬𝐞𝐧𝐢𝐨𝐫 GROWTH 𝐫𝐨𝐥𝐞𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐓𝐞𝐜𝐡 / SaaS 𝐨𝐫 𝐅𝐢𝐧𝐭𝐞𝐜𝐡 𝐜𝐨𝐦𝐩𝐚𝐧𝐲?

After 18+ years in Executive Search across SaaS, Technology, and Financial Services, I’ve learned this:
Companies don’t fail because of product. They fail because of leadership.

And executives don’t stagnate because of skill. They stagnate because of identity.
I sit at the intersection of both worlds.

🔶 For CEOs & Founders (SaaS / Scale-ups / FinTech):
I help you hire elite Customer Success and Revenue leaders:
VP CS | Director CS | CCO | CRO | VP Sales | GTM Leaders

Not “good”. Not “available”.
But the top 2% — the ones who can drive retention, expand revenue, build scalable systems, and transform your customer engine.
My search approach blends:
✅ domain-depth in Customer Success leadership, Revenue Leadership and Sales Leadership
✅ access to a rare senior SaaS  and Fintech network
✅ behavioural assessment / identity activation
✅ AI-supported search methodology
✅ high-touch human judgement

I don’t just find talent.
I de-risk your leadership hire.

🔶 For Senior Executives (CS / Sales / RevOps / GTM / CRO):
I coach you through the moments that define your next chapter:
✅ Career re-positioning
✅ Senior interviews & power dynamics
✅ LinkedIn authority building
✅ Mapping your leadership identity
✅ Market worth, salary, equity negotiation
✅ Transition into CRO / VP CS / GM roles
✅ Reinvention after redundancy or stagnation

My coaching is not fluffy.
It is identity-driven, strategic, and brutally honest, designed to activate who you truly are, not who you’ve been taught to present.

🔶 Podcast Host — Customer Success & Revenue Leadership
I run two shows interviewing top SaaS - Fintech leaders and CEOs:
🎙 Customer Success Leadership Podcast
🎙 The CRO–CCO Podcast
The conversations go deep — leadership, retention, growth, GTM, culture, and the psychology behind high performance.
If you’re:
✔️ a CEO hiring for a mission-critical leadership role, or
✔️ an executive preparing for your next bold move,

Let’s talk.

👉 catherine.parson@principleselection.com
👉Book a call: https://bit.ly/3uzMGKM

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The Battle

Leon De Silva

Catherine Parson

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